What Curtis International does

Curtis International Ltd. is a privately held, Ontario-incorporated consumer electronics and appliance manufacturer and distributor headquartered in Mississauga, Canada. The company operates a value-priced hardware business that spans televisions (LED, Smart, and 4K UHD models in screen sizes from 19 to 86 inches), home theater equipment (LED projectors with up to 50,000-hour lamp life, Bluetooth soundbars in 2.1 and 5.1 configurations), audio products (Bluetooth speakers, portable speakers, music systems, and retro turntable/jukebox designs), and home appliances (compact and standard refrigerators, air fryers, toasters, slow cookers, stand mixers, coffee makers, ice makers, and specialty appliances such as food dehydrators and yogurt makers). Underlying technology centers on consumer-grade LED/LCD display panels, smart-TV software integration via third-party platforms (Roku, Google TV, LG webOS), and standard wireless/wired connectivity (Bluetooth, WiFi, HDMI, USB). The product portfolio is marketed under a portfolio of inbound-licensed and owned brand names, including RCA, Proscan, Frigidaire, Hamilton Beach, Culinary Chef, Arctic Chef, Magnavox, and Curtis, with brand equity — not proprietary R&D — as the principal differentiator.

The company's go-to-market is primarily B2B/wholesale: products are manufactured or sourced and distributed through authorized retail partners and wholesale channels across North America (United States and Canada), with a parallel owned e-commerce storefront (shop.curtisint.com) and a dedicated B2B contact channel for business partners. Brand-specific websites (RCA, Proscan, Hamilton Beach, Frigidaire, Magnavox) provide product information, manuals, troubleshooting, and warranty-claim processing, which collectively form the post-sale service infrastructure. Revenue mechanics are one-time wholesale and direct hardware sales; no subscription, SaaS, recurring service, or software-revenue component is disclosed. The customer base is end-consumer retail served indirectly through retailer channels, with no named enterprise customers, no public revenue figures, no funding history, and no disclosed headcount in the available materials.

Name

Curtis International

Legal name

Curtis International Ltd.

Website

https://curtisint.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Curtis International Ltd. is a privately held Canadian manufacturer and distributor of value-priced consumer electronics and home appliances, marketed under licensed and owned brands including RCA, Frigidaire, Hamilton Beach, Proscan, and Magnavox, and sold primarily through wholesale and retail channels across North America.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (3343), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (449210)

SIC

Household Audio & Video Equipment (3651), Household Appliances (3630), Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Consumer electronics
• Home appliances
• Smart televisions
• Kitchen appliances
• Brand licensing

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Curtis International generates revenue through manufacturing and distributing consumer electronics and appliances. Products include televisions (LED, Smart, 4K UHD), home theater equipment (projectors, soundbars), audio products (speakers, turntables), and home appliances (refrigerators, microwaves, mixers, toasters). Revenue is generated through one-time hardware sales to retail partners and wholesale customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Curtis International Ltd. manufactures and distributes value-priced consumer electronics and home appliances under multiple licensed brand names including RCA, Proscan, Frigidaire, Hamilton Beach, Culinary Chef, and Magnavox. The product portfolio spans LED and Smart televisions (19 to 86 inches), home theater projectors, soundbars, Bluetooth speakers, refrigerators, air fryers, toasters, slow cookers, mixers, and other small kitchen appliances. Products are sold through retail partners, wholesale distribution, and the company's own e-commerce storefront across North America.

Product overview

Curtis International Ltd. is a manufacturer and distributor of value-priced consumer electronics and appliances. Their product portfolio is organized under multiple sub-brands including RCA (televisions), Proscan (projectors), FRIGIDAIRE (appliances), HAMILTON BEACH (small appliances), Culinary Chef, Arctic Chef, and Magnavox. The product line centers on televisions (LED TVs, Smart TVs, 4K UHD TVs, TV/DVD Combos) and home theater equipment (projectors, soundbars) as the primary electronics categories, complemented by a broad range of home appliances including refrigerators, toasters, slow cookers, stand mixers, food dehydrators, rotisserie ovens, yogurt makers, and specialty appliances. Audio products include Bluetooth speakers, portable speakers, music systems, and nostalgia turntables. The company also distributes products under license from major brands like Pepsi and Mountain Dew. The products are sold through retail channels under various brand names, with each sub-brand serving distinct product categories within the unified portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• RCA: Well-known brand for televisions and consumer electronics
• Proscan
• FRIGIDAIRE
• HAMILTON BEACH
• Culinary Chef
• Curtis
• Magnavox
• ProScan

