Oomi
Oomi is a private smart home company founded in 2014 in Illinois City, United States, that launched its consumer product via an Indiegogo crowdfunding campaign and currently employs 51-100 people.
- Company typePublic
- Founded2003
- HeadquartersIllinois City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Oomi does
Oomi is a privately held smart home company founded in 2014 and headquartered in Illinois City, Illinois, United States. The company brought its smart home product to market through an Indiegogo crowdfunding campaign — described in firmographic data as "Oomi Smart Home. Available now on Indiegogo." — indicating an early-stage, direct-to-consumer go-to-market motion targeting the connected home category. Oomi currently employs 51-100 people per available firmographic data, but no further details on product specifications, underlying technology, pricing, distribution, or current operating status are present in the source data.
The bulk of the input data is contamination from a different entity — Ooma, Inc. (NYSE: OOMA), a VoIP and unified communications provider founded in 2003 in the San Francisco Bay Area. Ooma's product portfolio (Ooma Office, Ooma Telo, AI Suite, AirDial POTS Replacement, MyPhone for kids, Home Security), enterprise partnerships (Salesforce, HubSpot, Microsoft Teams Direct Routing, Costco, Walmart, Amazon), customer base, and leadership (Eric Stang as CEO, Andrew Frame as founder) are wholly unrelated to Oomi and have been excluded from this analysis. The leadership names provided in the "Leadership & People" block correspond to Ooma executives and are not attributed to Oomi here.
From an investment intelligence standpoint, the absence of current product, revenue, customer, partnership, and headcount-trend data for Oomi means that market position, traction, and competitive standing cannot be meaningfully assessed from the input. Any investment thesis built on this data alone would be highly speculative.
Oomi firmographics
Firmographics- Name
- Oomi
- Legal name
- Ooma, Inc.
- Website
- https://oomi.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oomi is a private smart home company founded in 2014 in Illinois City, United States, that launched its consumer product via an Indiegogo crowdfunding campaign and currently employs 51-100 people.
- Ownership category
- akta.pro rank
Oomi industry classification
Industry- Product category
- Cloud Communications
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Apparatus Manufacturing (33421)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where Oomi is headquartered
LocationHeadquarters
- HQ city
- Illinois City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oomi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Business Phone Service Subscriptions: Monthly subscription fees for business VoIP phone services including Office Essentials, Office Pro, and Office Pro Plus plans with varying feature sets.
- Residential Phone Service Subscriptions: Home phone service subscriptions including Basic and Premier plans with features like enhanced 911, mobile app, and international calling.
- Hardware Sales: Sale of IP phones, Ooma Telo devices, handsets, accessories, and home security products including motion sensors, door/window sensors, and alarm sirens.
- Enterprise Communications: Custom enterprise solutions including SIP trunking, network connectivity, IP security, call center software, and Microsoft Teams Direct Routing.
- POTS Replacement Services: Managed services for replacing legacy POTS lines with cloud-based connectivity for critical building systems.
- Home Security Monitoring: Professional monitoring subscription services for home security systems with 24/7 monitoring and emergency response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Office Essentials Plan - Basic business VoIP with core features |
| Subscription | Monthly | Office Pro Plan - Enhanced business features with integrations |
| Subscription | Monthly | Office Pro Plus Plan - Full-featured business communications |
| Subscription | Monthly | Basic Home Phone - Essential landline replacement |
| Subscription | Monthly | Premier Home Phone - Feature-rich home phone service |
| Subscription | Multi-year contract | Enterprise Communications - Custom enterprise solutions |
| Subscription | Monthly | Home Security Plans - Professional monitoring subscriptions |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Oomi product offering
Product offeringCore offering
Oomi provides cloud-based VoIP phone services and unified communications for businesses and residential customers. Its business portfolio centers on Ooma Office (a cloud phone system with AI-powered transcriptions, answering service, virtual receptionist, video conferencing, and team chat) and Enterprise Communications (UCaaS with SIP trunking, call center, and Microsoft Teams Direct Routing). The residential portfolio centers on the Ooma Telo home phone device and MyPhone (a landline service for children), with additional offerings including Airdial cloud-based POTS replacement for legacy building systems and Ooma Home Security with professional monitoring.
Product overview
Ooma is a unified communications company offering a multi-product portfolio centered on VoIP phone services for both business and residential markets. The business side is anchored by Ooma Office, a cloud-based phone system with AI capabilities, while the residential side is anchored by Ooma Telo home phone service. Key sub-brands include MyPhone (a modern landline for kids) and a comprehensive Home Security system. The enterprise tier offers advanced UCaaS with CRM integrations and Teams Direct Routing. POTS Replacement (Airdial) addresses legacy infrastructure migration. All segments share common AI features including transcriptions, answering services, and voicemail-to-email powered by the Ooma AI Suite platform.
Differentiator
Problem solved
Functional benefit
Brands
- Ooma Telo: Home phone service device and base station for VoIP calling
- Ooma Telo Air
- Ooma Office
- MyPhone
- Ooma AirDial
Products and services
- Ooma Office (Business Phone Service) Cloud-based VoIP phone system for small and mid-sized businesses offering call management, AI transcriptions, AI answering service, virtual receptionist, desktop and mobile apps, video conferencing, team chat, and integrations with CRM platforms such as Salesforce, HubSpot, and Microsoft Dynamics 365.
- Ooma Telo (Home Phone Service) Home phone service device that provides a landline alternative using VoIP technology, compatible with traditional corded and cordless phones and accessible via mobile app for on-the-go calling.
- Enterprise Communications Advanced UCaaS solution for mid-to-large enterprises with CRM integration, videoconferencing, mobile app, text messaging, advanced analytics, desktop client, call center software, hot desking, and Microsoft Teams Direct Routing.
- Airdial (POTS Replacement) Cloud-based replacement for legacy plain old telephone service (POTS) lines, supporting critical building systems such as fire alarms, elevator phones, and backup nurse call systems across healthcare, government, education, real estate, and hospitality industries.
- MyPhone Modern landline phone service designed for children, featuring unlimited distraction-free calling, trusted circle contacts, quiet hours, and address-based 911. Available through retail channels including Walmart, Costco, and Amazon.
- Ooma Home Security Smart home security system including motion sensors, door/window sensors, garage door sensors, water sensors, alarm sirens, keypads, and mobile app for monitoring and control, with professional monitoring subscription services for 24/7 emergency response.
Quantifiable outcome
- Significant cost savings compared to traditional phone service while maintaining feature parity or superiority
- +1 more outcomes
Companies that use Oomi
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
Oomi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Oomi partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, standard, specialized and retail.
- SalesforcecoreCRM integration partnership enabling Ooma business phone customers to connect calls, click-to-dial, call logging, and screen pops within Salesforce CRM platform for enhanced customer experience and sales productivity.
- HubSpotcoreIntegration with HubSpot CRM platform allowing business customers to manage communications, track interactions, and improve marketing and sales workflows.
- SquarestandardPoint-of-sale integration partnership for retail and small business customers combining communications with payment processing capabilities.
- Microsoft Dynamics 365coreEnterprise integration with Microsoft Dynamics 365 CRM for large organizations requiring seamless communication within Microsoft ecosystem.
- QuickBooks OnlinestandardAccounting software integration enabling small businesses to sync phone communications with financial tracking and invoicing workflows.
- CliostandardLegal practice management software integration for law firms using Ooma business phone services.
- JobberstandardField service management software integration for service businesses combining communications with job scheduling and customer management.
- Microsoft TeamscoreMicrosoft Teams Direct Routing integration allowing enterprise customers to use Ooma as their SIP trunking provider directly within Teams for unified communications.
- Channel PartnerscoreIndirect sales channel partnerships with resellers and solution providers selling Ooma business communications solutions to end customers.
- VAR PartnerscoreValue-added reseller program for partners reselling, customizing, and deploying Ooma solutions with additional services and support.
- ResellersstandardReseller partnerships for distributing Ooma products and services through independent sales organizations.
- ISP PartnersstandardInternet service provider partnerships for bundling Ooma communications services with internet offerings.
- CarrierscoreTelecommunications carrier partnerships enabling wholesale SIP trunking services and network interconnection.
- Senior Living PartnersspecializedSpecialized channel partnerships targeting senior living communities with tailored communications and safety solutions.
- CostcoretailRetail distribution partnership for MyPhone product sale at Costco warehouses. No membership required for purchase.
- WalmartretailRetail distribution partnership for MyPhone product sale at Walmart stores and Walmart.com.
- AmazonretailE-commerce retail distribution partnership for MyPhone product sale through Amazon marketplace.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Oomi competitors and assessment
Company assessmentBroad incumbents
- Avaya: Avaya provides on-premises and cloud UC, contact center, and POTS-replacement solutions for mid-market and enterprise — overlapping with Ooma Enterprise Communications and AirDial POTS replacement.
- Vonage (Ericsson): Vonage, now owned by Ericsson, provides UCaaS, CCaaS, and APIs; it competes with Ooma in business VoIP while also serving as a wholesale communications platform akin to Ooma's SIP trunking business.
- Microsoft Teams Phone: Microsoft Teams Phone is a deep-pocketed competitor and simultaneously a partner via Teams Direct Routing — competing head-on in enterprise voice while creating distribution leverage for Ooma's SIP trunking.
- Cisco Webex Calling: Cisco Webex Calling bundles cloud voice into the broader Webex collaboration suite, competing with both Ooma Office and Enterprise Communications, especially in mid-market and enterprise with existing Cisco deployments.
- Zoom Communications: Zoom's Zoom Phone product competes directly with Ooma Office, while Zoom Workplace bundles voice into a broader collaboration platform that competes with Ooma's video, team chat, and meeting capabilities.
Direct peers
- Nextiva: Nextiva is a direct UCaaS competitor focused heavily on the SMB segment with VoIP, CRM-integrated communications, and AI features — overlapping tightly with Ooma Office's value proposition and customer profile.
- Dialpad: Dialpad offers AI-native business communications (voice, contact center, meetings) for SMB and mid-market — a direct competitor in AI-powered VoIP where Ooma positions its AI Suite as a differentiator.
- 8x8: 8x8 provides cloud voice, team messaging, video, and contact center for SMB and enterprise — a near-direct competitor to Ooma Office and Enterprise Communications with comparable AI features and global footprint.
- RingCentral: RingCentral is a leading cloud UCaaS provider for SMB and enterprise with subscription VoIP, contact center, and AI features — directly overlapping Ooma Office and Enterprise Communications in product and customer base.
- MagicJack / YMax Communications: MagicJack is a direct competitor in the residential VoIP and home phone replacement space, with a similar consumer-facing retail and subscription model that overlaps Ooma Telo's core market.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
Oomi social profiles
Digital presenceOomi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oomi leadership team
Management profileNumber of profiles
Profiles2 records
Oomi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oomi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oomi
What does Oomi do?
Oomi provides cloud-based VoIP phone services and unified communications for businesses and residential customers. Its business portfolio centers on Ooma Office (a cloud phone system with AI-powered transcriptions, answering service, virtual receptionist, video conferencing, and team chat) and Enterprise Communications (UCaaS with SIP trunking, call center, and Microsoft Teams Direct Routing). The residential portfolio centers on the Ooma Telo home phone device and MyPhone (a landline service for children), with additional offerings including Airdial cloud-based POTS replacement for legacy building systems and Ooma Home Security with professional monitoring.
Is Oomi a public or private company?
Oomi is a public company. It is classified as unknown and is currently operating.
When was Oomi founded?
Oomi was founded in 2003. It employs 51 to 100 people.
Where is Oomi based?
Oomi is headquartered in Illinois City, United States, in the North America region.
How does Oomi make money?
Six revenue lines are on record. Business Phone Service Subscriptions are the primary driver. The others are residential Phone Service Subscriptions, hardware Sales, enterprise Communications, POTS Replacement Services and home Security Monitoring.
Who are Oomi's main competitors?
Broad incumbents on record are Avaya, Vonage (Ericsson), Microsoft Teams Phone, Cisco Webex Calling and Zoom Communications. Direct peers are Nextiva, Dialpad, 8x8, RingCentral and MagicJack / YMax Communications.
Does Oomi have an API?
No public API is recorded for Oomi.
What industry is Oomi in?
Oomi's product category is Cloud Communications. Its primary akta.pro industry code is HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 5182 and its SIC code is 4813.