EquiPedic Equine
EquiPedic Equine Products manufactures premium saddle pads and equine comfort products built on three proprietary technology systems (Celliant oxygenation, Outlast temperature management, NASA-derived ConforPedic foam), selling direct-to-consumer and through 100+ dealers in nine-plus countries to competitive and recreational equestrian riders.
- Company typePrivate
- Founded2003
- HeadquartersTularosa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EquiPedic Equine does
EquiPedic Equine Products, LLC is a US-based manufacturer of premium equine saddle pads founded in 2002-2003 by Richard Sacks, headquartered in Tularosa, New Mexico with operations spanning at least nine countries through a dealer network. The company builds its products around three proprietary technology systems: EquiCHARGE, which incorporates Celliant (formerly Holofiber) infrared-responsive textile to increase tissue oxygen levels; EquiKOOL, which uses licensed Outlast phase change material to regulate body surface temperature; and ConforPedic, a NASA-derived viscoelastic memory foam originally developed at Ames Research Center for astronaut seating. Core products are organized into Western, English, and Endurance saddle pads priced $189-$319, complemented by AirLastic cinches and girths, HoloSocks and HoloWraps human wear, OxyFlow leg bands, replacement foam inserts, shims, and Utter Nutrition Moringa-based supplements.
The company operates a direct-to-consumer e-commerce model via equipedic.com supplemented by 100+ domestic and international dealers and trade show presence at events such as the Western States Horse Expo and Equine Affaire. Revenue is predominantly transactional (one-time hardware purchases) with limited recurring mechanics confined to Moringa subscription options. Customer segments include competitive endurance, western, and english riders plus recreational horse owners, with marketing emphasis on professional athlete testimonials (Becky Hart, Canadian National Endurance Team) and clinical study citations supporting performance claims including 7-degree body surface temperature reduction and 390% breathability advantage over competitors. EquiPedic holds four registered trademarks and four patent-pending applications covering its saddle architecture.
EquiPedic Equine firmographics
Firmographics- Name
- EquiPedic Equine
- Legal name
- EquiPedic Equine Products, LLC
- Website
- https://equipedic.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EquiPedic Equine Products manufactures premium saddle pads and equine comfort products built on three proprietary technology systems (Celliant oxygenation, Outlast temperature management, NASA-derived ConforPedic foam), selling direct-to-consumer and through 100+ dealers in nine-plus countries to competitive and recreational equestrian riders.
- Ownership category
- akta.pro rank
EquiPedic Equine industry classification
Industry- Product category
- Equestrian Saddle Pads
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Nutrition & Therapeutic Diets (HLAMAHAE)
- akta.pro secondary industries
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Treats & Reward Products (AFADAEAH), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD)
Keywords
Where EquiPedic Equine is headquartered
LocationHeadquarters
- HQ city
- Tularosa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EquiPedic Equine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Equine Saddle Pads: One-time purchase of premium saddle pads with patented technology. Prices range from $189 to $319 depending on pad type and configuration. Core revenue driver.
- Replacement Inserts and Accessories: Replacement foam inserts, shims, and accessories for existing saddle pad customers. Recurring revenue from pad maintenance and upgrades.
- Cinches and Girths: AirLastic cinches and girths designed for horse anatomy with breathable, antimicrobial foam.
- Animal Nutrition Products: Utter Nutrition Moringa-based supplements and pellets for farm animals and pets. Offers subscription/recurring order options.
- Human Wear Products: HoloSocks and HoloWraps for humans incorporating the same Celliant technology used in saddle pads. Targets equestrian riders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Western Saddle Pads |
| Unit Pricing | Pay-as-you-go | Endurance Saddle Pads |
| Unit Pricing | Pay-as-you-go | English Saddle Pads |
| Unit Pricing | Pay-as-you-go | Replacement Inserts |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Cinches and Girths |
| Unit Pricing | Monthly | Moringa Nutrition Products |
| Unit Pricing | Pay-as-you-go | Human Wear |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
EquiPedic Equine product offering
Product offeringCore offering
EquiPedic Equine Products manufactures and sells premium saddle pads and equine comfort accessories built around three proprietary technology systems: EquiCHARGE (Celliant oxygenation fiber), EquiKOOL (Outlast phase change temperature management), and ConforPedic (NASA-derived viscoelastic impact reduction foam). The company sells Western, English, and Endurance saddle pads directly to horse owners and via an extensive dealer network, complemented by AirLastic cinches, replacement foam inserts, shims, leg bands, human wear, and animal nutrition products.
Product overview
EquiPedic Equine Products is a specialized equestrian equipment company offering a portfolio of saddle pads and equine comfort products organized around three core technology systems: EquiCHARGE (Celliant/Holofiber-based oxygenation), EquiKOOL (Outlast-based temperature management), and ConforPedic (NASA-derived impact reduction material). The product lineup includes Western, English, and Endurance saddle pads as the core offerings, complemented by AirLastic cinches and girths, human wear products (HoloSocks and HoloWraps), leg protection accessories, replacement foam inserts, shims, and third-party Moringa nutrition supplements. The portfolio operates on a modular architecture where customers can select base pad types and upgrade to XTreme HD foam inserts for enhanced performance. The company serves both competitive equestrian athletes (endurance, reining, dressage, jumping) and recreational horse owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Western Saddle Pads
Quantifiable outcome
- Body surface temperature lowered by up to 7 degrees
- +5 more outcomes
Companies that use EquiPedic Equine
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
EquiPedic Equine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EquiPedic Equine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Certified Horsemanship Association (CHA)coreEquiPedic joined CHA as a Corporate Partner in 2003. CHA is the largest riding instructor certification program in the US. CHA tests and endorses the EquiPedic Saddle Pad. CHA members can purchase products at reduced rates.
- Tempur-Pedic, Inc.coreLicensed use of advanced pressure-relieving memory foam technology originally developed for military and aerospace applications. ConforPedic material is derived from this technology.
- Hologenix, LLCcoreManufactures Holofiber (now rebranded as Celliant), the proprietary responsive textile that increases transcutaneous oxygen levels. Partnership with Wellman, Inc.
- Outlast TechnologiescoreLicensed use of Outlast phase change material technology for EquiKOOL Temperature Management System. Microsphere technology regulates body temperature.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
EquiPedic Equine competitors and assessment
Company assessmentDirect peers
- Cashel Company: Cashel produces western and English saddle pads, cinches, and equine accessories distributed through tack stores and equestrian retailers. Direct competitor in the core saddle pad category with overlapping dealer-channel strategy.
- 5 Star Equine: 5 Star Equine manufactures 100% wool contoured saddle pads for western and endurance riders. Directly comparable as a premium, performance-positioned saddle pad brand distributed through the same dealer and endurance-rider channels as EquiPedic.
- ThinLine: ThinLine designs and sells thin, shock-absorbing saddle pads and shims using proprietary foam and gel technologies. Directly comparable to EquiPedic as a technology-forward equestrian pad brand targeting riders seeking pressure relief and performance benefits.
- Toklat: Toklat manufactures and distributes equestrian tack including saddle pads, half pads, and horse apparel. Comparable as a saddle pad competitor serving both English and western disciplines through dealer and OEM relationships.
- Classic Equine: Classic Equine designs performance saddle pads targeted at western disciplines including roping, reining, and barrel racing. Overlaps directly with EquiPedic's western pad line and performance-rider customer base.
- Impact Gel: Impact Gel develops proprietary gel-based impact protection products for equestrian saddle pads, cinches, and boots. Directly comparable to EquiPedic's ConforPedic system in the technology-driven therapeutic pad segment.
- Professional's Choice: Professional's Choice manufactures sports-medicine and equine equipment, including therapeutic saddle pads, cinches, and leg protection. Comparable to EquiPedic across both the saddle pad category and the broader equine-comfort product portfolio.
Emerging players
- SmartPak Equine: SmartPak is a major direct-to-consumer equine retailer with a strong supplements and nutrition franchise (including branded supplements). Relevant peer for EquiPedic's Moringa/nutrition extension and for benchmarking DTC equine e-commerce scale.
Broad incumbents
- Weatherbeeta: Weatherbeeta is a global equestrian brand best known for horse blankets and turnout rugs, with broader tack and accessory offerings. Overlaps with EquiPedic in equestrian distribution and rider customer base but does not specialize in saddle pad technology.
- Tough 1: Tough 1 is a broad-line equine equipment manufacturer offering saddle pads, blankets, tack, and grooming supplies at value to mid-tier price points. Overlaps with EquiPedic in saddle pads but competes across a much wider, more commodity-oriented catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EquiPedic Equine financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquiPedic Equine leadership team
Management profileNumber of profiles
Profiles1 record
EquiPedic Equine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquiPedic Equine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquiPedic Equine
What does EquiPedic Equine do?
EquiPedic Equine Products manufactures and sells premium saddle pads and equine comfort accessories built around three proprietary technology systems: EquiCHARGE (Celliant oxygenation fiber), EquiKOOL (Outlast phase change temperature management), and ConforPedic (NASA-derived viscoelastic impact reduction foam). The company sells Western, English, and Endurance saddle pads directly to horse owners and via an extensive dealer network, complemented by AirLastic cinches, replacement foam inserts, shims, leg bands, human wear, and animal nutrition products.
Is EquiPedic Equine a public or private company?
EquiPedic Equine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EquiPedic Equine founded?
EquiPedic Equine was founded in 2003. It employs 51 to 100 people.
Where is EquiPedic Equine based?
EquiPedic Equine is headquartered in Tularosa, United States, in the North America region.
How does EquiPedic Equine make money?
Five revenue lines are on record. Equine Saddle Pads are the primary driver. The others are replacement Inserts and Accessories, cinches and Girths, animal Nutrition Products and human Wear Products.
Who are EquiPedic Equine's main competitors?
Direct peers on record are Cashel Company, 5 Star Equine, ThinLine, Toklat, Classic Equine, Impact Gel and Professional's Choice. SmartPak Equine is listed as an emerging player. Broad incumbents are Weatherbeeta and Tough 1.
Does EquiPedic Equine have an API?
No public API is recorded for EquiPedic Equine.
What industry is EquiPedic Equine in?
EquiPedic Equine's product category is Equestrian Saddle Pads. Its primary akta.pro industry code is HLAMAHAE, Equine Nutrition & Therapeutic Diets, with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 45991 and its SIC code is 200.