Serena Padal

What Serena Padal does

Serena Padal, trading online as Serena Padel Store and legally operated by Aluminios La Serena S.A., is a Spain-based specialty e-commerce retailer focused exclusively on padel equipment. The company sells rackets (palas), apparel (textil), footwear (calzado), accessories (complementos), racket bags and padel balls, drawn from approximately twenty branded manufacturers including Bullpadel, Babolat, Nox, Head, Adidas, StarVie, Joma and K-Swiss, alongside a growing own-brand apparel line. The store is structured for self-service purchase, with product filtering by skill level (beginner through professional), brand and product type, supported by a content blog and direct WhatsApp customer contact.

The technical core is a multi-language e-commerce storefront (Spanish, English, Italian) with standard integrations for payments (PayPal, La Caixa bank gateway, bank transfer, cash on delivery), Google reCaptcha security, and a logistics layer shipping domestically within Spain in up to 72 hours, with additional shipping to the Canary Islands, Ceuta, Melilla and the European Union. The headquarters and warehouse are co-located in an industrial estate in Villanueva de la Serena, Badajoz, which also serves as a customer pickup point.

The business model is transactional one-time-purchase e-commerce at retail unit pricing, with an outlet channel for discounted inventory, a 14-day return policy and a 2-year product warranty. Revenue is generated across consumer segments defined by skill level and product category, with no subscription, membership or wholesale tier apparent in the available data. The firm has 11-50 employees, no disclosed funding rounds, and no M&A or executive-change disclosures on record.

Name

Serena Padal

Legal name

Aluminios La Serena S.A.

Website

https://serenapadelstore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serena Padal (Serena Padel Store) is a Spain-based e-commerce retailer selling padel rackets, apparel, footwear, accessories and balls from approximately twenty brands to individual padel players across Spain and the EU.

Ownership category

akta.pro rank

Product category

Padel Equipment E-commerce Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro industry

PRIMARYCRAMAFAA

Tennis Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAH

Racquet Sport Balls & Shuttlecocks Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAG

Racquet Bags, Cases & Storage Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAF

Racquet Stringing, Grips & Customization Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

Keywords

• Padel equipment retail
• Padel rackets
• Padel apparel
• Sports e-commerce
• Padel accessories

Headquarters

HQ city

Villanueva De La Serena

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Serena Padel Store generates revenue through the direct sale of padel equipment including rackets, clothing, footwear, and accessories from multiple branded manufacturers. The business model is transactional e-commerce with one-time purchase pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Serena Padal (DBA Serena Padel Store) is an online retailer selling padel tennis equipment and apparel directly to consumers in Spain and select international markets. The store carries padel rackets, athletic clothing, specialized footwear, accessories (bags, grips, protectors, overgrips, insoles), and balls from approximately 20 brands including Bullpadel, Babolat, Nox, Head, Adidas, StarVie, Joma, and K-Swiss, organized by player skill level from beginner to professional. The business operates transactional e-commerce with multiple payment methods and express shipping.

Product overview

Serena Padel Store is an e-commerce platform selling padel equipment and apparel across multiple brands. The product portfolio centers on five core categories: padel rackets (palas) ranging from beginner to professional levels, athletic clothing (textil) for men and women, specialized footwear (calzado), accessories (complementos) including bags and grips, and padel balls (pelotas/bolas). The store operates as a multi-brand retailer offering products from brands such as Bullpadel, Babolat, Nox, Head, StarVie, Adidas, Joma, K-Swiss, and others. Additional offerings include outlet/discounted products and Premier Padel 2026 official branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Palas (Padel Rackets) Padel rackets (palas) sold directly to consumers from beginner to professional levels, carrying brands including Bullpadel, Babolat, Nox, Head, StarVie, Adidas, Black Crown, Eme, Munich, Royal Padel, Siux, Vairo, Vibora, Vision, Volk, Kelme, and others.
• Textil (Padel Clothing) Men's and women's padel athletic apparel including t-shirts, polo shirts, shorts, jackets, chalecos, softshells, tracksuits, skirts, mesh tops, conjuntos, plus socks and compression wear, from multiple branded manufacturers and the store's own Serena Padel house brand.
• Calzado (Padel Footwear) Specialized padel court shoes from brands including ASICS, Adidas, Babolat, Bullpadel, Head, Joma, K-Swiss, Munich, and Nox, featuring clay/herringbone soles and design attributes for stability, cushioning, and durability.
• Complementos (Padel Accessories) Padel accessories including paleteros (racket bags), mochilas (backpacks), caps, antivibradores (antivibration dampeners), plantillas (insoles), protectores, grips, overgrips, wristbands, and compressors from brands such as Babolat, Bullpadel, Eme, StarVie, Vairo, and Varlion.
• Pelotas / Bolas (Padel Balls) Official padel balls available in multiple formats including individual cans (botes), multi-packs (pack botes), and bulk boxes (cajones), from manufacturers Babolat, Bullpadel, and Head.
• Outlet / Oportunidades (Discounted Padel Products) Discounted padel products including rackets, clothing, footwear, and accessories at reduced prices from various brands, including the Light + Nine discounted line.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Time2Padel: Online padel retailer offering multi-brand equipment with similar merchandising and customer targeting. Competes in adjacent European markets and provides competitive benchmarking for Spanish padel retail dynamics.
• Bullpadel: One of the world's leading padel racket manufacturers and a key brand stocked by Serena Padel Store. Operates as both a wholesale supplier and direct-to-consumer competition, potentially disintermediating retailers while expanding its own brand.

Direct peers

• Padel Pro Shop: Spanish-based online padel retailer specializing in multi-brand equipment sales. Similar business model and customer targeting to Serena Padel Store, with overlapping brand portfolio across Bullpadel, Babolat, Nox, and Head.
• Padel Market: Multi-brand Spanish padel e-commerce retailer with similar product categories and brand partnerships. Competes directly for the same Spanish consumer and growing European customer base with comparable pricing and delivery services.
• Padel Nuestro: One of Spain's largest dedicated padel e-commerce retailers, operating a multi-brand model almost identical to Serena Padel Store with similar product breadth (rackets, clothing, footwear, accessories) and Spanish/European shipping. The most direct head-to-head competitor in the Spanish padel retail market.

Broad incumbents

• Adidas Padel: Global sportswear giant with expanding padel-specific product line. A stocked brand at Serena Padel Store but also a direct competitor through its own increasing focus on padel product launches and direct channels.
• Décathlon: Global sporting goods retailer with strong Spanish presence and dedicated padel departments. Competes on price and breadth across many sports, offering padel rackets, footwear, and apparel as part of a much wider sporting goods portfolio, including own-brand padel products.
• Amazon Spain (Sports section): General e-commerce platform with growing padel-specific product listings. Represents the marketplace/channel competition that specialized retailers face, with scale advantages in logistics and customer acquisition but less curated product expertise.

Regional players

• Padel Haus: Padel-specific retailer with multi-brand product portfolio focused on different European markets. Comparable business model but operates in different national markets, useful as a benchmark for international expansion strategy.

Others

• Mecalux Padel: While not a retailer, Mecalux exemplifies the Spanish padel ecosystem player including facility/court solutions. Relevant to Serena Padel Store's secondary court installation service line, though most of its business is in logistics solutions unrelated to retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/serenapadel
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serena Padal