Keith

What Keith does

Onestic is a Spanish technology firm headquartered in Valencia that specializes in digital businesses and ecommerce solutions, founded in 2008. The company builds and operates a proprietary portfolio of AI-powered ecommerce platforms: Smartie (an integrated PIM, OMS, and catalog management platform with workflow orchestration and AI integration), McClane (24/7 automated monitoring and testing across more than 2,000 simulated device journeys), Vera AI (a suite covering generative content, AI translation, predictive analytics, and logistics optimization, delivered via Vera AI Copilot and Vera AI GenCom), and Atmos (a proprietary ecosystem layered on Adobe Commerce/Magento 2 with European infrastructure and same-day security patching). Onestic additionally operates as a Shopify Premier Partner, using its proprietary Sunrise methodology with 45+ ready-to-customize components to design, develop, and scale Shopify stores with native integration to Markets, B2B, POS, Translate & Adapt, and Search & Discovery.

The firm serves enterprise and mid-market ecommerce brands primarily across Europe, with a named customer roster spanning fashion (Pepe Jeans, Havaianas, Hackett, Façonnable, Suárez, Aristocrazy), cosmetics and pharmacy (Germaine de Capuccini, Druni, Sesderma, Cofares), jewelry (Pandora, Aristocrazy, Suárez), food and beverage (Freixenet, Serrats, Nut&me), home and lifestyle (Bergner, Casa Viva, LOLA home), sporting organizations (Real Betis), and adjacent verticals (RIU Hotels, Henry Schein, Bunzl, Consum). Its revenue derives from three streams: project-based professional services for ecommerce implementation, recurring SaaS subscriptions for Smartie, McClane, and Vera AI, and OPEX-based managed AI operations. Go-to-market combines direct consultative enterprise sales with channel-driven demand via the Shopify Premier Partner ecosystem, supported by offices in Valencia, Alcoy, and Madrid. Onestic is privately held with no disclosed parent company, external institutional investors, funding rounds, or revenue figures in the source material.

Name

Keith

Legal name

Onestic

Website

https://keith.vc

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Onestic is a Spanish ecommerce technology firm that builds and operates AI-powered platforms (Smartie, McClane, Vera AI, Atmos) and serves as a Shopify Premier Partner, delivering implementation, monitoring, and managed AI operations to enterprise and mid-market brands across Europe.

Ownership category

akta.pro rank

Product category

Venture Capital / Ecommerce Technology

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Micro-VC & Angel Funds (FSANAAAI)

akta.pro secondary industries

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• Venture capital services
• Angel fund management
• Family office technology
• Ecommerce platform integration
• AI operations management

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ecommerce Implementation Services: Custom development and implementation of Shopify and Adobe Commerce/Magento 2 storefronts using proprietary methodologies and component libraries. Project-based professional services revenue.
2. SaaS Platform Subscriptions: Recurring subscription revenue from Smartie platform (catalog, orders, stock management), McClane monitoring service, and Vera AI suite. AI-powered operations delivered as managed services.
3. AI-Powered Operations: OPEX-based AI intelligence deployment for ecommerce operations, including business intelligence, logistics optimization, and content automation through Vera AI products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keith Ventures positions itself as the VentureTech for angel funds and family offices. The aggregated source data additionally documents a technology firm (Onestic) that sells ecommerce solutions: Smartie for catalog, order, and stock management; McClane for 24/7 automated monitoring; Vera AI for AI-driven content, analytics, and operations; and Atmos, a proprietary Adobe Commerce/Magento 2 ecosystem with European infrastructure.

