EncoreGarage

What EncoreGarage does

EncoreGarage is a U.S. garage-enhancement company headquartered in East Dundee, Illinois, founded in 2006 and operating approximately 18-20 years. It sells and professionally installs a coordinated set of garage products: the FlexCore polymer floor coating system (polyaspartic topcoat over a polyurea base, applied through a proprietary 7-step installation with mechanical diamond grinding); two cabinet lines (TF Melamine thermally-fused laminate and LUX Metal 18-gauge steel, with soft-close hardware); overhead storage racks; PVC slatwall organizer systems; and the patent-pending Stack N Rack heavy-duty shelving system. The company also provides 3D CAD design visualization for customers prior to installation and offers a free on-site design consultation as its primary sales engagement.

The business model is project-based, one-time revenue per installation with quote-based pricing (a 30-50% deposit is required to schedule, with balance due on completion) rather than subscription. Go-to-market runs through a network of independently owned and operated affiliate locations (currently in Ohio, New Jersey, Illinois, and SW Florida) under an EncoreGarage affiliate licensing arrangement that charges no upfront franchise fee, no royalties, and no purchase requirements; each affiliate handles local sales, design consultation, and installation. Customers are predominantly residential homeowners seeking to organize, store, and protect their garage space, with a secondary commercial segment for high-traffic floor coating. Marketing is multi-channel, led by the website's free-estimate funnel and supported by an active social presence across Houzz, Facebook, Pinterest, YouTube, Instagram, and Google+, plus digital idea books and an extensive photo gallery of completed projects.

EncoreGarage files as a privately held company with 11-50 employees at the corporate/brand level (separate from independently owned affiliate staff), no disclosed institutional or venture funding, no M&A history, no public listing, and no identified investor base; the brand operates as a federally registered trademark with a BBB accreditation and TrustSpot 5-star rating badge. Strategic posture is best characterized as a steady-state home-services brand optimizing its affiliate economics and product mix rather than a high-growth venture.

Name

EncoreGarage

Legal name

EncoreGarage

Website

https://encoregarage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

EncoreGarage is a U.S. garage-enhancement company that designs, supplies, and professionally installs proprietary FlexCore polymer floor coatings, melamine and metal cabinetry, overhead storage racks, slatwall organizers, and patent-pending heavy-duty shelving for residential homeowners, operating through independently owned affiliate locations across multiple states.

Ownership category

akta.pro rank

Product category

Garage Enhancement Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510)

akta.pro primary industry

Garage Organization & Storage Layouts (HSAFADAA)

akta.pro secondary industries

Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC), Custom Cabinet Design & Build (HSAPAIAA), Cabinet Installation (New & Replacement) (HSAPAIAC)

Keywords

• Garage floor coating
• Garage cabinets
• Garage organization systems
• Overhead storage racks
• Floor coating installation

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Garage Enhancement Products and Installation: EncoreGarage generates revenue through the sale and professional installation of garage enhancement products including custom cabinets (TF Melamine and Luxury Metal series), floor coating systems (FlexCore), overhead storage racks, slatwall organizers, and shelving systems. Services include on-site design consultation and professional installation. Pricing is project-based with 30-50% deposit required to reserve installation schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EncoreGarage sells and professionally installs residential garage enhancement products including custom cabinetry (TF Melamine and Luxury Metal series), proprietary polymer floor coatings (FlexCore), overhead storage racks, slatwall organizers, and heavy-duty shelving systems. Sales are delivered through a network of independently owned affiliate locations that provide free on-site design consultation, 3D CAD visualization, and turnkey installation. Project-based pricing requires a 30-50% deposit to reserve an installation schedule with the balance due upon completion.

Product overview

EncoreGarage is a garage enhancement company with nearly two decades of experience, offering a comprehensive portfolio of products for garage organization and improvement. The core product offerings include two garage cabinet lines: TF Melamine Series (thermally-fused laminate cabinets) and Luxury Metal Series (18 gauge steel cabinets). Floor coating is delivered through the FlexCore Floor Coating System using polyurea/polyaspartic technology. Storage solutions include Overhead Storage Racks (stationary ceiling-mounted units), Slatwall Organizer Systems (wall-mounted PVC panels), and Stack N Rack Shelving (heavy-duty steel shelving). The company also provides 3D CAD Design services to help customers visualize their completed projects. Each affiliate location is independently owned and operated while sharing the EncoreGarage brand.

Differentiator

Problem solved

Functional benefit

Brands

• FlexCore: A superior garage floor coating system using advanced polymer technology, offering eco-friendly properties, superior flexibility, and 100% UV stability.
• TF Melamine Series
• LUX Metal Series
• Stack N Rack

Products and services

• TF Melamine Series Cabinets

Quantifiable outcome

• Floor coating rated at over 7500 PSI adhesion strength - more than twice the strength of typical concrete
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Independent Affiliate LocationscoreChannel Partner/ Reseller/ DistributorEncoreGarage operates through a network of independently owned and operated affiliate locations. Each location pays a monthly fee to lease the national brand and operates their own garage enhancement business. Affiliates receive access to proprietary products (FlexCore coatings, custom cabinets), marketing materials, and operating systems.
• Mobile Storage ProvidersminorStrategic or Co-development PartnerEncoreGarage has arrangements with mobile storage providers for a small fee, allowing customers to have storage containers dropped off before projects begin. Some locations offer FREE trailer storage. This partnership helps customers safely store their belongings during installation.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Monkey Bar Storage: Monkey Bar Storage is a national dealer/franchise network installing custom garage shelving, overhead storage, and cabinetry with a model and product set closely mirroring EncoreGarage's.
• NewAge Products: NewAge Products designs and sells garage cabinets, slatwall, and flooring direct-to-consumer and through retail; overlaps materially on EncoreGarage's core cabinet and storage SKUs, with broader DTC scale.
• GarageTek: GarageTek is a garage organization franchise offering custom storage systems, cabinets, and flooring solutions with a comparable franchise/service model to EncoreGarage.
• Garage Living: Garage Living is a direct competitor offering custom garage interiors including cabinets, flooring, and organization systems with a similar in-home consultation and installation model across the US and Canada.
• Tailored Living featuring PremierGarage: Tailored Living offers custom garage organization systems, cabinetry, and flooring through a franchise network, directly comparable to EncoreGarage's affiliate model and product portfolio.

Broad incumbents

• California Closets: California Closets is a large custom storage franchise offering premium in-home consultation and installation for closets, garages, and other organization spaces — analogous business model in adjacent category.
• Closet Factory: Closet Factory designs and installs custom storage (including garages) via in-home consultation; similar high-touch custom installation model, larger scale, broader scope.
• Gladiator (by Whirlpool): Gladiator is Whirlpool's garage storage and organization brand offering modular cabinets, slatwall, and flooring through major retail and online channels — a much larger incumbent in the same category.

Regional players

• Floor Shield / epoxy flooring franchises: Regional polyaspartic and epoxy coating franchise brands compete directly with EncoreGarage's FlexCore floor coating offering via similar 1-day installation and warranty propositions.

Others

• Better Homes & Gardens Real Estate-affiliated home services: Big-box home improvement media and home services brands (e.g., Home Depot installations, Lowe's Installed Sales) represent the broader home improvement services ecosystem where EncoreGarage's installation motion fits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2GxZj6tRjr6CahOTSoJQlA
• Facebookfacebook.com/encoregarage
• Instagraminstagram.com/encoregarage.us
• Pinterestpinterest.com/encoregarage
• LinkedInlinkedin.com/company/encore-garage

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EncoreGarage