Bufalos

What Bufalos does

Bufalos is a privately held Brazilian video production company headquartered in Alphaville (Barueri), São Paulo, that produces independent programming for internet and television and creates customized editorial and advertising content for medium and large enterprises. The company's core offering is end-to-end video content production — from concept development, scripting, and editorial planning through filming and post-production — with an in-house Content Lab model that embeds multidisciplinary teams (journalists, designers, editors, cinematographers) inside client workflows. Notable productions include the Webmotors YouTube editorial channel (since 2013), which extended into a Band SP television program in 2017, the Youse Content Lab (since 2017), and co-produced branded documentary series with Discovery Networks Brasil such as Transformadores Incansáveis for Comgás and Minidocs for Smart Fit.

The business operates as a B2B professional services firm with project-based, custom pricing — no pricing is publicly disclosed. Revenue is generated through direct enterprise sales and via advertising agencies (Bullet, F.BIZ, Foodpass) that channel client demand. Customer segments span automotive (Webmotors, FCA, Mitsubishi), insurance (Youse), food/hospitality (Nespresso), fitness (Smart Fit), energy/gas (Comgás), and airlines (Gol Linhas Aéreas). The company employs 51–100 people, is founder-led by CEO Guilber Hidaka, and operates exclusively within Brazil with no disclosed external funding.

Name

Bufalos

Legal name

Bufalos

Website

https://bufalostv.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Bufalos is a privately held Brazilian video production studio in São Paulo that produces independent internet and TV programming and delivers end-to-end branded content — including YouTube editorial channels, branded documentaries, and advertising campaigns — for medium and large enterprise clients across automotive, insurance, food, fitness, and energy verticals.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Video production services
• Branded content production
• YouTube channel management
• Corporate video content
• Multi-platform video production

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Video Content Production: Production of customized, editorial, or advertising video content for medium and large companies across various segments. Revenue is generated through project-based engagements with brands and their advertising agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bufalos is a Brazilian video production company that produces independent programs for internet and TV and creates customized editorial and advertising content for medium and large companies. Its work spans YouTube channel production, branded content campaigns, mini-documentaries, web series, and TV programs, delivered through an in-house Content Lab model with journalists, designers, editors, and cinematographers. The company operates as a B2B professional services studio engaged on a project basis with brands and their advertising agencies.

Product overview

Bufalos is a video production company that operates as a single unified offering focused on content production services. The company produces independent programs for the internet and TV and creates customized content (editorial or advertising) for medium and large companies. The core product encompasses video content production, YouTube channel management, branded content campaigns, and documentary-style mini-series. Key service offerings include Webmotors YouTube Channel Management, Youse Content Lab, Hidaka Explorer, and Transformadores Incansáveis, along with individual campaign projects for clients such as Youse, Nespresso, FCA, and Smart Fit.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Webmotors YouTube channel grew to become a reference for automotive videos, leading to their own TV program debut on Band SP in 2017

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Discovery Networks BrasilcoreStrategic or Co-development PartnerOngoing creative partnership for branded content series. Bufalos produces content in collaboration with Discovery on projects like Transformadores Incansáveis for Comgás, working together from concept through finalization.
• Bullet (Advertising Agency)coreChannel Partner/ Reseller/ DistributorAgency partner for content production projects. Bufalos works with Bullet as the agency representing client Comgás for the Transformadores Incansáveis project.
• F.BIZ (Advertising Agency)minorChannel Partner/ Reseller/ DistributorAgency partner for FCA Nova Ram 2018 truck launch campaign.
• FoodpassminorStrategic or Co-development PartnerPartnership for Nespresso Talentos da Gastronomia campaign, combining gastronomy content with loyalty platform.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Radical Media: International production company producing commercials, branded content, documentaries, and series. Comparable because it sells enterprise creative storytelling and long-form content to brands and networks.
• Anonymous Content: Global content production company producing commercials, branded content, and long-form programming. Comparable because it serves enterprise and media-company clients with high-end storytelling production.
• Pulse Films: Global production company producing branded content, music videos, documentaries, and feature films. Comparable because it operates a similar multi-disciplinary content studio model serving brand and entertainment clients.
• Stink Studios: Global creative production network producing films, digital content, and branded experiences. Comparable because it competes for branded content and multi-platform storytelling budgets with the same client type as Bufalos.
• Vetor Zero: Brazilian post-production, animation, and content production studio based in São Paulo. Comparable because it produces branded content, campaigns, and visual stories for enterprise brands across multiple verticals.
• Hungry Man: Global commercial and branded-content production company with offices in multiple regions. Comparable because it produces advertising, branded films, and custom content for major brands with similar visual storytelling emphasis.
• O2 Filmes: Brazilian film and branded-content production house founded by Fernando Meirelles. Comparable because it serves enterprise and advertising clients with premium video, documentary, and branded storytelling work in the same São Paulo market.
• Barry Company: Brazilian production company producing commercials, branded films, and content for major advertisers. Comparable because it competes directly for the same enterprise video production contracts Bufalos targets.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency operating in-house content and entertainment production. Comparable because it competes for branded entertainment and storytelling mandates from the same enterprise buyer set.
• R/GA: Global digital agency and consultancy with deep content production capabilities. Comparable because it competes for the same enterprise brand-content and connected-campaign budgets, albeit as a much larger full-service player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BufalosTV
• Facebookfacebook.com/bebufalos
• LinkedInlinkedin.com/company/bufalostv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bufalos