Digital Skill Master
Digital Skill Master is a Kochi-based digital marketing training institute and training arm of SpiderWorks Technologies, offering classroom, online, and corporate courses in SEO, paid ads, and content marketing to students, professionals, and enterprise clients in India and the GCC.
- Company typePrivate
- Founded2017
- HeadquartersKakkad, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Digital Skill Master does
Digital Skill Master is a digital marketing training institute headquartered in Kochi, Kerala, India, operating as the training arm of SpiderWorks Technologies Pvt Ltd, a regional digital marketing agency. Founded formally in 2017 by Tony John — a digital marketing practitioner since 1999 — the institute delivers instructor-led classroom, online, and corporate digital marketing training to students, working professionals, business owners, and enterprise clients. Course tiers range from a one-month certified professional track (Rs 21,000) to a three-month Advanced Diploma (Rs 35,000), each carrying a Rs 500 registration fee; specialized modules cover Google AdWords, SEO, and social media marketing, supplemented by one-day workshops (Rs 2,500) and a six-month paid internship on live client projects. Class sizes are capped at five students, and the curriculum emphasizes hands-on work sourced from the parent agency's roughly 100 ongoing client projects.
The institute has no proprietary technology platform; its principal differentiator is structural access to live campaigns from SpiderWorks Technologies, enabling practical training that theory-only competitors cannot match. It is a certified Google Partner and offers Google Ads, Google Analytics, and Facebook certifications. Go-to-market is event-driven: workshops at hotels (Ibis Kochi, Hilton Garden Inn Riyadh), academic sessions at institutions such as XIME and KUFOS, and speaking engagements at the Kerala Business Conclave and Malabar Business Club, supplemented by a multi-channel digital presence across website, YouTube, Facebook, LinkedIn, and WhatsApp. Corporate training engagements are delivered personally by founder Tony John to enterprise clients including South Indian Bank, LG, Honor, Corning Gorilla Glass, and Bank Al Jazira.
Revenue is generated primarily through course tuition, workshop fees, and corporate training contracts. The institute is privately held, founder-controlled, reports no external institutional funding, and operates as a non-listed subsidiary of SpiderWorks Technologies Pvt Ltd. Operational scale is modest: the parent group employs approximately 30 staff and Digital Skill Master shares a 2,500 sq ft Kochi facility with the agency.
Digital Skill Master firmographics
Firmographics- Name
- Digital Skill Master
- Legal name
- Digital Skill Master
- Website
- https://digitalskillmaster.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digital Skill Master is a Kochi-based digital marketing training institute and training arm of SpiderWorks Technologies, offering classroom, online, and corporate courses in SEO, paid ads, and content marketing to students, professionals, and enterprise clients in India and the GCC.
- Ownership category
- akta.pro rank
Digital Skill Master industry classification
Industry- Product category
- Digital Marketing Training and Education
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical & Digital Skills Training (BPACANAB)
- akta.pro secondary industries
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI), Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG)
Keywords
Where Digital Skill Master is headquartered
LocationHeadquarters
- HQ city
- Kakkad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Digital Skill Master business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Course Fees: Tuition fees from classroom and online digital marketing courses. Three course tiers: 1-month (Rs 21,000), 2-months (Rs 28,000), 3-months (Rs 35,000), each with Rs 500 registration fee. Also offers one-on-one personal coaching.
- Workshops: 1-day digital marketing workshops for business owners and professionals, e.g., Ibis Hotel workshop at Rs 2,500 (includes material, buffet lunch, coffee, snacks).
- Corporate Training: Direct corporate digital marketing training engagements delivered by founder Tony John to businesses and organizations.
