What AlertEnterprise does

AlertEnterprise is a privately held, Fremont, California-based software company that develops Guardian, an AI-first Physical Identity and Access Management (PIAM) platform focused on converging physical security, IT, OT, and HR systems under a unified policy engine and AI agent layer. The platform is built natively on ServiceNow as a Premier Partner Build and integrates more than 200 pre-built connectors spanning PACS vendors (Genetec, HID, LenelS2, Honeywell, Johnson Controls, Siemens), HR systems of record (SAP SuccessFactors, Workday, Oracle/PeopleSoft, SAP FieldGlass), IT/IAM stacks (Okta, SailPoint, ServiceNow), OT systems (Rockwell, OSIsoft/AVEVA), and mobile credential ecosystems (Apple/Google/Samsung Wallet, LEGIC, Wavelynx, Safetrust). Functional modules include Guardian PIAM, SOC Insights with AI-driven anomaly detection, the Guardian Security AI Chatbot (powered by IBM Watsonx and latest LLMs), Visitor Management with EPIC integration for healthcare, NFC Wallet Mobile Credentials, Emergency Mustering, Asset Governance, and Building Management.

AlertEnterprise sells primarily to Fortune 500/1000 enterprises in regulated industries where compliance and cyber-physical convergence are decisive. Primary verticals are utilities and energy (NERC CIP compliance), financial services (SOX), and healthcare (HIPAA, EPIC integration), with secondary presence in aviation, manufacturing, and higher education. Named customers include The Mosaic Company (45K identities across 47 countries, $90M annual savings reported), Bank of America, Centene Corporation (20,000-employee single-day onboarding), Chevron, Toyota, BlackRock, AIG, NIPSCO, PNM Resources, Dominion Energy, Southern California Edison, Seattle Children's Hospital, Elevance Health, Infosys, and GoDaddy, among others.

The company monetizes via enterprise SaaS subscriptions priced on a quote basis and billed annually, with maintenance and support included, and supplements direct enterprise field sales with a ServiceNow Store marketplace listing, a channel reseller network, managed service providers, and technology partner integrations. Go-to-market emphasizes live demo proof-of-concept against joiner/mover/leaver scenarios and quantified ROI. The company is led by founder and CEO Jasvir Gill (previously founder of Virsa Systems, acquired by SAP in 2006) and co-founder/CFO Kaval Kaur, with deep executive tenure at SAP GRC, NERC, DHS, and other security organizations. Total disclosed equity funding is approximately $27 million (Opus Capital 2009; Kleiner Perkins-led 2011), and headcount is 251–500 employees.

Name

AlertEnterprise

Legal name

Alert Enterprise, Inc.

Website

https://alertenterprise.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

AlertEnterprise develops Guardian, an AI-powered Physical Identity and Access Management platform unifying physical access, IT, OT, and HR systems. Built natively on ServiceNow with 200+ connectors, it serves Fortune 500/1000 enterprises in utilities, financial services, healthcare, and other regulated industries.

Ownership category

akta.pro rank

Product category

Physical Identity and Access Management (PIAM) Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Security Operations Center (SOC) as a Service (BPAEADAB), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Physical identity management
• Access management software
• Cyber-physical security convergence
• Enterprise identity governance
• Integrated physical access control

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Cloud Subscription / SaaS: Cloud-based subscription licensing model. Guardian platform delivered as SaaS on hyperscale cloud infrastructure. Includes maintenance and support. Pricing based on enterprise scale (identities managed, deployments, users).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels17 records

Core offering

AlertEnterprise sells Guardian, a cloud-delivered AI-first Physical Identity and Access Management (PIAM) platform that converges physical access control, IT identity, OT systems, and HR data behind a shared policy engine and AI agent layer. The platform is built natively on ServiceNow and integrates via 200+ pre-built connectors with systems such as SAP SuccessFactors, Workday, ServiceNow, Okta, SailPoint, Genetec, HID, LenelS2, and IBM Watsonx. Customers buy annual SaaS subscriptions tailored to enterprise scale (identities managed, deployments, users), adding modules for SOC Insights, Visitor Management, mobile wallet credentials, Workplace Access, Building Management, Emergency Mustering, and Asset Governance.

Product overview

AlertEnterprise offers Guardian, a unified AI-first Physical Identity and Access Management (PIAM) platform that converges physical security, IT, and OT systems. The core Guardian PIAM platform serves as the central hub with shared policy engine and AI agent layer, while specialized modules including Visitor Management (VIM), Healthcare VIM, NFC Wallet Mobile Credentials, Workplace Access, Building Management, Emergency Mustering, and Asset Governance function as entry points. Guardian SOC Insights adds AI-driven security operations intelligence, and the Guardian Security AI Chatbot provides conversational AI powered by latest LLMs. All products are built natively on ServiceNow and integrate with over 200 third-party systems including SAP SuccessFactors, Workday, Genetec, HID, LenelS2, and IBM Watsonx for cyber-physical security convergence.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian: AI-powered cyber-physical security platform unifying physical access, identity, and AI decisions across enterprise door systems
• Guardian PIAM
• Guardian SOC Insights
• Visitor Identity Management (VIM)
• Mobile Wallet Credentials
• Guardian Security AI Chatbot
• Asset Governance

Products and services

• Guardian PIAM AI-first Physical Identity and Access Management platform built natively on ServiceNow that unifies physical access, identity, and AI-driven decisions across every door, system, and employee at enterprise scale, providing 10M+ identities managed globally with a 99.8% uptime SLA.
• Guardian SOC Insights AI-driven security intelligence and response module delivering end-to-end protection, actionable data, automated playbooks, real-time threat detection, anomaly identification, incident response automation, and deep forensics for Security Operations Center teams.
• Guardian Security AI Chatbot Conversational AI chatbot powered by IBM Watsonx and latest LLMs that delivers real-time natural-language answers to questions on physical access, identity management, visitor management, door reader events, and security reporting, with a patented data-privacy approach.
• Visitor Identity Management (VIM) Kiosk-less visitor identity management solution with mobile check-in, digital badge authentication, automated vetting, and streamlined experiences for visitors and companies across enterprise lobby environments.
• Healthcare VIM Healthcare-specific visitor identity management solution integrated with EPIC for hospital and medical facility visitor tracking and access control, supporting HIPAA-aligned auditing.
• NFC Wallet Mobile Credentials Digital employee badge delivered through Apple, Google, and Samsung Wallet that enables tap-to-enter building access with HID, Wavelynx, Safetrust, and LEGIC readers, replacing plastic badges and saving approximately $16 per card in production and mailing costs (per Bank of America case study).
• Mobile Credentials for Higher Education NFC Wallet Mobile Credentials tailored for college and university campuses enabling student and staff building access, meal plans, library services, and vending access with tap-and-go experience.
• Workplace Access Building access and IT access management solution that unifies PACS systems for automated physical access governance, including Policy-Based Access Control for Zero Trust physical security without rip-and-replace of existing PACS.
• Guardian for Building Management Physical building management offering integrated with Guardian for facility access control and operational oversight across enterprise real estate portfolios.
• Emergency Mustering Emergency assembly and accountability solution for tracking employee and visitor location during emergencies to support safety and compliance obligations, integrated with Guardian identity data.
• Asset Governance Physical asset lifecycle management module that tracks assets from employee assignment through transfer to retirement, integrated with access control to govern who holds assets and when.

Quantifiable outcome

• $90M annual savings for The Mosaic Company through elimination of systems silos and manual processes
• +5 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability8 records

Feature8 records

Partnerships

31 partnerships are on record, tiered strategic, core and flagship / core.

