Hoss Pratt Success Systems

What Hoss Pratt Success Systems does

Hoss Pratt Success Systems, operating through its legal entity Hoss Pratt International, Inc. (incorporated in California, headquartered in Plano, Texas), is a privately held coaching and training company founded in 2004 by Hoss Pratt. The company sells a portfolio of digital courses, bootcamps, and premium coaching programs aimed at individual U.S. real estate agents and small teams seeking to improve lead generation, prospecting, listing conversion, and overall business production. The catalog spans 16+ named programs, anchored by the Listing Boss Academy (a community/system with 2,000+ members) and the Winners Circle Vault (a $1,497-$1,997 premium coaching tier with 66+ recorded calls), with individual courses priced from $197 to $1,997.

The technical stack is intentionally lightweight: courses are delivered through the Kajabi commerce and content platform, the public storefront runs at successs.mykajabi.com, and the proprietary IP consists primarily of recorded coaching content, sales scripts, objection-handling frameworks, and the founder's personal brand rather than any underlying software product. There is no disclosed app, API, AI/ML capability, patent portfolio, or enterprise integration surface.

The business model is a direct-to-consumer, founder-led digital education funnel: free lead magnets (a business plan download and the Listing Boss book offered for shipping costs only) feed email capture; prospects are converted through sales-driven strategy session calls and keynote appearances at major real estate conventions; converted customers buy one-time course licenses ($197-$497 typical) or the higher-tier subscription coaching product. Marketing is anchored to Hoss Pratt's personal brand as a #1-voted conference speaker and #1 international best-selling author, with social proof sourced from named-agent testimonials across the U.S. The company is bootstrapped with no disclosed institutional funding, operates with 1-10 employees, and distributes exclusively through its Kajabi storefront, live seminars (48 states covered historically), and phone-based sales support.

Name

Hoss Pratt Success Systems

Legal name

Hoss Pratt International, Inc.

Website

https://hosspratt.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoss Pratt Success Systems is a private, founder-led coaching and training company that sells digital courses, bootcamps, and premium coaching programs to individual U.S. real estate agents through a Kajabi storefront, with the founder's personal brand and keynote speaking as the primary demand-generation engine.

Ownership category

akta.pro rank

Product category

Real Estate Coaching and Training

NAICS

Professional and Management Development Training (61143)

akta.pro industry

PRIMARYEDABABAB

Prospecting & Lead Generation (SDR/BDR)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABABAC

Consultative Selling & Discovery

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABABAD

Solution Selling & Value-Based Selling

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Real estate coaching
• Sales training
• Lead generation
• Prospecting training
• Business coaching

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Training Courses and Programs: One-time purchase of individual training courses and programs covering various aspects of real estate business development including sales, marketing, lead generation, team building, and business systems. Courses are sold as digital products with immediate access.
2. High-Ticket Coaching Programs: Premium coaching programs such as Winners Circle Vault ($1,497-$1,997) providing extensive recorded coaching content and ongoing support. These represent the highest-priced offerings in the product lineup.
3. Book Sales: Sale of the book 'Listing Boss: The Definitive Blueprint for Real Estate Success' which is offered for free (just covering shipping) as a lead generation tool, with the primary revenue coming from upselling customers into paid coaching programs.
4. Free Lead Magnets: Free business plan downloads and resources used to capture leads and build an email list, subsequently monetized through upsells to paid programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hoss Pratt Success Systems sells a catalog of digital training courses, bootcamps, and premium coaching programs that teach individual real estate agents how to generate and convert leads, prospect by phone and door, run listing presentations, build marketing systems, and scale into teams. Offerings are delivered primarily online through the Kajabi platform and supported by live keynote seminars, a flagship Winners Circle coaching vault, and the Listing Boss Academy community of more than 2,000 members.

Product overview

Hoss Pratt Success Systems is a coaching and training platform for real estate agents offering a comprehensive suite of programs built around its core Listing Boss Academy system. The portfolio consists of foundational programs (The Foundation, Business Mastery), specialized machine programs (Seller Machine, Buyer Machine), skill-focused courses (Sales And Persuasion, Marketing Mastery, Team Building), bootcamps (Expired Listing Bootcamp, FSBO Assault Bootcamp), and digital tools (Boss Funnels, Digital Selling Machine, Inside Sales Training, Presentation Boss). The flagship Winners Circle provides premium ongoing coaching with 66+ recorded coaching calls. All programs are delivered via Kajabi and focus on lead generation, lead conversion, prospecting, and business growth strategies for real estate professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Listing Boss: The Definitive Blueprint for Real Estate Success - a powerful book and comprehensive lead generation and conversion system for real estate agents.
• The Foundation
• Business Mastery
• Marketing Mastery
• Systems Execution
• Sales And Persuasion
• Seller Machine
• Buyer Machine
• Team Building
• FSBO Assault Bootcamp
• Skillionaire Sales School
• Expired Listing Bootcamp
• Digital Selling Machine
• Call Boss Inside Sales Training
• Winners Circle Vault
• Presentation Boss
• Boss Funnels

Products and services

• The Foundation Entry-level course covering next-level mindset, time management, and vision/goal setting to establish a rock-solid foundation for real estate success, priced at $397 (marked down from $497).
• Business Mastery Step-by-step business planning clinic that provides a Business Generation Action Plan and helps agents build a complete 12-month working business plan.
• Marketing Mastery Marketing training program covering Certified Pre-Owned Programs, performance guarantees, smart seller programs, communication guarantees, and specialized marketing plans, priced at $397 (marked down from $697).
• Systems Execution Systems-based training covering automated lead machines, campaign management, contact management, lead generation, seller/buyer lead campaigns, and technology/tools implementation.
• Sales and Persuasion Sales mastery program covering question-based selling, laws of influence, Neuro-Linguistic Programming (NLP), energy methods, alter ego, overcoming objections, scripts and dialogues, prospect profiling, and negotiation, priced at $497 (marked down from $797).
• Seller Machine Comprehensive listing-based business program covering appointment setting, pre-listing system, listing presentation, listing management, and selling listings.
• Buyer Machine Buyer lead generation and conversion system covering strategic buyer systems, buyer lead generation, buyer lead conversion, setting appointments, buyer presentation, marketing programs, buyer management, and negotiation, priced at $397 (marked down from $697).
• Team Building Team development program covering team building, key hires, attracting talent, team high-leverage activities (HLAs), performance standards, and team meetings, priced at $297 (marked down from $497).
• FSBO Assault Bootcamp Step-by-step For Sale By Owner conversion program with tools, resources, scripts, domination mailer set, 10 live FSBO prospecting calls, FSBO script sheet, and guarantees/programs, priced at $297 (marked down from $597).
• Skillionaire Sales School Sales mastery program covering sales and persuasion, question-based selling, laws of influence, Neuro-Linguistic Programming (NLP), energy methods, alter ego, overcoming objections, scripts and dialogues, prospect profiling, and negotiation.
• Expired Listing Bootcamp 4-week intensive training for mastering expired listings with a 12-point expired listing script, 106 critical questions, voicemail strategies, marketing plans, and 10 live recorded expired prospecting calls.
• Digital Selling Machine Comprehensive online course delivering an automated digital sales system with 8 video modules, evergreen webinars blueprint, downloadable templates, funnels, examples, and worksheets.
• Inside Sales Training (Call Boss) Inside sales training with 20 live listing prospecting calls, video overviews, and PDF transcripts to overcome fear of the phone and convert more prospects, priced at $197 (marked down from $497).
• Boss Funnels Lead generation funnel system with online lead targeting, irresistible offers, effective ad templates, custom landing pages, automated sales funnels, follow-up campaigns, and lead conversion templates, priced at $497 (marked down from $697).
• Presentation Boss 4-step system for succeeding in the new era of real estate using webinars and virtual technology, covering expert positioning, virtual listing agents, digital presentations, live streaming, and automated appointment setup.
• Winners Circle Vault Premium coaching vault with over 50 hours of recorded coaching calls (66+ calls) covering generating qualified buyer leads, hiring superstars, conversion strategies, managing fear, time management, FSBO mastery, and negotiation, priced at $1,497 (marked down from $1,997).
• Listing Boss Academy Community-based lead generation and conversion system for real estate professionals with over 2,000 members nationwide, encompassing practical prospecting techniques, scripts, and comprehensive training.

Quantifiable outcome

• 200% business growth in under 6 months
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KajabicoreTechnology or IntegrationHoss Pratt Success Systems uses Kajabi as its primary platform for delivering courses, managing the product storefront, handling payments, and managing customer accounts. The website successs.mykajabi.com is hosted on Kajabi infrastructure.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tom Ferry: One of the largest real estate coaching and training organizations in the U.S., running nationwide events, mastermind groups, and online courses targeting residential agents — directly comparable in customer (agent/team), product mix (coaching + courses), and GTM (keynote/book/funnel).
• Buffini & Company: Brian Buffini's real estate coaching and training platform offering lead generation systems, referral coaching, events, and a best-selling book — the same playbook of founder brand + book + coaching that Hoss Pratt Success Systems runs, targeting the same agent persona.
• The Mike Ferry Organization: Long-running real estate sales coaching company offering scripts, objection handling, listing systems, and live events to individual agents and teams — closely aligned with Hoss Pratt's core focus on prospecting, scripts, and listing conversion.
• Dean Graziosi: Real estate investing and personal development educator with best-selling books, online courses, and live events — uses a similar founder-led marketing and funnel architecture to attract real estate professionals into paid coaching programs.
• Ninja Selling: Larry Kendall's real estate sales training system offering group coaching, scripts, and skills training — competes head-to-head with Hoss Pratt for the same agent persona seeking prospecting and listing-presentation mastery.
• Kris Krohn: Real estate investing coaching brand combining YouTube/content marketing with high-ticket programs and live events — comparable in the founder-driven, course-plus-coaching model targeting real estate practitioners.

Broad incumbents

• BiggerPockets: Larger real estate education platform with podcasts, books, forums, and webinars, plus paid products (BiggerPockets Pro) — broader and more community-driven than Hoss Pratt Success Systems but competes for the same real estate professional mindshare and training dollars.
• Keller Williams MAPS Coaching: The coaching and productivity arm inside Keller Williams, one of the largest U.S. real estate brokerages, providing structured coaching, business planning, and leadership training to KW agents and teams at scale.
• Tony Robbins Business Mastery: Premium personal-development and business coaching brand with live events, seminars, and curated business programs — comparable at the level of founder-led, high-ticket, event-driven coaching monetization rather than niche content.
• Grant Cardone: Large sales-training and business-coaching brand operating events, books, online courses, and high-ticket programs — competing for the same entrepreneur/sales professional training wallet using founder keynote-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hosspratt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoss Pratt Success Systems