Dana Cohen Homes
- Company typePrivate
- Founded2001
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Dana Cohen Homes firmographics
Firmographics- Name
- Dana Cohen Homes
- Legal name
- Dana Cohen Homes
- Website
- https://danacohen.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dana Cohen Homes industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Dana Cohen Homes is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dana Cohen Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from residential property transactions. Earns commission upon successful closing of buyer or seller representation transactions in the East Bay market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services (buyer/seller representation) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dana Cohen Homes product offering
Product offeringCore offering
Dana Cohen Homes is a single-agent residential real estate brokerage serving Piedmont, Oakland, and Berkeley, California. The firm provides buyer and seller representation services for residential property transactions, including property search, listing coordination, escrow management, and professional photography. The practice is affiliated with The Grubb Company brokerage and operates under California real estate license CalBRE# 01317652.
Product overview
Dana Cohen Homes is a single-agent residential real estate brokerage operating as a unified service offering rather than a platform architecture. The core service combines seller representation and buyer representation, supported by four internal service modules: Listing Coordinator (disclosure management), Escrow Coordination, Professional Photography, and Property Search. The agent leverages The Grubb Company as the brokerage platform. The service is characterized by high-volume transaction metrics (over $1 billion in career sales, 700+ homes sold) and competitive outcome claims in the Piedmont/Oakland/Berkeley market.
Differentiator
Problem solved
Functional benefit
Products and services
- Dana Cohen Homes Residential Real Estate Brokerage A residential real estate brokerage service operating in Piedmont, Oakland, and Berkeley, California. The firm provides buyer and seller representation services, including property search, listing coordination, escrow management, and professional photography for individual homeowners and prospective buyers.
- Seller Representation Full-service home selling assistance for residential property owners, including market analysis, home preparation guidance, marketing, offer negotiation, and closing coordination. The service targets sellers in Piedmont, Oakland, and Berkeley and claims average listing sold with 4 offers at 29% over list price in 2025.
- Buyer Representation
Quantifiable outcome
- Average 2025 listing sold with 4 offers at 29% over list price
- +2 more outcomes
Companies that use Dana Cohen Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Dana Cohen Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dana Cohen Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Grubb CompanycoreDana Cohen Homes is affiliated with The Grubb Company, an established East Bay real estate brokerage. This partnership provides brokerage affiliation, administrative support, and access to the brokerage's market presence and client network. Dana Cohen has been the top producing agent at The Grubb Company nearly every year since 2016.
Scale indicators7 records
Recent moves4 records
Expansion highlights1 record
Dana Cohen Homes competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled residential brokerage and portal with Bay Area operations; competes on listing visibility and lower-commission models in the East Bay markets where Dana Cohen Homes operates.
- Sotheby's International Realty: Luxury-focused residential brokerage with East Bay affiliates serving the same high-end buyer/seller segment in Piedmont/Oakland/Berkeley that Dana Cohen Homes targets.
- Better Homes and Gardens Real Estate: National residential brokerage franchise with Bay Area network agents serving Oakland, Berkeley, and surrounding luxury neighborhoods with traditional buyer/seller representation.
- Compass: Large national tech-enabled residential brokerage operating throughout the Bay Area, including East Bay; competes with Dana Cohen Homes for seller and buyer representation in the same geography with a platform-driven, agent-centric model.
- Berkshire Hathaway HomeServices: National residential real estate franchise with Bay Area offices delivering buyer/seller representation in East Bay submarkets directly comparable to Dana Cohen Homes' core services.
- Coldwell Banker: National residential brokerage with significant East Bay presence, offering buyer and seller representation for existing homes across Oakland, Piedmont, and Berkeley alongside many independent agents.
Direct peers
- The Grubb Company: The parent brokerage that Dana Cohen Homes is affiliated with; a long-established East Bay residential real estate firm serving the same Piedmont/Oakland/Berkeley markets and providing the platform through which Dana Cohen conducts transactions.
Regional players
- Intero Real Estate Services: Silicon Valley-rooted residential brokerage that has expanded into East Bay markets, providing competing buyer and seller representation in Oakland and adjacent communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dana Cohen Homes social profiles
Digital presenceDana Cohen Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dana Cohen Homes leadership team
Management profileNumber of profiles
Profiles4 records
Dana Cohen Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dana Cohen Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dana Cohen Homes
What does Dana Cohen Homes do?
Dana Cohen Homes is a single-agent residential real estate brokerage serving Piedmont, Oakland, and Berkeley, California. The firm provides buyer and seller representation services for residential property transactions, including property search, listing coordination, escrow management, and professional photography. The practice is affiliated with The Grubb Company brokerage and operates under California real estate license CalBRE# 01317652.
Is Dana Cohen Homes a public or private company?
Dana Cohen Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dana Cohen Homes founded?
Dana Cohen Homes was founded in 2001. It employs 11 to 50 people.
Where is Dana Cohen Homes based?
Dana Cohen Homes is headquartered in Oakland, United States, in the North America region.
How does Dana Cohen Homes make money?
One revenue line is on record: real Estate Commission.
Who are Dana Cohen Homes's main competitors?
Broad incumbents on record are Redfin, Sotheby's International Realty, Better Homes and Gardens Real Estate, Compass, Berkshire Hathaway HomeServices and Coldwell Banker. The Grubb Company is listed as a direct peer. Intero Real Estate Services is listed as a regional player.
Does Dana Cohen Homes have an API?
No public API is recorded for Dana Cohen Homes.
What industry is Dana Cohen Homes in?
Dana Cohen Homes's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.