What Chek Hup does

Chek Hup is a privately held Malaysian food and beverage manufacturer founded in 1965 in Ipoh, Perak by the late Mr. Tan Soo Hor. The company began as a rock sugar producer and expanded into instant beverages in 2000 with the launch of its flagship Ipoh White Coffee 3-in-1 product. The firm operates under a group structure with Chek Hup Beverage Sdn Bhd as the parent and two core subsidiaries (Innovate Instant Coffee Sdn Bhd and Chek Hup Retail Sdn Bhd), manufacturing over 5,500 tonnes of instant beverages and rock sugar annually and generating gross revenue of RM 100 million.

The company's product portfolio spans four categories: instant coffee (Ipoh White Coffee 3-in-1/2-in-1 in Original, Rich, Less Sweet, and Soy Protein variants; Bulletproof Coffee wellness line; Microground Colombian Gourmet series including Cappuccino, Latte, Mocha, Caramel Macchiato, and Matcha Vanilla Latte), tea (Teh Tarik, Kopi Tarik, Cham Tarik), chocolate (Kokoo series), and rock sugar products (Traditional, Sugar Cane, Honey, Crystal, Diamond, and stick formats). Core technical differentiators include a proprietary Golden Ratio Arabica-Robusta bean blend, microground Colombian coffee processing, a proprietary chocolate brewing process using fermented cocoa, and in-house Low GI-certified rock sugar production validated by Temasek Polytechnic's Glycemic Index Research Unit. Manufacturing is certified under HACCP, ISO 9001, ISO 22000, MeSTI, Halal, and US FDA standards.

Chek Hup generates revenue through consumer packaged goods sold via four channels: (1) Malaysian retail (supermarkets, convenience stores), (2) its own direct-to-consumer e-shop, (3) international distribution through named regional partners across 12+ countries, and (4) B2B/embedded supply (notably AirAsia in-flight beverages and EVOS Esports coffee supply). Customer segments span mainstream Malaysian kopi/teh drinkers as the primary base, alongside health-conscious consumers (keto, low-GI, plant-based), premium gourmet coffee enthusiasts, and export-market consumers seeking authentic Malaysian kopitiam flavours. Go-to-market combines product-led growth via sachet convenience formats, channel-partner distribution internationally, and event-driven activations including esports sponsorships and cultural campaigns targeting younger demographics.

Name

Chek Hup

Legal name

Chek Hup Sdn. Bhd.

Website

https://chekhup.com.my

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chek Hup is a 60-year-old Malaysian instant beverage and rock sugar manufacturer based in Ipoh, founded in 1965. It produces Ipoh White Coffee, Teh Tarik, Kokoo chocolate, and rock sugar products for retail, e-commerce, and export across 12+ countries.

Ownership category

akta.pro rank

Product category

Instant Beverages and Consumer Packaged Goods

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

akta.pro secondary industries

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Instant coffee beverages
• Rock sugar products
• Traditional Malaysian tea
• Chocolate drink mixes
• Microground coffee

Headquarters

HQ city

Ipoh

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods (Instant Beverages): Chek Hup generates the majority of its revenue from manufacturing and selling instant beverage products including 3-in-1 and 2-in-1 Ipoh White Coffee, Teh Tarik, Kokoo Chocolate Drink, Bulletproof Coffee, and Gourmet Coffee series. Products are sold through retail (supermarkets, convenience stores), e-commerce, and export channels.
2. Rock Sugar Products: As the company's founding product line, Chek Hup produces and sells a range of rock sugars including Traditional Rock Sugar, Convenience Rock Sugar series, Sugar Cane Rock Sugar, Honey Rock Sugar, Crystal Rock Sugar, Diamond Rock Sugar, Brown Sugar, Candied Melon, and Mixed Brown Sugar with Ginger. These are sold in retail packs and to food/beverage manufacturers.
3. B2B Supply & Co-branding: Chek Hup supplies products to business partners including AirAsia (in-flight beverages) and EVOS Esports (coffee supply provision). Revenue is generated through bulk supply agreements, co-branding arrangements, and GTM partnerships.
4. Export & International Distribution: Chek Hup exports its products through a network of international distributors across Brunei, China, Hong Kong, Indonesia, Myanmar, Philippines, Singapore, Taiwan, and other markets, generating revenue through distributor purchase orders.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chek Hup manufactures and sells instant beverages (Ipoh White Coffee, Classic Coffee, Bulletproof Coffee, Gourmet Coffee series, Teh Tarik, Kopi Tarik, Cham Tarik, Kokoo chocolate drinks) and rock sugar products (Traditional Rock Sugar, Diamond Rock Sugar, convenience sugar sticks). The company produces over 5,500 tonnes annually using proprietary Golden Ratio Arabica-Robusta blends, microground Colombian coffee technology, and signature in-house rock sugar. Products are sold primarily to consumers through Malaysian supermarkets, convenience stores, and the Chek Hup e-shop, with export distribution across Asia Pacific and Western markets.

Product overview

Chek Hup is an established Malaysian instant beverages company founded in 1965, originally starting as a rock sugar business. The company manufactures over 5,500 tonnes of instant beverages and rock sugar annually with gross revenue of RM100 million. Chek Hup's product portfolio centers on its signature Ipoh White Coffee series (including 3-in-1 and 2-in-1 variants in Original, Rich, Less Sweet, and Soy Protein formulations), the Classic Coffee series with hazelnut options, Bulletproof Coffee wellness line in four flavors (Original, Hazelnut, Peppermint, Caramel), and Gourmet Coffee series featuring Microground Colombian blends (Cappuccino, Latte, Mocha, Caramel Macchiato) plus Matcha Vanilla Latte, Hokkaido Milk Latte, Himalayan Salt Latte, and Madagascar Vanilla Latte. Tea offerings include Teh Tarik series (Rich & Creamy, Less Sweet, Halia) and Tarik series (Kopi Tarik, Cham Tarik). Chocolate products comprise the Kokoo series (Original, Hazelnut, Peppermint). Rock sugar products include Traditional series (Rock Sugar, Sugar Cane Rock Sugar, Honey Rock Sugar, Crystal Rock Sugar, Candied Melon, Brown Sugar) and Convenience series (Diamond Rock Sugar, Diamond Cane Rock Sugar, Coffee Fine Rock Sugar, Rock Sugar Sticks, Mixed Brown Sugar with Ginger). The products are unified by the company's signature rock sugar ingredient, microground technology for gourmet coffees, and commitment to no artificial flavourings.

Differentiator

Problem solved

Functional benefit

Brands

• Kokoo: Chocolate drink series featuring classic chocolate, hazelnut, and peppermint flavors made with fermented cocoa beans and rock sugar.
• Teh Tarik
• Tarik Series
• Bulletproof Coffee
• Classic Coffee
• Gourmet Coffee Series
• Flavoured Gourmet Coffee
• Black Coffee Series

Products and services

• Ipoh White Coffee Series The flagship Chek Hup Ipoh White Coffee instant beverage range combining Arabica and Robusta beans with signature rock sugar, available in 3-in-1 Original (40g x 12 sachets, intensity 2/5), 3-in-1 Rich (intensity 4/5), 3-in-1 Less Sweet, 2-in-1 Coffee & Creamer (intensity 5/5, with separated rock sugar sachets), and the 3-in-1 With Soy Protein plant-based variant. Targeted at mainstream Malaysian coffee consumers and kopitiam beverage drinkers seeking authentic Ipoh white coffee in a convenient sachet format at home, work, or on the go.
• Classic White Coffee 3-in-1 Classic White Coffee blending dark-roasted micro-ground Colombian beans with medium-dark roasted Arabica and Robusta instant coffee and rock sugar, available in Original and Hazelnut variants. Aimed at consumers seeking a premium everyday instant coffee with reduced sugar positioning.
• Bulletproof Coffee Keto-friendly sachet-based instant coffee that can serve as a drink or meal replacement, containing MCT oil powder, fibre, and Wellmune beta glucan for immune support, with a GI of 35. Available in Original, Hazelnut, Peppermint, and Caramel variants for health-conscious, ketogenic, low-carb, and weight-management consumers.
• Microground Colombian Gourmet Coffee Series Premium microground Colombian gourmet instant coffees using handpicked Colombian beans sealed in sachets with rock sugar sticks. The series includes Cappuccino (23g x 5 sachets), Latte, Mocha (with cocoa, 23g x 6 sachets), Caramel Macchiato (23g x 6 sachets), and Matcha Vanilla Latte (made with 100% Japanese matcha powder from Tencha with vanilla notes). Targeted at premium coffee enthusiasts seeking café-quality instant brews.
• Flavoured Gourmet Coffee Series Global connoisseur flavoured gourmet instant coffee line including Hokkaido Milk Latte (inspired by Hokkaido's milky smoothness, 28g x 6 sachets with crystal rock sugar), Himalayan Salt Latte (flavoured gourmet coffee with Himalayan salt), and Madagascar Vanilla Latte (inspired by Madagascar vanilla). Targeted at premium flavoured coffee enthusiasts.
• Black Mandheling Coffee Single-origin Arabica Black Mandheling coffee from the Sumatra hills packaged with signature Chek Hup rock sugar sticks (10g x 5 sachets). Targeted at black coffee enthusiasts seeking authentic single-origin Sumatra coffee with controlled sweetening.
• Teh Tarik 3-in-1 Series Malaysian pulled tea 3-in-1 instant tea series featuring Rich & Creamy (35g x 12 sachets), Less Sweet (30g x 12 sachets), and Halia Ginger (with 1% pure ginger extract for spicy aromatic flavour). Targeted at Malaysian tea drinkers seeking authentic teh tarik experience in convenient sachet format at home or work.
• Tarik Series (Kopi Tarik and Cham Tarik) Tarik Series recreating traditional Malaysian hand-pulled beverages: Kopi Tarik (frothy coffee with Brazilian coffee beans and milky creamer, 28g x 12 sachets) and Cham Tarik (frothy coffee-tea blend with Brazilian coffee and Kenya black tea, 25g x 12 sachets). Targeted at consumers seeking authentic Malaysian hand-pulled coffee and coffee-tea blends in convenient instant format.
• Kokoo Chocolate Drink Series Signature Chek Hup chocolate drink series using a proprietary brewing process with fermented cocoa beans and in-house rock sugar, with no artificial cocoa flavouring. Available in Original (40g x 12 sachets), Hazelnut, and Peppermint variants. Hazelnut and Peppermint variants are high in fibre, iron, and protein, with 25% less sugar than previous formulations and maltodextrin-free. Targeted at chocolate drink consumers seeking authentic cocoa taste and health-positioned formulations.
• Traditional Rock Sugar Series Chek Hup's foundational product line of traditional rock sugars in 250g packaging, including Rock Sugar (clean mellow sweetness, Low GI certified), Sugar Cane Rock Sugar (with light caramel note, large golden crystals for slow-cooked recipes), Honey Rock Sugar (infused with honey and chrysanthemum flower water), Crystal Rock Sugar (smaller diamond-shaped crystals for everyday cooking), Candied Melon (chewy translucent candied winter melon for mooncakes and Chinese desserts), and Brown Sugar (with molasses and caramel for black sugar milk tea). Targeted at home cooks, tea and dessert makers, and food/beverage manufacturers.
• Convenience Rock Sugar Series Convenience-format rock sugar line in 400g zip-lock resealable packs, including Diamond Rock Sugar (low GI, smaller pieces for faster use), Diamond Cane Rock Sugar (sugar cane rock sugar in smaller pieces), Coffee Fine Rock Sugar (with hint of caramel for coffee and dessert glazing), Rock Sugar Stick (10g x 5s elegant stick form for lattes and mocktails), and Mixed Brown Sugar with Ginger (brown sugar and ginger combination). Targeted at busy consumers seeking mess-free rock sugar for beverages and cooking.

Quantifiable outcome

• Produces over 5,500 tonnes of instant beverages and rock sugar yearly
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor.

• EVOS Esports MalaysiaminorGTM or Marketing Partner · 1 January 2024Chek Hup Coffee and EVOS Esports Malaysia formed a synergistic partnership to elevate both brands. Chek Hup supplies coffee products, leverages EVOS Esports talent for ambassadorship and content creation, and gains brand visibility and community engagement with Millennial and Gen Z audiences through social media activations.
• Tourism PerakminorGTM or Marketing Partner · 1 January 2024Chek Hup partnered with Tourism Perak as part of the TMP2024 plan, sponsoring RM 4.5 million to boost tourism activities in Perak. This partnership promotes sustained, inclusive, and sustainable economic growth and full and productive employment for locals.
• AirAsiaminorChannel Partner/ Reseller/ Distributor · 1 January 2021Chek Hup partnered with AirAsia to introduce Hokkaido Milk Latte and Himalayan Salt Latte cup products for service on AirAsia flights, marking an expansion into the airline/in-flight beverage market.
• World Vision Child Sponsorship ProgrammeminorStrategic or Co-development Partner · 1 January 2017Since 2017, Chek Hup has been sponsoring 14 children across the Global South (Indonesia, Vietnam, Nepal, Myanmar, and Lesotho) through the World Vision Child Sponsorship Programme. The programme works alongside local staff, families, and community partners to identify critical needs and tackle the root causes of poverty.
• Yayasan Generasi GemilangminorStrategic or Co-development Partner · 1 January 2015Chek Hup partnered with local NGO Yayasan Generasi Gemilang to contribute to reducing food scarcity by sponsoring meals for low-income schoolchildren in impoverished areas of Malaysia. The program also supports education by keeping children in school. Additionally, Chek Hup sponsors a children's reading programme since 2015 to improve English literacy among urban low-income children aged 7-12.
• Chop Hock Huat (Brunei)minorChannel Partner/ Reseller/ DistributorBrunei distributor for Chek Hup products. Contact: [email protected]
• DAH CHONG HONG HOLDING / GOODWELL CHINA MARKETING SERVICE CO LTD (China)minorChannel Partner/ Reseller/ DistributorChina distributor for Chek Hup products. Website: www.goodwellchina.com
• B&S International Holding Ltd (Hong Kong)minorChannel Partner/ Reseller/ DistributorHong Kong distributor for Chek Hup products.
• PT Sukanda Djaya (Indonesia)minorChannel Partner/ Reseller/ DistributorIndonesia distributor for Chek Hup products. Contact: [email protected]
• Shwe Taung World Trading Co., Ltd. (Myanmar)minorChannel Partner/ Reseller/ DistributorMyanmar distributor for Chek Hup products.
• Dygen Food Ventures INC (Philippines)minorChannel Partner/ Reseller/ DistributorPhilippines distributor for Chek Hup products. Contact: [email protected]
• SHENG SHENG F&B Industries Pte Ltd (Singapore)minorChannel Partner/ Reseller/ DistributorSingapore distributor for Chek Hup products. Contact: [email protected]
• R. & LAU CO., LTD. (Taiwan)minorChannel Partner/ Reseller/ DistributorTaiwan distributor for Chek Hup products. Contact: [email protected]

