Name

Topgolf Gold Coast

Legal name

Village Golf Australia Pty Ltd ABN 54 615 018 865 as agent for TG-VR Australia Joint Venture

Website

https://topgolf.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sports Entertainment Venue

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Luxury Golf Resorts (THAGACAH)

Keywords

• Social golf entertainment
• Interactive golf games
• Corporate event venue
• Family entertainment venue
• Sports entertainment dining

Headquarters

HQ city

Oxenford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bay Hire (Hourly Rental): Primary revenue stream from renting climate-controlled hitting bays by the hour. Pricing varies by day and time of week. Each bay accommodates up to 8 people (6 players and 2 spectators). This is the core consumption-based revenue driver.
2. Lifetime Membership Fee: One-time $5 fee for first-time players covering expedited check-in, complimentary club hire, and access to exclusive member offers. Creates initial conversion revenue and ongoing customer relationship.
3. Food and Beverage Sales: Chef-crafted menu featuring share plates, burgers, pizzas, signature cocktails, craft beers, and desserts. Orders delivered directly to bays. Includes vegetarian, vegan, and gluten-free options. Subject to 15% surcharge on Queensland public holidays.
4. Golf Lessons and Coaching: PGA-certified coaching programs including junior lessons ($55 for 30 min, $100 for 60 min), adult lessons ($65 for 30 min, $120 for 60 min), and group lessons ($30 per guest for group of 6).
5. Corporate Event Packages: Tailored corporate event packages including VIP Corporate Party Package, meetings with Day Delegate Packages from $77 per guest, team building experiences, and catering options. Game play priced per person based on duration and day.
6. Platinum Memberships: Annual membership tiers including Individual ($3,000/year), Individual Elite ($4,000/year), Corporate, and Corporate Elite. Includes unlimited gameplay (with restrictions), food/beverage discounts (10-20%), retail discounts, private golf lessons, priority access, and complimentary lower lounge meeting space.
7. Gift Cards (eGift Cards): Digital gift cards valid for 36 months from purchase. Can be used on memberships, games, apparel, food, and drink. Minimum $10, maximum $500 per card, maximum 4 cards per order (total $2,000 limit).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Topgolf Gold Coast operates a 90-bay, three-floor, climate-controlled entertainment venue where guests play interactive golf games using Toptracer ball-tracking technology, paired with a chef-crafted food and beverage menu served directly to bays. The venue delivers 10+ game formats, virtual golf courses, and hosts corporate events, birthday parties, school excursions, and festive celebrations for a diverse mix of consumers, corporate groups, and educational institutions.

Product overview

Topgolf Gold Coast is a premier entertainment venue combining social golf games, dining, and event hosting. The core offering consists of 90 climate-controlled hitting bays powered by Toptracer ball-tracking technology, enabling over 10 interactive game formats (including Topgolf signature, TopScore, TopDrive, TopScramble, TopPractice, TopChip, Field Goal Challenge, Angry Birds, Block Party, and Shot Shuffle) plus 4 virtual golf courses. The portfolio extends through themed sub-products (Toptracer Sonic the Hedgehog, Toptracer Angry Birds, Toptracer Block Party), the exclusive Sure Thing Club, food and drink catering (delivered to bays), golf lessons with PGA-certified coaches, Lifetime Membership ($5 one-time), Platinum Memberships (Individual, Individual Elite, Corporate, Corporate Elite tiers), digital gift cards, and comprehensive event packages covering corporate functions, Christmas parties, New Year's Eve, birthdays, bucks/hens parties, youth and teen parties, and educational programs for schools. The products form a unified entertainment platform centered on the bay-and-Toptracer experience, with membership, catering, coaching, and event hire as recurring revenue modules built around the core gameplay.

Differentiator

Problem solved

Functional benefit

Brands

• Toptracer: Ball-tracking technology used at Topgolf venues that tracks shot speed, distance, curve, and height in real time.
• The Sure Thing
• Platinum Memberships

Products and services

• Topgolf Bay Experience Climate-controlled hitting bays with HDTVs where players use complimentary or personal clubs to aim at outfield targets; gameplay is tracked in real time by Toptracer technology. Each bay accommodates up to 8 people (6 players + 2 spectators). Open to individuals, families, and groups of all skill levels.
• Topgolf Games (10+ game formats) Over 10 interactive game formats including signature Topgolf, TopScramble, TopScore, TopDrive, TopPractice, TopChip, Field Goal Challenge, Angry Birds, Block Party, and Shot Shuffle, plus 4 virtual golf courses. Powered by Toptracer ball-tracking and designed for all skill levels.
• Toptracer Sonic the Hedgehog An exclusive Toptracer-powered game where players swing as Sonic the Hedgehog and friends, collect Rings, and explore Green Hill Zone and Sky Sanctuary. Available only at Topgolf venues for all skill levels.
• Toptracer Angry Birds

