MADBIT

What MADBIT does

MADBIT Co. is a boutique product design consultancy operating from Altrincham, United Kingdom, founded in 2016 by co-founders Matthew Morek (product design) and Rob Cornish (creative direction). The firm operates as a two-person partnership delivering senior-led design engagements directly to product teams, with no apparent junior staff or outsourcing layers. Its service surface spans audience research, product strategy, copywriting, experience design, user interface design, responsive web design, design systems creation, frontend development, and quality assurance — packaged as a single integrated product design offering rather than discrete module-level products.

The firm's revenue model is professional services: project-based, consultative engagements sold through direct client conversations rather than pitches or decks. Pricing is quote-driven and not publicly disclosed. GTM is sales-led and relies on a portfolio of case studies published on the company's website, supplemented by direct email inquiries. The firm has no proprietary software product, platform, API, or app, and holds no patents or formal certifications. Named clients include PoEdit, Printdesigns, World Food Programme, tigerVPN, MasterCard, Michael Kors, United Nations, Co-op, ChargedUp, RentID, AnyMeeting, Far & Wild, and Tuff — spanning SaaS, e-commerce, non-profit/humanitarian, luxury/fashion, and financial services verticals on a horizontal segmentation basis.

The company claims 20+ projects delivered since founding and a self-reported 8:1 average client ROI. It has raised no external funding and has no parent company, subsidiary, or M&A activity on record. Operating geographies are not formally published but the client roster indicates de facto global delivery. As of the latest available data, the firm remains a two-person consultancy with no disclosed expansion in headcount, geography, or product surface.

Name

MADBIT

Website

https://madbit.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MADBIT Co. is a two-person UK-based product design consultancy, founded in 2016, that delivers senior-led UX, UI, design systems, and frontend development services to software product teams across SaaS, e-commerce, non-profit, and enterprise clients.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Product design consultancy
• UX design services
• Design systems
• Frontend web development
• UI design consulting

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Consultancy Services: Project-based design consultancy engagements helping product people solve user problems and improve product focus, sustainability, and profitability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MADBIT is a product design consultancy that helps product owners of existing software products solve user problems and make those products more focused, sustainable, and profitable. Its service scope spans audience research, product strategy, copywriting, experience design, user interface design, responsive web design, design systems, frontend development, and quality assurance, delivered as project-based engagements for clients such as PoEdit, Printdesigns, World Food Programme, tigerVPN, MasterCard, Michael Kors, and the United Nations.

Product overview

MADBIT operates as a design consultancy — a single-service professional offering — rather than a software product company with a platform-plus-modules architecture. The company provides end-to-end product design and strategy services to client product teams. The named client work includes tigerVPN (SaaS VPN product brought to mainstream), PoEdit (multi-platform desktop translation app with over 60k monthly active users), Printdesigns (large format printer e-commerce site), and World Food Programme (humanitarian aid landing pages and design system). Services span audience research, product strategy, copywriting, UX/UI design, responsive web development, design systems creation, and QA. No proprietary software product, platform, or named module is offered by MADBIT itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Consultancy Services

Quantifiable outcome

• 8:1 average client ROI
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Method (GlobalLogic): Digital design and engineering consultancy now part of GlobalLogic. Comparable to MADBIT in product design and engineering delivery, but at materially larger scale and broader enterprise reach.
• R/GA: Global digital design and advertising agency offering product, brand, and experience design. Overlaps MADBIT on digital UX/UI for enterprise and consumer brands, but at significantly larger scale.
• Huge Inc. Digital experience agency delivering product design, UX, and engineering. Comparable in product design and UX offering but operates at much larger scale with broader service portfolio.
• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song. Overlaps with MADBIT on product/UX design for enterprise clients but embedded in a much broader services platform.
• IDEO: Global design and innovation consultancy offering product design, UX, and design strategy across industries. Comparable to MADBIT in service offering (product design, UX) but vastly larger and serving enterprise-scale mandates.
• Pentagram: Independent design partnership covering brand, digital, and product design. Comparable in being a senior-led partnership model serving marquee clients, though broader in scope than MADBIT's product-design focus.
• Frog Design: Global design consultancy (part of Capgemini Invent) delivering product design, brand, and innovation services. Overlaps with MADBIT on product design and UX but at significantly larger enterprise scale.

Direct peers

• Ustwo: Digital product studio known for app and product design, including consumer/SaaS clients. Closely comparable boutique product-design studio with similar UX/UI plus frontend delivery mix.
• Work & Co: Boutique digital product studio focused on UX, UI, and frontend delivery for ambitious brands. Closest direct peer to MADBIT in terms of product-design focus, client profile, and studio-style boutique operating model.
• Fantasy (Interactive): Independent design and technology studio building digital products and brand experiences. Directly comparable boutique competitor in product design, UX/UI, and frontend delivery for high-profile clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/madbitco
• LinkedInlinkedin.com/company/madbitco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADBIT