Toklat
Toklat is a US equestrian products company that manufactures proprietary fleece-based saddle pads and modular saddle-fitting systems (CoolBack, WoolBack, T3 Matrix) and distributes more than ten third-party equestrian brands across the North American market via dealers, catalog, and direct-to-consumer channels.
- Company typePrivate
- Founded1976
- HeadquartersLake Oswego, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Toklat does
Toklat is a US equestrian products company founded in 1976 by Jim Mreen, headquartered in the Portland, Oregon metro area (Lake Oswego/Wilsonville) with 101–250 employees. The company manufactures, imports, and distributes tack, apparel, and accessories for English, Western, and endurance riders, combining a proprietary product line with exclusive or primary North American distribution rights for at least ten third-party international equestrian brands (evoke, Cavallo, Myler, Roeckl, Bucas, Irideon, Leovet, Zilco, Woof Wear, and Science Supplements).
The proprietary portfolio is anchored by branded material technologies — CoolBack (a polyester fleece) and WoolBack (a wool fleece) — used in saddle pads and therapeutic liners, and by the T3 Matrix modular saddle pad system with interchangeable shim/insert configurations designed to correct saddle fit across horse-rider combinations. FlexForm is an additional proprietary equipment line. Distributed brands cover safety (helmets), hoof protection (hoof boots), bits, gloves, turnout blankets, apparel, grooming and horse-care products, synthetic tack, and equine nutritional supplements. The T3 Matrix design — a physical shim-based modularity rather than a digital platform — is the most technically distinctive product in the catalog.
The business model is a hybrid of manufacturer (proprietary SKUs) and importer-distributor (third-party brands) sold through three channels: a direct-to-consumer e-commerce site, a printed and online catalog, and a dealer network of tack shops and equestrian specialty retailers. Toklat has extended direct shipping internationally and, through the evoke brand it distributes, was named 2026 Official Helmet Supplier of US Equestrian. The company is privately held, discloses no revenue, and has no subscription or enterprise contract line of business.
Toklat firmographics
Firmographics- Name
- Toklat
- Legal name
- Toklat Originals, Inc.
- Website
- https://toklat.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toklat is a US equestrian products company that manufactures proprietary fleece-based saddle pads and modular saddle-fitting systems (CoolBack, WoolBack, T3 Matrix) and distributes more than ten third-party equestrian brands across the North American market via dealers, catalog, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Where Toklat is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toklat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Direct E-commerce Sales: Toklat generates revenue through direct online sales via toklat.com, selling equestrian products directly to consumers. This includes saddle pads, girths, riding apparel, helmets, and horse care products.
- Dealer/Retail Distribution: Toklat distributes products through a network of authorized dealers and retailers, allowing brick-and-mortar equestrian supply stores to carry their products.
- Catalog Sales: The company offers a product catalog for browsing and ordering products, indicating catalog-based sales as part of their revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Horse Supplements |
| Unit Pricing | Pay-as-you-go | evoke Safety Equipment |
| Unit Pricing | Pay-as-you-go | CoolBack Girths & Cinches |
| Unit Pricing | Pay-as-you-go | WoolBack Girths & Cinches |
| Unit Pricing | Pay-as-you-go | Cavallo Hoof Boots |
| Unit Pricing | Pay-as-you-go | Saddle Pads |
| Other | Pay-as-you-go | Shipping Costs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Toklat product offering
Product offeringCore offering
Toklat manufactures, imports, and distributes equestrian products including saddle pads, girths, cinches, riding apparel, helmets, safety equipment, bits, spurs, horse apparel, boots, wraps, and horse care supplements from its factory/warehouse in Wilsonville, Oregon. The company sells proprietary brands (CoolBack®, WoolBack™, T3/T3 Matrix) alongside distributed international brands (evoke, Cavallo, Myler, Roeckl, Bucas, Irideon, Leovet, Zilco, Woof Wear, Science Supplements). Products are sold direct-to-consumer through toklat.com, through authorized US dealers, and via international shipping.
Product overview
Toklat is an equestrian product company that manufactures, imports, and distributes quality equestrian products from their factory/warehouse in Oregon. Founded in 1976, the company offers a comprehensive portfolio of horse tack, riding apparel, safety equipment, supplements, and stable supplies under both proprietary brands (CoolBack®, WoolBack™, T3, T3 Matrix) and distributed brands (evoke, Cavallo, Myler, Roeckl, Bucas, Irideon, Leovet, Zilco, and others). The core proprietary technologies include CoolBack™ (100% polyester medical-grade fleece for breathability and quick-drying) and WoolBack™ (100% machine-washable virgin wool for moisture absorption). The T3 Matrix line represents their innovative saddle pad technology with interchangeable impact protection inserts. Toklat also distributes the evoke brand of riding helmets (named 2026 Official Helmet Supplier of US Equestrian), Cavallo hoof boots, and offers Myler bitting assistance services. Products span horse supplements, helmets/safety gear, riding apparel, saddle pads, bits, spurs, tack, leather care, horse boots/wraps, and pet care.
Differentiator
Problem solved
Functional benefit
Products and services
- CoolBack® Fleece Products Toklat's proprietary CoolBack polyester fleece product line of girths, cinches, and saddle pads engineered for breathability, moisture management, pressure distribution, and quick drying in English, Western, and endurance equestrian applications.
- WoolBack™ Fleece Products Toklat's proprietary 100% machine-washable virgin wool fleece product line of girths, cinches, and saddle pad linings designed to rapidly absorb moisture and dry quickly while maintaining density over time for equestrian use.