• rf IDEASstrategicTechnology or Integration · 4 April 2024rf IDEAS WAVE ID card readers enable seamless logical access using existing physical access badges. Supports IT network login, secure printing, time and attendance, and visitor management. Partnership rationalizes authentication for non-employees without SSO or email.
• LEGICcoreTechnology or Integration · 27 March 2024LEGIC Connect mobile credential service integration. NFC wallet-based mobile IDs work with LEGIC readers enabling biometric user authentication, low power consumption, and one-handed access without opening apps.
• HIDcoreTechnology or Integration · 1 September 2023HID Mobile Access integration enabling employee badge in Apple Wallet. Guardian manages mobile credential lifecycle with full automation for role-based access. Supports HID readers for tap-to-enter building access.
• ServiceNowflagship / coreTechnology or IntegrationPremier Partner Build status. Guardian built natively on ServiceNow platform extending HRSD, ITSM, SecOps, and CSM with physical identity, access, and AI-driven decisioning. Co-built, co-sold, co-engineered relationship. Guardian available on ServiceNow Store. Integration enables ServiceNow customers to manage physical access within existing workflows.
• SAPflagship / coreTechnology or IntegrationSAP Endorsed App with certified integration to SAP SuccessFactors and SAP FieldGlass. Guardian enables secure workforce journey from hire to retire through SAP HXM. SAP Silver Partner status. Joint go-to-market at SAP for Utilities events.
• IBMstrategicTechnology or IntegrationIBM Watsonx integration powering Guardian Security AI Chatbot. Watsonx provides advanced machine learning for anomaly detection, insider threat identification, and behavioral analytics. Enables proactive risk mitigation and automated incident response.
• MicrosoftstrategicTechnology or IntegrationPartnership for generative AI capabilities. Microsoft technologies integrated with Guardian platform for AI-powered security solutions.
• WavelynxcoreTechnology or IntegrationWavelynx readers enable mobile credential authentication. Partnership enables secure tap-to-enter building access using Apple, Google, or Samsung Wallet on smartphones and smartwatches.
• SafetrustcoreTechnology or IntegrationSafetrust mobile credential integration for digital access cards. Next-generation secure access with tap-to-enter capability using mobile devices.
• GeneteccoreTechnology or IntegrationGenetec Security Center integration via WebSDK and .NET SDK. Bidirectional data exchange for user provisioning, access control, and event reconciliation. Intelligent automation reduces manual effort for security teams.
• LenelS2coreTechnology or IntegrationIntegration with LenelS2 OnGuard and NetBox physical access control systems. Enables automated identity provisioning and access management.
• NedapcoreTechnology or IntegrationIntegration with Nedap physical access control systems for automated identity and access management.
• BrivocoreTechnology or IntegrationIntegration with Brivo cloud-based physical access control platform.
• AMAGcoreTechnology or IntegrationIntegration with AMAG physical access control systems for identity and access management.
• PACOMcoreTechnology or IntegrationIntegration with PACOM physical access control and security management systems.
• WorkdaycoreTechnology or IntegrationWorkday integration as HR system of record for physical identity and access management. Enables automated provisioning and deprovisioning based on Workday HR events.
• OktacoreTechnology or IntegrationOkta integration for IT/IAM identity management connected to physical access systems.
• ApplecoreTechnology or IntegrationApple Mobile Credentials integration enabling employee badge in Apple Wallet. Guardian AI Agent issues credentials directly from ServiceNow to Apple Wallet.
• BioConnectstrategicTechnology or IntegrationBioConnect partnership for Policy-Based Access Control (PBAC) cloud solution. Enables Zero Trust and dynamic employee access based on shift schedules and tenure within existing PAC systems without rip-and-replace.
• CiscocoreTechnology or IntegrationCisco integration for network security and wireless gateway connectivity to physical access systems.
• HoneywellcoreTechnology or IntegrationHoneywell physical access control system integration for identity and access management.
• Johnson ControlscoreTechnology or IntegrationJohnson Controls physical access control integration.
• SiemenscoreTechnology or IntegrationSiemens physical access control system integration.
• AvigiloncoreTechnology or IntegrationAvigilon physical security integration.
• IDEMIAcoreTechnology or IntegrationIDEMIA biometric and identity technology integration.
• EPICstrategicTechnology or IntegrationEPIC healthcare EHR integration for visitor management in healthcare settings.
• ArubacoreTechnology or IntegrationAruba wireless gateway integration for network access control.
• Rockwell AutomationcoreTechnology or IntegrationRockwell OT/ICS integration for industrial control system security convergence.
• OSIsoft (AVEVA)coreTechnology or IntegrationOSIsoft PI system integration for operational technology data in utilities and manufacturing.
• SailPointcoreTechnology or IntegrationSailPoint identity governance integration for comprehensive identity lifecycle management.
• SplunkcoreTechnology or IntegrationSplunk SIEM integration for security monitoring and analytics.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBM: IBM is cited as the leading PIAM vendor with ~4% global share. IBM Security Verify and related IAM offerings compete directly with Guardian PIAM in converging IT and physical identity for large enterprises.
• Genetec: Genetec Security Center is a PACS platform that AlertEnterprise integrates with via WebSDK/.NET SDK. Genetec competes in unified physical security and access management for enterprise and government customers.
• Brivo: Brivo is a cloud-native physical access control platform directly comparable to AlertEnterprise's cloud-delivered Guardian PIAM, serving similar enterprise and mid-market customers with mobile-first credentials.
• HID Global (Assa Abloy): HID is a core PACS and mobile credential partner of AlertEnterprise but also a competitor in physical access control. HID Origo and HID Mobile Access overlap with Guardian's workplace access and mobile credential modules.
• LenelS2 (Carrier): LenelS2 OnGuard and NetBox are among the PACS systems AlertEnterprise connects to. LenelS2 is a direct competitor in enterprise physical access control and identity management.

Broad incumbents

• Siemens: Siemens offers physical access control and integrated building security that overlaps with Guardian. Siemens serves similar industrial, utility, and enterprise customers with broader OT and building management portfolios.
• Johnson Controls: Johnson Controls C•CURE 9000 and Software House are enterprise PACS platforms that compete with AlertEnterprise's workplace access and PIAM offerings, particularly in large facility deployments.
• Honeywell Building Technologies: Honeywell Pro-Watch and other Honeywell PACS offerings overlap with AlertEnterprise's PIAM. Honeywell is a broad incumbent with deep installed bases in commercial real estate and industrial facilities.

Emerging players

• Okta: Okta is a workforce identity and SSO partner but also competes in adjacent identity governance. Okta's expansion into privileged access and identity governance touches the edges of the cyber-physical convergence space AlertEnterprise targets.
• SALTO Systems: SALTO is a mobile-credential and electronic lock competitor, overlapping with AlertEnterprise's NFC wallet credentials and tap-to-enter capabilities, particularly in commercial real estate and hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlertEnterprise
• Facebookfacebook.com/24804718521503

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlertEnterprise