What Luggage Factory does

Luggage Factory (legal name Luggage Factory, DBA The Travel Experts®) is a privately held U.S. specialty retailer of luggage, carry-ons, checked bags, laptop and business cases, duffels, backpacks, handbags, garment bags, and travel accessories. The company traces its heritage to York Luggage Co., founded in 1908, which grew to become the third-largest luggage manufacturer in the United States and produced private-label bags for J.C. Penney, Bloomingdale's, Macy's, Sears, Members Only, Jordache, Diane Von Furstenberg and Christian Dior before rebranding to Luggage Factory in 1990 and pivoting to online retail. Today the business operates primarily through luggagefactory.com, a Shopify-powered e-commerce storefront offering more than 50,000 unique products across 3,000+ brands, complemented by an Amazon marketplace listing, an Amazon Associates affiliate program, a single retail showroom in Ringoes, New Jersey, and a state-of-the-art distribution center in New Jersey that ships to more than 60 countries. The assortment spans budget items under $99 to premium brands such as Briggs & Riley, Hartmann, Rimowa and Victorinox priced above $600, and includes the company's own LF Brand private-label line. The underlying technology stack is standard e-commerce commerce tooling; no proprietary AI, APIs, or integration platforms are disclosed.

The company generates revenue almost entirely through one-time direct-to-consumer product sales, with a secondary affiliate commission stream from the Amazon Associates Program. Pricing follows a unit-pricing model organized into three tiers (under $99, $100-$600, and over $600), heavily supported by promotions with discounts of up to 70-80% off, coupon codes such as LF10 and PUR10, and free-shipping offers on LF Brand items. Customer acquisition is driven by organic SEO on the e-commerce site, an email newsletter, organic social media presence on Facebook, Twitter, Pinterest, Instagram and YouTube, and affiliate referrals; there is no disclosed paid acquisition budget, sales team, or enterprise sales motion.

The company is family-/privately-owned with no disclosed venture capital, private equity, or parent company, and has no public ticker or exchange listing. Operations are lean, anchored by the single New Jersey distribution center and one physical storefront, serving primarily leisure travelers and business travelers in the U.S. with international shipping to 60+ countries. Strategic priorities evidenced in the data emphasize catalog breadth (3,000+ brands, 50K+ SKUs), fast in-stock shipping, deep promotional pricing, and gradual expansion of higher-margin private-label and tech-enabled specialty products such as the smart self-following suitcase.

Name

Luggage Factory

Legal name

Luggage Factory

Website

https://luggagefactory.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Luggage Factory is a privately held U.S. online luggage and travel accessories retailer operating luggagefactory.com on Shopify, with a New Jersey distribution center and Ringoes, NJ retail store. It serves leisure and business travelers with 3,000+ brands and 50,000+ SKUs, shipping to 60+ countries.

Ownership category

akta.pro rank

Product category

Online Luggage and Travel Gear Retail

NAICS

Luggage and Leather Goods Retailers (458320), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Travel Goods & Luggage Manufacturing (IMAOAHAC)

akta.pro secondary industries

General Merchandise Online Retailers (CRAFADAA), Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)

Keywords

• Online luggage retail
• Travel gear e-commerce
• Carry-on luggage sales
• Business travel bags
• Travel accessories store

Headquarters

HQ city

Ringoes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of luggage, carry-ons, backpacks, briefcases and travel accessories through e-commerce website and Amazon marketplace.
2. Affiliate Commissions: Participant in Amazon Services LLC Associates Program, earning fees by linking to Amazon.com and affiliated sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Luggage Factory sells luggage, carry-ons, checked bags, laptop/business bags, duffels, backpacks, handbags, luggage sets, garment bags, and travel accessories directly to consumers through its Shopify-powered e-commerce website, supplemented by an Amazon marketplace presence and a single retail store in Ringoes, New Jersey. The catalog spans more than 3,000 brands and 50,000 unique products, and is shipped from a New Jersey distribution center to over 60 countries.

Product overview

Luggage Factory operates as an e-commerce platform offering a comprehensive portfolio of travel gear products across multiple categories and brands. The core product lineup includes luggage (suitcases, spinners), carry-ons, checked luggage, laptop/business bags, duffels, backpacks, handbags, and luggage sets. The company carries over 3000 brands and 100,000+ products, featuring major brands like Samsonite, Travelpro, Briggs & Riley, Hartmann, American Tourister, Rimowa, and Victorinox, plus its own LF private label brand. Travel accessories including packing cubes, luggage tags, and organizational tools complement the main product categories. The platform also offers specialized products like smart self-following suitcases and garment bags for specific travel needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Luggage Core product category of full-range luggage for personal and leisure travel, including suitcases, spinners, and travel bags in various sizes and materials for checked and carry-on use. Sold to individual consumers through the Luggage Factory e-commerce site, Amazon marketplace, and Ringoes, NJ retail store.
• Carry-Ons Cabin-sized luggage designed to meet airline carry-on restrictions, available in hardside and softside options, sold to leisure and business travelers via the e-commerce site.
• Laptop and Business Bags Briefcases, laptop bags, and business-oriented travel cases designed for professional travelers, marketed to business travelers needing laptop protection and business organization features.
• Duffels Travel duffel bags including wheeled and non-wheeled options in various sizes for different trip lengths, sold to leisure and casual travelers.
• Backpacks Travel and outdoor backpacks including laptop backpacks, hiking packs, and casual travel bags, sold to individual consumers for daily, school, and travel use.
• Handbags Designer and casual handbags, purses, and crossbody bags for personal style and travel, sold to individual consumers.
• Luggage Sets Matching luggage sets typically including multiple pieces such as a carry-on, medium, and large suitcase sold as a bundle for complete travel solutions.
• Garment Bags Specialized bags for transporting clothing, including wheeled garment bags and garment covers designed to prevent wrinkles during travel.
• Travel Accessories Travel essentials including packing cubes, luggage tags, locks, toiletry bags, and organizational accessories sold alongside luggage.
• Smart Self-Following Suitcase Electric motorized suitcase with self-following technology that automatically tracks and follows the user, sold as a specialty connected luggage product.
• LF Brand (Luggage Factory Private Label) Luggage Factory's own proprietary brand of luggage and travel gear, developed and designed in-house and shipped from the United States, eligible for free shipping with the 'LFNEW' coupon code.
• Samsonite World-leading travel luggage brand offering softside and hardside luggage, business cases, and travel equipment known for quality and reliability, retailed through Luggage Factory.
• Travelpro Professional travel luggage brand specializing in lightweight, durable softside and hardside luggage, business cases, and travel bags, retailed through Luggage Factory.
• Briggs & Riley Premium luggage brand known for lifetime warranties, high-quality hardside and softside luggage, and business travel solutions, positioned as a Reliable Brand on Luggage Factory.
• American Tourister Quality luggage brand offering affordable options including Disney and Star Wars licensed collections, with business cases and carry-on luggage, retailed through Luggage Factory.
• Hartmann Premium luggage brand with lifetime warranty, known for durability and classic travel gear designs, positioned under Luggage Factory's Reliable Brands banner.
• Rimowa Luxury German luggage brand known for iconic aluminum and polycarbonate suitcases, retailed through Luggage Factory under Reliable Brands.
• Victorinox Swiss Army Swiss brand offering travel gear including luggage and travel accessories known for precision and quality, retailed through Luggage Factory.
• Vera Bradley Designer brand known for stylish patterned travel bags, handbags, and luggage with quilted fabric designs, retailed through Luggage Factory.
• Kenneth Cole Fashion-forward luggage and business case brand combining style with functionality, retailed through Luggage Factory.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program participant. Luggage Factory earns fees by linking to Amazon.com and affiliated sites. This provides additional revenue stream and customer acquisition channel through Amazon's ecosystem.
• American DropshipperscoreChannel Partner/ Reseller/ DistributorPartnership with American Dropshippers for product sourcing and fulfillment operations supporting their e-commerce business model.
• WalmartcoreChannel Partner/ Reseller/ DistributorStrategic supplier partnership with Walmart for bringing best deals online on luggage, handbags, and travel accessories.
• 300+ Suppliers and FactoriescoreOthersNetwork of over 300 suppliers and factories enabling access to 3000+ brands and 50,000+ products for their e-commerce platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eBags: Pure-play online luggage and bag retailer offering multi-brand assortment across price points. Directly comparable to Luggage Factory in core product category, target customer (travelers), and DTC e-commerce model.
• Luggage Pros: Specialty online luggage retailer carrying multiple premium and mainstream brands. Closely overlaps with Luggage Factory on assortment strategy, customer base, and single-channel DTC model.

Broad incumbents

• Macy's: Department store chain that historically partnered with York Luggage Co. and continues to retail multiple premium luggage brands. Overlaps with Luggage Factory on department-store-channel mid-to-premium positioning.
• Amazon Luggage Store: Marketplace giant with the broadest luggage and travel goods assortment globally. Functions as both a channel partner (where Luggage Factory sells) and a direct competitor across price tiers.
• Samsonite: World-leading luggage brand that Luggage Factory resells at scale. Operates its own DTC website and brand stores, making it both a key supplier and a direct competitor to Luggage Factory's assortment.
• Nordstrom: Premium department store retailer carrying designer and mainstream luggage brands. Competes for higher-end travel goods spend alongside Luggage Factory's premium brand assortment.
• Kohl's: Mid-market department store with an active luggage category. Comparable in target customer (value-oriented families and travelers) and product breadth, though not a specialist retailer.
• Target Luggage: National mass retailer with a meaningful luggage and travel accessories category. Competes with Luggage Factory on price-sensitive consumer segments and broad assortment.
• Walmart Luggage: Mass-market retailer and existing Luggage Factory partner that sells luggage, handbags, and travel accessories at scale. Comparable in product breadth and price positioning though not a luggage specialist.

Emerging players

• Overstock: Online general-merchandise retailer offering discounted luggage, home goods, and accessories. Shares the discount-driven, broad online assortment model with Luggage Factory, particularly in promotional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Luggage_Factory
• YouTubeyoutube.com/user/theluggagefactory
• Facebookfacebook.com/TheLuggageFactory
• Instagraminstagram.com/luggagefactory
• Pinterestpinterest.com/luggagefactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luggage Factory