FOR LIVING
FORLIVING s.r.o. was a Czech e-commerce retailer of furniture and home accessories, operating the storefront www.nabytek-forliving.cz and serving general consumers in the Czech Republic before announcing its closure on August 8, 2025.
- Company typePrivate
- Founded2003
- HeadquartersChrudim, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What FOR LIVING does
FORLIVING s.r.o., operating commercially as FOR LIVING, was a privately held Czech limited liability company headquartered in Chrudim that ran a single direct-to-consumer online furniture store at www.nabytek-forliving.cz. Founded in 2003, the business served general consumers in the Czech Republic, offering furniture and home accessories under a "lowest price guarantee" positioning. Distribution was purely through its own e-commerce storefront; there were no disclosed mobile applications, marketplaces, B2B channels, or international operations.
The business model was straightforward transactional e-commerce: the company sourced furniture and home goods, listed them on its website, and sold them to Czech end consumers. No proprietary technology stack, AI features, APIs, or partnerships are disclosed in the available source material; the core technology is recorded as "Not disclosed." The firm maintained a small headcount of 11-50 employees and operated as a single legal entity with no subsidiaries, no disclosed investors, and no reported funding rounds.
On August 8, 2025, FORLIVING s.r.o. announced it would stop accepting orders and gradually cease operations after more than 22 years of business. The closure communication included explicit apologies for undelivered orders, unmet delivery deadlines, and inadequate customer communication, indicating material operational and likely financial distress prior to the wind-down. The company directed outstanding complaint inquiries to dedicated email addresses ([email protected] and [email protected]) and offered no successor or restructuring plan.
FOR LIVING firmographics
Firmographics- Name
- FOR LIVING
- Legal name
- FORLIVING s.r.o.
- Website
- https://nabytek-forliving.cz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- FORLIVING s.r.o. was a Czech e-commerce retailer of furniture and home accessories, operating the storefront www.nabytek-forliving.cz and serving general consumers in the Czech Republic before announcing its closure on August 8, 2025.
- Ownership category
- akta.pro rank
Where FOR LIVING is headquartered
LocationHeadquarters
- HQ city
- Chrudim
- HQ country
- Czechia
- HQ region
- Europe
Markets served
FOR LIVING business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
FOR LIVING product offering
Product offeringCore offering
FOR LIVING (FORLIVING s.r.o.) operates an online e-commerce store at www.nabytek-forliving.cz selling furniture and home accessories directly to consumers in the Czech Republic with a stated guarantee of the lowest prices. The company was founded in 2003 in Chrudim, Czech Republic, and ran the online furniture shop for more than 22 years before announcing the gradual cessation of operations and the end of new order acceptance on August 8, 2025.
Product overview
FORLIVING s.r.o. operated a single unified online furniture store (www.nabytek-forliving.cz), serving as a Czech e-commerce platform for furniture and home goods. The company announced the gradual closure of operations after more than 22 years of business, with order acceptance ending on August 8, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture and Home Accessories (nabytek-forliving.cz e-shop)
Companies that use FOR LIVING
Customer profileSegments1 record
Ideal customer profiles1 record
FOR LIVING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FOR LIVING partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
FOR LIVING competitors and assessment
Company assessmentDirect peers
- Home24: European online furniture and home accessories retailer using a similar direct-to-consumer e-commerce model. Overlaps in product category and channel, but operates on a broader continental scale.
- Bonami: Czech online retailer specializing in furniture, home decor and home accessories sold direct-to-consumer. Closest direct peer given the shared Czech market focus, online-only model, and overlapping home furnishings assortment that competes for the same domestic customers.
- Westwing Group: European online home and living retailer selling furniture and home decor direct-to-consumer. Comparable online-first model and category mix, though operating across multiple European markets rather than a single country.
- Wayfair: Global online home goods retailer selling furniture and home furnishings direct-to-consumer. Highly comparable online-only model and assortment, though operating at much larger scale and across multiple geographies.
Regional players
- Alza.cz: Czech-headquartered general online retailer with a significant furniture and home category. Comparable as a Czech e-commerce platform competing for online furniture spend, though not a furniture specialist.
- ASKO nábytek: Czech-headquartered furniture retailer operating physical stores across the Czech Republic. Overlaps in product category and Czech market, but operates primarily offline — relevant as a regional incumbent competing for the same domestic furniture customer.
Broad incumbents
- JYSK: Danish home furnishings retailer with extensive store coverage across Central Europe including the Czech Republic. Overlaps in home furnishings category and Czech market presence, though primarily physical retail with growing online channels.
- Möbelix: Discount furniture retailer in the XXXLutz group with stores across Central Europe including the Czech Republic. Comparable in discount/price-leadership positioning and CEE footprint, though primarily physical retail rather than online.
- XXXLutz: Austrian-headquartered furniture retail group with extensive brick-and-mortar coverage across Central Europe including the Czech Republic. Overlaps in product category and Czech market exposure, but operates primarily through physical stores with omnichannel extensions.
- IKEA: Global furniture and home furnishings retailer with established stores in the Czech Republic and a growing e-commerce channel. Competes in the same category and Czech market, but as a broad incumbent with a much larger assortment and physical retail network.
Market position
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights2 records
Customer concentration
FOR LIVING social profiles
Digital presenceFOR LIVING financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOR LIVING leadership team
Management profileNumber of profiles
Profiles1 record
FOR LIVING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOR LIVING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOR LIVING
What does FOR LIVING do?
FOR LIVING (FORLIVING s.r.o.) operates an online e-commerce store at www.nabytek-forliving.cz selling furniture and home accessories directly to consumers in the Czech Republic with a stated guarantee of the lowest prices. The company was founded in 2003 in Chrudim, Czech Republic, and ran the online furniture shop for more than 22 years before announcing the gradual cessation of operations and the end of new order acceptance on August 8, 2025.
Is FOR LIVING a public or private company?
FOR LIVING is a private company. It is classified as unknown and is currently closed.
When was FOR LIVING founded?
FOR LIVING was founded in 2003. It employs 11 to 50 people.
Where is FOR LIVING based?
FOR LIVING is headquartered in Chrudim, Czechia, in the Europe region.
Who are FOR LIVING's main competitors?
Direct peers on record are Home24, Bonami, Westwing Group and Wayfair. Regional players are Alza.cz and ASKO nábytek. Broad incumbents are JYSK, Möbelix, XXXLutz and IKEA.
Does FOR LIVING have an API?
No public API is recorded for FOR LIVING.