Time2Padel
Time2Padel is a privately held Madrid-based online retailer, founded in 2012, that sells multi-brand padel and pickleball equipment (rackets, shoes, clothing, bags, accessories) directly to padel players across Europe and the Americas via a six-language e-commerce storefront.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Time2Padel does
Time2Padel is a Madrid-headquartered, privately held online retailer founded in 2012 that sells padel equipment direct to consumers through its time2padel.com storefront. The company's core offering is multi-brand padel gear — rackets, shoes, clothing, bags, balls, and accessories — drawn from more than 30 brands including Nox, Bullpadel, Adidas, Babolat, Head, Siux, Wilson, Asics, Black Crown, and Dunlop. The catalog is structured by player level (professional, advanced, intermediate, beginner), gender, and playing style, with pro-player endorsement franchises (Tapia, Coello, Lebrón, Galán, Sánchez, Chingotto, Di Nenno, Navarro, Belasteguín) anchoring the premium tier.
The business model is pure direct-to-consumer e-commerce on its own storefront, with no physical retail footprint, no subscription offering, and no disclosed wholesale channel. Pricing is per-unit, with rackets spanning approximately €50 to €350+, footwear €40 to €130+, bags €30 to €100+, and accessories from single-digit euros. Conversion levers include promotional discount codes (T2PRIME12 for 12%, EXTRA5T2P for 5% extra) and an outlet section. Free shipping is offered from a €65 order threshold, with a 30-day return policy and multiple payment methods (card, PayPal, financing, digital wallets). The platform supports six languages — Spanish, English, French, Portuguese, Italian, German — and ships worldwide.
Marketing is driven by SEO-optimized catalog content, a dedicated blog (blog.time2padel.com) carrying product reviews and buying guides, and social channels (Instagram, Facebook, YouTube). The company has no disclosed external funding, no parent company, and no public leadership disclosure; it operates with 11–50 employees. Recent product activity includes 2025 and 2026 seasonal racket collections from major brands, dedicated player-endorsed lines (Head Coello 2026, Nox EA10 Ventus 2026), and a 2025 expansion into a full pickleball equipment category.
Time2Padel firmographics
Firmographics- Name
- Time2Padel
- Legal name
- Time2Padel
- Website
- https://time2padel.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Time2Padel is a privately held Madrid-based online retailer, founded in 2012, that sells multi-brand padel and pickleball equipment (rackets, shoes, clothing, bags, accessories) directly to padel players across Europe and the Americas via a six-language e-commerce storefront.
- Ownership category
- akta.pro rank
Where Time2Padel is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Time2Padel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Time2Padel generates revenue through direct sales of padel equipment including rackets, shoes, clothing, bags, balls, and accessories. The business operates as an online retail store with products sold at various price points ranging from entry-level to professional equipment. They offer sales, promotions, and discount codes to drive purchases. Revenue is generated on a per-transaction basis with customers purchasing individual items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product sales at varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Time2Padel product offering
Product offeringCore offering
Time2Padel is a direct-to-consumer online retailer that sells branded padel equipment across rackets, shoes, bags, clothing, and accessories from 30+ brands including Nox, Bullpadel, Adidas, Babolat, Head, Wilson, and Siux. The store caters to all player levels (beginner to professional) and genders, with products filterable by playing style, and offers a multi-language storefront (Spanish, English, French, Portuguese, Italian, German) with worldwide shipping. A complementary pickleball line (paddles, balls, shoes, bags, nets) was added to extend the catalog into adjacent racquet sports.
Product overview
Time2Padel is a leading online padel store in Spain offering a comprehensive e-commerce platform for padel equipment. The product portfolio centers on padel rackets as the core offering, complemented by specialized footwear (shoes), protective bags, performance clothing, and accessories (balls, grips, shock absorbers). The store also features a growing pickleball category and a curated selection of pro player-endorsed products. The platform operates as a multi-brand marketplace carrying over 30 brands including Nox, Bullpadel, Adidas, Babolat, Head, Siux, and Wilson, with products organized by player level, gender, and playing style. Time2Padel distinguishes itself through expert-curated product selection, promotional discount programs (T2PRIME12, EXTRA5T2P), and dedicated support for customers seeking guidance on equipment selection.
Differentiator
Problem solved
Functional benefit
Products and services
- Padel Rackets Primary product category featuring padel rackets from over 20 brands including Nox, Bullpadel, Adidas, Babolat, Head, Siux, and Wilson. Rackets are filtered by player level (Professional, Advanced, Intermediate, Beginner), gender (Men, Women, Kids), and playing style (Power, Control, Versatile), with price points ranging from approximately €50 to €350+.
- Padel Shoes Specialized footwear for padel including men's, women's, and kids' options. Featured brands include Asics, Adidas, Babolat, Head, Bullpadel, K-Swiss, Joma, Lacoste, Mizuno, and Wilson, available in multiple sole types (Herringbone, Omni, Mixed, Padel Sole), with prices roughly €40–€130+.
- Padel Bags and Backpacks Bags and backpacks for transporting padel equipment from brands including Adidas, Babolat, Black Crown, Bullpadel, Head, Nox, Siux, Wilson, and Varlion. Product types include backpacks, sports bags, racket covers, and toiletry bags, with prices typically €30–€100+.
- Padel Clothing Apparel for padel players including t-shirts, shorts, sweatshirts, jackets, gilets, and polo shirts for men; t-shirts, shorts, skirts, dresses, leggings, and jackets for women; and t-shirts for kids. Brands include Adidas, Asics, Babolat, Black Crown, Bullpadel, Head, and Joma.
- Padel Accessories Complete range of padel accessories including balls (by brand), ball pressurizers, socks, overgrips, grips, shock absorbers, racket protectors, caps, wristbands, wrist straps, and towels, with prices typically ranging from €5 to €50 per accessory and balls at €4–€6.
- Pickleball Equipment Line New product line covering pickleball paddles, balls, shoes, bags and backpacks, and nets, extending Time2Padel's offering into the growing pickleball market.
Companies that use Time2Padel
Customer profileSegments1 record
Ideal customer profiles1 record
Time2Padel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Time2Padel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Time2Padel competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global e-commerce marketplace that carries the same branded padel rackets, shoes, and accessories as Time2Padel. Competes on selection, Prime shipping, and pricing, particularly in markets where Time2Padel lacks fulfillment scale or brand exclusivity.
- Decathlon: Global sporting goods retailer with own-brand and third-party padel products at scale. While not a padel specialist, Decathlon competes on price and product availability for the same customers Time2Padel serves, leveraging broader assortment and store network advantages.
Direct peers
- Tennis-Point: European multi-brand e-commerce retailer specializing in racquet sports (tennis, padel, badminton, squash). Highly comparable business model with deep catalog, brand partnerships, and global shipping that mirrors Time2Padel's approach across adjacent racquet sports categories.
- Padel Nuestro: Spain-based specialist padel e-commerce retailer selling rackets, shoes, bags, and accessories from leading brands. Closest direct competitor to Time2Padel with overlapping product catalog, target customer (all-level padel players), and multi-brand marketplace model.
- Padel Pro Shop: Specialist padel equipment retailer operating as an e-commerce store with multi-brand offerings similar to Time2Padel. Comparable customer base and product mix (rackets, shoes, accessories) across European markets with shared brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Time2Padel social profiles
Digital presenceTime2Padel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time2Padel leadership team
Management profileNumber of profiles
Time2Padel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time2Padel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time2Padel
What does Time2Padel do?
Time2Padel is a direct-to-consumer online retailer that sells branded padel equipment across rackets, shoes, bags, clothing, and accessories from 30+ brands including Nox, Bullpadel, Adidas, Babolat, Head, Wilson, and Siux. The store caters to all player levels (beginner to professional) and genders, with products filterable by playing style, and offers a multi-language storefront (Spanish, English, French, Portuguese, Italian, German) with worldwide shipping. A complementary pickleball line (paddles, balls, shoes, bags, nets) was added to extend the catalog into adjacent racquet sports.
Is Time2Padel a public or private company?
Time2Padel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Time2Padel founded?
Time2Padel was founded in 2012. It employs 11 to 50 people.
Where is Time2Padel based?
Time2Padel is headquartered in Madrid, Spain, in the Europe region.
How does Time2Padel make money?
One revenue line is on record: product Sales.
Who are Time2Padel's main competitors?
Broad incumbents on record are Amazon and Decathlon. Direct peers are Tennis-Point, Padel Nuestro and Padel Pro Shop.
Does Time2Padel have an API?
No public API is recorded for Time2Padel.