Laboratoire Santarel

What Laboratoire Santarel does

Laboratoire Santarel is a French private limited company (SAS, legal name SANTAREL-PBO) that designs, formulates, and distributes dietary supplements under a phytotherapy and micronutrition positioning. The portfolio comprises over 30 stock-keeping units across 13 health families — including cellular protection and immunity, vitamins and minerals, memory/sleep/stress, joint and bone comfort, digestion, hepatic detox, cardiovascular, hormonal balance, beauty/weight/sport, gemmotherapy, and aromatherapy. Notable technical components include highly titrated active ingredients (95% quercetin from Sophora du Japon), EPAX-certified omega-3 fish oils from wild sardines, anchovies, and mackerel using cold extraction, vegan formulations (vegetal D3 from boreal lichen), patented Gabarelax GABA produced via bio-fermentation with Lactobacillus hilgardii, and a pollutant-detection bracelet product that extends beyond ingestibles. Manufacturing relies on declared-to-DGAL formulations with no nanoparticles, gluten, GMOs, or magnesium stearate.

The company operates a direct-to-consumer e-commerce model through santarel.com with pricing between €10 and €37 per unit, free shipping on orders of two or more products in France and select European countries, and a unique bicycle-courier fulfillment option promising under-4-hour delivery in Paris, Nantes, and Tours. A parallel B2B professional portal (santarelpro.com) serves practitioners and resellers with dedicated pricing. Distribution reaches Western Europe (France, Germany, Austria, Belgium, Netherlands, Switzerland, Luxembourg, UK), Southern Europe (Spain, Italy, Portugal), and seven French Overseas territories, while explicitly excluding 15 other European jurisdictions. Marketing spans organic social (Facebook, Twitter), email newsletter, and earned media via Dominique Fauve's editorial interviews plus athlete endorsement partnerships.

Customer segmentation is horizontal across personas — health-conscious consumers, athletes (anchored by Sport Protect anti-doping certification for ENERGIREL), seniors, women, and people with reduced mobility — each served through profile-based product filtering on the website. Founded circa 2015 with 11–50 employees, the legal entity is registered at Guichainville with €1,200 of registered capital and RCS Évreux number 813 140 001 00039. No external institutional investors, parent company, M&A activity, or funding rounds are disclosed in the input data.

Name

Laboratoire Santarel

Legal name

Laboratoire SANTAREL-PBO

Website

https://santarel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratoire Santarel is a French private laboratory that designs and sells direct-to-consumer phytotherapy and micronutrition dietary supplements (30+ SKUs across cellular, joint, cognitive, sleep, and sports categories), also serving practitioners via a B2B pro portal and shipping across Western Europe, Southern Europe, and the French Overseas territories.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Dietary supplements
• Phytotherapy products
• Micronutrition supplements
• Plant-based vitamins
• Natural health supplements

Headquarters

HQ city

Miserey

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Consumer Sales: E-commerce sales of dietary supplements directly to consumers through santarel.com website. Products sold as one-time purchases with subscription options implied through newsletter communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Laboratoire Santarel is a French dietary supplement laboratory that formulates, manufactures, and sells 100% natural micronutrition products based on phytotherapy, using plant extracts, vitamins, minerals, and bioactive compounds. The portfolio spans 30+ supplements organized across health families (immunity, joint and bone comfort, vitamins and minerals, memory/sleep/stress, digestion, detox, cardiovascular, hormonal balance, beauty/weight/sport, vitality, gemmotherapy, and aromatherapy). The company sells direct-to-consumer via santarel.com and to professionals via santarelpro.com, with delivery across France, Europe, and DOM-TOM.

