What Nuevo does

Nuevo is the intelligence and innovation practice of HH Global, a privately held global creative production and activation company. The firm operates as a consulting-style services business serving global brands across four core service lines: Trends + Foresight, Consumer Insight, Consumer Experience Strategy, and Experience Design. These capabilities are packaged into four client-facing solutions — Strategic Futures, Go-to-market Strategies, Retail Innovation, and Trends Intelligence Subscriptions — designed to help global brands navigate changing consumer behavior and cultural shifts.

At the technical core of the practice is an agentic AI system that ingests millions of consumer data points to generate strategic insights and underpin the Trends Intelligence Subscriptions product. Practice expertise is organized around consumer behavior analysis, cultural trend forecasting, customer journey design, and the visualization of new brand experiences. The firm employs 501–1000 staff and operates globally across North America, Europe, Oceania, LATAM, and Asia, leveraging HH Global's worldwide activation network for deployment.

The commercial model is sales-led and consultative: prospective clients initiate engagement through a quote-based contact form, and revenue is generated through a mix of custom strategic consulting engagements and (more recently) recurring AI-powered subscription briefings. Pricing is not publicly disclosed, and no named customer logos are published. As a wholly embedded subsidiary rather than an independent company, Nuevo's strategic direction is set within the broader HH Global portfolio.

Name

Nuevo

Legal name

HH Global

Website

https://thisisnuevo.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nuevo is the intelligence and innovation practice of HH Global, providing global brands with AI-powered consumer insight, trend forecasting, customer experience strategy, and experience design consulting delivered across multiple continents.

Ownership category

akta.pro rank

Product category

Brand Strategy & Consumer Intelligence Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

Keywords

• Consumer intelligence services
• Brand strategy consulting
• Trends forecasting
• Retail innovation
• Experience design

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Intelligence and Innovation Consulting Services: Nuevo generates revenue through professional consulting services in intelligence, trends analysis, consumer insight, and experience innovation. Services are delivered through four core practice lines: Trends + foresight, Consumer insight, Consumer experience strategy, and Experience design. Revenue is likely derived from client engagements, subscriptions for Trends Intelligence, and custom strategic consulting projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nuevo provides consumer intelligence and innovation consulting services to global brands through four core practice lines: Trends + Foresight, Consumer Insight, Consumer Experience Strategy, and Experience Design. Its work combines an agentic AI platform that ingests millions of consumer data points with global deployment capabilities through parent company HH Global, helping brands anticipate cultural and behavioral change and translate insights into new retail, journey, and brand experiences.

Product overview

Nuevo is an intelligence and innovation practice and part of HH Global. It operates as a unified service offering organized around four core service lines (Trends + Foresight, Consumer Insight, Consumer Experience Strategy, and Experience Design) that work together to deliver client solutions. The company has developed an agentic AI system that ingests millions of consumer data points to power its Trends Intelligence Subscriptions and Strategic Futures offerings. The four client solutions—Strategic Futures, Go-to-market Strategies, Retail Innovation, and Trends Intelligence Subscriptions—are delivered through their AI intelligence platform and leverage HH Global's global activation capabilities for deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Trends + Foresight Research, data capture, analysis, and forecasting service that helps clients understand emerging trends and future market directions. Intended for global brands seeking strategic foresight into changing culture and consumer behavior.
• Consumer Insight

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• HH GlobalcoreOthersNuevo is an intelligence and innovation practice that is part of HH Global, a global creative production and activation company. The partnership provides Nuevo with access to HH Global's global activation capabilities, enabling the deployment of intelligence-driven strategies efficiently and effectively anywhere in the world. Nuevo serves as the intelligence and innovation practice at the heart of HH Global.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• TrendWatching: TrendWatching is a consumer trends research and advisory firm providing trend reports, keynotes, and consulting. It is comparable to Nuevo on the trends intelligence and consumer foresight layer but with a more content/subscription-led model and narrower service scope than Nuevo's full practice lines.
• House of Beautiful Business: House of Beautiful Business is a niche strategy and foresight consultancy focused on cultural trends and human-centered brand experience. It overlaps with Nuevo on the intersection of changing culture, consumer behavior, and experience strategy for global brand clients.

Direct peers

• Frog (formerly frog design): Frog is a global design and innovation consultancy delivering consumer experience strategy, experience design, and innovation services to enterprise brands. It directly overlaps with Nuevo's Consumer Experience Strategy and Experience Design practice lines and shares the same insight-to-design integration model.
• Mintel: Mintel is a global market research firm delivering syndicated consumer research, category analysis, and product innovation insights. It competes head-to-head with Nuevo's Consumer Insight and Strategic Futures practices, particularly for global FMCG and CPG brand clients needing evidence-based consumer intelligence.
• The Future Laboratory: The Future Laboratory is a UK-based trends intelligence and consumer foresight consultancy serving global brands. It overlaps with Nuevo's Trends + Foresight, Consumer Insight, and Experience Design service lines for premium and lifestyle brand clients.
• WGSN: WGSN is a global trends forecasting and consumer intelligence subscription platform serving fashion, beauty, food, and consumer brands. It directly competes with Nuevo's Trends + Foresight and Trends Intelligence Subscriptions offerings, both built around data-driven forward-looking consumer insight delivered to enterprise brand clients.

Broad incumbents

• NielsenIQ: NielsenIQ is a global consumer intelligence and retail measurement firm serving the world's largest CPG and retail brands. It overlaps with Nuevo on consumer insight, retail innovation, and go-to-market strategy engagements, though at much greater scale and with heavier data infrastructure investment.
• Ipsos: Ipsos is a global market research and consumer insights firm offering qualitative, quantitative, and advisory services. It competes with Nuevo on the consumer insight and strategic foresight layers and shares many of the same global brand clients in the FMCG, retail, and beauty categories.
• Forrester Research: Forrester is a global research and advisory firm delivering consumer insights, marketing strategy, and customer experience research. Its customer experience and B2C marketing practices share the analytical backbone and advisory model that Nuevo sells, but at a much larger scale and broader research portfolio.
• Kantar: Kantar is one of the world's largest consumer insights, market research, and consulting firms serving global brands. It operates at much greater scale than Nuevo but overlaps directly on consumer insight, brand strategy, and retail innovation mandates for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nuevoagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuevo