What Power to Choose does

Power to Choose is the official and unbiased electric choice website of the Public Utility Commission of Texas (PUCT), operating as a state-government-mandated comparison marketplace for retail electricity plans in Texas deregulated markets. The platform enables Texas consumers — both residential and business — to enter their zip code and compare electricity offers from licensed Retail Electric Providers (REPs) serving their Transmission and Distribution Utility (TDU) area, including the ability to export all active offers to CSV. The site is operated by the PUCT itself rather than a private vendor, with the legal entity being the Public Utility Commission of Texas.

Technically, the platform is a web-based comparison tool that ingests structured offer data from REPs and presents it side-by-side to consumers, supplemented by educational resources including a Users Guide, Glossary, FAQs, Renewable Power guidance, and Business/Non-Residential content. There are no proprietary AI features, no mobile application, no API, and no third-party integrations documented in the input data. Distribution is purely direct-to-consumer via the public web at powertochoose.org, with organic search/SEO as the primary acquisition channel.

The business model is structurally non-commercial: REPs list offers for free, consumers use the platform for free, and no revenue is generated from either side. The entity is classified as a government_state_entity rather than a private company, has no funding rounds, no parent-company ownership dispute (the PUCT is both operator and owner), no private shareholders, and operates as a public service to facilitate retail electricity competition. Firmographics list 11-50 employees, which likely reflects PUCT staff supporting the platform rather than a private headcount.

Name

Power to Choose

Legal name

Public Utility Commission of Texas

Website

https://powertochoose.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Power to Choose is the official electric choice comparison website of the Public Utility Commission of Texas, enabling residential and business consumers to search and compare retail electricity plans by zip code across deregulated Texas markets. The platform is operated by PUCT as a free, government-mandated public service.

Ownership category

akta.pro rank

Product category

Energy Comparison Platform

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Electricity comparison platform
• Retail electricity marketplace
• Energy plan comparison
• Texas electricity shopping
• REP offer listings

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Platform Services (Free Listing): Power to Choose is a free platform for electric providers to list their offers. The website is operated by the Public Utility Commission of Texas (PUCT) as an official government service, with no revenue generated from providers or consumers using the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Power to Choose is a government-operated web platform run by the Public Utility Commission of Texas that allows Retail Electric Providers to list their electricity offers for free. Texas residential and business consumers enter their zip code to view the relevant Transmission and Distribution Utility (TDU) and compare active electricity plans side-by-side, narrow results by preferences, and select or export offers to CSV. The site also serves as an educational resource with a Users Guide, Glossary, FAQs, and renewable power information.

Product overview

Power to Choose is a single unified consumer-facing platform operated by the Public Utility Commission of Texas. The platform enables multiple electric providers to list their offers for free, allowing Texas consumers to compare competing electricity plans side-by-side, narrow searches based on preferences, and select the plan best suited to their needs. The platform also provides educational resources including a Users Guide, Glossary, FAQs, and business-specific information.

Differentiator

Problem solved

Functional benefit

Products and services

• Power to Choose Platform

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Public Utility Commission of Texas (PUCT)flagshipOthersPower to Choose is the official and unbiased electric choice website operated by the Public Utility Commission of Texas (PUCT). The platform is mandated by the state regulatory body to provide consumers with a centralized resource for comparing electricity plans from competing providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• EnergyBot: Texas-focused electricity comparison and switching platform. Competes for the same consumer intent that Power to Choose serves, with added switching automation and personalized recommendations.
• Choose Energy: Operates a consumer-facing electricity comparison marketplace serving Texas and other deregulated states. Directly comparable in product (REP plan comparison by zip code) and target market, though private/commercial rather than regulator-backed.
• Selectra: International energy comparison platform with US presence, offering electricity and gas plan comparisons. Comparable product, similar GTM (free comparison by zip code), though broader geographic scope.
• SaveOnEnergy: National electricity and gas plan comparison marketplace with strong Texas presence. Same core offering — comparing retail electricity provider offers by zip code — making it a direct functional peer.
• ChooseTexasPower.org: Independent Texas electricity comparison site aggregating REP offers. Directly competes for organic search traffic on Texas electricity comparison queries.

Others

• Smart Meter Texas: PUCT-affiliated smart meter data portal linked from Power to Choose. Adjacent infrastructure provider enabling the consumer electricity shopping experience that Power to Choose facilitates.

Broad incumbents

• Public Utility Commission of Texas: The state regulatory body that owns and operates Power to Choose. As the parent entity, PUCT defines platform mandate, regulatory backing, and operating scope; comparable as the broader incumbent regulator offering consumer electricity information.

Emerging players

• Genesys Energy: Texas-based REP that lists on Power to Choose. Comparable as a marketplace participant rather than direct competitor, useful as ecosystem context for how listings drive REP customer acquisition.
• Power to Save Texas: PUCT-affiliated energy efficiency resource referenced directly from Power to Choose. Comparable in that it is a government-backed consumer energy resource in Texas, but focused on efficiency rather than provider switching.

Regional players

• Massachusetts Energy Shopper (DPU): Other state-run electricity comparison portal. Same government-mandate model in a different geography, demonstrating the broader regulatory template but not directly competing in Texas.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PUCTX
• Facebookfacebook.com/PowertoSaveTexas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power to Choose