What MKB does

MKB is a boutique marketing consulting firm founded in 2002 in Israel by Meirav Kavalsky-Brami and operating under the proprietary 'Potential to Performance' and 'People to People' (P2P) methodology. The firm delivers four interconnected service lines: Strategic Branding (slogan, messaging, logo, look and feel), Marketing Plan development (KPIs, channels, deliverables, budgets and timelines), On-Going Management (PR, events, digital marketing and broader marcom), and Marketing Consulting delivered via face-to-face or Zoom sessions. Clients are served globally with named engagements spanning hi-tech, clean-tech, defense, cyber, data center, construction, fashion, and financial services; visible enterprise customers include ROTEC by WFI Group, Cloudonix, Smart Sense, Ortech Defence Systems, Alexander Schneider, Sol-Chip, Verint, and ifm electronic Israel.

MKB operates as a founder-led professional services firm with no disclosed external funding, parent company, or headcount data. Revenue is generated through project-based and ongoing retainer engagements, with pricing quoted per scope rather than through published tiers. Distribution relies on direct consulting relationships, referrals, the founder's professional network, and content marketing through the firm's website (mkb-p2p.com) and LinkedIn presence. In 2025 the firm announced an expansion into Canada while continuing to operate from Israel, reflecting incremental geographic growth rather than scaling through capital or M&A. No proprietary technology, software product, API, or AI/ML capability is disclosed; the firm's assets are the founder's expertise, a 23-year operating track record, and an accumulated portfolio of customer relationships.

Name

MKB

Legal name

MKB – Marketing Consulting and Management Services

Website

https://mkb-p2p.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

MKB is a boutique Israeli marketing consulting firm offering strategic branding, marketing planning, and ongoing marcom management to startups and enterprises across technology, defense, and industrial sectors worldwide.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Marketing consulting
• Strategic branding
• Marketing planning
• Corporate communications
• Brand development

Headquarters

HQ city

Kefar Monash

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: MKB generates revenue through professional marketing consulting engagements. Services include Strategic Branding (slogan, messaging, logo, look & feel, starter kit), Marketing Plan development (KPIs, channels, deliverables, budget & timelines), On-Going Management (PR, events, digital and more), and Marketing Consulting (F2F/Zoom meetings for guidance, implementation & tips). Revenue is derived from project-based and ongoing retainer engagements with clients across various industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MKB is a boutique marketing consulting firm that delivers turnkey marketing solutions using its proprietary "Potential to Performance" and "People to People" (P2P) approach. The company sells four core services — Strategic Branding (slogans, messaging, logos, look & feel), Marketing Plan (KPIs, channels, budgets, timelines), On-Going Management (PR, events, digital marketing), and Marketing Consulting (F2F/Zoom advisory meetings) — to startups and established companies across hi-tech, defense, clean-tech, retail, and other industries worldwide.

Product overview

MKB is a marketing consulting firm offering a unified suite of services under its proprietary Potential to Performance and People to People (P2P) approach. The portfolio consists of four interconnected core service offerings: Strategic Branding (slogan, messaging, logo, look & feel, starter kit), Marketing Plan (KPIs, channels, deliverables, budget & timelines), On-Going Management (PR, events, digital and more), and Marketing Consulting (guidance via F2F/Zoom meetings). These services are designed to work individually or as a complete turnkey marketing solution, providing customers with a single focal point for their marketing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding Brand development service covering slogan creation, messaging framework, logo design, and visual look & feel, including a starter kit to establish a cohesive brand identity for startups and established companies.
• Marketing Plan Strategic marketing planning service covering KPIs definition, channel selection, deliverables definition, budget allocation, and timeline management for campaign execution, designed for companies that need a structured marketing roadmap.
• On-Going Management Continuous marketing and marcom service including PR, events coordination, digital marketing, and ongoing campaign management for clients that need sustained external marketing operations support.
• Marketing Consulting Expert advisory and guidance service delivered through face-to-face or Zoom meetings, providing strategic marketing implementation support, tips, and CMO-level counsel to company leadership.

Quantifiable outcome

• Increased exposure and leads generation for clients
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Walker Sands: Established B2B marketing agency offering PR, branding, demand generation, and creative services to tech and B2B clients. Comparable to MKB in target market (tech / B2B) and service breadth, but significantly larger in scale.
• Yes& Agency: Full-service B2B marketing agency offering branding, PR, digital, and content strategy. Overlaps with MKB's full-service approach and tech/B2B target market.
• Publicis Groupe: Global advertising and marketing services holding company with full-service capabilities across branding, PR, digital, and consulting. Represents the large incumbents against which MKB competes for enterprise marketing budgets.
• smartBug Media: Full-service inbound marketing agency serving B2B clients with branding, content, PR, and demand gen. Comparable to MKB's integrated marketing services and B2B technology focus.

Direct peers

• Renegade Communications: Boutique marketing and PR agency serving B2B technology companies. Similar in scale and approach to MKB, with overlapping offerings in branding, PR, and demand generation.
• Brandastic: Boutique full-service marketing agency offering branding, web development, and digital marketing. Direct comparison to MKB's boutique agency positioning and service mix.
• Velocity Partners: B2B marketing agency focused on technology companies, providing content marketing, branding, and demand generation. Directly comparable to MKB's positioning as a boutique marketing consultancy serving tech clients.

Emerging players

• Skale Growth Strategy: B2B marketing consultancy specializing in SEO, content, and demand gen for SaaS and tech companies. Comparable to MKB's hi-tech segment focus and boutique consulting model.
• Siege Media: Content marketing and SEO agency focused on measurable outcomes for B2B and tech brands. Comparable to MKB's 'marketing plan with KPIs' and ongoing management offerings.
• Tilt Metrics: B2B marketing consultancy focused on strategy, demand generation, and analytics for tech companies. Comparable to MKB's consulting and marketing planning services for hi-tech clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MKBMarket
• LinkedInlinkedin.com/company/mkbmarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKB