Lazy Bee

What Lazy Bee does

Lazy Bee is a privately held, bootstrapped artisanal producer of handmade natural skincare products and raw wildflower honey, headquartered in Hiram, Ohio. The company operates with 1-10 employees from a manufacturing location in northern Portage County, where it maintains its own apiary to source beeswax and honey used in its formulations.

The product portfolio spans 22 SKUs across hand soaps (including Pure Castile, Lavender, Peppermint, Gardeners' Hand Soap with pumice, Tea Tree & Chamomile, Patchouli Hemp, Oatmeal Milk & Honey, Cinnamon & Vanilla), bath and shaving soaps, a shampoo/body bar, four lip balms at $4.00 each, foot balms, a body butter, a DEET-free bug mist, and raw wildflower honey in three sizes. Products are handmade using saponified plant oils (coconut, olive, rice bran, castor), shea butter, beeswax, honey, and essential oils, with vegan and cruelty-free positioning and fully recyclable packaging. Pricing is uniform unit pricing across categories, with soaps at $8-$9, body butters and foot balms at $10, and honey ranging from $7 to $32.95.

The business model is direct-to-consumer only via a Shopify-powered online storefront (lazybeestudio.com), accepting major cards and digital wallets, with free shipping triggered at a $30 order threshold to lift average order value. There is no subscription offering, no physical retail, no wholesale distribution, no B2B segment, and no mobile app. The company targets two horizontal consumer segments: health-conscious individuals seeking natural skincare and gardeners needing heavy-duty hand cleansing. Marketing relies on organic SEO, an educational blog covering essential oils, beeswax, and honey, and a homepage newsletter signup for promotional capture. Revenue is not publicly disclosed, there is no funding history, and the ownership structure appears founder-owned with no institutional backing.

Name

Lazy Bee

Legal name

Lazy Bee

Website

https://lazybeestudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lazy Bee is a privately held, bootstrapped artisanal producer based in Hiram, Ohio, that makes and sells handmade natural soaps, balms, body butters, lip balms, bug mist, and raw wildflower honey direct-to-consumer via Shopify, serving health-conscious consumers and gardeners in the United States.

Ownership category

akta.pro rank

Product category

Natural Handmade Personal Care

NAICS

Apiculture (11291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Handmade soaps
• Natural skincare
• Beeswax balms
• Raw wildflower honey
• Vegan personal care

Headquarters

HQ city

Hiram

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Lazy Bee generates revenue through direct-to-consumer sales of handmade soaps, balms, body butters, mists, and raw honey via their e-commerce storefront. Products are sold at fixed unit prices with free shipping on orders over $30. This is primarily a one-time purchase model with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lazy Bee manufactures and sells handmade natural personal care products including cold-process soaps, lip balms, body butters, foot balms, bug mist, and raw wildflower honey. Products are made with all-natural ingredients such as essential oils, botanicals, beeswax, honey from their own apiary, shea butter, and plant-based oils, and are sold direct-to-consumer through their Shopify-powered online store with free shipping on orders over $30.