- Internship Program: 6-month paid internship program for trainees on live client projects. Students with good performance receive stipends and may be hired by the parent company SpiderWorks Technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-month short term digital marketing course |
| One time/ perpetual license | Pay-as-you-go | 2-months certification course in digital marketing |
| One time/ perpetual license | Pay-as-you-go | 3-months diploma course in digital marketing |
| One time/ perpetual license | Pay-as-you-go | 1-day workshop on Digital Marketing for Business Owners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Digital Skill Master product offering
Product offeringCore offering
Digital Skill Master is a digital marketing training institute that sells instructor-led classroom and online courses (1-month, 2-month, 3-month diploma tiers), specialized certifications (Google AdWords, SEO, Social Media), 1-day workshops, corporate training programs, and a 6-month paid internship on live client projects. It is the training arm of SpiderWorks Technologies, leveraging its parent agency's ~100 active client projects to deliver hands-on practical training. The company serves students, job seekers, entrepreneurs, marketing professionals, and corporate clients (including South Indian Bank, LG, Corning Gorilla Glass, and Honor).
Product overview
Digital Skill Master is a digital marketing training institute operating as the training arm of SpiderWorks Technologies. The company offers a comprehensive portfolio of digital marketing courses ranging from short crash courses to full diploma programs, alongside specialized certifications and enterprise services. The product suite includes Online Digital Marketing Course, Advanced Diploma in Digital Marketing (3-month diploma with job assurance), Professional Diploma in Digital Marketing (2-month certification), Digital Marketing Certified Professional (1-month intensive), and specialized tracks in Google AdWords, SEO, and Social Media Marketing. Additional offerings encompass corporate training, 1-day workshops, and the Business Executive Digital Consulting Program. All programs emphasize hands-on practical training on live projects, with the 6-month internship program providing real-world client experience. The company is a Google Partner and facilitates certifications from Google Ads, Google Analytics, and Facebook.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Digital Marketing Course Live online digital marketing training program with one-on-one or group classes, mobile app-based video sessions, and flexible timings for individual students globally.
- Advanced Diploma in Digital Marketing 3-month comprehensive diploma program in digital marketing with job assurance upon completion, providing in-depth training across all digital marketing domains with practical project experience. Priced at Rs 35,000 plus Rs 500 registration fee.
- Professional Diploma in Digital Marketing 2-month certification course in digital marketing, enabling students to implement various digital marketing modules learned during training. Priced at Rs 28,000 plus Rs 500 registration fee.
- Digital Marketing Certified Professional 1-month intensive course designed for individuals seeking job or freelancing opportunities in digital marketing, covering core digital marketing skills. Priced at Rs 21,000 plus Rs 500 registration fee.
- Google AdWords Training in Kochi, Kerala 3-day intensive training by experts covering all aspects of Google AdWords and online advertising with in-depth practical coverage, leading to Google Ads certification.
- SEO Training in Kochi, Kerala Focused training on Search Engine Optimization techniques and strategies to improve website visibility and search rankings.
- Social Media Marketing Training in Kochi 3-day training covering Facebook advertising, LinkedIn advertising, Twitter advertising, and Instagram advertising with expert guidance.
- Digital Marketing Crash Courses in Kochi Quick-start short courses for individuals who want to gain digital marketing knowledge rapidly without committing to longer programs.
- Corporate Training Customized digital marketing training programs delivered to businesses and organizations at their site, with founder Tony John personally handling all corporate training engagements for enterprise clients including South Indian Bank, LG, Corning Gorilla Glass, and Honor.
- 1-Day Digital Marketing Workshops Single-day intensive digital marketing workshops held at hotels (e.g., Ibis Hotel) and business clubs (e.g., Malabar Business Club, Kerala Business Conclave), priced at Rs 2,500 including materials and meals, targeting business owners and professionals.
- Business Executive Digital Consulting Program Strategic digital marketing consulting with personal coaching for business owners and marketing/sales professionals seeking to grow their business through digital channels.
- 6-Month Internship Program 6-month paid internship program placing graduates on live client projects of parent agency SpiderWorks Technologies, with stipends for performing students and potential hiring pathways into SpiderWorks.
Quantifiable outcome
- 100% placement record for trained students in companies in Kerala and GCC countries
- +2 more outcomes
Companies that use Digital Skill Master
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Digital Skill Master technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Skill Master partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpiderWorks Technologies Pvt LtdcoreSpiderWorks Technologies is the parent company and digital marketing agency that founded Digital Skill Master as its training arm. SpiderWorks provides the live project infrastructure, staffing (approximately 30 people), and client projects (~100 at a time) that enable Digital Skill Master to offer practical training. Digital Skill Master was established to train candidates primarily for SpiderWorks and its clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Digital Skill Master competitors and assessment
Company assessmentBroad incumbents
- UpGrad: India-headquartered edtech with digital marketing programs alongside broader professional degrees — competes for the same Indian upskilling learner with deeper capital base and university partnerships.
- Simplilearn: Large professional training platform with a digital marketing certification track — comparable curriculum and certification offering but operates at much greater scale across multiple domains and geographies.
- Coursera: Global online learning platform offering digital marketing specializations from universities and Google — competing for online self-paced learners and providing an alternative credential path.
- NIIT: Established Indian IT and professional skills training provider with digital marketing offerings — relevant peer for enterprise IT/digital upskilling and recognized brand, though broader than DSM's digital-marketing-only focus.
- Manipal ProLearn: University-affiliated online training platform offering digital marketing certifications — comparable certification-oriented curriculum but operates through a larger institutional brand and broader catalog.
Others
- Udemy: Global online course marketplace with many affordable digital marketing courses — competing price point for self-directed learners and an alternative path for cost-sensitive students in DSM's catchment area.
- Google Skillshop: Google's free official training platform for Google Ads and Analytics certifications — a complementary rather than directly competing channel that also sets the credential benchmark DSM prepares students for.
Direct peers
- Digital Vidya: One of India's earliest digital marketing training institutes, offering certifications and corporate training programs — directly comparable in product (digital marketing curriculum), target learner (career switchers and professionals), and delivery (online + classroom) to Digital Skill Master.
- Delhi School of Digital Marketing (DSDM): India-focused digital marketing institute offering short and diploma courses with online delivery and placement support — directly comparable course catalog and learner demographic.
- IIDE (Indian Institute of Digital Education): Mumbai-based digital marketing training institute offering classroom, online, and certification programs with corporate training — competes for the same Indian career-switcher and corporate learner segment with a similar curriculum breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Digital Skill Master social profiles
Digital presenceDigital Skill Master compliance and trust
Trust signalCompliance5 records
Digital Skill Master financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Skill Master leadership team
Management profileNumber of profiles
Profiles3 records
Digital Skill Master funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Skill Master M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Skill Master
What does Digital Skill Master do?
Digital Skill Master is a digital marketing training institute that sells instructor-led classroom and online courses (1-month, 2-month, 3-month diploma tiers), specialized certifications (Google AdWords, SEO, Social Media), 1-day workshops, corporate training programs, and a 6-month paid internship on live client projects. It is the training arm of SpiderWorks Technologies, leveraging its parent agency's ~100 active client projects to deliver hands-on practical training. The company serves students, job seekers, entrepreneurs, marketing professionals, and corporate clients (including South Indian Bank, LG, Corning Gorilla Glass, and Honor).
Is Digital Skill Master a public or private company?
Digital Skill Master is a private company. It is classified as corporate owned and is currently operating.
When was Digital Skill Master founded?
Digital Skill Master was founded in 2017. It employs 51 to 100 people.
Where is Digital Skill Master based?
Digital Skill Master is headquartered in Kakkad, India, in the Asia region.
How does Digital Skill Master make money?
Four revenue lines are on record. Digital Marketing Course Fees are the primary driver. The others are workshops, corporate Training and internship Program.
Who are Digital Skill Master's main competitors?
Broad incumbents on record are UpGrad, Simplilearn, Coursera, NIIT and Manipal ProLearn. Others are Udemy and Google Skillshop. Direct peers are Digital Vidya, Delhi School of Digital Marketing (DSDM) and IIDE (Indian Institute of Digital Education).
Does Digital Skill Master have an API?
No public API is recorded for Digital Skill Master.
What industry is Digital Skill Master in?
Digital Skill Master's product category is Digital Marketing Training and Education. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.). Its NAICS code is 611420 and its SIC code is 8200.