Väestöliitto

What Väestöliitto does

Väestöliitto (Family Federation of Finland) is a Helsinki-headquartered non-profit association founded in 1941 that operates at the intersection of direct service delivery, population research, and policy advocacy. The organization provides free counseling, helplines, and digital services to youth under 29, parents, families, couples, and immigrants across Finland, delivered through digital platforms (Seksuaalineuvontachat, Suhdechat, Hyvä kysymys, Et ole yksin), the Poikien Puhelin phone and chat helpline (0800 94884), in-person counseling, and the Perheystävällinen työpaikka workplace certification program for Finnish employers. It also operates the Väestöntutkimuslaitos (Population Research Institute), which administers longitudinal studies including the Generations and Gender Survey (GGS) and SHARE, and publishes the annual Perhebarometri series that informs Finnish demographic policy.

The business model is funded through a combination of donations, government and institutional grants (including Strategic Research Council funding for the MigScene consortium at €1.4M+ and Työsuojelurahasto funding for the Ruuhkavuodet 2 project), membership fees from member organizations, and professional services via its subsidiary Väestöliiton Hyvinvointi Oy. The subsidiary's home care unit (Kotipalvelut) was divested to Onni in February 2025, while the organization merged with Parisuhdekeskus Kataja in May 2025 to consolidate couple-relationship services. Internationally, Väestöliitto serves as UNFPA's partner organization in Finland and coordinates the Countdown 2030 Europe advocacy consortium, with programs spanning Afghanistan, Nepal, Bangladesh, South Africa, Zambia, Zimbabwe, and Malawi. The current CEO is Tiina Ristikari (appointed February 2025), and the chairperson is Hilkka Kemppi.

Name

Väestöliitto

Legal name

Väestöliitto ry

Website

https://vaestoliitto.fi

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Väestöliitto is a Finnish non-profit founded in 1941 that delivers free family welfare, sexual health, and population research services to citizens, employers, and policymakers, funded through donations, grants, and memberships.

Ownership category

akta.pro rank

Product category

Family Welfare Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Family welfare services
• Sexual health counseling
• Relationship counseling services
• Population research
• Nonprofit social services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: Individual one-time and monthly donations, testamentary gifts, corporate donations, and fundraising campaigns (MobilePay, online donations). Donation targets include family support, safe hobbies for children, and sexual rights in developing countries.
2. Government and Institutional Funding: Strategic Research Council (STN) funding for MigScene project (€1.4+ million), Svenska litteratursällskapet funding for research, Työsuojelurahasto funding for Ruuhkavuodet 2 project.
3. Therapy and Welfare Services: Väestöliiton Hyvinvointi Oy provides therapy services through Väestöliiton Terapiapalvelut and home care services through Väestöliiton Kotipalvelut (sold to Onni in 2025).
4. Membership and Organizational Support: Support from member organizations and membership fees contributing to organizational operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Väestöliitto is a Finnish registered non-profit association (founded 1941) that delivers free, nationwide services focused on family welfare, sexual and reproductive health, and relationship counseling for individuals, couples, families, youth, and immigrants. It also conducts population and family research and offers educational and advocacy programs supporting family-friendly policies, with professional workplace certification services delivered through its subsidiary Väestöliiton Hyvinvointi Oy.

Product overview

Väestöliitto is a Finnish family welfare organization operating as a multi-service provider with digital platforms, helplines, counseling services, professional programs, and a research institute. Core digital services include Seksuaalineuvontachat and Suhdechat for youth, the Hyvä kysymys web platform, and the Et ole yksin digital support service. Helpline services include Poikien Puhelin for boys and Perhepulma for families. The organization runs professional programs such as Perheystävällinen työpaikka (family-friendly workplace certification), Womento-mentorointi for immigrant women, and TASE-hanke for sexual rights education. The Väestöntutkimuslaitos (Population Research Institute) conducts research including the annual Perhebarometri publication series. Väestöliiton Hyvinvointi Oy subsidiary provides therapy and home services.

Differentiator

Problem solved

Functional benefit

Brands

• Hyvä kysymys: Web-based service providing free counseling, peer support, and reliable information for people in different stages of life
• Poikien Puhelin
• Perhepulma
• Et ole yksin
• Womento
• Perheystävällinen työpaikka -ohjelma

Products and services

• Family Counseling Services
• Sexual and Reproductive Health Counseling
• Relationship Counseling
• Youth Services and Counseling
• Immigrant and Multicultural Family Services
• Population and Family Research
• Workplace Family Certification (DIPPAA)
• Educational Programs and Advocacy

Quantifiable outcome

• 713,185 women and youth reached with sexual and reproductive health services through UNFPA support in 2023
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• OomicoreStrategic or Co-development Partner · 2 October 2025Kaikki on perheestä (All is about family) partnership launched in October 2025. The collaboration aims to support family welfare by messaging about the importance of families as sources of joy, safety, and strength in people's lives.
• UNFPA (United Nations Population Fund)flagshipStrategic or Co-development PartnerUNFPA partnership since 2023. In 2023, Finland's support through UNFPA reached 713,185 women and youth with sexual and reproductive health services and prevented 474,323 unplanned pregnancies. Väestöliitto serves as UNFPA's partner organization in Finland.
• UNFPAn Pohjoismaiden toimisto (UNFPA Nordic Office)coreStrategic or Co-development PartnerClose cooperation with UNFPA Nordic Office on sexual and reproductive health and rights advocacy. Joint work in Afghanistan, Nepal, Tajikistan, Bangladesh, South Africa, Zambia, Zimbabwe, and Malawi.
• Countdown 2030 EuropeminorStrategic or Co-development PartnerVäestöliitto coordinates the European Countdown 2030 Europe advocacy project, which focuses on sexual and reproductive health and rights at EU level.
• Miina Sillanpään SäätiöminorStrategic or Co-development PartnerCo-participation in SuomiAreena 2026 event focusing on longevity, trust, and intergenerational hope.
• Eduskunnan parisuhdeverkosto (Parliamentary Couple Relations Network)coreStrategic or Co-development PartnerParliamentary network coordinated by Väestöliitto addressing couple relationship welfare, family policy, and economic security as protection for family mental health.
• Väestöliitto and Parisuhdekeskus KatajacoreStrategic or Co-development PartnerThe organizations merged on May 1, 2025, combining expertise in couple relationship services and support.
• OnniminorChannel Partner/ Reseller/ DistributorFinnish company Onni acquired Väestöliitto Hyvinvointi Oy's Kotipalvelut (home care services) business in February 2025, expanding services in the Helsinki metropolitan area.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Folkehelseinstituttet (Norwegian Institute of Public Health): Norwegian government research institute producing population health and demographic research. Comparable in population-research scope, though government-funded rather than nonprofit, providing research-informed policy inputs similar to Väestöntutkimuslaitos.

Broad incumbents

• SOS Children's Villages International: Global NGO supporting children and families through alternative care, family strengthening, and advocacy. Comparable as a large international family-welfare organization combining direct services, research, and policy work.
• Finnish Red Cross (SPR): Finland's largest humanitarian organization operating across health, social services, and emergency response. Comparable as a large domestic NGO with diversified services including family support, youth programs, and government partnerships.
• International Planned Parenthood Federation (IPPF): Global federation delivering sexual and reproductive health services and advocacy across 120+ countries. Comparable as a global umbrella organization in which Väestöliitto's UNFPA-aligned work participates.

Direct peers

• Mannerheim League for Child Welfare (MLL): Finland's largest child welfare NGO, providing family services, parenting support, and child advocacy. Directly comparable as a Finnish national family and child welfare organization operating free-of-charge support services for parents and children.
• Sex og Politikk: Norwegian sexual and reproductive health and rights organization coordinating advocacy and Countdown 2030 Europe. Comparable as a Nordic SRHR advocacy organization working on EU-level policy and global sexual rights.
• RFSU (Riksförbundet för sexuell upplysning): Swedish sexual and reproductive health organization providing education, counseling, and advocacy. Directly comparable as a Nordic sexual and reproductive health NGO combining direct services, research, and policy advocacy.
• MIELI ry (Finnish Mental Health Association): Finland's largest mental health NGO operating crisis helplines, counseling, and prevention services. Comparable as a Finnish NGO providing free crisis and mental health support services, including helplines, alongside advocacy work.
• Pelastakaa Lapset (Save the Children Finland): Finnish child rights and family welfare NGO focused on children's wellbeing, family support, and advocacy. Comparable as a domestic nonprofit combining direct service provision with policy advocacy for vulnerable children and families.

Regional players

• Miina Sillanpää Foundation: Finnish foundation focused on intergenerational wellbeing and aging populations. Comparable as a Finnish foundation working on demographics, longevity, and family welfare, with direct co-partnership in events like SuomiAreena 2026.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vaestoliitto
• YouTubeyoutube.com/channel/UCgbN7o2ALnv0kpPyovH5dLQ
• Facebookfacebook.com/vaestoliitto
• LinkedInlinkedin.com/company/family-federation-of-finland
• Instagraminstagram.com/vaestoliitto/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Väestöliitto