Product overview

Lazy Bee is a small handmade personal care and natural products company offering a portfolio of all-natural soaps, balms, body butters, lip balms, mists, and honey. Their products are handmade with sustainably sourced essential oils, cruelty-free and vegan formulations, and eco-conscious recyclable packaging. The product line spans hand soaps (Lavender, Peppermint, Gardeners' Hand Soap, Pure Castile, Tea Tree & Chamomile, Patchouli Hemp, Oatmeal Milk & Honey, Cinnamon & Vanilla), bath and shaving soaps (Bay Rum, Tea Tree & Lavender), shampoo and body bars (Rosemary-Mint Castile), lip balms (Tea Tree, Citrus, Peppermint, Unscented), foot balms (Tea Tree, Peppermint), body butters (Lavender), bug mist, and raw wildflower honey in multiple sizes. The company emphasizes natural ingredients including beeswax and honey from their own apiary, organic botanicals, and essential oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Tea Tree Lip Balm A soothing lip balm made with unrefined beeswax and honey from their own apiary, designed to soothe and repair chapped lips with tea tree essential oil's antibacterial, antifungal, and antiviral properties.
• Citrus Lip Balm A citrus-scented lip balm made with unrefined beeswax, sweet almond oil, lanolin, castor oil, jojoba oil, honey, vitamin E, and sweet orange, lemon, and lime essential oils in a 0.15oz tube.
• Peppermint Lip Balm A lip balm made with unrefined beeswax and honey from their own apiary, using true peppermint essential oil for a cooling sensation, long-lasting and suitable for wearing under lipstick.
• Unscented Lip Balm A fragrance-free lip balm with only a hint of natural beeswax scent, made with unrefined beeswax and honey from their own apiary to soothe and repair chapped lips.
• Lavender Soap A handmade soap containing all-natural lavender essential oil, coconut, rice bran and castor oils, with shea butter for extra moisturizing in a 5.5 oz bar.
• Peppermint Soap An energizing handmade soap formulated with peppermint and spearmint essential oils for a refreshing pick-me-up, in a 5.5 oz bar.
• Gardeners' Hand Soap A hand soap containing powdered pumice that scrubs dirt from hands, with lavender and eucalyptus essential oils for healing nicks and scrapes, plus sweet orange and geranium rose for deodorizing.
• Pure Castile Soap A 100% natural, fragrance and colorant-free soap made with saponified olive oil and beeswax, suitable for face and body, ideal for those with eczema, psoriasis, rosacea, and gentle enough for babies in a 5.5 oz bar.
• Cinnamon & Vanilla Soap A warm, seasonal soap with cinnamon and vanilla fragrance marketed for fall and winter months.
• Patchouli Hemp Soap A classic, earthy-scented soap made with unrefined hemp oil that gives it a rich, natural green color.
• Oatmeal, Milk & Honey Goats' Milk Soap A popular soap containing ground oats for exfoliation, fresh goats' milk, and honey for moisturizing, made with palm, coconut, rice bran, and castor oils, marketed for gardening cleanup and gift-giving.
• Tea Tree & Chamomile Soap A popular facial bar with tea tree's natural antiseptic properties that helps reduce skin inflammation and irritation, plus chamomile flowers for soothing properties and gentle exfoliation.
• Bay Rum Bath & Shaving Soap A traditional spice-scented bath and shaving soap with a light, clean fragrance, creating a tight lather for shaving with olive oil for a gentle, moisturizing shave.
• Tea Tree & Lavender Bath & Shaving Soap A versatile soap with bentonite clay and extra olive oil providing a slippery lather ideal for shaving, working as a facial bar for oily skin types with tea tree's antibacterial properties and lavender's soothing conditioning.
• Rosemary-Mint Castile Shampoo & Body Bar Soap An olive oil-based soap for head-to-toe use that doubles as a refreshing shampoo, with rosemary essential oil promoting good scalp health (currently sold out).
• Peppermint Foot Balm A soothing foot balm that restores moisture to cracked and dry feet, with natural peppermint essential oil providing a cooling, refreshing sensation in a 2.5 oz push-up dispenser.
• Tea Tree Foot Balm A foot balm with tea tree and lavender essential oils to freshen tired feet, containing shea butter and lanolin to repair cracked heels and overly dry skin, in a 2.5 oz push-up dispenser.
• Lavender Body Butter A soothing body balm made with shea butter, natural oils, lavender essential oil, and beeswax that helps smooth rough spots and prevent dryness, packaged in a 2.5 oz push-up applicator.
• Bug Mist 4 oz. A DEET-free, natural, non-greasy mosquito and biting-fly repellent containing witch hazel extract, lemon eucalyptus, citronella, lavender, and patchouli essential oils, marketed as safe for adults, children, and pets.
• 9 oz. Raw Wildflower Honey Raw, wildflower honey produced in northern Portage County, Ohio (Mantua & Hiram Townships), lightly filtered, sold in a 9 oz jar (currently sold out).
• 1.5 lb. Raw Wildflower Honey A larger size of raw wildflower honey from northern Portage County, Ohio, sold in a 1.5 lb jar (currently sold out).
• 3lb SHIPPER Raw Wildflower Honey Bulk 3 lb raw wildflower honey shipper jar from northern Portage County, Ohio (currently sold out).

Quantifiable outcome

• Free shipping threshold of $30 increases average order value

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Badger Balm: Small-batch natural balms, lip balms, and skincare using organic oils and beeswax. Comparable to Lazy Bee on balm/lip balm formats, natural ingredient philosophy, and small-batch craft production.
• Burt's Bees: Iconic bee-derived personal care brand (lip balm, soaps, lotions) under Clorox. Directly comparable to Lazy Bee because both center beeswax and honey from apiaries as hero ingredients and sell natural personal care across overlapping SKUs.
• Beekeeper's Naturals: Bee-derived health and wellness brand selling propolis spray, honey, and supplements from managed apiaries. Comparable to Lazy Bee on apiary-sourced bee products and bee-centric branding for health-conscious consumers.
• Dr. Squatch: Natural bar soap and men's personal care brand built on a strong DTC and storytelling model. Comparable to Lazy Bee on product (cold-process bar soap), GTM (Shopify-native DTC), and natural-ingredient positioning.
• Dr. Bronner's: Family-run maker of natural castile bar soaps and body care with strong ethical/sustainability positioning. Comparable to Lazy Bee on product format (castile bar soap), ingredient philosophy (natural oils, no synthetics), and values-led branding.

Emerging players

• Duke Cannon: Men's bar soap and personal care brand with strong e-commerce presence and storytelling. Comparable to Lazy Bee on bar soap category, DTC-led growth, and brand-driven positioning.
• Native: Natural personal care brand (deodorant, body wash, toothpaste) with strong DTC roots. Comparable to Lazy Bee on natural ingredient philosophy and DTC e-commerce distribution model.
• Everyone Soap (EO Products): Natural body care, soap, and essential-oil products brand with broad retail and DTC presence. Comparable to Lazy Bee on essential-oil-based natural personal care and overlapping soap/lotion product formats.

Broad incumbents

• SheaMoisture: Established natural personal care brand under Unilever focused on ethical, sustainably sourced ingredients. Comparable to Lazy Bee on natural ingredients and values-led brand positioning but at much larger scale and broader category coverage.
• Mrs. Meyer's: Established natural cleaning and personal care brand owned by SC Johnson. Comparable to Lazy Bee on plant-derived ingredient positioning but operates at mass-market scale across cleaning and personal care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lazybeeltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazy Bee