What IMAS does

IMAS Corporate Finance LLP trades as MarshBerry in the UK and is the European arm of the broader MarshBerry financial advisory franchise, which claims a #1 M&A Sell-Side Advisor ranking for over 25 years per S&P Global Market Intelligence. Founded in 1992 and headquartered in London under FCA regulation (No. 553889), the European operations are run from Amsterdam and serve insurance brokerage and wealth management firms across 10 European countries (UK, Netherlands, Germany, Austria, Denmark, Norway, Belgium, France, Spain, Greece). The firm is structured as a private limited liability partnership with a boutique headcount of 1-10 employees in its European arm.

The firm's product platform is organized into three service lines: Corporate Finance Advisory (buy-side M&A, sell-side M&A, and capital raise), Business Planning (strategic planning, perpetuation/succession planning, business valuations, and insurance performance benchmarking), and Leadership Solutions (executive peer membership for European insurance and wealth management executives). Underlying intellectual capital consists of 4,010+ business valuations and 650+ due diligence projects completed since inception, with 135+ M&A transactions advised in 2025 alone and over 1,460+ lifetime M&A transactions since 1999. Distribution is direct advisory engagement only, supported by content marketing through MarshBerry Perspectives blog and quarterly country-level M&A market reports. Revenue is generated via quote-based advisory fees on M&A, business planning, and consulting engagements, with no public pricing or subscription model disclosed.

Name

IMAS

Legal name

IMAS Corporate Finance LLP

Website

https://imas.uk.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

IMAS Corporate Finance LLP, trading as MarshBerry Europe, is an FCA-regulated M&A advisory boutique serving insurance brokerage and wealth management firms across 10 European countries with sell-side, buy-side, capital raise, valuation, and strategic planning services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industry

Fairness Opinions & Independent Financial Advice (BPAHAOAF)

Keywords

• Insurance M&A advisory
• Business valuation services
• Corporate finance advisory
• Wealth management consulting
• Executive peer membership

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

IMAS (trading as MarshBerry) is a specialist financial advisory firm providing corporate finance advisory, business planning, and leadership solutions to insurance brokerages and wealth management firms. Services span mergers & acquisitions, capital raising, strategic and perpetuation planning, business valuations, performance benchmarking, and an executive peer membership programme.

Product overview

IMAS Corporate Finance LLP (trading as MarshBerry in the UK) offers a unified platform of advisory services for insurance brokers and wealth management firms. The core offerings consist of three integrated service lines: Corporate Finance Advisory (M&A buy-side, sell-side, and capital raise), Business Planning (strategic planning, perpetuation/succession planning, business valuations, and performance benchmarking), and Leadership Solutions (executive peer membership). Services target the insurance distribution and wealth management sectors across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Finance Advisory
• Business Planning
• Leadership Solutions

Quantifiable outcome

• 1,460+ M&A transactions advised globally since 1999
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• S&P Global Market IntelligenceminorOthersS&P Global Market Intelligence tracks and reports on MarshBerry's M&A transaction activity, providing third-party validation of deal volume and rankings.
• Lincoln InternationalminorOthersLincoln International is shown as a partner logo on the MarshBerry website, indicating a collaborative relationship in the M&A advisory space.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Crowe LLP: Major accounting and advisory firm expanding its insurance distribution M&A and valuation practice; represents the broader professional services firms encroaching on MarshBerry's specialist niche.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management giant with substantial M&A capability; has been a buyer on MarshBerry-advised deals (First Actuarial) and represents a large incumbent acquirer that competes for the same European assets.
• Brown & Brown, Inc. Large US insurance brokerage consolidator with active European growth ambitions; influences deal multiples and pacing in the insurance distribution sector that MarshBerry advises on.
• Aon plc: One of the largest global insurance and reinsurance brokers with continuous European distribution M&A activity; sets competitive benchmarks for valuations and consolidation pace across the same target segments.

Direct peers

• OPTIO Group: European insurance brokerage consolidator and M&A acquirer; recently appeared as a buyer on MarshBerry-advised deals (e.g., AGS Forsikring) and represents both a client type and a sophisticated competing buyer in the European distribution market.
• Lincoln International: Global specialty M&A advisor with strong financial services and insurance distribution practices; explicitly named as an industry partner on MarshBerry's site and competes for the same European sell-side mandates.
• Riveron: US-headquartered advisory firm with growing financial services M&A and transaction advisory practice serving insurance brokers and wealth managers; comparable mid-sized specialist competing for similar mandates.
• Stout Risius Ross (Stout): Global advisory firm with a dedicated Insurance Distribution practice offering M&A, valuation, and consulting services to insurance brokers and wealth managers; competes head-to-head with MarshBerry in US and increasingly in Europe.
• HBC Group: European insurance brokerage consolidator operating in Austria, Nordics, and DACH; active acquirer in MarshBerry-advised transactions (IRM Group, DUPI Underwriting Agencies) and a key competitor for sell-side mandates in those markets.
• MarshBerry (US): US-headquartered parent/affiliate firm from which IMAS derives its trading name; provides the same insurance distribution and wealth management M&A, valuation, and consulting services in North America and shares brand, methodology, and sector data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imas-corporate-finance-llp
• Instagraminstagram.com/marshberry_inc
• Xx.com/imascf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAS