Autohaus Arizona

What Autohaus Arizona does

Autohaus Arizona, Inc. (d/b/a AutohausAZ) is a privately held, pure-play online retailer of OEM, OE, and genuine replacement auto parts for European vehicles, including BMW, Mercedes-Benz, Porsche, Audi, VW, Volvo, Saab, Land Rover, Sprinter, and Mini. Founded in 1979 in Phoenix, Arizona as a local Volvo and Bosch distributor, the company transitioned to online sales in 2000 and now serves more than one million customers worldwide through its e-commerce website, autohausaz.com. There is no physical retail storefront or local pickup; all orders are fulfilled through a nationwide warehouse distribution network, with same-day shipping available on more than 50% of orders placed before 1 PM MST.

The product catalog spans thousands of SKUs across the supplier brands of the European OEM ecosystem — including Genuine Mercedes, Genuine BMW, Genuine VW/Audi, Bosch, Bilstein, Sachs, ZF, Valeo, Hella, Liqui Moly, Castrol, JP Group Dansk, and 034Motorsports — plus the company's own in-house label, AAZ Preferred Plus (launched late 2022) for hand-selected common failure parts on BMW, Mercedes, and Rover vehicles, and AAZ Preferred branded kits (brake, tune-up, transmission). The technology stack is a conventional e-commerce platform with extensive catalog taxonomy organized by vehicle make, model, and part category, supported by vehicle-specific landing pages and an SEO/content marketing engine; the input data contains no proprietary AI, ML, or platform-innovation claims.

The business model is direct-to-consumer transaction-based sales at discounted wholesale prices on OEM and genuine parts. Revenue is generated entirely through one-time e-commerce transactions, supplemented by add-on services including a 3-year/36-month parts warranty, an extended purchase protection return policy (30 to 90 days), and Buy Now Pay Later financing via Affirm for orders up to one year. Go-to-market is product-led growth and DTC, relying on organic search, content marketing (tech tips, repair advice), email newsletter, and social media presence in European car enthusiast communities. The company is independently owned with no disclosed external funding, parent company, or management team bios in the available data.

Name

Autohaus Arizona

Legal name

Autohaus Arizona, Inc.

Website

https://autohausaz.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Arizona is a privately held Phoenix-based e-commerce retailer of OEM and genuine replacement auto parts for European vehicles (BMW, Mercedes, Porsche, Audi, VW, Volvo, Saab, Land Rover, Mini), serving over one million DIY customers worldwide since 1979 via a nationwide warehouse distribution model.

Ownership category

akta.pro rank

Product category

Online European Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• European auto parts
• OEM replacement parts
• Online auto parts
• Genuine car parts
• Auto parts warehouse

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts Sales: One-time transaction sales of OEM and genuine replacement auto parts to consumers. Customers purchase individual parts or kits at discounted wholesale prices through the e-commerce website. Parts are shipped directly to customers from distribution warehouses across the country.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Autohaus Arizona operates a direct-to-consumer e-commerce platform selling OEM, OE, and genuine replacement auto parts for European vehicles including BMW, Mercedes-Benz, Porsche, Audi, VW, Volvo, Saab, Land Rover, Sprinter vans, and Mini. The company sources from manufacturer brands (Bosch, Bilstein, Sachs, ZF, Valeo, Hella, Liqui Moly, Castrol) and resells at wholesale prices, shipping from nationwide warehouses with same-day dispatch and a 3-year warranty.