- T3 / T3 Matrix Premium Saddle Pads
Companies that use Toklat
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Toklat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Toklat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- MylercoreToklat distributes Myler bits, a renowned brand of horse bits known for their innovative design and bitting expertise. Toklat offers a Myler Bitting Assistance service where customers can submit questionnaires to receive personalized bit recommendations directly from Dale Myler. This partnership provides Toklat customers access to high-quality bits and expert fitting guidance.
- CavallocoreToklat distributes Cavallo horse hoof boots, a leading brand of hoof boots designed for protection, comfort, and support in various riding and management situations. Cavallo boots are used for trail riding, turnout, therapy, and horses transitioning out of traditional horseshoes.
- evokecoreToklat distributes evoke safety equipment, including riding helmets, jockey skulls, and body protectors. Evoke is designed in the United Kingdom and named the 2026 Official Helmet Supplier of US Equestrian. Products feature MIPS safety technology and meet multiple international safety standards (PAS 015: 2011, EN 1384 2023, ASTM F1163-23).
- RoecklmajorToklat distributes Roeckl gloves and equestrian products, a German brand known for high-quality riding gloves and apparel.
- BucasmajorToklat distributes Bucas horse blankets and turnouts, an international brand known for high-quality horse apparel.
- Science SupplementsmajorToklat distributes Science Supplements, a brand of scientifically-formulated horse supplements for various health needs including joint health, hoof quality, and overall wellness.
- ZilcomajorToklat distributes Zilco endurance tack, an Australian brand specializing in lightweight synthetic bridles, breastplates, and accessories designed for endurance riding.
- Woof WearmajorToklat distributes Woof Wear equestrian products, a brand known for saddle pads and riding equipment including quilted pads.
- LeovetmajorToklat distributes Leovet horse care products, a German brand known for grooming supplies, leather care, and fly spray products.
- Irideon Riding WearmajorToklat distributes Irideon Riding Wear, a brand of technical riding apparel designed for comfort and performance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Toklat competitors and assessment
Company assessmentDirect peers
- Horse.com: Horse.com (formerly catalog retailer offering equine tack, supplements, riding apparel, and stable supplies) is part of the PetSmart-owned equestrian portfolio and competes directly with Toklat on English and Western tack breadth, supplement lines, and DTC pricing.
- State Line Tack: State Line Tack is an online equestrian retailer offering Western and English tack, riding apparel, helmets, and horse care products at competitive price points. It directly overlaps with Toklat's Western riding category (cinches, western show apparel, ranch equipment) and English riding essentials.
- Dover Saddlery: Dover Saddlery is a leading US equestrian specialty retailer offering English riding tack, apparel, helmets, and stable supplies through both DTC e-commerce and physical stores. It is the most direct competitor to Toklat, operating in the same English/Western riding disciplines with overlapping brand distribution partnerships and a comparable multi-channel strategy.
- SmartPak Equine: SmartPak Equine is a major US equestrian retailer specializing in supplements, tack, riding apparel, and horse care products sold via DTC e-commerce and dealer partnerships. It overlaps with Toklat in supplements (Science Supplements distributed by Toklat competes here), saddle pads, and horse care, with a strong DTC and subscription model.
- Equestrian Collections: Equestrian Collections is an online equestrian retailer carrying riding apparel, helmets, boots, and tack for English, Western, and endurance disciplines. It overlaps with Toklat's customer segments across dressage, show jumping, and eventing riders and competes on catalog breadth and DTC pricing.
- Schneider Saddlery: Schneider Saddlery is a long-established equestrian retailer (founded 1948) selling English and Western tack, riding apparel, horse blankets, and stable supplies via DTC e-commerce and catalog channels. It mirrors Toklat's catalog breadth and customer base across horse owners and riders in both disciplines.
- Riding Warehouse: Riding Warehouse is an online-focused equestrian retailer offering English and Western riding apparel, tack, helmets, and horse care products with a deep catalog and competitive pricing. It competes directly with Toklat's DTC e-commerce motion across all three disciplines Toklat serves (English, Western, endurance).
Broad incumbents
- Tractor Supply Co. Tractor Supply Co. is a large US rural-lifestyle retailer with a substantial equine category including tack, riding apparel, horse care, supplements, and stable supplies across 2,000+ stores. It competes with Toklat on commodity tack and supplement SKUs at broad scale but lacks Toklat's specialty depth in saddle pad technology and equestrian-exclusive brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toklat social profiles
Digital presenceToklat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toklat leadership team
Management profileNumber of profiles
Toklat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toklat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toklat
What does Toklat do?
Toklat manufactures, imports, and distributes equestrian products including saddle pads, girths, cinches, riding apparel, helmets, safety equipment, bits, spurs, horse apparel, boots, wraps, and horse care supplements from its factory/warehouse in Wilsonville, Oregon. The company sells proprietary brands (CoolBack®, WoolBack™, T3/T3 Matrix) alongside distributed international brands (evoke, Cavallo, Myler, Roeckl, Bucas, Irideon, Leovet, Zilco, Woof Wear, Science Supplements). Products are sold direct-to-consumer through toklat.com, through authorized US dealers, and via international shipping.
Is Toklat a public or private company?
Toklat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toklat founded?
Toklat was founded in 1976. It employs 101 to 250 people.
Where is Toklat based?
Toklat is headquartered in Lake Oswego, United States, in the North America region.
How does Toklat make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are dealer/Retail Distribution and catalog Sales.
Who are Toklat's main competitors?
Direct peers on record are Horse.com, State Line Tack, Dover Saddlery, SmartPak Equine, Equestrian Collections, Schneider Saddlery and Riding Warehouse. Tractor Supply Co. is listed as a broad incumbent.
Does Toklat have an API?
No public API is recorded for Toklat.