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• XXXX (XXXX Gold Beer)minorGTM or Marketing PartnerOfficial partner of Topgolf Gold Coast. XXXX Gold beer tower included in Thursday night sports bundle packages. Promotional beverage partner for live sport screenings and corporate events.
• Coca-ColaminorGTM or Marketing PartnerOfficial partner providing soft drink offerings. Current promotional campaign offering customers chances to win prizes including lifetime passes to Village Roadshow Theme Parks with Coca-Cola purchase. Designated driver program provides complimentary Coca-Cola soft drinks for one designated driver per group of 4+ guests.
• Be ChallengedminorStrategic or Co-development PartnerTeam-building workshop partner that has created highly interactive team-building experiences designed to enhance Topgolf corporate events. Transforms teams into connected, high-performing collaborators through custom challenges.
• Village Roadshow Theme ParkscoreOthersParent company and operational partner. Topgolf Gold Coast is operated by Village Golf Australia Pty Ltd as agent for TG-VR Australia Joint Venture, part of Village Roadshow Theme Parks group. Enables cross-promotion with Sea World, Warner Bros. Movie World, Wet'n'Wild, and other theme parks. Discounted rates for Village Roadshow Theme Park tickets available for Platinum Members.
• Yugambeh Region Aboriginal Corporation Alliance (YRACA)minorStrategic or Co-development PartnerCultural guidance partnership providing guidance on matters of Traditional Custodian significance. Partnership is part of Village Roadshow Theme Parks' Reconciliation Action Plan and commitment to Indigenous engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Drive Shack: Drive Shack is a US-listed owner and operator of golf entertainment venues (Puttery and Drive Shack locations) combining tech-driven golf gameplay with food, beverage, and event spaces. It is a broad incumbent in the same golf-entertainment category as Topgolf and competes for the same underlying consumer demand, though with a more venue-format portfolio approach.

Regional players

• Topgolf UK: Topgolf UK operates Topgolf venues in the United Kingdom under the same brand, technology, and gameplay model as Topgolf Gold Coast. It is a sister operation serving the same product category but in a different geography, providing a useful benchmark for venue-level economics and consumer adoption patterns.
• Putt Putt Golf: Putt Putt Golf operates traditional miniature golf venues across Australia targeting families and casual group bookings. While more low-tech than Topgolf, it competes at the lower-priced end of the golf-based entertainment market for casual visitors, school holiday traffic, and birthday parties.
• Strike Bowling: Strike Bowling is an Australian competitive socialising operator combining bowling, karaoke, escape rooms, and bars across multiple cities. It competes for the same birthday, corporate, and group-entertainment occasions on the Gold Coast and broader Australian market, though anchored in bowling rather than golf.

Direct peers

• Mr. Mulligan's: Mr. Mulligan's is an Australian chain of mini-golf, laser tag, and amusement venues combining themed courses with bars and group event spaces. It targets similar family, youth, and corporate group occasions and overlaps with Topgolf Gold Coast's casual entertainment positioning.
• Swingers Golf Club: Swingers is a competitive socialising venue combining crazy golf with bars, street food, and cocktails, operating venues in Sydney, Melbourne, and London. It competes for the same occasions — group nights out, corporate events, and celebrations — and targets a similar 20-40 year old demographic seeking golf-based entertainment without traditional clubhouse formality.
• X-Golf Australia: X-Golf operates indoor golf simulator entertainment venues across Australia, combining full-swing simulator bays with sports bars, food, and group event offerings. While it lacks the outdoor Toptracer ball-tracking range, it competes for the same golf-entertainment occasions and corporate event budgets in markets where Topgolf does not yet operate.
• Topgolf (USA/Global): Topgolf is the parent brand and largest direct peer, operating 90+ venues globally with the same Toptracer-powered hitting bay format, climate-controlled bays, food and beverage, and game portfolio (including Angry Birds and Sonic the Hedgehog). Topgolf Gold Coast is its Australian licensee, sharing identical gameplay, IP, and pricing architecture.
• Holey Moley Golf Club: Holey Moley is an Australian mini-golf entertainment bar with multiple venues across Sydney, Melbourne, Brisbane, Perth, and the Gold Coast. It combines themed mini-golf courses with a full bar and food offering, directly competing with Topgolf Gold Coast for casual group bookings, birthdays, and after-work entertainment on the Gold Coast.

Others

• Village Roadshow Theme Parks: Village Roadshow Theme Parks is the parent-company partner that co-owns and operates Topgolf Gold Coast via the TG-VR Australia Joint Venture. It runs Sea World, Warner Bros. Movie World, Wet'n'Wild, and Paradise Country and provides cross-promotion, shared marketing, and ticketing infrastructure that materially shapes Topgolf Gold Coast's customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TopgolfGC
• Facebookfacebook.com/topgolfgoldcoast
• LinkedInlinkedin.com/company/topgolfgoldcoast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topgolf Gold Coast