HBC Group
- Company typePrivate
- Founded2022
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
HBC Group firmographics
Firmographics- Name
- HBC Group
- Legal name
- HBC GmbH
- Website
- https://hbc.insure
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HBC Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Life & Health Reinsurance Brokerage (FSAOAHAF), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Personal Excess Liability (High-Net-Worth) (FSAJANAF)
Keywords
Where HBC Group is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
HBC Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: HBC Group generates revenue through commissions earned from insurance providers when policies are placed through its network of broker partners. As an insurance broker group, the company acts as intermediary between insurance buyers and insurers, earning commissions and fees for arranging coverage.
- Risk Management and Advisory Services: Revenue generated from providing comprehensive risk management advisory services and tailored insurance solutions for corporate and private clients.
- Reinsurance Brokerage: Specialized reinsurance brokerage services for complex risks including terrorism, political risks, cyber, and specialty risks, generating commission income from reinsurance placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized insurance solutions for corporate and private clients |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
HBC Group product offering
Product offeringCore offering
HBC Group operates a broker network (Maklerverbund) that consolidates independent owner-managed insurance brokers to deliver comprehensive corporate insurance solutions (cyber, property, fleet, energy, pensions, financial lines, marine, engineering, media) and tailored private client coverage for high-value personal assets (homes, art, prestige vehicles, leisure boats). The group also provides specialty reinsurance and risk management services, a digital credit insurance platform, occupational pension schemes, and niche products such as classic car, travel, and marine/yacht insurance. Revenue is earned through commissions from insurers and fees for advisory services across Germany, Austria, and Denmark.
Product overview
HBC Group is a German insurance broker network (Maklerverbund) headquartered in Hamburg, formed through a buy-and-build consolidation strategy. The Group operates as a platform of independently-run but affiliated insurance brokers, offering both corporate broking and retail broking for private clients. Key products include reinsurance and risk management solutions (via Genillard & Co.), credit insurance (via crebita digital platform), occupational pension schemes (bAV), classic car insurance (via Deneke), travel insurance (via LTA), and marine/yacht insurance. The platform is underpinned by the openVIVA broker management system for portfolio management and operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Broking Comprehensive corporate insurance broking and risk management advisory for SMEs through large industrial and commercial clients across multiple lines including cyber, logistics, property, fleet, media, engineering, pensions, energy, and financial lines.
- Retail Broking for Private Clients Tailored insurance solutions for private clients, providing personalized coverage for high-value personal assets including homes, individual works of art, prestige cars, and leisure boats.
- Reinsurance and Risk Management (via Genillard & Co.) Specialized reinsurance brokerage solutions covering terrorism, political risks, financial lines, agriculture, natural catastrophes, run-off and legacy, cyber, and specialty risks, delivered through Genillard & Co.
- Credit Insurance Platform (via crebita) Digital platform providing credit insurance products with real-time assessment and instant policy issuance for receivables insurance in Germany and Austria, delivered through crebita GmbH.
- Occupational Pension Solutions (bAV) Corporate pension (bAV) solutions delivered through Pro Found and other group members, providing tailored occupational pension schemes to medium-sized companies.
- Classic Car Insurance (via Deneke) Premium classic car insurance and exclusive collector portfolio coverage for high-value classic and prestige vehicles, delivered through Deneke.
- Travel Insurance (via LTA) Travel insurance solutions providing travel protection coverage, delivered through LTA (LTA-Reiseschutz.de).
- Marine and Yacht Insurance (via Schomacker) Marine and yacht insurance solutions including coverage for leisure boats, delivered through Hamburger Yachtversicherung Schomacker.
- Health Insurance Benefits Service (bKV via Deutscher bKV-Service) Competence centre for occupational health insurance benefits (bKV) providing employer-sponsored health insurance solutions to corporate clients.
Quantifiable outcome
- Strong market position in DACH region with continuous expansion through M&A
- +2 more outcomes
Companies that use HBC Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
HBC Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HBC Group partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- HORBACH MaklergruppecoreBrokerage group acquisition expanding HBC's platform capabilities, announced in May 2026.
- IRM Broker-GruppecoreAustrian broker group bringing 36+ years of market expertise as hidden champion. Creates powerful Austrian hub for commercial and industrial insurance with international reach. Michael Patocka becomes CEO of HBC Austrian holding.
- Saller & Vogl GmbHminorMunich-based brokerage with 30+ years serving demanding medium-sized companies and freelancers. Managing directors Rupert Saller and Richard Vogl continue leadership.
- VERDIE Management GmbHminorHamburg-based firm serving high net worth private clients and businesses with complex insurance needs. Managing Director Carsten Hoffmann continues with focus on discreet, competent advice.
- LTA (LTA Reiseschutz)minorTravel insurance specialist with majority stake acquisition by HBC, expanding travel insurance business unit.
- Consulio Pension GmbHminorOccupational pension specialist setting benchmark in corporate pension provision, strengthening HBC's bAV expertise.
- Deutscher bKV-ServiceminorCompetence centre for health insurance benefits (bKV) acquired by HBC, expanding health insurance service capabilities.
- RAM GmbH (Remstal Assekuranz)minorInsurance broker combining strengths with HBC, expanding regional presence.
- Hamburger Yacht-Versicherung SchomackerminorSpecialized yacht insurance provider joining HBC Group, expanding marine insurance capabilities.
- Hoyer VersicherungskontorminorInsurance broker joining HBC Group as part of continued expansion strategy.
- SCHINNER Versicherungsmaklerkanzlei GmbHminorLeading Austrian insurance broker focusing on property developers and property managers. SCHINNER was founded in 1985 and was awarded the Austrian national coat of arms in 2002.
- Pro Found - betriebliche Vorsorge GmbH & Co. KGcoreMunich-based brokerage specializing in occupational pension schemes (bAV). Strengthens HBC's corporate pension service offering with 25+ years of expertise serving medium-sized companies.
- Deneke Classic Car Insurance Solutions GmbHminorSpecialized in premium classic car insurance and exclusive collector portfolios. Expands HBC's niche insurance offerings in the premium market segment.
- DUPI Underwriting Agencies Nordics A/S (DUAN)coreAcquisition expands HBC's marine expertise in Northern Europe, strengthening market position in Nordic markets.
- Genillard & Co. GmbHcoreReinsurance broker specializing in terrorism, political risks, cyber, and other specialty risks. Acquisition enhances HBC Group's reinsurance expertise and market presence. Genillard maintains entrepreneurial spirit while leveraging HBC's resources.
- KURI VersicherungsmaklerminorWürzburg-based brokerage house with 45+ years of market presence. Brings expertise in industrial, commercial and production sectors, expanding HBC's southern Germany presence.
- Lesitas GroupminorBrokerage firm joining HBC Group as part of summer expansion, bringing strategic competencies and customer access.
- Total Consulting VersicherungsmaklerminorInsurance broker joining HBC Group, contributing to group's broker network and service capabilities.
- crebita GmbHcoreCologne-based insurtech providing digital platform for credit insurance products with real-time assessment and instant policy issuance. Accelerates HBC's digital transformation strategy.
- Albis Assekuranzmakler GmbHcoreHamburg-based insurance broker specializing in commercial and industrial insurance. Founding member of HBC Group network. Tibor von Jankó served as Managing Director.
- Barg & BüttnerminorMember broker company within HBC Group network.
- Hartmann GruppeminorMember broker company within HBC Group network.
- Robert Schüler GroupcoreMajor broker group joining HBC with RSVM company, bringing strong leadership and expanded portfolio capabilities.
- ScanBrokers GroupminorBroker group strengthening offices across Germany and expanding German market presence.
- Schuler VersicherungsmaklerminorTraditional insurance broker founded in 1912, serving commercial and industrial clients in Oldenburg region.
- TPSH GroupminorBroker group strengthening business locations in southern Germany and expanding German market presence.
- UMBERIO GroupcoreAustrian broker group with four additional brokerage firms, expanding HBC's Austrian market presence.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
HBC Group competitors and assessment
Company assessmentBroad incumbents
- Aon Germany: German operations of Aon, global risk and insurance broker. Competes for enterprise clients; the former CEO of Aon Holdings now sits on HBC's advisory board, underscoring talent overlap.
- Willis Towers Watson (WTW): Global advisory, broking, and solutions firm competing for corporate risk, reinsurance, and HNW private client placements across DACH.
- Marsh GmbH (Marsh McLennan): German arm of global broker Marsh. Competes with HBC for large corporate and multinational placements; broader portfolio including reinsurance, consulting, and risk analytics.
- Howden Germany: European specialty broker rapidly expanding in Germany via acquisitions (e.g., DEAX, RMC). Competes directly with HBC for specialty lines and mid-market corporate risk.
Direct peers
- GGW Group: Independent German insurance broker serving corporate and private clients. Comparable regional mid-market competitor with specialty risk focus.
- MRH Trowe: Frankfurt-based independent German insurance broker with strong corporate and specialty focus. Comparable to HBC as a mid-large German broker network pursuing organic growth and acquisitions across specialty lines.
- Funk Gruppe: Hamburg-headquartered German insurance broker and risk consultant serving corporate and private clients. Closely comparable to HBC in geography, client mix (corporate + HNW private), and specialty risk advisory orientation.
- Ecclesia Gruppe: Detmold-based major German insurance broker with broad corporate and institutional client base. Direct competitor for corporate broking mandates and large industrial accounts in Germany.
Others
- Allianz: Global insurer-carrier and one of HBC's distribution counterparties. Indirectly comparable as a risk ecosystem player whose products HBC brokers, but operating on the carrier rather than broker side.
Regional players
- Jauch & Hübener: Stuttgart-based independent insurance broker group serving southern German SMEs and mid-market clients. Comparable in regional focus and mid-market corporate broking orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HBC Group social profiles
Digital presenceHBC Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBC Group leadership team
Management profileNumber of profiles
Profiles13 records
HBC Group subsidiaries and ownership
Company hierarchySubsidiaries30 records
HBC Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBC Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBC Group
What does HBC Group do?
HBC Group operates a broker network (Maklerverbund) that consolidates independent owner-managed insurance brokers to deliver comprehensive corporate insurance solutions (cyber, property, fleet, energy, pensions, financial lines, marine, engineering, media) and tailored private client coverage for high-value personal assets (homes, art, prestige vehicles, leisure boats). The group also provides specialty reinsurance and risk management services, a digital credit insurance platform, occupational pension schemes, and niche products such as classic car, travel, and marine/yacht insurance. Revenue is earned through commissions from insurers and fees for advisory services across Germany, Austria, and Denmark.
Is HBC Group a public or private company?
HBC Group is a private company. It is classified as private equity controlled and is currently operating.
When was HBC Group founded?
HBC Group was founded in 2022. It employs 1 to 10 people.
Where is HBC Group based?
HBC Group is headquartered in Hamburg, Germany, in the Europe region.
How does HBC Group make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are risk Management and Advisory Services and reinsurance Brokerage.
Who are HBC Group's main competitors?
Broad incumbents on record are Aon Germany, Willis Towers Watson (WTW), Marsh GmbH (Marsh McLennan) and Howden Germany. Direct peers are GGW Group, MRH Trowe, Funk Gruppe and Ecclesia Gruppe. Allianz is listed as an others. Jauch & Hübener is listed as a regional player.
Does HBC Group have an API?
No public API is recorded for HBC Group.
What industry is HBC Group in?
HBC Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAOAHAF, Life & Health Reinsurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.