Product overview

Onestic is a technology firm specializing in digital businesses and ecommerce solutions with over 18 years of experience. Their product portfolio centers on Smartie, a comprehensive catalog, order, and stock management platform with integrated AI for high-volume ecommerce operations. Smartie includes PIM for product information management, OMS for automated order management, AI integration through Vera AI, and workflow orchestration. Add-on modules include McClane for 24/7 automated monitoring and testing. They also offer Atmos, a proprietary platform built on Adobe Commerce/Magento 2 for large catalogs with European infrastructure, and Shopify development services as a Premier Partner using their Sunrise methodology with 45+ reusable components.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartie Comprehensive catalog, order, and stock management platform with integrated AI for high-volume ecommerce operations. Includes Product Information Management (PIM), Order Management System (OMS), catalog management, AI integration, and workflow orchestration. Targeted at ecommerce brands and retailers with large catalogs.
• McClane Automated monitoring and testing system that watches ecommerce operations 24/7 to detect errors before they affect sales. Simulates real user journeys across 2,000+ devices with real-time alerts and intelligent analysis.
• Vera AI AI suite for ecommerce including generative AI for content automation, AI translation, executive analytics, and logistics optimization. Vera AI Copilot combines traditional analytics dashboards with AI/ML data calculations using historical data; Vera AI GenCom provides productivity tools for operational and content management automation.
• Atmos Proprietary ecosystem built on Adobe Commerce/Magento 2 with European infrastructure, reinforced security, and optimized performance for large catalogs. Features continuous updates without blocking operations and integration with leading market services.
• Shopify Development Services Shopify Premier Partner services designing, developing, and scaling high-performance Shopify stores using the Sunrise methodology. Includes 45+ ready-to-customize components, native integration with Shopify Markets, B2B, POS, Translate & Adapt, and Search & Discovery, plus ongoing support.

Quantifiable outcome

• McClane simulates user journeys across more than 2,000 devices, ensuring optimal experience
• +2 more outcomes

Named customers54 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOnestic is a Shopify Premier Partner, designing, developing, and scaling high-performance Shopify stores using their proprietary Sunrise methodology. This partnership enables access to Shopify's B2B, Markets, POS, Translate & Adapt, and Search & Discovery features with over 45 ready-to-deploy components.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carta: Carta provides cap-table management, equity administration and valuation software to VCs, startups and their investors. It is a direct competitor in venture infrastructure software, serving many of the same fund-manager and family-office customers Keith targets.
• AngelList: AngelList operates a platform for angel investing, syndicates and roll-up vehicles - the archetypal 'VentureTech for angel funds' that Keith explicitly positions itself alongside. Both serve angel fund managers and individual investors building or joining syndicates.
• CAIS: CAIS operates an alternatives platform connecting financial advisors and family offices with private market investments, plus supporting software. It is comparable in targeting the family-office channel for alternatives access.
• Moonfare: Moonfare provides a digital platform for individuals and family offices to access top-quartile PE and VC funds with lower minimums. It is a direct peer in providing digital access to alternatives for non-institutional capital.
• Juniper Square: Juniper Square provides investor relations, fund administration and reporting software to GPs and their LPs in PE and VC. It is a B2B SaaS peer in the same venture infrastructure software category as Keith.
• iCapital: iCapital runs a platform that gives wealth managers, advisors and family offices access to PE, VC and hedge fund investments. It overlaps directly with Keith's stated customer base of family offices and angel fund managers seeking alternatives access.
• iConnections: iConnections provides a platform connecting LPs and GPs in alternatives investing, including fund marketing and data rooms. It is comparable in facilitating private-market workflows and connectivity between fund managers and capital sources.
• Allvue Systems: Allvue provides accounting, CRM, portfolio monitoring and reporting software for alternative investment managers including PE, VC and credit funds. It is a direct competitor serving the same fund-operations workflows Keith addresses.

Broad incumbents

• Addepar: Addepar is a large-scale wealth-management technology platform serving large family offices, RIAs and private banks. While broader in scope than Keith, it materially overlaps in serving family offices with technology for portfolio and reporting workflows.
• eFront (BlackRock): eFront, owned by BlackRock, provides end-to-end alternative-investment software for PE, VC, real estate and infrastructure managers. It is a broad incumbent in the venture/alternatives software category where Keith competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/onestic
• Instagraminstagram.com/onestic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keith