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Power Root Berhad: Malaysian-listed manufacturer of instant coffee and functional beverages under brands such as Ah Huat and Percol, targeting similar convenience-seeking Southeast Asian consumers and exporting to MENA/Asia — directly comparable on product mix, channels and GTM.
• Super Group Berhad: Large Malaysian beverage conglomerate producing instant coffee, tea, cocoa mixes (Owl, Kafé, Nutrigold brands) with broad APAC distribution — comparable on CPG instant beverage manufacturing, multi-category portfolio and export channels.
• Aik Cheong Sdn Bhd: Malaysian instant beverage manufacturer (Teh Tarik, kopi, chocolate sachets) competing head-on in the kopitiam-style 3-in-1 segment. Comparable product formats, price points and Malaysian domestic retail channel presence.
• OldTown White Coffee Berhad: OldTown is the most direct Malaysian competitor — listed instant 3-in-1 Ipoh White Coffee brand serving the same kopitiam-instant-coffee segment with overlapping product formats (3-in-1, 2-in-1, café outlets). Strongly comparable on geography, channel and category.

Regional players

• PT Kapal Api Global Investama: Indonesian-listed coffee manufacturer (Kapal Api, ABC) producing both roasted/ground and instant coffee for domestic and export markets; a regional peer with comparable instant/ground coffee manufacturing footprint in SE Asia.
• Jacobs Douwe Egberts / Trung Nguyen (Vietnam): Trung Nguyen is a major Vietnamese coffee brand (instant, ground, capsule) expanding internationally across SE Asia, US and Europe — directly comparable as an Asian-origin branded instant coffee exporter targeting global diaspora and Asian consumers.
• Torabika (PT Mayora Indah Tbk): One of Indonesia's largest instant coffee brands, owned by Mayora; competes in the same regional 3-in-1 instant coffee segment but anchored in Indonesia rather than Malaysia — comparable product format and ASP, with overlapping export channels across SE Asia.

Broad incumbents

• JDE Peet's: Global pure-play coffee company (Douwe Egberts, Jacobs, Old Town/Super Pierrot in Asia Pacific) serving instant and roast/ground markets worldwide — comparable on coffee category breadth and APAC distribution, with deeper scale.
• Nestlé Malaysia Berhad: Market leader in Malaysian instant beverages with Nescafé, Milo and Maggi; massive scale, deep distribution and R&D budget dwarf Chek Hup. Comparable as a competitor/substitute in the instant coffee and chocolate drink mix categories.
• Mondelez International: Global coffee/confectionery giant (Jacobs, Carte Noire, Kenco, Toblerone) competing in instant and ground coffee across Chek Hup's export markets. Relevant as a broad incumbent in coffee CPG rather than a direct Malaysian match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chekhup
• YouTubeyoutube.com/@chekhup1965
• Facebookfacebook.com/chekhup.com.my
• LinkedInlinkedin.com/company/chek-hup-sdn-bhd
• Instagraminstagram.com/chekhup/?hl=en
• TikToktiktok.com/@chekhup

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chek Hup