Somerset Activity and Sports Partnership

What Somerset Activity and Sports Partnership does

Somerset Activity and Sports Partnership (SASP) is a UK-registered, non-profit organization founded in 1999, headquartered in Wellington, Somerset, that works to increase physical activity and sport participation across the county. SASP operates a digital Activity Finder platform that enables Somerset residents and professionals to discover, filter, and book physical activities by location, activity type, age, cost, and program, with a customer portal for managing bookings and participants. Its core product portfolio spans the digital booking system, Somerset Health Walks (a volunteer-led guided walking program at 35+ locations), Happy Healthy Holidays (Department for Education-funded holiday provision for children aged 5-16 eligible for benefits-related free school meals), Beat the Street (a gamified community physical activity game), Club Welfare and Sport Welfare safeguarding support, and Community Training programs. Strategic initiatives include the Somerset Coastal Place Partnership, a place-based system leadership model covering coastal communities from Porlock to Burnham-on-Sea with £1,498,289 of Sport England funding, and the annual Somerset Moves Lifestyle Medicine Conference.

SASP's business model is non-commercial and grant-dependent. Revenue is sourced primarily from Sport England (via the National Lottery) through the Place Expansion programme and from Somerset Council, with secondary co-funding from Bridgwater Town Council. Pricing for participants is free or funded across all major programs, with no subscription or fee-for-service component evident. The organization employs 11-50 people and coordinates delivery through 30+ locally trusted organizations, NHS partners, schools, and voluntary sector bodies, functioning as a system convener and accountable body rather than a direct service provider. SASP is affiliated with the Active Partnerships Network, the Sport England-funded national infrastructure of 43 Active Partnerships, and holds Disability Confident employer status.

The go-to-market approach is community-led and partnership-driven, with a hybrid segmentation covering the general public (individuals seeking physical activity), schools/clubs/organizations (institutional customers), children and young people (5-16, particularly FSM-eligible), health and wellbeing professionals, and volunteers/ambassadors. SASP is governed by a board and led by CEO Jane Knowles, with Jake Hannis as Deputy CEO. There is no evidence of parent company, institutional investors, M&A activity, patents, trademarks, or public market exposure.

Name

Somerset Activity and Sports Partnership

Legal name

Somerset Activity and Sports Partnership

Website

https://sasp.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Somerset Activity and Sports Partnership is a UK non-profit, founded in 1999, that operates a digital Activity Finder platform and delivers community physical activity programs across Somerset, funded primarily by Sport England and Somerset Council grants.

Ownership category

akta.pro rank

Product category

Community Physical Activity Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), Youth Adventure Camps & Summer Programs (THAAAOAB)

Keywords

• Community physical activity
• Sports development partnerships
• Activity booking platform
• Sport welfare safeguarding
• Health walks programme

Headquarters

HQ city

Woolavington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and Funding: Primary funding from Sport England through the Place Expansion programme and other Sport England initiatives. Additional funding from Somerset Council for programs like Holiday Activities and Food (Happy Healthy Holidays). Funding is used to deliver community physical activity programs rather than generate commercial revenue.
2. National Lottery via Sport England: Funding from National Lottery distributed through Sport England for community physical activity initiatives including Beat the Street Bridgwater program

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SASP plans, funds, and delivers community physical activity and sport programmes across Somerset, anchored by the Activity Finder & Booking System that enables residents to discover, filter, and book activities. The organisation runs Somerset Health Walks (volunteer-led walks at 35+ locations), Happy Healthy Holidays (free government-funded holiday provision for FSM-eligible children aged 5–16), Beat the Street (a gamified community physical-activity game), Club Welfare and Sport Welfare Officer services, Community Training (Clubs for All, Volunteer Walk Leader, safeguarding and inclusion training), the annual Somerset Moves Lifestyle Medicine Conference, and a Somerset Coastal Place Partnership programme covering Porlock to Burnham-on-Sea including Bridgwater.

Product overview

Somerset Activity and Sports Partnership operates as an integrated physical activity and sports ecosystem offering a digital Activity Finder & Booking System at its core, complemented by targeted programmes including Somerset Health Walks (walking wellbeing initiative), Happy Healthy Holidays (free holiday provision for FSM-eligible children), and Beat the Street (gamified community activity game). The partnership delivers support services through Club Welfare, Sport Welfare Officers, and Community Training programmes, while hosting events and conferences such as the Somerset Moves Lifestyle Medicine Conference. Strategic initiatives include the Somerset Coastal Place Partnership addressing coastal health inequalities. All services are coordinated through a central digital platform enabling residents to discover, book, and participate in physical activities across Somerset, supported by targeted communications via four themed newsletter bulletins.

Differentiator

Problem solved

Functional benefit

Products and services

• Activity Finder & Booking System A county-wide digital platform that enables Somerset residents to discover, search, and book physical activities and events. Supports filtering by location, activity type, age, cost, and programme type.
• Happy Healthy Holidays A government-funded holiday provision programme for children aged 5–16 receiving benefits-related free school meals (FSM), including those with additional needs, offering enriching activities, healthy food and fun during Summer, Winter and Easter holidays across Somerset.
• Somerset Health Walks A regular guided walking programme ranging from beginner to advanced levels, led by volunteer walk leaders across Somerset. Includes walks in 35+ locations with five difficulty levels to improve wellbeing and fitness; free to join.
• Beat the Street A gamified physical activity initiative that transforms towns into giant real-life games, using contactless cards or a mobile app to tap Beat Boxes and earn points through walking, cycling or wheeling.
• Club Welfare & Sport Welfare Sport Welfare Officers provide local advice, training, and networking opportunities to help sports clubs understand and meet safeguarding responsibilities and promote good welfare practices across sport.
• Community Training Training programmes including Clubs for All Training for inclusive sport, Volunteer Health Walk Leader training, and partnerships with Buddle, UK Coaching, Somerset Adventures, and disability-focused training providers.
• Events & Bookings Event management and registration system for workshops, training sessions, and community events run by SASP, including safeguarding courses, LGBTQ+ training, and partner engagement days.
• Somerset Coastal Place Partnership A place-based partnership covering coastal communities from Porlock to Burnham-on-Sea, working to address inequalities in physical activity through community-led, person-centred approaches with £1.5 million Sport England funding.

Quantifiable outcome

• Engaged more than 2 million people nationally through Beat the Street program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Somerset NHS Foundation TrustcoreStrategic or Co-development PartnerSystem leadership partner in place-based approaches. CEO Peter Lewis participated in Sport England visit sessions. Partnership focuses on embedding physical activity in healthcare pathways.
• Somerset ICB (Integrated Care Board)coreStrategic or Co-development PartnerHealth system partner represented by David McClay (Director of Place) in system leadership sessions. Focus on integration of physical activity in health and care systems.
• Spark SomersetsecondaryStrategic or Co-development PartnerVoluntary sector partner in Somerset place-based initiatives. CEO Katherine Nolan participates in system leadership sessions.
• Thrive SomersetsecondaryStrategic or Co-development PartnerCommunity partner in place-based physical activity delivery. CEO Val Bishop involved in system leadership and community engagement.
• Haygrove School (Quantock Education Trust)secondaryStrategic or Co-development PartnerEducation partner hosting Sport England visit. Demonstrating integration of movement and physical activity beyond PE into wider school life.
• Sedgemoor Community Connector CICsecondaryStrategic or Co-development PartnerLocally Trusted Organisation in Place Partnership. Founder Ann Marie Gould hosts community café interventions and community engagement sessions.
• Intelligent Health UKcoreTechnology or IntegrationCreator of Beat the Street game founded by Dr William Bird MBE. Beat the Street has engaged more than 2 million people nationally through the physical activity game.
• Active Partnerships NetworksecondaryStrategic or Co-development PartnerNational network affiliation connecting SASP with other Activity Partnerships across England for shared learning and best practices.
• West Somerset Neighbourhood BoardsecondaryStrategic or Co-development PartnerHosted discussions on rurality, access, social prescribing and integration of physical activity within primary care at Williton Community Hospital.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Gloucestershire: Gloucestershire-based Active Partnership operating the same Sport England-aligned community physical-activity framework as SASP, including place-based initiatives and partner coordination.
• Active Partnerships: National network of 43 Active Partnerships across England, of which SASP is a member. Operates the same model of county-level physical activity and sport promotion with shared learning and Sport England alignment.
• London Sport: London's Active Partnership delivering physical activity programmes, sport development, and place-based interventions across the capital — the urban counterpart to SASP's rural/coastal Somerset remit.
• Active Sussex: Sussex Active Partnership running comparable community sport, physical activity, and wellbeing programmes under the same Sport England-funded framework that SASP operates within.
• Active Devon: Devon's Active Partnership. Operates a directly comparable model of community sport and physical activity promotion with rural and coastal communities similar in profile to SASP's Somerset footprint.
• West Yorkshire Sport: West Yorkshire's Active Partnership delivering county-wide sport and physical activity programmes under the same national Active Partnerships model as SASP.

Broad incumbents

• Parkrun: National free community walking/running events engaging millions of UK residents weekly. Overlaps directly with SASP's Health Walks and Beat the Street objectives of making physical activity accessible at no cost.
• The Ramblers: UK-wide walking charity running a large national programme of group walks — a broad incumbent in the guided-walking space where SASP's Somerset Health Walks operates.
• Living Streets: UK charity promoting walking and walkable communities — a broader incumbent addressing similar policy and behaviour-change themes around everyday physical activity that SASP tackles at the Somerset county level.

Emerging players

• Intelligent Health UK: Creator of the Beat the Street gamified physical-activity game that SASP deploys in Bridgwater; a technology and content partner with overlapping delivery mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/saspcsp
• Facebookfacebook.com/SASPsomerset
• LinkedInlinkedin.com/company/somerset-activity-and-sports-partnership
• Instagraminstagram.com/sasp_somerset
• Xx.com/saspsomerset

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerset Activity and Sports Partnership