Product overview

Laboratoire Santarel is a French dietary supplement company specializing in 100% natural micronutrition. The product portfolio comprises over 30 supplements organized into health-focused families: Protection Cellulaire et Immunité (QUERCETINE, CELLUREL), Vitamines et Minéraux (VITAREL+, VITAREL D3, MAGNEREL, NUTRIFEREL), Mémoire, Sommeil et Stress (CEREBREL, COGNIREL, ACETYREL, DOPAREL, GABAREL, SEROTOREL, HYPERICUM, POSITIREL, ZENIREL, NUITAREL), Confort Articulaire et Osseux (HARPAPHYREL, OSTEOREL), Confort Digestif (BROMELAINE+), Confort Hépatique et Détox (DETOXIREL), Vitalité (DYNAMIREL+, ENERGIREL), Beauté, Minceur et Sport (LIGNEREL, SILICEPREL), and specialized products including gemmotherapy (CASSIS, CHENE), OMEGAREL, VISIOREL, IMMUNIREL, and the Bracelet Détecteur de Polluants health monitoring tool. Products are sold direct-to-consumer via the website with various delivery options including bicycle courier in select cities.

Differentiator

Problem solved

Functional benefit

Products and services

• QUERCETINE Antioxidant dietary supplement highly titrated at 95% quercetin from Sophora du Japon flower extract, supporting cellular protection against oxidative stress. Targeted at health-conscious consumers seeking natural antioxidant support.
• VITAREL+ Vitamin and mineral complex providing 11 vitamins and 5 minerals with highly bioavailable forms (methylfolate, methylcobalamine, vegetable D3) covering daily nutritional needs and contributing to fatigue reduction. Priced at €25.00 per unit.
• MODUREL Immune response regulator combining quercetin, thymoquinone from black cumin, and vitamin C for seasonal allergy comfort. Targeted at consumers seeking immune support during seasonal transitions.
• CEREBREL Cognitive function supplement with bacopa, saffron, and B vitamins supporting memory, mental performance, and emotional balance. Priced at €31.00 per unit.
• NUTRIFEREL 100% plant-based iron supplement from curry tree leaves, combined with vitamin C for optimal iron absorption and vitality. Priced at €28.00 per unit.
• ACETYREL Acetylcholine balance supplement containing acetyl-L-carnitine as precursor, supporting cognitive and muscular coordination.
• DYNAMIREL+ Spirulina extract supplement highly concentrated in phycocyanine, supporting immune defenses and antioxidant protection.
• CASSIS Blackcurrant bud gemmotherapy extract with anti-inflammatory properties, used in gemmotherapy protocols. Priced at €20.00 per unit.
• ZENIREL Stress and relaxation supplement combining tryptophan, lemon balm, California poppy, magnesium, and B vitamins for nervous system support.
• SEVREL Addiction support supplement with kudzu root extract and 5 essential oils including lavender for relaxation and healthy sleep.
• SEROTOREL Serotonin balance supplement with L-theanine from green tea, passiflora, magnesium, and B3 for serenity and wellbeing.
• POSITIREL Physical and mental resistance supplement combining rhodiola and magnolia extracts with B vitamins for stress management.
• OMEGAREL Omega-3 EPA/DHA supplement from EPAX-labeled wild fish oil (sardines, anchovies, mackerel) using cold extraction for maximum purity, supporting cardiovascular, cognitive, and eye health.
• NUITAREL Sleep quality supplement with plant-based melatonin, valerian, and CiBium for natural sleep cycle regulation.
• HYPERICUM Emotional balance supplement with St. John's Wort and ginseng for relaxation and positive mood maintenance.
• GABAREL GABA supplement with Gabarelax patented ingredient obtained through natural bio-fermentation using Lactobacillus hilgardii strain, supporting mental calmness.
• DOPAREL Dopamine balance supplement with saffron, tyrosine, phenylalanine, and arginine supporting motivation and good mood.
• VITAREL D3 Plant-based vitamin D3 supplement from boreal lichen supporting immune function and bone health for the whole family.
• VISIOREL Visual comfort supplement with lutein and zeaxanthin from tagetes flowers and DHA from microalgae for eye health.
• MAGNEREL Highly bioavailable magnesium citrate supplement combined with B vitamins and taurine for muscle and nervous system function.
• CELLUREL Cellular protection supplement with alpha-lipoic acid, acetyl cysteine, glutathione, and coenzyme Q10 against oxidative stress.
• COGNIREL

