enders

What enders does

Enders Marketing und Kommunikation GmbH is a German full-service marketing agency headquartered in Halle (Saale), Germany, founded in 1993/1994 and operating for over 30 years. The agency positions itself as an "Ideen Manufaktur" (idea factory) and specializes primarily in the German residential housing industry (Wohnungswirtschaft), serving housing companies, cooperatives, and residential property managers, with secondary exposure to Mittelstand clients in manufacturing, technology, and non-profit sectors. Its service portfolio is organized around four pillars: ImmobilienMarketing (real estate marketing), PersonalMarketing (employer branding and recruitment), Corporate Marketing (brand strategy, corporate design, performance marketing, content marketing), and Coaching & Workshops. The agency has delivered more than 300 client engagements, with named customers including WBG Kontakt, GWG Halle-Neustadt, GWG Lübbenau, WBG Südharz, DIHAG Foundry Group, visuplus, Tafel Halle, and Siedlungswerk Nürnberg.

The agency's underlying technology is a conventional marketing services stack: a WordPress-based CMS website and blog, Cloudflare CDN, Google Analytics and Google AdWords for analytics and paid acquisition, Wistia and Vimeo for video hosting, Newsletter2Go for email marketing, Google reCAPTCHA for form security, and Stripe for payment processing. Design execution is performed in-house by a multidisciplinary team of approximately 10-11 specialists covering web development, copywriting, project management, communications design, social media marketing, photography, and videography. The agency has no proprietary software products, no AI/ML capabilities, and no disclosed patents or trademarks.

Revenue is generated through professional services engagements under a project-based and multi-year retainer model, with pricing tailored to client scope and not publicly disclosed. The business is founder-led, co-managed by Per Enders (Geschäftsführer) and Iris Palme (Geschäftsführerin and systemic business coach), with no institutional investors, parent company, or external funding rounds. Go-to-market is primarily direct sales targeting enterprise housing associations and cooperatives in Central Germany, supported by content marketing, case studies, and an active presence on LinkedIn and Instagram.

Name

enders

Legal name

enders Marketing und Kommunikation GmbH

Website

https://enders-marketing.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Enders Marketing und Kommunikation GmbH is a German full-service marketing agency in Halle (Saale) specializing in the residential housing industry (Wohnungswirtschaft), serving 300+ clients including housing associations, cooperatives, and Mittelstand companies with branding, web, content, and employer marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Halle An Der Saale

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Marketing Agency: Full-service marketing agency offering strategy, corporate design, web development, employer branding, content creation, and consulting services to housing companies and Mittelstand businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Enders Marketing und Kommunikation GmbH is a full-service German marketing agency ("Ideen Manufaktur") that sells strategy, corporate design, web design and development, employer branding, content creation, photography, videography, and coaching/workshop services. Its operations are specialized in serving the German residential housing industry (Wohnungswirtschaft) along with selected Mittelstand clients, with all services delivered in-house by a small team based in Halle (Saale).

Product overview

Enders Marketing is a full-service marketing agency ('Ideen Manufaktur') headquartered in Halle, Germany, with over 30 years of experience. The company operates as a unified agency offering four interconnected core service areas: (1) ImmobilienMarketing for real estate and housing companies, (2) PersonalMarketing for employer branding and recruitment, (3) Corporate Marketing for brand development and positioning, and (4) Coaching & Workshops for team development and marketing consulting. Within these core areas, the agency delivers specific service modules including web design and development, corporate design and logo development, performance marketing, content marketing, and campaigns. The portfolio includes proprietary product work such as the vpTask attendance tracking app redesign, as well as social initiatives like the Tafelretter campaign. All services are delivered from a single team in Mitteldeutschland with deep expertise in the German housing industry.

Differentiator

Problem solved

Functional benefit

Products and services

• ImmobilienMarketing (Real Estate Marketing) Comprehensive marketing services for housing companies and property managers, including corporate presence development, property marketing, online presence management, tenant communication, and employee marketing. Specialized in the German housing industry (Wohnungswirtschaft).
• PersonalMarketing (HR/Personnel Marketing) Employer branding and recruitment marketing services focused on finding, attracting, and retaining qualified candidates. Includes motivation analysis, strategic consulting, authentic imagery and storytelling, career page development, social media management, and targeted recruiting campaigns.
• Corporate Marketing Positioning and brand development services, including brand strategy, corporate design, logo development, web design and development, performance marketing, content marketing, campaigns, and employer branding for medium-sized companies with growth ambitions.
• Coaching & Workshops Team coaching and marketing consulting services including workshops, team coaching sessions, and marketing advisory. Focus on employee engagement, identifying potential, and developing effective solutions. Led by Iris Palme as a systemic business coach.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Two partnerships are on record, tiered minor.

• Hoss PRminorStrategic or Co-development PartnerPR agency partnership for press releases and media relations. Collaborated on DIHAG Foundry Group project resulting in Handelsblatt coverage.
• PlanobjektminorImplementation/ SI/ Consulting PartnerOffice design collaboration for WG Einigkeit's new headquarters design project, working alongside Enders Marketing's corporate design work.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich. Offers integrated marketing, digital, and communications services with multiple specialist brands. Comparable as a full-service German agency serving enterprise clients, though it competes at a national and international scale rather than a regional niche.
• DDB Germany: DDB's German operations deliver creative campaigns, brand strategy, and digital transformation. Comparable to enders as a full-service B2B marketing agency serving German enterprise clients, though DDB is part of a global network and operates across many verticals.
• Jung von Matt: One of Germany's largest independent creative agencies with a full-service offering across brand strategy, digital, and content. Comparable to enders in that both serve German enterprise clients with full-service marketing, though Jung von Matt operates at a much larger scale and broader industry footprint.
• SYZYGY: German digital agency group offering strategy, creative, and technology services. Comparable to enders as a German-headquartered full-service agency, though SYZYGY operates at a larger scale and across more digital-first engagements.
• TWT New Media: German digital agency focused on strategy, digital platforms, and customer experience for enterprise clients. Comparable to enders' web design and digital transformation work, though TWT specializes more in technology-led digital projects.
• Heimat: Berlin-based creative agency within the TBWA network, known for cross-channel campaigns and brand strategy. Comparable to enders in delivering integrated marketing to German enterprise clients, though at significantly larger scale and broader portfolio.
• Scholz & Friends: Major German creative agency group with strong B2B and corporate marketing heritage. Comparable to enders in providing integrated marketing services to German mid-market and enterprise clients, though at a larger scale and broader vertical reach.
• Kolle Rebbe: Hamburg-based creative agency specializing in brand communication, digital, and content marketing. Comparable to enders as a German independent creative agency serving enterprise clients, with overlapping capabilities in brand strategy and digital campaigns.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enders-marketing-und-kommunikation
• Instagraminstagram.com/enders_marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enders