What Easystands does

EasyStands Ltd is a British display-solutions manufacturer headquartered in Totton, Southampton, producing portable and modular branding hardware for trade shows, retail, corporate, hospitality, education, healthcare and remote-working environments. Its core product range spans the EasyPopUp (including an Eco-Magnetic variant that avoids neodymium), EasyBanner roller banners using DuPont Tyvek®, EasyCounter modular counters (including a textile oval variant), EasyRoll banners, and the EasyGrip Velcro-based mounting system, with an associated Recycling Displays & Print end-of-life service. Engineering and product design are led from the UK while manufacturing is offshored to Asia.

The company sells direct-to-customers via its own channels, supported by a stated worldwide distribution posture and an active content-marketing program. Pricing is order-based on physical hardware and custom enterprise solutions (e.g., custom EasyPopUp installations for clients such as HSBC), with a lifetime warranty offered across the product range acting as a key buyer reassurance mechanism. The go-to-market combines self-serve e-commerce-style purchases with bespoke enterprise projects, and the business is positioned around British engineering oversight, material innovation (Tyvek®, Eco-Magnetic, Velcro mounting), and circular-economy services rather than software or recurring SaaS revenue.

Name

Easystands

Legal name

EasyStands Ltd

Website

https://easystands.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyStands is a Southampton-based UK manufacturer of portable trade-show and retail display hardware, including popup stands, Tyvek® roller banners, modular counters and Velcro mounting systems, selling direct to corporate, exhibition, education and remote-working customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Totton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Display Products Sales: One-time hardware sales of popup stands, roller banners, counters, and display products. Products sold with or without print media/graphics.
2. Print Media / Replacement Graphics: Replacement banner graphics for existing stands, allowing customers to update messaging without purchasing new hardware.
3. Accessories: Accessories including lighting, cases, and mounting supplies for display systems.
4. Trade Graphic Services: Trade graphic service for custom printing on display media.
5. Recycling Displays & Print: Recycling service collecting and processing used displays, banners, and printed materials. Aluminium components sent to UK mills for melting and reuse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Easystands manufactures and sells portable display hardware — pop-up stands, roller banners, display counters, and indoor/outdoor signage — for exhibitions, trade shows, retail, corporate, and event use. Products are designed with British engineering expertise and produced in Asian factories, then sold direct from the factory to the UK headquarters without middlemen. The offering is backed by a lifetime warranty, includes branded sub-lines such as EasyPopUp, EasyRoll Banner, EasyCounter, and Eco-Magnetic EasyPopUp, and is complemented by trade graphic printing and a recycling service.

Product overview

Easystands is a British company offering a comprehensive portfolio of display solutions for exhibitions, retail, corporate events, and promotional activities. The product line centers on portable display hardware including PopUp Stands (Magnetic EasyPopUp, Eco-Magnetic EasyPopUp, Textile EasyPopUp Wall, Custom EasyPopUp) and Roller Banners (EasyRoll Banner, EasyBanner RollUp, EasyOriental, Buz, Low-Price RollUp), complemented by display Counters (EasyCounter, Textile EasyCounter Oval), Indoor/Outdoor Displays, Cases, Lighting, and Literature Stands. The offerings range from budget-friendly options (Buz, Low-Price RollUp) to premium models (Eco-Magnetic EasyPopUp, EasyRoll Banner), with Tyvek-based roller banner leaders for durability. The company sells direct from factory to UK HQ without middlemen, backed by a lifetime warranty on all products.

Differentiator

Problem solved

Functional benefit

Brands

• EasyRoll Banner®: Premium roller banner with strong aluminium base and sizes up to 2.9 meters wide
• Buz™
• Low-Price RollUp™
• Eco-Magnetic EasyPopUp®
• EasyBanner RollUp®
• Rapide EasyPopUp®
• EasyOriental™
• Textile EasyPopUp Wall®
• EasyCounter
• Custom EasyPopUp