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sport ProtectcoreGTM or Marketing PartnerSport Protect is a certification label that guarantees products are free from doping substances through chemical analysis by an approved testing organization. Santarel's ENERGIREL product carries this label, providing athletes assurance of supplement safety.
• EPAXcoreTechnology or IntegrationEPAX is a quality label for fish oils ensuring maximum purity, quality, and traceability. All omega-3 oils in Santarel products come from EPAX-certified sources using wild fish and cold extraction processes.
• Festival de Bridge du RoussillonminorGTM or Marketing PartnerSantarel is an official partner of the Festival de Bridge du Roussillon, an annual event bringing together enthusiasts and competitors in a convivial atmosphere. This partnership demonstrates Santarel's commitment to local initiatives promoting well-being.
• Pauline Ranvier (Escrime)minorGTM or Marketing PartnerFrench fencing athlete partnered with Santarel, using the company's supplements for daily health maintenance and performance support.
• Nicolas Autret (Ultra Trail)minorGTM or Marketing PartnerUltra trail runner partnered with Santarel for nutritional support during extreme endurance challenges.
• Laury Perez (BMX Freestyle)minorGTM or Marketing PartnerFrench BMX freestyle champion (15 years old) partnered with Santarel. Won French championships 2017 and 2018, representing France since 2018, preparing for 2020 and 2024 Olympics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forté Pharma: French pharma-nutrition brand with strong OTC/pharmacy and DTC distribution across Europe. Directly comparable across vitamins/minerals, slimming, beauty and energy supplement lines, with similar premium unit pricing and broad European footprint.
• Nutergia: French Aenum Santé-affiliated micronutrition laboratory selling branded supplements via pharmacies and DTC. Comparable on French micronutrition expertise, broad category coverage (cellular protection, joint, detox, vitality) and 'natural/physiological dose' framing.
• SuperSmart: French online premium supplement retailer with a very broad portfolio (vitamins, minerals, botanicals, condition-specific formulas) sold pan-European. Comparable in DTC channel mix, premium ingredient sourcing (high-titration extracts) and condition-based merchandising.
• Pileje: French micronutrition/phytotherapy laboratory with a practitioner-channel (Pileje+) and DTC presence. Closest comparable in phytotherapy-led positioning, broad supplement portfolio across gut, immunity, stress and cognitive health, and emphasis on clinical-grade formulations.
• Nutrimea: French DTC-first supplement brand covering immunity, sleep, joint, beauty and weight management. Comparable e-commerce-led GTM, broad condition-based SKU architecture and natural/plant-based positioning targeting similar health-conscious French consumers.

Broad incumbents

• Solgar: Long-established international premium vitamin, mineral and herbal supplement brand (Nestlé Health Science). Comparable premium positioning and breadth across vitamins/minerals/botanicals, but operates at global scale via retail/wholesale rather than DTC-first.
• Naturactive (Pierre Fabre): Phytotherapy-focused supplement brand within Pierre Fabre. Comparable plant-based expertise and condition-based ranges (respiratory, joint, sleep, digestion), with the backing of a large pharmaceutical group enabling broader retail distribution.
• Juvamine: Mass-market French supplement brand (notably owned by Perrigo) covering vitality, slimming, beauty and joint categories. Comparable broad portfolio and French consumer base, but positioned as a mass-market value player versus SANTAREL's premium positioning.
• Arkopharma: Established French phytotherapy specialist with deep retail pharmacy presence. Comparable plant-extract expertise and broad immunity/joint/digestive/detox portfolio, but operates at much larger scale and through traditional retail rather than DTC-led.

Emerging players

• Granions (EA Pharma): French oligo-elements and phytotherapy brand with a pharmacy-channel focus and a growing DTC/online presence. Comparable natural active-ingredient expertise and condition-based ranges (immunity, joint, vitality, sleep), at a smaller scale and more pharmacy-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/labsantarel
• Facebookfacebook.com/laboratoiresantarel
• LinkedInlinkedin.com/company/santarel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoire Santarel