Oé
Oé is a France-based, B Corp-certified organic wine e-commerce brand selling wines, seasonal subscriptions, and non-alcoholic botanical sodas direct-to-consumer and via its Oé Pro HoReCa channel, with vertical integration through its own 6-hectare Rhône Valley estate acquired in 2024.
- Company typePrivate
- Founded2015
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oé does
Oé is a France-based, B Corp-certified activist wine brand founded in 2015 and headquartered in Lyon. The company sells certified organic and regenerative wines — red, white, rosé, sparkling, and Champagne — directly to consumers via a Shopify-powered e-commerce platform (oeforgood.com), and to hospitality professionals through a dedicated B2B channel (Oé Pro) serving hotels, restaurants, and cafés such as Intercontinental Lyon, Château de Versailles, and three-Michelin-star Lameloise. The product portfolio includes individual bottles (€9.90–€65), a quarterly seasonal subscription at €59.90 per case, pre-curated bundles, gift cards, limited-edition artist collaborations, and a recently launched non-alcoholic botanical soda line (Les Essences d'Oé, <1g sugar) that won the SIRHA 2025 Special Startup Prize.
The company operates a network of independent partner winemakers across major French appellations (Côtes-du-Rhône, Champagne, Alsace, Beaujolais, Bordeaux, Languedoc) and in 2024 acquired its first owned estate, Domaine Oé de la Chapelle Saint-Pierre — 6 hectares of certified-organic vines in the Rhône Valley — providing direct control over a portion of its supply and a platform for regenerative-agriculture R&D. Oé was the first wine brand in France to relaunch bottle reuse at scale (26% of bottles and 71% of restaurant bottles in the reuse circuit), and runs zero-waste logistics eliminating capsules, plastic film, and excess packaging. The company has been B Corp certified since 2017 (current score 102.3, targeting 130+) and became a Mission-Driven Company (Entreprise à Mission) in June 2021.
Oé raised €5 million from Demeter IM and existing investors in October 2022 to fund expansion of sustainable viticulture. Revenue is undisclosed; with 11–50 employees, ~984+ DTC customers, a subscription base, and a growing HoReCa channel, the company sits in the small-but-growing DTC-plus-B2B wine segment. The Mouvement Oé community (40+ members) and StopCapsules.fr regulatory advocacy reflect an ecosystem-and-policy-driven growth strategy that extends beyond traditional wine marketing.
Oé firmographics
Firmographics- Name
- Oé
- Legal name
- Oé
- Website
- https://oeforgood.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oé is a France-based, B Corp-certified organic wine e-commerce brand selling wines, seasonal subscriptions, and non-alcoholic botanical sodas direct-to-consumer and via its Oé Pro HoReCa channel, with vertical integration through its own 6-hectare Rhône Valley estate acquired in 2024.
- Ownership category
- akta.pro rank
Oé industry classification
Industry- Product category
- Organic Wine Retail
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Oé is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Oé business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine and Sparkling Wine Sales: Direct-to-consumer sales of organic wines, sparkling wines (Champagne, Crémant), and limited-edition collaborations through the e-commerce platform. Prices range from €9.90 to €65 per bottle.
- Seasonal Wine Subscription: Seasonal subscription model delivering 6 bottles of organic wines every 3 months for €59.90 per case. Includes free delivery and the ability to skip or cancel anytime.
- Botanical Sodas: Non-alcoholic sparkling beverages (Essences d'Oé) made from regenerative vineyard botanicals, sold at €7.60 per 75cl bottle or €45.60 for a box of 12.
- Gift Cards: Digital gift cards (Cadoé) valid throughout the Oé website, available in €30, €60, €90, €120, and €150 denominations.
- Professional/HoReCa Channel: B2B sales to hotels, restaurants, and cafés including Intercontinental Lyon, Château de Versailles, and Michelin-starred restaurants like Lameloise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle prices ranging from €9.90 to €42.00 |
| Subscription | Multi-year contract | Seasonal subscription: 6 bottles every 3 months for €59.90 |
| Unit Pricing | Pay-as-you-go | Botanical sodas: €7.60 per 75cl bottle or €45.60 for box of 12 |
| Unit Pricing | Pay-as-you-go | Limited edition collaborations: €12.90 to €65.00 |
| One time/ perpetual license | Pay-as-you-go | Gift cards: €30, €60, €90, €120, €150 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Oé product offering
Product offeringCore offering
Oé is an online wine merchant that sells certified organic and regenerative French wines (red, white, rosé, Champagne and Crémant) sourced from a network of independent partner winemakers and its own Rhône Valley estate, distributed directly to consumers through oeforgood.com. The portfolio is expanded by Les Essences d'Oé, sparkling non-alcoholic botanical sodas made from vineyard plants, and supported by seasonal 6-bottle subscriptions, curated multi-bottle bundles, limited-edition artist collaborations, gift cards, and a dedicated B2B HoReCa channel (Oé Pro) for hotels, restaurants and cafés.
Product overview
Oé is an activist organic wine brand operating primarily as an e-commerce platform built on Shopify. Its core offering consists of individually sold organic wines across red, white, rosé, and sparkling categories, sourced from a network of independent winemakers across France and from its own estate (Domaine Oé de la Chapelle Saint-Pierre, acquired in 2023). The product portfolio is supplemented by Les Essences d'Oé botanical sodas (non-alcoholic sparkling drinks made from vineyard plants), seasonal subscription cases (delivering 6 bottles quarterly), pre-curated bundles and cases, gift cards, and limited-edition artist collaborations. All products are certified organic, vegan, and pesticide-free, and the company is B Corp certified. Deliveries are handled via UPS across France and Europe, with same/next-day bicycle delivery available in Lyon through Fends la Bise.
Differentiator
Problem solved
Functional benefit
Products and services
- Oé Organic Wine Bottles (Red, White, Rosé) Single-bottle organic and regenerative wines (red, white, rosé) produced in partnership with independent French winemakers and sold as individual 75cl bottles online; all wines are certified organic, vegan and pesticide-free.
- Le Champagne Oé (Organic Champagne) Organic Champagne produced in Épernay (80% Pinot Noir, 20% Chardonnay), positioned as a rare offering given only 3% of Champagne vineyards are certified organic; sold through oeforgood.com and Oé Pro.
- Le Crémant d'Alsace Organic Crémant d'Alsace sparkling wine (70% Pinot Blanc/Auxerrois, 20% Pinot Noir, 10% Riesling) made with partner winemakers Moltès, sold via oeforgood.com.
- Les Essences d'Oé (Botanical Sodas) Sparkling non-alcoholic botanical sodas (€7.60/75cl or €45.60/box of 12) made from flowers, bark, leaves and roots harvested from Oé's vineyards to support soil regeneration and biodiversity, with less than 1g of sugar per bottle.
- Seasonal Subscription (Coffret Saison) Quarterly subscription delivering 6 organic wine bottles (3 different wines) per season at €59.90 per case, including free delivery, tasting tips and food-pairing suggestions; auto-renews with skip or cancel anytime.
- Wine Bundles and Cases (Coffrets Oé) Pre-curated multi-bottle bundles (e.g., Discovery Bundle 6 wines €63.40, The Iconic 6 wines €89.70), including red-only, white-only, mixed and seasonal editions, with reduced carbon impact per bottle for transport.
- Oé Mini Bottles (25cl) Organic red, rosé and white wines offered in 25cl miniature bottles sold in boxes of 6, designed for limited-consumption occasions or as gifts.
- Oé Special Edition Collaborations Limited-edition wines created in collaboration with artists and chefs sharing Oé's sustainability mission, including Le Suze-la-Rousse x Malika Favre (€65.00) and Le Champagne Cardenau x Oé.
- Oé Gift Cards (Cadoé) Digital gift cards (Cadoé) valid across the Oé website in denominations of €30, €60, €90, €120 and €150, printable at home for gifting.
- Domaine Oé de la Chapelle Saint-Pierre (Owned Wine Estate) Oé's first owned wine estate: 6 hectares in the Rhône Valley between Drôme and Vaucluse, producing AOP and IGP Côtes-du-Rhône wines, certified organic since 2023, with regenerative practices (plant cover, hedge planting, agroforestry, flower strips).
Quantifiable outcome
- 79% less greenhouse gases from bottle reuse vs recycling
- +5 more outcomes
Companies that use Oé
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Oé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Oé partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Domaine Moltès (Mickaël and Stéphane)coreWinemakers producing Le Crémant d'Alsace. Domaine Moltès has been in the family since 1930 in Pfaffenheim, Alsace. The 13-hectare vineyard has been organically farmed for generations.
- Emmanuel (Oé Winemaker in Sorgues)coreWinemaker producing Le Côtes-du-Rhône, Châteauneuf-du-Pape, and white Côtes-du-Rhône. 25-hectare estate in the southern Rhône Valley with 2,800 hours of sunshine annually.
- Marie-Paule (Oé Winemaker in Ribaute)coreFifth-generation winemaker in Ribaute, Corbières. Produces Le Languedoc rouge and blanc. Family estate dates to the 19th century with exceptional terroir at the foot of Cathar castles.
- Denis (Oé Winemaker in Visan)coreWinemaker producing Le Suze-la-Rousse collaboration. 40-hectare estate on communes of Visan and Tulette, 20km from Orange. Fourth-generation family vineyard.
- Fabien (Oé Winemaker in Bollène)coreWinemaker producing Le Vaucluse Principauté d'Orange. Family estate in Bollène since 1972, converted to organic farming in 2010.
- Pierre-André (Oé Winemaker in Odenas)coreWinemaker producing Le Brouilly. Estate in Beaujolais on granite soils, producing Gamay wines including Côtes-de-Brouilly and Beaujolais Village.
- Valérie and Alexi (Oé Winemakers in Saint-Émilion)coreWinemakers producing Le Saint-Émilion Grand Cru. 6-hectare estate east of Libourne with 30-year-old vines and perfect sunshine exposure.
- Malika FavreminorRenowned artist collaboration for limited-edition Le Suze-la-Rousse bottle. Favre created sensual label design for Côtes-du-Rhône Villages Suze-la-Rousse AOC.
- Francis CardenauminorDouble Michelin-starred Danish chef collaboration for limited Champagne edition. Only 12 bottles available. Reflects shared values of respect for living things and authentic taste.
- Fends la BiseminorLyon-based bicycle delivery partner offering same or next-day delivery for local customers.
- Bertrand GroupminorHospitality group financing regeneration of vines. Example of customers co-investing in Oé's regenerative agriculture projects.
- Le Pain QuotidienminorPartner restaurant/retailer serving Oé wines at their establishments.
- BiocoopminorOrganic supermarket chain distributing Oé wines.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Oé competitors and assessment
Company assessmentBroad incumbents
- Advini: Major French wine producer-distributor with estates across multiple French appellations. Comparable production footprint and French wine distribution scope, though at far larger scale than Oé.
- Castel Group: One of France's largest wine producers and distributors with broad portfolio across still and sparkling wine. Operates in the same French wine category as Oé but at vastly greater scale.
- Pernod Ricard: Global wine and spirits group with major French wine brands including Mumm and Perrier-Jouët. Operates in the same French wine category as Oé but across a vastly broader portfolio and geography.
Direct peers
- Le Petit Ballon: French wine subscription club delivering curated bottles to consumers on a recurring cadence, with editorial content and food pairings. Closely comparable model to Oé's Coffret Saison subscription and DTC wine proposition.
- Ventealapropriete: French online wine retailer offering flash-sale and direct-purchase wines across French appellations. Comparable e-commerce wine catalog and DTC distribution model to Oé's oeforgood.com storefront.
- Vin Malin: French online wine shop with broad appellation coverage and direct-to-consumer delivery. Direct competitor to Oé's wine e-commerce offering across French regions and price points.
- Naked Wines: UK-headquartered online wine subscription and crowdfunding-funded marketplace for independent winemakers. Comparable subscription-DTC model and winemaker-partnership structure to Oé's network.
- Dry Farm Wines: US-based online wine club specializing in natural, organic, and low-intervention wines. Closely comparable niche positioning in organic/regenerative wine DTC.
Emerging players
- Trois Fois Vin: French wine subscription and discovery club targeting curious consumers. Smaller-scale peer with comparable subscription-DTC angle and curated French wine offering.
- Plonk Wine: UK-based natural and organic wine subscription club. Comparable niche focus on organic, low-intervention wines with subscription-DTC mechanics, though operating in a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Oé social profiles
Digital presenceOé compliance and trust
Trust signalCompliance1 record
Oé financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oé leadership team
Management profileNumber of profiles
Profiles3 records
Oé funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oé
What does Oé do?
Oé is an online wine merchant that sells certified organic and regenerative French wines (red, white, rosé, Champagne and Crémant) sourced from a network of independent partner winemakers and its own Rhône Valley estate, distributed directly to consumers through oeforgood.com. The portfolio is expanded by Les Essences d'Oé, sparkling non-alcoholic botanical sodas made from vineyard plants, and supported by seasonal 6-bottle subscriptions, curated multi-bottle bundles, limited-edition artist collaborations, gift cards, and a dedicated B2B HoReCa channel (Oé Pro) for hotels, restaurants and cafés.
Is Oé a public or private company?
Oé is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oé founded?
Oé was founded in 2015. It employs 11 to 50 people.
Where is Oé based?
Oé is headquartered in Lyon, France, in the Europe region.
How does Oé make money?
Five revenue lines are on record. Wine and Sparkling Wine Sales are the primary driver. The others are seasonal Wine Subscription, botanical Sodas, gift Cards and professional/HoReCa Channel.
Who are Oé's main competitors?
Broad incumbents on record are Advini, Castel Group and Pernod Ricard. Direct peers are Le Petit Ballon, Ventealapropriete, Vin Malin, Naked Wines and Dry Farm Wines. Emerging players are Trois Fois Vin and Plonk Wine.
Does Oé have an API?
No public API is recorded for Oé.
What industry is Oé in?
Oé's product category is Organic Wine Retail. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 312130.