Products and services

• Textile EasyPopUp Wall A textile fabric backdrop wall display for exhibitions and events, designed to pair with other textile displays for a seamless backdrop configuration.
• Magnetic EasyPopUp A popup display stand using magnetic bars to secure graphics, offering quick assembly and professional presentation for exhibitions.
• Eco-Magnetic EasyPopUp An environmentally friendly popup display that avoids neodymium rare-earth magnets to reduce manufacturing pollution and cost, with mechanical structural integrity and adjustable feet for uneven floors.
• Custom EasyPopUp Custom-sized popup displays engineered for large-scale enterprise configurations, with mechanical locking that does not require additional frame support.
• EasyRoll Banner The strongest roll-up banner in the Easystands range, featuring an attractive strong base with a space-saving depth of only 23cm, available up to 2.9 metres wide in single or double-sided configurations.
• EasyBanner RollUp A roll-up style roller banner designed for portability and easy setup at trade shows, events, and retail locations.
• EasyOriental A roller banner variant offering specific design characteristics for retail and exhibition environments.
• Buz Roller Banner A budget-friendly roller banner model made with thicker aluminium to avoid weaknesses commonly found in competitors' cheaper alternatives, suitable for exhibitions, fairs, and reception areas.
• Low-Price RollUp A mid-range banner stand with thicker body aluminium than weaker competitors, consistently ranked as a top seller with superior value compared to other roller banners with swing-out feet.
• EasyCounter A heavy load-bearing display counter with hard-wearing wooden shelves and top, configured as a popup frame with a folding wooden countertop and four internal shelves for product displays, meet-and-greet, food tasting, or sign-in purposes.
• Textile EasyCounter Oval A lightweight portable counter with MDF top and base, designed as a companion for textile EasyPopUp backdrop walls and serving as a meet-and-greet, sign-in area, or product display.
• Trade Graphic Service Custom printing service for trade customers needing replacement or new graphics for existing Easystands display hardware.
• Recycling Displays & Print Service Recycling service that collects and processes used displays, banners, and printed materials, with aluminium components sent to UK mills for melting and reuse.

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DuPont® (Tyvek®)coreTechnology or IntegrationDuPont® provides Tyvek® material used in Easystands' roller banner leaders. Tyvek® is a synthetic material made from high-density polyethylene fibres that is lightweight, durable, water-resistant, and tear-resistant. This material enables superior durability compared to traditional PVC leaders and is 100% recyclable, supporting sustainability initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skyline Whitespace: UK division of the Skyline network offering portable and modular display solutions, pop-up stands, and exhibition services; comparable product mix and target customers (corporate exhibitions, trade shows, retail environments) make it a direct UK competitor to Easystands.
• Displays2Go: US-based online retailer of display fixtures, banner stands, and trade show equipment; competes with Easystands in portable display hardware with an instantly priced e-commerce model and significantly larger SKU breadth, but with similar end-customer segments.
• BannerBuzz: Online retailer of custom-printed banners, roller banner stands, and trade show signage; competes with Easystands' Trade Graphic Services and roller banner product line with transparent online pricing and rapid fulfilment targeting the same SME B2B buyers.
• Octanorm: German-headquartered manufacturer of modular exhibition and display systems, including pop-up stands and profile-based display hardware; overlaps significantly with Easystands' product categories and serves the same trade show and retail fit-out customer base.
• Ultima Displays: UK-based manufacturer and supplier of portable display and exhibition equipment, including pop-up stands, roller banners, and modular systems; directly competes with Easystands in the British exhibition hardware market with overlapping product categories and similar B2B trade show customer base.
• Expolinc: Swedish designer and manufacturer of portable display systems including pop-up stands, roll-ups, and counters; competes globally in the same portable exhibition hardware category with comparable product breadth and B2B exhibition customer focus.
• Displaay: European manufacturer of modular portable display systems and exhibition hardware; comparable product mix (pop-up, modular, fabric displays) and similar focus on the B2B exhibition and event market, though with stronger DACH regional presence.

Broad incumbents

• Nimlok: North American provider of modular and custom exhibition displays (part of the Marketech group); broader portfolio with design, fabrication, and installation services versus Easystands' pure hardware focus, but overlaps in pop-up and portable display solutions for trade shows.
• Marketech: Large US-based event marketing and exhibit services group that owns Nimlok and offers end-to-end trade show services including design, fabrication, and on-site support; much broader value proposition than Easystands' hardware-only focus, but serves the same enterprise exhibition buyer.

Emerging players

• Pure Modular: Smaller, emerging US provider of modular and portable display solutions with focus on sustainable and reusable exhibition hardware; partial overlap with Easystands' product categories and similar positioning around eco-friendly materials, but smaller scale and primarily North American.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easystands
• Facebookfacebook.com/btcint
• LinkedInlinkedin.com/company/easystands-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easystands