Products and services

• LED TVs Standard LED televisions available in sizes from 19 to 48 inches with HD and Full HD resolution options, including ATSC/NTSC tuners and various connectivity options. Targeted at budget-conscious consumer households.
• LED Smart TVs Smart televisions with built-in streaming capabilities available in Roku and Android TV platforms, supporting 720P to 4K UHD resolutions, marketed under RCA and other licensed brands.
• LED Smart Ultra HD TVs High-end smart televisions with 4K UHD resolution available in Roku, Google TV, webOS, and QLED platforms with HDR support, distributed under RCA and other licensed brands.
• LED TV/DVD Combos Combination units featuring integrated DVD players with LED TVs, available in 19 to 24 inch sizes with 720P to 1080P resolution.
• LCD Televisions Traditional LCD HDTV displays including 37-inch models with HDMI connectivity.
• Home Theater Projectors Projectors ranging from 480P portable models to 1080P smart projectors with Roku and WiFi streaming capabilities, featuring LED light sources with up to 50,000 hour lamp life, marketed under the Proscan brand.
• Soundbars Bluetooth-enabled soundbars including 2.1 and 5.1 channel configurations with wireless subwoofers and satellite speakers and USB recording capability.
• Bluetooth Speakers Home audio Bluetooth speakers including portable tailgate speakers with FM radio, light-up features, and built-in rechargeable batteries.
• Music Systems Home music systems and audio equipment for home entertainment.
• Nostalgia and Turntables Retro-style audio products including Bluetooth turntable radios and light-up CD jukeboxes combining vintage aesthetics with modern digital audio technology.
• Portable Bluetooth Speakers Portable wireless speakers with Bluetooth connectivity, FM radio, LED light effects, and carrying handles or wheels for transport.
• Refrigerators Compact and standard refrigerators including 3.2 to 7.5 cubic foot models, side-by-side configurations, and retro beverage fridges marketed under Frigidaire and other licensed brands.
• Compact Refrigerators Small-format refrigerators for limited spaces including 3.2 cubic foot models.
• Beverage Centers Beverage cooling appliances for home use.
• Air Fryers Kitchen appliances for oil-free cooking using hot air circulation technology.
• Toasters Kitchen toasters including retro 2-slice models and touchscreen 4-slice toasters with digital controls and multiple toast settings.
• Slow Cookers Multi-pot slow cookers with triple cooking capacity including stainless steel designs with ceramic pots.
• Mixers Stand mixers and smoothie makers including 4.5L stand mixers with planetary rotation and 300W retro smoothie makers.
• Coffee Makers Kitchen appliances for brewing coffee.
• Microwave Ovens and Specialty Appliances Includes food dehydrators, rotisserie ovens, food waste composters, yogurt makers, and sparkling soda makers.
• Ice Makers Ice making appliances for home use.
• Kegerators and Party Coolers Beverage cooling and dispensing appliances for parties and entertainment.
• Bread Makers Automatic bread making appliances for home use.
• Electric Kettles Electric kettles for boiling water.
• Egg Cooker Specialty appliance for cooking eggs.
• Clock Radios Alarm clocks with radio functionality.
• Digital Photo Frames and Cameras Digital photo display frames and photography devices.
• Portable DVD Players Mobile DVD players for entertainment on the go.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• RCA (Technicolor Licensing)coreOEM/ Whitelabel/ Licensing PartnerRCA brand products are manufactured and distributed by Curtis International under license. The RCA logo and branding are used for televisions, projectors, and audio equipment.
• RokucoreTechnology or IntegrationRoku streaming platform is integrated into Curtis International's smart TV and projector products, enabling access to streaming services like Netflix, Amazon Prime Video, Hulu, and over 2,000 channels.
• Google (Google TV)coreTechnology or IntegrationGoogle TV smart platform integrated into select Curtis International televisions, providing voice control, Chromecast built-in, and access to Google Play apps.
• LG Electronics (webOS)coreTechnology or IntegrationwebOS smart TV platform licensed for use in select Curtis International television models, providing streaming capabilities and app ecosystem.
• FrigidairecoreOEM/ Whitelabel/ Licensing PartnerFrigidaire brand appliances including refrigerators, are licensed and distributed by Curtis International in North America.
• Hamilton BeachcoreOEM/ Whitelabel/ Licensing PartnerHamilton Beach small kitchen appliances including toasters, mixers, blenders, and beverage makers are licensed and distributed by Curtis International.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emerson Radio: Licensed brand operator (Emerson, Copain) selling value-tier audio and consumer electronics, paralleling Curtis's approach of monetizing legacy brand names through mass retail distribution.
• TCL: Value-priced smart TV brand offering Roku- and Google TV-integrated sets across budget and mid-tier price points, directly overlapping with Curtis's LED Smart TV and 4K UHD lineup.
• Sceptre: Value-oriented consumer electronics brand focused on TVs, monitors, and audio products sold through online and mass retail channels, directly comparable to Curtis's value-priced positioning.
• Hisense: Global value-tier TV and appliance brand competing head-to-head with Curtis International's RCA and Frigidaire-branded products across size categories and price points in North American retail.
• Funai Corporation: Licensed-brand consumer electronics company (Philips, Magnavox, Emerson) selling TVs and home electronics through North American retail, structurally similar to Curtis's licensing-driven model.
• Insignia (Best Buy house brand): Best Buy's value-tier house brand covering TVs, audio, and small appliances, occupying a similar price-positioned shelf and competing directly with Curtis's RCA and Proscan TVs.
• Westinghouse Electronics: Licensed Westinghouse brand used on TVs and consumer electronics in North America, operating with a similar brand-licensing and value-tier distribution model to Curtis.
• Skyworth: TV and appliance OEM with a value-tier product range under its own and licensed brands, competing with Curtis in LED and smart TV categories across North American channels.
• Element Electronics: North American value-priced TV and appliance brand distributing through mass retail channels with a similar low-margin, high-SKU model to Curtis International.

Broad incumbents

• Haier: Global major appliance manufacturer with a value-sub brand portfolio (including Haier and GE-branded appliances) competing head-to-head with Curtis's Frigidaire-branded refrigeration and kitchen appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curtis-international-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curtis International