What MESH Collective does

MESH Collective is a Berlin-based, award-winning social-impact agency that produces commissioned social-media campaigns, video series, and digital civic-education initiatives for government agencies, foundations, and NGOs across Germany and Europe. Founded around 2014 as a brand within We Are Era GmbH (part of RTL Group) and headquartered at Kalckreuthstraße 1–2 in Berlin, the agency is led by Julia Althoff (Head of MESH Collective) and operates with a core team of 10–15 professionals including an editor-in-chief, line producer, creative producers, creative editors, and a production coordinator. Its client base includes the Bundeszentrale für politische Bildung, Vodafone Stiftung Deutschland, Gemeinnützige Hertie-Stiftung, Bertelsmann Stiftung, Joachim-Herz-Stiftung, the Berlin Senate, and health-sector organizations such as Krebsverband Baden-Württemberg and DAK-Gesundheit.

MESH Collective's core offering is end-to-end campaign production: data-driven analysis and social listening, holistic communication strategy, creative concept development, socio-political content production (including green production methods), creator/influencer onboarding and distribution across TikTok, Instagram, YouTube, Twitch, and Facebook, plus paid media placement, press work, and quantitative/qualitative outcome reporting. Proprietary campaign formats include the animated newsmagazine BrainFed (bpb), the environmental format OZON (co-produced with UFA X), and recurring campaigns such as #TrueStory, #DataMe, #MeMyselfAndAI (Kliick/Vodafone), #DasIstGewalt, #StopptKinderarmut, #WirImIslam, #LevelUp, #GenerationGrenzenlos, #TeamDemokratie, #GegenAntisemitismus, #LetsTalkAboutHPV, #MoreThanMS, #EarthOvershootDay, and the TUI Jugendstudie 2024 series. MESH also operates the Klickwinkel TikTok channel on behalf of the Vodafone Stiftung.

MESH Collective generates revenue exclusively through professional-services project commissions negotiated with institutional clients on a brief-by-brief basis; no public pricing or SaaS/recurring product revenue is disclosed. The agency has won the Politikaward 'Gesellschaftliche Kampagne des Jahres 2023' for #DasIstGewalt, the Grimme Online Award and Audience Award for BrainFed, and the Eyes & Ears Gold award for influencer marketing, among others. As a brand of We Are Era GmbH (RTL Group), MESH Collective operates within a larger media-conglomerate infrastructure rather than as an independent venture-backed entity, and no external funding rounds have been disclosed.

Name

MESH Collective

Legal name

We Are Era GmbH

Website

https://meshcollective.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

MESH Collective is a Berlin-based social-impact agency, founded around 2014 as a brand of We Are Era GmbH (RTL Group), that produces commissioned social-media campaigns and video series for government agencies, foundations, and NGOs targeting German and European youth audiences.

Ownership category

akta.pro rank

Product category

Social Impact Campaign Agency Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

akta.pro secondary industry

Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

Keywords

• Social impact campaigns
• Digital youth education
• Social media agency
• Civic education content
• Creator-led campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Commissioned Campaign Production: MESH Collective is commissioned by government agencies, foundations, and NGOs to produce social media campaigns, video series, and digital education initiatives. Revenue is generated project-by-project based on client briefs, typically organizations in the civic education, social impact, and public health space.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

MESH Collective is a project-based social change agency that produces commissioned social media campaigns, video series, and digital initiatives for government agencies, foundations, and NGOs. The agency delivers end-to-end services including audience analysis, creative concept development, content production, multi-platform distribution, creator/influencer activation, and outcome reporting, targeting youth audiences across TikTok, Instagram, YouTube, Twitch, and Facebook on themes such as civic education, media literacy, health awareness, and social justice.

