Keith
Onestic is a Spanish ecommerce technology firm that builds and operates AI-powered platforms (Smartie, McClane, Vera AI, Atmos) and serves as a Shopify Premier Partner, delivering implementation, monitoring, and managed AI operations to enterprise and mid-market brands across Europe.
- Company typePrivate
- Founded2008
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Keith does
Onestic is a Spanish technology firm headquartered in Valencia that specializes in digital businesses and ecommerce solutions, founded in 2008. The company builds and operates a proprietary portfolio of AI-powered ecommerce platforms: Smartie (an integrated PIM, OMS, and catalog management platform with workflow orchestration and AI integration), McClane (24/7 automated monitoring and testing across more than 2,000 simulated device journeys), Vera AI (a suite covering generative content, AI translation, predictive analytics, and logistics optimization, delivered via Vera AI Copilot and Vera AI GenCom), and Atmos (a proprietary ecosystem layered on Adobe Commerce/Magento 2 with European infrastructure and same-day security patching). Onestic additionally operates as a Shopify Premier Partner, using its proprietary Sunrise methodology with 45+ ready-to-customize components to design, develop, and scale Shopify stores with native integration to Markets, B2B, POS, Translate & Adapt, and Search & Discovery.
The firm serves enterprise and mid-market ecommerce brands primarily across Europe, with a named customer roster spanning fashion (Pepe Jeans, Havaianas, Hackett, Façonnable, Suárez, Aristocrazy), cosmetics and pharmacy (Germaine de Capuccini, Druni, Sesderma, Cofares), jewelry (Pandora, Aristocrazy, Suárez), food and beverage (Freixenet, Serrats, Nut&me), home and lifestyle (Bergner, Casa Viva, LOLA home), sporting organizations (Real Betis), and adjacent verticals (RIU Hotels, Henry Schein, Bunzl, Consum). Its revenue derives from three streams: project-based professional services for ecommerce implementation, recurring SaaS subscriptions for Smartie, McClane, and Vera AI, and OPEX-based managed AI operations. Go-to-market combines direct consultative enterprise sales with channel-driven demand via the Shopify Premier Partner ecosystem, supported by offices in Valencia, Alcoy, and Madrid. Onestic is privately held with no disclosed parent company, external institutional investors, funding rounds, or revenue figures in the source material.
Keith firmographics
Firmographics- Name
- Keith
- Legal name
- Onestic
- Website
- https://keith.vc
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Onestic is a Spanish ecommerce technology firm that builds and operates AI-powered platforms (Smartie, McClane, Vera AI, Atmos) and serves as a Shopify Premier Partner, delivering implementation, monitoring, and managed AI operations to enterprise and mid-market brands across Europe.
- Ownership category
- akta.pro rank
Keith industry classification
Industry- Product category
- Venture Capital / Ecommerce Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
- akta.pro secondary industries
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
Keywords
Where Keith is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Keith business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Ecommerce Implementation Services: Custom development and implementation of Shopify and Adobe Commerce/Magento 2 storefronts using proprietary methodologies and component libraries. Project-based professional services revenue.
- SaaS Platform Subscriptions: Recurring subscription revenue from Smartie platform (catalog, orders, stock management), McClane monitoring service, and Vera AI suite. AI-powered operations delivered as managed services.
- AI-Powered Operations: OPEX-based AI intelligence deployment for ecommerce operations, including business intelligence, logistics optimization, and content automation through Vera AI products.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Keith product offering
Product offeringCore offering
Keith Ventures positions itself as the VentureTech for angel funds and family offices. The aggregated source data additionally documents a technology firm (Onestic) that sells ecommerce solutions: Smartie for catalog, order, and stock management; McClane for 24/7 automated monitoring; Vera AI for AI-driven content, analytics, and operations; and Atmos, a proprietary Adobe Commerce/Magento 2 ecosystem with European infrastructure.
Product overview
Onestic is a technology firm specializing in digital businesses and ecommerce solutions with over 18 years of experience. Their product portfolio centers on Smartie, a comprehensive catalog, order, and stock management platform with integrated AI for high-volume ecommerce operations. Smartie includes PIM for product information management, OMS for automated order management, AI integration through Vera AI, and workflow orchestration. Add-on modules include McClane for 24/7 automated monitoring and testing. They also offer Atmos, a proprietary platform built on Adobe Commerce/Magento 2 for large catalogs with European infrastructure, and Shopify development services as a Premier Partner using their Sunrise methodology with 45+ reusable components.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartie Comprehensive catalog, order, and stock management platform with integrated AI for high-volume ecommerce operations. Includes Product Information Management (PIM), Order Management System (OMS), catalog management, AI integration, and workflow orchestration. Targeted at ecommerce brands and retailers with large catalogs.
- McClane Automated monitoring and testing system that watches ecommerce operations 24/7 to detect errors before they affect sales. Simulates real user journeys across 2,000+ devices with real-time alerts and intelligent analysis.
- Vera AI AI suite for ecommerce including generative AI for content automation, AI translation, executive analytics, and logistics optimization. Vera AI Copilot combines traditional analytics dashboards with AI/ML data calculations using historical data; Vera AI GenCom provides productivity tools for operational and content management automation.
- Atmos Proprietary ecosystem built on Adobe Commerce/Magento 2 with European infrastructure, reinforced security, and optimized performance for large catalogs. Features continuous updates without blocking operations and integration with leading market services.
- Shopify Development Services Shopify Premier Partner services designing, developing, and scaling high-performance Shopify stores using the Sunrise methodology. Includes 45+ ready-to-customize components, native integration with Shopify Markets, B2B, POS, Translate & Adapt, and Search & Discovery, plus ongoing support.
Quantifiable outcome
- McClane simulates user journeys across more than 2,000 devices, ensuring optimal experience
- +2 more outcomes
Companies that use Keith
Customer profileNamed customers54 records
Segments3 records
Ideal customer profiles3 records
Keith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Keith partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreOnestic is a Shopify Premier Partner, designing, developing, and scaling high-performance Shopify stores using their proprietary Sunrise methodology. This partnership enables access to Shopify's B2B, Markets, POS, Translate & Adapt, and Search & Discovery features with over 45 ready-to-deploy components.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Keith competitors and assessment
Company assessmentDirect peers
- Carta: Carta provides cap-table management, equity administration and valuation software to VCs, startups and their investors. It is a direct competitor in venture infrastructure software, serving many of the same fund-manager and family-office customers Keith targets.
- AngelList: AngelList operates a platform for angel investing, syndicates and roll-up vehicles - the archetypal 'VentureTech for angel funds' that Keith explicitly positions itself alongside. Both serve angel fund managers and individual investors building or joining syndicates.
- CAIS: CAIS operates an alternatives platform connecting financial advisors and family offices with private market investments, plus supporting software. It is comparable in targeting the family-office channel for alternatives access.
- Moonfare: Moonfare provides a digital platform for individuals and family offices to access top-quartile PE and VC funds with lower minimums. It is a direct peer in providing digital access to alternatives for non-institutional capital.
- Juniper Square: Juniper Square provides investor relations, fund administration and reporting software to GPs and their LPs in PE and VC. It is a B2B SaaS peer in the same venture infrastructure software category as Keith.
- iCapital: iCapital runs a platform that gives wealth managers, advisors and family offices access to PE, VC and hedge fund investments. It overlaps directly with Keith's stated customer base of family offices and angel fund managers seeking alternatives access.
- iConnections: iConnections provides a platform connecting LPs and GPs in alternatives investing, including fund marketing and data rooms. It is comparable in facilitating private-market workflows and connectivity between fund managers and capital sources.
- Allvue Systems: Allvue provides accounting, CRM, portfolio monitoring and reporting software for alternative investment managers including PE, VC and credit funds. It is a direct competitor serving the same fund-operations workflows Keith addresses.
Broad incumbents
- Addepar: Addepar is a large-scale wealth-management technology platform serving large family offices, RIAs and private banks. While broader in scope than Keith, it materially overlaps in serving family offices with technology for portfolio and reporting workflows.
- eFront (BlackRock): eFront, owned by BlackRock, provides end-to-end alternative-investment software for PE, VC, real estate and infrastructure managers. It is a broad incumbent in the venture/alternatives software category where Keith competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights4 records
Customer concentration
Keith social profiles
Digital presenceKeith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keith leadership team
Management profileNumber of profiles
Profiles1 record
Keith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keith M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keith
What does Keith do?
Keith Ventures positions itself as the VentureTech for angel funds and family offices. The aggregated source data additionally documents a technology firm (Onestic) that sells ecommerce solutions: Smartie for catalog, order, and stock management; McClane for 24/7 automated monitoring; Vera AI for AI-driven content, analytics, and operations; and Atmos, a proprietary Adobe Commerce/Magento 2 ecosystem with European infrastructure.
Is Keith a public or private company?
Keith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keith founded?
Keith was founded in 2008. It employs 1 to 10 people.
Where is Keith based?
Keith is headquartered in Valencia, Spain, in the Europe region.
How does Keith make money?
Three revenue lines are on record. Ecommerce Implementation Services are the primary driver. The others are saaS Platform Subscriptions and AI-Powered Operations.
Who are Keith's main competitors?
Direct peers on record are Carta, AngelList, CAIS, Moonfare, Juniper Square, iCapital, iConnections and Allvue Systems. Broad incumbents are Addepar and eFront (BlackRock).
Does Keith have an API?
Yes. Onestic's products integrate with external systems via API connections. Smartie connects with ERP systems, marketplaces, content management systems, logistics, transportation, and any system that works via API.
What industry is Keith in?
Keith's product category is Venture Capital / Ecommerce Technology. Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds, with a secondary code of FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access). Its NAICS code is 523940 and its SIC code is 6282.