COM Salud

What COM Salud does

COM Salud is a Madrid-based healthcare communication and marketing agency founded in 2007 that operates as a professional services firm rather than a software platform. The company serves pharmaceutical companies, medical clinics and hospitals, scientific societies, and patient associations across Spain, delivering services that include press office management, crisis communication, content marketing, digital marketing, social media management, SEO/SEM, influencer marketing, video production, and event organization. Underlying the offering is a proprietary event and methodology stack built around pioneering Spanish eHealth convenings: the COM eSalud symposium, Wearables and Big Data in Health congress, Health Video Games congress, and the National Health Hackathon (now in its 10th edition in 2025). The agency also operates the Instituto #SaludsinBulos, the first Spanish initiative dedicated to combating health misinformation, created in 2018 in collaboration with scientific societies.

Name

COM Salud

Legal name

Consultoría de Comunicación y RR.PP.

Website

https://comsalud.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

COM Salud is a Madrid-based healthcare communication and marketing agency founded in 2007, serving pharmaceutical companies, clinics, medical societies, and patient associations in Spain with communication, digital marketing, crisis management, and event organization services.

Ownership category

akta.pro rank

Product category

Healthcare Communication and Marketing Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Reputation Management & Online PR (BPAFADAN), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare communication services
• Healthcare marketing agency
• Pharmaceutical public relations
• Medical event organization
• Digital health marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Communication and Marketing Consulting Services: Professional consulting services for healthcare communication including crisis management, content marketing, press office management, and online reputation management for pharmaceutical companies, clinics, and healthcare organizations.
2. Digital Marketing Services: Digital marketing services including SEO/SEM positioning, social media management, and digital marketing strategy for clinics and healthcare companies. Revenue generated through ongoing service contracts and project-based engagements.
3. Healthcare Event Organization: Organization of congresses, hackathons, design thinking sessions, and hybrid events for the healthcare sector. Services include event planning, execution, and media coverage for pharmaceutical companies, medical societies, and healthcare institutions.
4. Digital Agent Services - Kit Digital: Authorized digital agent services helping SMEs and freelancers access government digital transformation grants (Kit Digital) of up to 12,000 euros.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

COM Salud is a specialized healthcare communication and marketing agency that provides consulting, press office, crisis management, content marketing, digital marketing, SEO/SEM, social media management, video production, influencer campaigns, and event/congress organization to pharmaceutical companies, clinics, hospitals, scientific societies, patient associations, and medical technology firms in Spain. The agency also runs pioneering initiatives such as Instituto #SaludsinBulos (anti-misinformation), Hackathon Salud, and AI-powered clinical communication programs (Mírame a los Ojos and Receta Ejercicio).

Product overview

COM Salud is a specialized healthcare communication and marketing agency founded in 2007, operating as a full-service agency rather than a software platform. The core offerings include strategic communication services (Gabinete de Comunicación), crisis management, content marketing, digital marketing, social media management, SEO/SEM, video marketing, and influencer marketing. Event organization spans hackathons, congresses, and hybrid events. The agency has expanded into AI-powered solutions including chatbots for clinic websites and clinical communication programs (Mírame a los Ojos and Receta Ejercicio). Additional services include online reputation management and Kit Digital agent services for government digital transformation subsidies.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto #SaludsinBulos: Initiative focused on fighting health misinformation in collaboration with scientific societies
• Hackathon Salud
• Hackathon Junior
• COM eSalud
• Congreso Nacional de eSalud
• Asociación de Innovadores en eSalud (AIES)
• Mírame a los Ojos
• Receta Ejercicio

Products and services

• Gabinete de Comunicación (Press Office)

Quantifiable outcome

• 175 million social media impressions achieved at 2018 #SaludsinBulos and eSalud congress
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• FarmaindustriacoreStrategic or Co-development Partner · 1 January 2019Spanish pharmaceutical industry association collaborating on truthful health information consensus and ensuring compliance with industry codes of practice.
• FENINcoreStrategic or Co-development Partner · 1 January 2019Spanish Federation of Healthcare Technology Companies collaborating on consensus for truthful information in health technology.
• AmeticcoreStrategic or Co-development Partner · 1 January 2019Spanish technology association participating in consensus on truthful health information and supporting digital health innovation initiatives.
• Instituto #SaludsinBuloscoreStrategic or Co-development Partner · 1 January 2018First initiative in Spain dedicated to fighting health misinformation, created by COM Salud in 2018. Combines communication with digital health to combat fake news. Collaborates with numerous scientific societies and patient associations to promote truthful health information.
• Asociación de Innovadores en eSalud (AIES)coreStrategic or Co-development Partner · 1 January 2015Association of eHealth Innovators created by COM Salud in 2015 with healthcare professionals and medical technology experts to promote innovation in digital health.
• SEORL-CCCcoreStrategic or Co-development PartnerSpanish Society of Otorhinolaryngology - Head and Neck Surgery working with COM Salud on communication campaigns and congress organization.
• Spanish Pain SocietycoreStrategic or Co-development PartnerSociedad Española del Dolor collaborating with COM Salud for press office services and congress communication.
• SEICAPcoreStrategic or Co-development PartnerPediatric Allergy Society receiving communication services and support from COM Salud.
• IV World Hysteroscopy CongresscoreStrategic or Co-development PartnerPress office and communication services for the IV World Hysteroscopy Congress.
• eSalud HubcoreStrategic or Co-development PartnerVirtual hub bringing together 30+ experts and 70+ scientific and technological organizations to combat health misinformation and vaccine hoaxes on social media.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: WPP's global health marketing and PR network offering communications, creative, and digital services to pharma clients. Comparable in offering (digital marketing, content, PR) and overlaps with COM Salud's pharma portfolio.
• Edelman Spain: Global PR firm's Spanish office with a large healthcare practice serving pharmaceutical and consumer health clients. Competes for the same enterprise pharma accounts but with global scale and resources.
• Atrevia: Spanish communications and marketing consultancy with a healthcare division. Overlaps with COM Salud on press office, digital, and pharma communications, but operates across multiple verticals.
• LLYC (Llorente & Cuenca): Large Spanish-speaking communications consultancy with a dedicated healthcare practice serving pharma, biotech, and medtech clients across Iberia and LatAm. Comparable offering at much larger scale.
• Weber Shandwick Health: Global health communications agency inside IPG, with deep pharma and biotech accounts. Comparable in offering but operates at much larger scale and broader geography.
• Hill+Knowlton Spain: Global public relations firm with a healthcare and health policy practice in Spain. Converges with COM Salud on pharma crisis communications and medical society engagement, but at global scale.

Direct peers

• Berbés Asociados: Spanish healthcare-specialized PR agency based in Madrid offering press office, communications strategy, and event services to pharma and medical societies. Directly competes with COM Salud in the same niche and client base.
• RNB (Comunicación): Spanish communications agency with a strong healthcare and pharma client portfolio including press office and digital communications. Comparable in size, geography, and service mix.
• Tinkle Communications: Spanish communications agency with a healthcare practice serving pharma, consumer health, and medical society clients. Comparable in size, scope, and targeted buyers.

Emerging players

• Real Chemistry: US-based digital health communications and marketing agency with AI-driven analytics, influencer, and PR services for pharma and life sciences. Comparable healthcare specialization and digitally-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/comsalud
• Facebookfacebook.com/comunicacionsalud
• LinkedInlinkedin.com/company/com-salud/?originalSubdomain=es
• Instagraminstagram.com/comsalud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COM Salud