Product overview

MESH Collective is an award-winning agency for social change that pioneered digital, extracurricular youth education over the past decade. It operates as a brand of We Are Era GmbH (part of RTL Group) and offers a portfolio of branded campaign products and comprehensive social media services. The core products include the animated news format BrainFed and the environmental format OZON, alongside numerous thematic campaigns (#DasIstGewalt, #DataMe, #TrueStory, #StopptKinderarmut, #GegenAntisemitismus, #LevelUp, #WirImIslam, #MeMyselfAndAI, #TeamDemokratie, #GenerationGrenzenlos, #TalkingPolitics, #WasGehtMorgen?, #LetsTalkAboutHPV, #MoreThanMS, #EarthOvershootDay, Deine Würde, and TUI Jugendstudie). MESH also operates the Klickwinkel TikTok platform for the Vodafone Foundation. Services encompass comprehensive analysis, holistic communication strategy development, socio-political content production, and project evaluation. The company works primarily with government agencies, foundations, and NGOs to create impact-driven content for youth audiences across platforms including TikTok, Instagram, YouTube, Facebook, and Twitch.

Differentiator

Problem solved

Functional benefit

Brands

• MESH Collective: Award-winning agency for social change specializing in digital youth education, socio-political content, and awareness campaigns targeting young audiences through social media platforms.

Products and services

• BrainFed Animated news magazine format developed for the Federal Agency for Civic Education (bpb) covering multiple seasons of socio-political topics for youth audiences. It was the first animated news magazine in the German YouTube landscape.
• OZON Weekly environmental format produced in collaboration with UFA X, the first format in the funk universe dedicated exclusively to environmental issues, distributed on TikTok and Instagram.
• Comprehensive Social Media Campaign Services Full-service commissioned offering for institutional clients including qualitative trend analysis with peer groups and workshops, data-driven social listening and real-time tracking, holistic communication strategy development, socio-political content production with creator onboarding, journalistic research and fact sheets, green production methods, press work, and quantitative/qualitative success measurement and reporting.
• Klickwinkel TikTok Channel Operations Operational management and content production for the Klickwinkel TikTok channel of the Vodafone Foundation Germany, hosting campaigns such as #DataMe, #TrueStory, and #MeMyselfAndAI.

