Hygga
Hygga was a Finnish dental clinic operator owned by Panostaja Oyj, providing general and specialized dental care to individual patients through two Tampere locations via direct-to-consumer appointments. The business was divested to Plusterveys Oy and rebranded PlusTerveys Kampintori in March 2026.
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hygga does
Hygga was a Finnish dental healthcare services company operating dental clinics in Tampere, Finland, and owned by Finnish diversified conglomerate Panostaja Oyj. Founded around 2010, the company provided general and specialized dental care to individual Finnish patients through two physical clinic locations — Kampintori and Sähkötalo in Tampere — with appointments available via online booking, telephone, and walk-in. The company's customer base consisted of individual consumers (persona segmentation) seeking routine dental care, preventive services, and specialized treatments, with horizontal segmentation across the Tampere metropolitan area.
Hygga's revenue was generated from direct-to-consumer billings for dental healthcare services. The company profile references "digital solutions for digital dental health care" and online booking channels, but no proprietary technology stack, software platform, or technical architecture was disclosed in available sources. Pricing for dental services is not publicly disclosed and the company does not appear to publish a price list.
In October 2025, Panostaja Oyj announced the sale of Hygga's Dental Clinic Business to Plusterveys Oy, with the divestiture expected to result in an estimated sales loss of approximately 2 million euros before taxes for the parent group. Effective March 1, 2026, the clinic transitioned to PlusTerveys Hammasklinikat Oy and operates under the name PlusTerveys Kampintori, retaining the same professional team and existing patient appointments while gaining access to PlusTerveys's broader specialist services network. The Hygga brand and operating entity are being retired through this transaction.
Hygga firmographics
Firmographics- Name
- Hygga
- Legal name
- Hygga
- Website
- https://hygga.fi
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Hygga was a Finnish dental clinic operator owned by Panostaja Oyj, providing general and specialized dental care to individual patients through two Tampere locations via direct-to-consumer appointments. The business was divested to Plusterveys Oy and rebranded PlusTerveys Kampintori in March 2026.
- Ownership category
- akta.pro rank
Hygga industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Hygga is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Hygga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dental Healthcare Services: Revenue generated from providing dental healthcare services directly to patients. The clinic offers general and specialized dental care, with the transaction involving the sale of this dental clinic business valued at approximately 2 million euros.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Hygga product offering
Product offeringCore offering
Hygga operated a dental clinic business delivering general and specialized dental care directly to individual patients in Finland. Services were provided at physical clinic locations in Tampere (Kampintori and Sähkötalo), with appointments accessible through online booking, telephone, or walk-in. The clinic maintained continuity of its professional team and was set to transition operations under the PlusTerveys Hammasklinikat Oy brand (PlusTerveys Kampintori) from 1 March 2026.
Product overview
Hygga's dental clinic business was a dental healthcare service that operated as a standalone clinic. The business was sold by Panostaja Oyj to Plusterveys Oy, with the clinic rebranding as PlusTerveys Kampintori from March 1, 2026. The service offering centered on general and specialized dental care, with the transition bringing expanded service options under the new PlusTerveys umbrella while maintaining the existing professional team and quality of care.
Differentiator
Problem solved
Functional benefit
Products and services
- Hygga Dental Clinic Business A dental clinic service offering general and specialized dental care to individual patients in Finland at physical clinic locations, with appointments available online, by phone, or via walk-in.
Companies that use Hygga
Customer profileSegments1 record
Ideal customer profiles1 record
Hygga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hygga partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PlusTerveys Hammasklinikat OycorePlusTerveys Hammasklinikat Oy, established in 1978, is a Finnish healthcare service provider known for quality and high customer satisfaction. Starting March 1, 2026, they took over Hygga's dental clinic operations at Kampintori. The transition ensures continuity of care with the same professionals while expanding specialized dental services available to patients.
- Plusterveys OycorePanostaja Oyj announced the sale of Hygga's Dental Clinic Business to Plusterveys Oy. The transaction represents a significant business transition where Plusterveys Oy acquired Hygga's dental clinic operations. This sale resulted in an estimated sales loss of approximately 2 million euros before taxes for Panostaja.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Hygga competitors and assessment
Company assessmentDirect peers
- PlusTerveys Hammasklinikat Oy: Acquirer of Hygga's dental clinic operations and now operator of the PlusTerveys Kampintori location. Directly comparable as a multi-location Finnish dental clinic group offering general and specialist dental care to consumers.
- Oral Hammaslääkärit: Finnish chain of dental clinics offering general and specialist dental services. Closely comparable to Hygga's clinic model — multi-location outpatient dentistry serving Finnish consumers.
- Heartland Dental: One of the largest US dental support organizations (DSOs) supporting multi-location general and specialty dental practices. Directly comparable in business model to Hygga's group-practice clinic structure.
- Colosseum Dental Group: European dental clinic operator with multi-location general and specialist dental services. Comparable as a European group-practice dental operator with similar scale and outpatient model to Hygga.
- Aspen Dental: US-based DSO supporting multi-location dental clinics with general and specialty services. Comparable as a group-practice dental operator serving consumers through physical clinic locations.
Regional players
- Esperi Healthcare: Finnish healthcare and care services provider. Comparable as a regional player offering outpatient health services in Finland with overlapping patient demographics.
Broad incumbents
- Pacific Dental Services: Large US DSO supporting multi-location dental practices. Comparable as a broad incumbent DSO with multi-site outpatient dental clinic operations.
- Terveystalo: Finland's largest private healthcare operator with dental service offerings. Comparable as a broad incumbent delivering ambulatory dental care alongside physician and specialist services.
- Mehiläinen Hammaslääkärit: Large Finnish private healthcare provider with a dental services line. Comparable as a broad incumbent offering outpatient dental care as part of a wider healthcare portfolio across Finland.
- Attendo: Nordic healthcare and care services operator with exposure to outpatient dental through its healthcare services segment. Comparable as a broad incumbent across the Nordics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights5 records
Customer concentration
Hygga social profiles
Digital presenceHygga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hygga leadership team
Management profileNumber of profiles
Profiles1 record
Hygga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hygga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hygga
What does Hygga do?
Hygga operated a dental clinic business delivering general and specialized dental care directly to individual patients in Finland. Services were provided at physical clinic locations in Tampere (Kampintori and Sähkötalo), with appointments accessible through online booking, telephone, or walk-in. The clinic maintained continuity of its professional team and was set to transition operations under the PlusTerveys Hammasklinikat Oy brand (PlusTerveys Kampintori) from 1 March 2026.
Is Hygga a public or private company?
Hygga is a private company. It is classified as corporate owned and is currently acquired.
When was Hygga founded?
Hygga was founded in 2010. It employs 101 to 250 people.
Where is Hygga based?
Hygga is headquartered in Helsinki, Finland, in the Europe region.
How does Hygga make money?
One revenue line is on record: dental Healthcare Services.
Who are Hygga's main competitors?
Direct peers on record are PlusTerveys Hammasklinikat Oy, Oral Hammaslääkärit, Heartland Dental, Colosseum Dental Group and Aspen Dental. Esperi Healthcare is listed as a regional player. Broad incumbents are Pacific Dental Services, Terveystalo, Mehiläinen Hammaslääkärit and Attendo.
Does Hygga have an API?
No public API is recorded for Hygga.
What industry is Hygga in?
Hygga's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 8011.