Moebelix
Möbelix is Austria's leading discount furniture retailer, operating 59 physical stores and 59 kitchen studios nationwide plus an e-commerce platform serving budget-conscious Austrian households with affordable furniture, kitchens, and home goods under multiple exclusive private-label brands.
- Company typePrivate
- Founded1980
- HeadquartersAustria (nationwide), Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moebelix does
Möbelix GmbH is an Austrian private limited company founded in 1980 and headquartered in Austria, self-positioned as the country's leading furniture discounter ("#1 Möbel Diskonter"). The company operates a discount furniture retail business through 59 physical stores and 59 dedicated kitchen studios nationwide, supported by an e-commerce platform at moebelix.at offering more than 4,000 SKUs across furniture, kitchen, garden, textiles, and household goods. Its core technology stack is a standard e-commerce storefront with an integrated online 3D Kitchen Planner at kitchenplaner.moebelix.com/at, plus Click & Collect and loan van rental services that connect online ordering with in-store fulfillment.
Möbelix monetizes primarily through one-time retail sales of furniture, home accessories, and appliances, supplemented by kitchen planning and installation services, delivery, assembly, and van rental fees. Its pricing model is value-oriented, anchored by voucher programs (e.g., €50 off €300+, €200 off €1,200+) and an outlet section offering up to 70% discounts on clearance inventory, while complete kitchens range from budget blocks around €359 to multi-thousand-euro custom installations. The customer base is overwhelmingly B2C — budget-conscious Austrian households — with a secondary B2B segment serving small businesses, landlords, and property managers. Distribution is single-country (Austria only) across retail stores, e-commerce, Click & Collect, kitchen studios, and loan van service.
The company relies on an extensive portfolio of at least 10 exclusive private-label brands (Vertico, MID.YOU, Luca Bessoni, Primatex, Beldano, Livetastic, Homezone, P&B, Bono, Ondega) alongside third-party brands such as Gorenje, AEG, Siemens, and Bestway. Brand positioning is reinforced by multiple Marketinstitut Quality Awards in 2026 recognizing Möbelix as the cheapest furniture store and most affordable kitchen provider in Austria. Ownership is private with no disclosed venture capital, private equity, or institutional investor involvement in the available source material.
Moebelix firmographics
Firmographics- Name
- Moebelix
- Legal name
- Möbelix GmbH
- Website
- https://moebelix.at
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Möbelix is Austria's leading discount furniture retailer, operating 59 physical stores and 59 kitchen studios nationwide plus an e-commerce platform serving budget-conscious Austrian households with affordable furniture, kitchens, and home goods under multiple exclusive private-label brands.
- Ownership category
- akta.pro rank
Moebelix industry classification
Industry- Product category
- Discount Furniture Retail
- NAICS
- Furniture Retailers (44911)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Off-Price Furniture & Upholstery Retail (CRAEACAB)
Keywords
Where Moebelix is headquartered
LocationHeadquarters
- HQ city
- Austria (nationwide)
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Moebelix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Products Retail: One-time sales of furniture, home accessories, and appliances through physical stores and online channel. Revenue generated from retail margin on products ranging from budget-friendly basic items to premium kitchen installations.
- Kitchen Planning and Installation Services: Professional kitchen consultation, planning, and installation services offered at kitchen studios. Includes delivery and assembly services with associated fees.
- Service Revenue: Additional services including loan van rental, furniture assembly/montage, and delivery services generate supplementary revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing - Furniture and Home Goods |
| Other | Multi-year contract | Kitchen Planning Services |
| Transaction based/ take rate | Pay-as-you-go | Voucher Programs |
| Unit Pricing | Pay-as-you-go | Outlet/Clearance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Moebelix product offering
Product offeringCore offering
Möbelix operates an omnichannel discount furniture retail business across Austria, selling 4,000+ furniture, kitchen, garden, home-textile, and appliance products through 59 physical stores and an e-commerce platform. The company distinguishes itself with 59 kitchen studios offering professional consultation and 3D planning, plus in-house private-label brands spanning sofas, kitchens, mattresses, and outdoor furniture. Ancillary services such as delivery, on-site assembly, Click & Collect, and loan van rental round out the offering for budget-conscious Austrian households.
Product overview
Möbelix ist Österreichs führender Möbel-Diskonter mit einem umfassenden Sortiment an Einrichtungsprodukten. Das Unternehmen bietet ein breites Produktsortiment aus mehreren Hauptkategorien: Möbel (Schlafzimmer, Wohnzimmer, Esszimmer, Büro), Küchen (Planungsküchen und Küchenblöcke), Gartenmöbel, Badmöbel, Heimtextilien, Elektrogeräte, Freizeitartikel und Dekoration. Zusätzlich zum Kernsortiment vertreibt Möbelix mehrere Eigenmarken (Vertico Küchen, Express-Küchen, Pino Küchen, MID.YOU, Luca Bessoni, Primatex, Beldano, Livetastic, Homezone, P & B) sowie Markenprodukte (Gorenje, Bestway u.a.). Das Unternehmen betreibt 59 Filialen in Österreich und einen Online-Shop mit Services wie Click & Collect, Leihtransporter und 3D-Küchenplaner.
Differentiator
Problem solved
Functional benefit
Brands
- Luca Bessoni: Exclusive in-house brand for furniture and home accessories including garden furniture, bedding, and home décor
- Primatex
- Vertico
- MID.YOU
- Homezone
- Beldano
- Livetastic
- Ondega
- P & B
- Bono
- Bestway
Products and services
- Furniture and Home Products Retail
- Kitchen Planning and Installation Service
- 3D Kitchen Planner
- Click & Collect
- Loan Van Rental Service
- Vertico Kitchens
- Express-Küchen
- Pino Kitchens
- Respekta Kitchens
- Respekta Kitchens and Blocks
- MID.YOU Furniture
- Luca Bessoni
- Primatex Sleep Products
- Beldano Garden and Outdoor
- Livetastic Furniture
- Homezone Storage and Household
- P&B Furniture
- Garden and Outdoor Furniture
- Household Appliances (Elektrogeräte)
Quantifiable outcome
- Quality Award 2026 - cheapest furniture store in Austria
- +2 more outcomes
Companies that use Moebelix
Customer profileSegments2 records
Ideal customer profiles2 records
Moebelix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moebelix partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- AEGminorWell-known appliance manufacturer whose products are sold through Möbelix retail and online channels. Part of Möbelix's brand portfolio alongside other established manufacturers.
- BerndorfminorAustrian brand partner whose products are available at Möbelix stores and online.
- TefalminorKitchenware and appliance brand distributed through Möbelix retail locations.
- Vertico KüchencoreExclusive in-house/partner kitchen brand offering custom planning kitchens. Möbelix serves as primary retail channel for Vertico products, featuring prominently in kitchen studio exhibitions.
- Luca BessonicoreExclusive in-house Möbelix brand for home textiles, bedding, and home accessories. Private label partnership with optimal price-performance ratio.
- PrimatexcoreExclusive in-house Möbelix brand for mattresses, bedding, and sleep products. Private label offering with competitive pricing.
- GorenjeminorKitchen appliance manufacturer whose products including refrigerators, ovens, and dishwashers are sold through Möbelix.
- Express KüchencoreKitchen brand partner offering ready-made kitchen blocks and custom kitchen solutions. Featured prominently in kitchen product listings.
- Pino KüchencoreKitchen manufacturer offering custom planning kitchens. Pino kitchens are marketed with 'planbar innerhalb von 2 Wochen' (plannable within 2 weeks) messaging. Möbelix offers Pino as a key brand in its kitchen portfolio.
- RespektacoreKitchen brand partner offering kitchen blocks and ready-to-install kitchen solutions. Featured as premium brand in kitchen category.
- Impuls KüchenminorGerman kitchen manufacturer featured in Möbelix kitchen brand portfolio.
- FlexWellminorKitchen block manufacturer whose products are distributed through Möbelix.
- AEG (Küchengeräte)minorPremium kitchen appliance brand offering ovens, cooktops, and other built-in appliances through Möbelix.
- ZanussiminorKitchen appliance manufacturer whose products are available at Möbelix.
- Siemens (Küchengeräte)minorPremium appliance brand offering built-in kitchen appliances through Möbelix.
- NeffminorPremium kitchen appliance brand whose products are distributed through Möbelix.
- Elektra BregenzminorAustrian kitchen appliance manufacturer whose products are available at Möbelix.
- BestwayminorPool and outdoor recreation product manufacturer whose pools, paddleboards, and air mattresses are sold at Möbelix.
- LeifheitminorHousehold products brand whose cleaning and laundry care items are available at Möbelix.
- ViledaminorCleaning products brand whose items are regularly featured in promotional campaigns at Möbelix.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Moebelix competitors and assessment
Company assessmentEmerging players
- Westwing: European online home and living retailer with curated furniture and home accessories assortment. Comparable in category focus (home, furniture, accessories) but competes via digital channel rather than physical stores.
- Home24: European online furniture retailer active in Austria offering mass-market furniture and home accessories. Competes with Möbelix in the online channel across comparable mid-market furniture categories.
Direct peers
- Roller: German discount furniture and home goods chain with broad assortment across kitchen, living, and garden categories. Closely comparable in discount positioning and self-pickup/loan-van-style customer service model.
- JYSK: Scandinavian discount retailer with significant Austrian store presence offering furniture, mattresses, and home goods. Direct competitor in the discount furniture and home accessories segment with similar value proposition.
- Höffner: German/Austrian furniture chain with discount-to-mid-market positioning and large-format stores. Comparable in assortment breadth, kitchen category emphasis, and value-led retail positioning across DACH.
- Kika / Leiner: Major Austrian furniture retailer operating showrooms nationwide. Direct competitor in full-room furniture, kitchens, and home furnishings with overlapping omnichannel retail model.
- XXXLutz: Austria's largest furniture retailer and a direct competitor with nationwide stores and comparable discount-to-mid-market positioning. XXXLutz is the most relevant Austrian peer given geographic overlap and similar omnichannel furniture retail model.
- POCO: German discount home furnishings retailer with large-format stores offering furniture, kitchen, and home accessories at value price points. Comparable in discount-led positioning and broad home category coverage.
Broad incumbents
- IKEA: Global discount furniture giant with stores across Austria and a parallel self-serve, flat-pack value proposition. Competes directly with Möbelix on price in furniture and home accessories categories.
- Wayfair: Global online furniture and home furnishings marketplace. Competes with Möbelix's e-commerce channel on selection and convenience, though lacking Möbelix's physical store and kitchen planning assets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moebelix social profiles
Digital presenceMoebelix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moebelix leadership team
Management profileNumber of profiles
Moebelix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moebelix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moebelix
What does Moebelix do?
Möbelix operates an omnichannel discount furniture retail business across Austria, selling 4,000+ furniture, kitchen, garden, home-textile, and appliance products through 59 physical stores and an e-commerce platform. The company distinguishes itself with 59 kitchen studios offering professional consultation and 3D planning, plus in-house private-label brands spanning sofas, kitchens, mattresses, and outdoor furniture. Ancillary services such as delivery, on-site assembly, Click & Collect, and loan van rental round out the offering for budget-conscious Austrian households.
Is Moebelix a public or private company?
Moebelix is a private company. It is classified as unknown and is currently operating.
When was Moebelix founded?
Moebelix was founded in 1980. It employs 11 to 50 people.
Where is Moebelix based?
Moebelix is headquartered in Austria (nationwide), Austria, in the Europe region.
How does Moebelix make money?
Three revenue lines are on record. Furniture and Home Products Retail is the primary driver. The others are kitchen Planning and Installation Services and service Revenue.
Who are Moebelix's main competitors?
Emerging players on record are Westwing and Home24. Direct peers are Roller, JYSK, Höffner, Kika / Leiner, XXXLutz and POCO. Broad incumbents are IKEA and Wayfair.
Does Moebelix have an API?
No public API is recorded for Moebelix.
What industry is Moebelix in?
Moebelix's product category is Discount Furniture Retail. Its primary akta.pro industry code is CRAEACAB, Off-Price Furniture & Upholstery Retail. Its NAICS code is 44911 and its SIC code is 5712.