Quantifiable outcome

• Reached more than 2.2 million young people with #TrueStory disinformation awareness campaign
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• We Are Era GmbHcoreOthersMESH Collective is a brand of We Are Era GmbH, which is part of the RTL Group. This ownership structure provides MESH with the backing of a major European media conglomerate, enhancing its credibility with institutional clients and providing access to broader production resources and distribution infrastructure.
• Bundeszentrale für politische Bildung (bpb)coreStrategic or Co-development PartnerMESH has a sustained partnership with the Federal Agency for Civic Education, producing multiple campaigns including #WirImIslam (democracy education), #LevelUp (child poverty on Twitch), and the animated newsmagazine BrainFed across multiple seasons. bpb is a key recurring client commissioning youth civic education content.
• Vodafone Stiftung DeutschlandcoreStrategic or Co-development PartnerMESH is the lead agency for the Klickwinkel project under Vodafone Stiftung Germany, producing multiple campaigns including #MeMyselfAndAI (AI literacy, with MESH as lead agency for content across Italy, Portugal, Spain, and the Netherlands), #DataMe (data security), and #TrueStory (disinformation awareness reaching 2.2 million youth).
• Gemeinnützige Hertie-StiftungcoreStrategic or Co-development PartnerMESH has an ongoing partnership with the Hertie Foundation, producing multiple campaigns: #TalkingPolitics (political participation), #GenerationGrenzenlos (civic engagement, 30 portrait videos), and #MoreThanMS (Multiple Sclerosis awareness).
• modus | zadminorStrategic or Co-development PartnerMESH collaborated with modus | zad on #WirImIslam, a TikTok campaign on religious pluralism and self-determination for Muslim youth in Germany, commissioned by bpb.
• Berlin Senate Department for Labor, Social Affairs, Equality, Integration, Diversity and Anti-DiscriminationcoreStrategic or Co-development PartnerCommissioned MESH to produce #DasIstGewalt, a multilingual multimedia campaign against violence towards women, launched on the International Day against Violence against Women. The campaign won the Politikaward 'Gesellschaftliche Kampagne des Jahres 2023'.
• Bertelsmann StiftungcoreStrategic or Co-development PartnerMESH partners with the Bertelsmann Stiftung on #StopptKinderarmut, a multi-staged initiative against child poverty in Germany, producing an open letter video with celebrities and amplifying the voices of affected youth through creator content.
• Joachim-Herz-StiftungminorStrategic or Co-development PartnerCommissioned MESH to produce #WasGehtMorgen?, a six-part educational video series on the future of work for students, published on the Teach Economy educational platform in 2023 and 2024.
• Krebsverband Baden-Württemberg e.V.minorStrategic or Co-development PartnerPartnered with MESH on #LetsTalkAboutHPV, an HPV awareness campaign featuring personal stories from patients on Instagram, co-funded by DAK-Gesundheit.
• DAK-GesundheitminorStrategic or Co-development PartnerCo-partner with Krebsverband Baden-Württemberg on #LetsTalkAboutHPV, contributing to funding and supporting the HPV awareness and vaccination campaign targeting youth audiences.
• American Jewish Committee Berlin (AJC)minorStrategic or Co-development PartnerMESH co-developed the #GegenAntisemitismus initiative with AJC Berlin, featuring four creators campaigning against antisemitism and sharing stories of Jewish life in Germany.
• Stiftung Erinnerung, Verantwortung und Zukunft (EVZ)minorStrategic or Co-development PartnerFunded the #GegenAntisemitismus initiative developed in partnership with AJC Berlin and implemented by MESH Collective.
• TUI StiftungminorStrategic or Co-development PartnerCommissioned MESH to produce a TikTok social video series translating the TUI Jugendstudie 2024 findings for young European audiences, featuring creators Tahsim, Jeannie, and Pani, reaching over 1 million people organically.
• Lernort Stadion e.V.minorStrategic or Co-development PartnerPartnership on #TeamDemokratie, a youth political awareness campaign featuring creator content across Instagram, YouTube, and TikTok, including a digital survey of youth opinions for the German federal government.
• UFA XminorStrategic or Co-development PartnerMESH co-created and co-produces OZON with UFA X — the first environmental news format exclusively dedicated to environmental issues in the funk universe, released on TikTok and Instagram.
• WWF DeutschlandminorStrategic or Co-development PartnerMESH co-produced a nine-part series with WWF Deutschland on Earth Overshoot Day, exploring the drivers of climate change and the connection between personal behavior and planetary resource consumption.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Jung von Matt is one of Germany's largest independent creative agencies with a purpose and social-impact practice. Comparable as a competitor for institutional client briefs requiring integrated social-first campaigns with mission-driven positioning.
• Edelman Germany: Edelman Germany operates a purpose and social-impact practice serving foundations, NGOs, and government clients. Comparable for high-trust mission-driven communications work for German institutional clients.
• Scholz & Friends: Scholz & Friends is a major German creative agency group with a recognized purpose-marketing offering. Comparable for institutional and foundation clients seeking award-eligible social campaigns.
• Funk (ARD/ZDF youth network): Funk is the joint ARD/ZDF online network producing social-first video content for German youth. Direct comparable as it operates in the same niche of public-funded, social-platform-native civic and educational content for young audiences, with which MESH already partners (OZON via UFA X).

Emerging players

• StrgF (Strg F): StrgF is funk's investigative-journalism YouTube format targeting young German audiences. Emerging peer with partial overlap in the youth civic-education content niche served by MESH's BrainFed and #TeamDemokratie formats.

Direct peers

• Divimove (ProSiebenSat.1): Divimove operates one of Europe's largest influencer and creator networks. Comparable to MESH in activating creators for brand and social-impact campaigns across social platforms.
• Mediakraft Networks: Mediakraft is a German digital media and creator network producing social-first video series. Comparable for cross-platform content production targeting youth and lifestyle audiences.
• We Are Era GmbH: We Are Era is MESH Collective's parent entity and itself a creator-marketing and social-first content agency. Closest peer given overlapping youth-focused, social-video production capabilities and shared creator-network infrastructure.
• Studio71 (ProSiebenSat.1): Studio71 is a major European creator-economy and influencer-marketing network owned by ProSiebenSat.1. Direct comparable for multi-platform creator-driven campaign work serving institutional and brand clients.
• UFA X: UFA X is a Berlin-based production unit within the UFA Group producing social-first video series for the funk network and brand clients. Direct peer given shared social-first production model; co-produces OZON with MESH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MESH Collective