Hmizate

What Hmizate does

Hmizate is a Moroccan e-commerce and deals aggregation platform founded in 2010 and headquartered at 1100 Boulevard El Qods, Casablanca. The platform operates as a multi-vertical marketplace serving value-conscious Moroccan consumers across Casablanca, Rabat, Marrakech, and Meknes, consolidating promotional offers from multiple categories — supermarkets, hotels, organized travel, restaurants, beauty and wellness, activities, electronics, real estate, vehicles, jobs, and classifieds — into a single destination. The product surface spans a core PrestaShop-based storefront with dedicated deal pages for hotels, voyages, restaurants, beauty & spa, and activities; a Vente Flash module for time-limited discounts; a classified ads posting system for user-supplied listings; and a catalogue aggregator that publishes promotional brochures from major Moroccan retailers (BIM, Kazyon, Supeco, Marjane). Distribution is digital-first via the hmizate.ma website, SEO-optimized category pages, a Google Play mobile app, and a newsletter subscription.

The business model combines multiple revenue streams: direct online product sales (priced in Moroccan Dirham, with items ranging from 19 MAD personal care products up to multi-hundred-MAD electronics), classified ad transaction fees, advertising and referral revenue from catalog aggregation partnerships with the major Moroccan retailers, and commissions on hotel, travel, restaurant, beauty, and activity bookings. The company also operates as a multi-brand reseller carrying Samsung, Xiaomi, Oppo, Sony, Asus, Logitech, Bosch, Moulinex, Tefal, Garmin, and Baseus products. Hmizate is a privately held company with no listed parent, no institutional investors beyond a single 2013 round, and a small leadership footprint headed by founder and CEO Kamal Reggad.

The company has raised at least $1.6M in disclosed venture funding, sourced from Hummingbird Ventures and MENA Venture Investments (MVI) in August 2013 (a prior 2011 funding event is recorded but at undisclosed/zero value). No subsequent funding rounds, acquisitions, executive hires, or regulatory actions are recorded in the source material. Operating geography is exclusively Morocco with no global footprint claim, and the company has no reported revenue, GMV, headcount time-series, or named enterprise customers.

Name

Hmizate

Legal name

Hmizate

Website

https://Hmizate.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hmizate is a Moroccan e-commerce and deals aggregation marketplace headquartered in Casablanca. It consolidates catalogs and promotional deals from major Moroccan retailers and travel, hotel, restaurant, beauty, electronics, and classified listings for value-conscious Moroccan consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of products through the e-commerce storefront, with prices listed in MAD (Moroccan Dirham). Products include electronics, beauty products, home goods, and fashion items.
2. Classified Ads: The platform allows users to post classified advertisements ('Publier une annonce') for various categories including vehicles, real estate, services, and consumer goods.
3. Catalog Aggregation: Aggregates and publishes retail catalogs from Moroccan supermarket chains and retailers (BIM, Kazyon, Marjane), driving traffic through promotional deals and potentially earning referral fees.
4. Travel and Service Deals: Sells deals for hotels, travel packages, restaurant reservations, spa services, and activities. Revenue from commission on bookings and paid promotions from service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hmizate operates a Moroccan online deals and promotions marketplace that aggregates promotional catalogs from major retailers (BIM, Kazyon, Marjane, Supeco), sells discounted products directly, hosts user-generated classified advertisements, and curates travel, hotel, restaurant, beauty, and activity deals for Moroccan consumers. Revenue is generated through direct product sales, transaction fees on bookings, advertising for catalog aggregations, and listing fees.

Product overview

Hmizate.ma is a Moroccan e-commerce and deals aggregation platform operating as a single unified marketplace. The core Hmizate.ma platform serves as the central hub for connecting consumers with promotional deals across multiple verticals. The platform's main modules include Vente Flash (flash sales with time-limited discounts), a Classified Ads system enabling users to post their own listings, and a Catalogue Aggregator collecting promotional brochures from major Moroccan retailers (BIM, Kazyon, Supeco, Marjane). Category-specific deal modules cover Hotels, Travel/Voyages, Restaurants, Beauty & Wellness, and Activities. A Seller Account feature enables third-party merchants to list products. The platform aggregates deals in categories including Tourism & Leisure, Technology, Home & Electronics, Fashion & Beauty, Vehicles, Employment & Training, and Real Estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Hmizate.ma Deals & Promotions Platform Core online marketplace aggregating promotional catalogs, flash sales, classified ads, and discounted deals across travel, hospitality, beauty, electronics, fashion, home, vehicles, real estate, and services for Moroccan consumers.
• Vente Flash (Flash Sales)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• BIMminorOthersBIM is a major Moroccan discount supermarket chain whose catalog and promotions are aggregated on the Hmizate platform, providing users access to BIM deals and shopping opportunities.
• KazyonminorOthersKazyon is a Moroccan retail chain whose catalog is featured on Hmizate, allowing users to access promotional offers and deals from this retailer.
• MarjaneminorOthersMarjane is a major Moroccan hypermarket and retail chain whose catalog and promotions are aggregated on Hmizate's platform.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung electronics products are sold through the Hmizate platform, representing a product distribution relationship.
• BaseusminorChannel Partner/ Reseller/ DistributorBaseus brand products are available on the Hmizate platform as part of the product catalog.
• MoulinexminorChannel Partner/ Reseller/ DistributorMoulinex home appliances are sold through the Hmizate e-commerce platform.
• XiaomiminorChannel Partner/ Reseller/ DistributorXiaomi smartphone and electronics products are available for purchase on the Hmizate platform.
• LogitechminorChannel Partner/ Reseller/ DistributorLogitech computer peripherals and accessories are sold through the Hmizate platform.
• BoschminorChannel Partner/ Reseller/ DistributorBosch power tools and home appliances are available on the Hmizate e-commerce platform.
• SonyminorChannel Partner/ Reseller/ DistributorSony electronics products are featured in the Hmizate product catalog.
• GarminminorChannel Partner/ Reseller/ DistributorGarmin fitness trackers and GPS devices are sold through the Hmizate platform.
• AsusminorChannel Partner/ Reseller/ DistributorAsus laptops and electronics are available on the Hmizate platform.
• TefalminorChannel Partner/ Reseller/ DistributorTefal cookware and home appliances are sold through the Hmizate platform.
• OppominorChannel Partner/ Reseller/ DistributorOppo smartphones are available for purchase on the Hmizate e-commerce platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Kazyon: Moroccan/Egyptian discount retail chain whose catalogs are currently aggregated by Hmizate. Functions as both a partner and adjacent retail competitor in the discount consumer goods space Hmizate promotes.

Direct peers

• Sarouty: Moroccan real estate classifieds platform. Directly comparable to Hmizate's real estate rental and sales categories within its classifieds offering, serving the same Moroccan property-seeking audience.
• Avito: Morocco's leading classifieds platform covering vehicles, real estate, jobs, and consumer goods. Most directly comparable to Hmizate's classified ads and broad consumer marketplace functionality, serving the same Moroccan deal-seeking audience.
• Jumia: Pan-African e-commerce marketplace with operations in Morocco. Competes directly with Hmizate's general merchandise storefront and multi-category marketplace, offering similar consumer electronics, beauty, and fashion inventory.
• OLX Maroc: International classifieds platform operating in Morocco across vehicles, real estate, and consumer goods. Directly overlaps with Hmizate's classified ads functionality and shares the same Moroccan consumer base.
• Marjane: Morocco's largest hypermarket chain with growing e-commerce channel. Both a current Hmizate catalog-aggregation partner and a competitor in online general merchandise retail, serving Moroccan consumers across multiple categories.

Broad incumbents

• Groupon: Global pioneer of the group-buying/deals model that Hmizate originated from. Operates a much broader international footprint and validates the underlying business model Hmizate built around discounted local deals and experiences.
• Amazon: Global general merchandise e-commerce incumbent with expanding shipping into Morocco. Represents the long-term competitive threat to Hmizate's e-commerce storefront across consumer electronics and home goods categories.

Regional players

• Noon: Middle East and North Africa-focused e-commerce marketplace with growing Morocco presence. Competes in general merchandise, electronics, and beauty — overlapping categories where Hmizate aggregates deals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hmizate
• Facebookfacebook.com/hmizate
• LinkedInlinkedin.com/company/2040138

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hmizate