Product overview

Autohaus Arizona operates as an online auto parts warehouse and e-commerce platform offering OEM, OE, and genuine replacement parts for European vehicles. The core product is the online parts catalog covering BMW, Mercedes-Benz, Porsche, Audi, VW, Volvo, Saab, Land Rover, and Sprinter vans. The company supplements this with its own in-house brand (AAZ Preferred Plus, launched late 2022) providing common wear-and-tear parts at manufacturer pricing, and AAZ Preferred-branded kits (brake kits, tune-up kits, transmission service kits). The business model emphasizes wholesale pricing through an extensive network of supplier brands including Genuine Mercedes, Genuine BMW, Genuine VW/Audi, Bosch, Bilstein, Sachs, Valeo, ZF, Liqui Moly, Castrol, JP Group Dansk, and 034Motorsports. Value-added services include a 3-year warranty, EZ parts returns, financing options via Affirm, and flat-rate shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM Auto Parts Catalog (E-commerce Platform) Core e-commerce offering: an online catalog of OEM, OE, and genuine replacement parts for European vehicles including BMW, Mercedes-Benz, Porsche, Audi, VW, Volvo, Saab, Land Rover, Sprinter vans, and Mini, browsable by vehicle make, model, and part category.
• AAZ Preferred Plus In-house "in-haus" brand of hand-selected common failure and wear-and-tear replacement parts for BMW, Mercedes, and Rover vehicles, sold direct to consumer at manufacturer pricing.
• AAZ Preferred Kits

Quantifiable outcome

• 3-year/36-month warranty on all auto parts purchases
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• JP Group DanskcoreTechnology or IntegrationPartnership with JP Group Dansk (Denmark) to provide Porsche catalytic converters and Porsche mufflers. JP Group is described as the leading manufacturer of Porsche catalytic converters and mufflers in the world, with sheet metal quality exceeding OE spec. AutohausAZ is the only internet car parts retailer to offer the full JP Group line of parts for Porsche and air-cooled Volkswagens.
• AffirmminorOthersFinancing partnership allowing customers to spread the cost of Porsche maintenance parts over a period of up to one year after the date of purchase through Buy Now, Pay Later model.
• BoschcoreChannel Partner/ Reseller/ DistributorLong-standing distribution relationship since the late 1970s. Originally distributed all Euro parts for Bosch throughout the Arizona valley. Currently carries Bosch parts including wiper blades, fuel pumps, mass air flow sensors, ignition components, and more.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ECS Tuning: Online retailer focused on European vehicles (Audi, BMW, VW, Mercedes, Porsche) carrying OEM, aftermarket, and performance parts; matches AutohausAZ's catalog specialization and DIY customer profile.
• FCP Euro: Online retailer specializing in OEM and genuine European parts for BMW, Mercedes, Audi, VW, Volvo, Porsche, and Mini with nationwide distribution, fitment guarantees, and lifetime replacements; the most direct European-focused comparable to AutohausAZ.
• RockAuto: Online-only auto parts retailer selling new aftermarket and OEM parts with an extensive catalog, direct-to-consumer shipping model, and SKU breadth similar to AutohausAZ; the largest direct competitor in the digital auto parts space.
• Pelican Parts: Long-established online retailer of OEM and aftermarket parts for Porsche, BMW, Mercedes, and VW/Audi with deep technical content and DIY guides; competes with AutohausAZ in the same European enthusiast segment.

Emerging players

• BimmerWorld: Online retailer of BMW OEM, OE, and performance parts with DIY/installer customers; relevant narrower comparable for AutohausAZ's BMW-specific catalog.
• Turner Motorsport: Online retailer and installer specializing in BMW performance parts and OEM replacements; narrower BMW-only focus but high overlap with AutohausAZ's BMW enthusiast customer base.

Broad incumbents

• AutoZone: Large U.S. multi-channel auto parts retailer with broad inventory across makes/models, omnichannel fulfillment, and significant brand spend; competes with AutohausAZ at the entry-level DIY customer despite a much less European-specialized catalog.
• NAPA Auto Parts: Large national auto parts distribution and retailer network serving professional and DIY customers; overlaps with AutohausAZ on widely applicable parts categories but lacks European focus.
• Amazon Automotive: Massive online marketplace that captures significant DIY auto parts demand including European OEM SKUs sold by third parties; competes with AutohausAZ on price, convenience, and Prime shipping for similar customers.
• O'Reilly Auto Parts: Major U.S. auto parts retailer with thousands of stores plus online ordering; competes for the same DIY customer as AutohausAZ across general replacement parts categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autohausaz
• Facebookfacebook.com/AutohausAZ
• Instagraminstagram.com/autohausaz
• LinkedInlinkedin.com/company/autohaus-arizona-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Arizona