What Temptech does

Temptech AS is a Norwegian specialty distributor and brand owner focused exclusively on wine storage and adjacent cooling appliances, headquartered in Stokke, Norway and operating across the Nordic region through country-specific e-commerce sites in Norway, Sweden, Denmark, and Finland. The company self-identifies as the Nordic region's largest supplier of wine cabinets ("Nordens største leverandør av vinskap") and was founded in 2004, with co-founder Christian Dugal tied to its leadership lineage. Its catalog exceeds 100 models spanning the owned Temptech line (Classique, Oslo, Copenhagen, Skagen, Elegance, STHLM, Prestige, Sommelier) and distributed French marques La Sommelière, Climadiff, and Avintage, plus the Frigelux refrigeration range, IceMonster/IceQueen commercial ice machines, and wine accessories.

The core technology stack centers on compressor-based cooling using R600a refrigerant, with multi-layer UV-protected glass doors, active carbon filtration, anti-vibration compressor mounts, inverter compressors, and LED interior lighting. The premium tier adds smart functionality: the ECellar cabinet integrates the Vinotag mobile app for automatic bottle detection, inventory tracking, and wine-label image recognition via a Vivino database partnership. Certifications include RoHS, CE, CB, and ERP compliance. Products carry a 5-year warranty on select series (notably STHLM).

The business model is hardware sales through a hybrid channel: direct-to-consumer via the four country e-commerce sites with free Postnord shipping, plus exclusive retail partnerships with Elkjøp (Sommelier line) and Power (Prestige line), supplementary distribution through ELON (STHLM line) and authorized kitchen retailers (Skagen, Avintage). Pricing spans kr 3,290 for compact Frigelux minibars to kr 99,990 for premium La Sommelière ELYSEE cabinets, with the typical mid-range wine cabinet priced between kr 6,990 and kr 36,990. The primary customer segment is residential wine enthusiasts across the Nordic home market, with a secondary segment in hospitality and commercial buyers for bar coolers and display refrigeration.

Name

Temptech

Legal name

Temptech AS

Website

https://temptech.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Temptech AS is a Norwegian specialty distributor and brand owner of wine cabinets and adjacent cooling appliances, self-described as the Nordic region's largest wine cabinet supplier, serving residential and commercial customers across Norway, Sweden, Denmark, and Finland through direct e-commerce and exclusive retail partnerships with Elkjøp, Power, and ELON.

Ownership category

akta.pro rank

Product category

Wine Cabinets

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Wine cabinets
• Wine storage appliances
• Bar refrigeration
• Ice machines
• Wine accessories

Headquarters

HQ city

Stokke

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Cabinet Sales: Revenue generated from the sale of wine cabinets across multiple series (Temptech branded, La Sommelière, Climadiff, Avintage, and exclusive series for Elkjøp and Power). Products range from compact under-bench units to large freestanding storage units holding 150+ bottles. One-time purchase model with various price points.
2. Cooling Appliances: Sale of complementary cooling products including refrigerators, minibars, freezers, display coolers, and bar coolers under the Frigelux brand.
3. Accessories and Parts: Sale of wine accessories including shelves, carbon filters, ventilation grates, wine glasses, and other wine care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Temptech designs, brands, and distributes wine cabinets and complementary cooling appliances to Nordic consumers. Its portfolio includes over 100 wine cabinet models under the Temptech brand and distributed French brands (La Sommelière, Climadiff, Avintage), as well as Frigelux-branded minibars, bar coolers, display coolers, freezers, commercial ice machines, and wine accessories. Products are sold directly via Temptech-owned Nordic e-commerce sites and through exclusive retail partnerships with major Nordic electronics chains.

Product overview

Temptech is the Nordic region's largest wine cabinet supplier, offering a portfolio of owned and distributed brands. Its own Temptech line spans multiple series (Classique, Oslo, Copenhagen, Skagen, Elegance, STHLM, Prestige, Sommelier) covering under-bench, high-cabinet integration, and freestanding models from 6 to 180+ bottles. Distributed brands include French La Sommelière (including the smart-connected ECellar series), Climadiff, and Avintage. The company also sells complementary refrigeration products (minibars, bar coolers, display coolers, freezers) under the Frigelux brand, ice machines (IceMonster, IceQueen), and wine accessories. Exclusive retail series (Prestige for Power, Sommelier for Elkjøp) extend market reach.

Differentiator

Problem solved

Functional benefit

Brands

• STHLM: A wine cabinet series with freestanding and integrable models featuring modern Scandinavian design with fronts in black glass or stainless steel
• Prestige
• Sommelier

Products and services

• Temptech wine cabinets Temptech-branded wine storage cabinets in multiple series with under-bench, high-cabinet integration, and freestanding models. Capacities range from 6 to 163+ bottles with single or dual temperature zones, designed for Nordic home kitchens.
• La Sommelière wine cabinets French wine cabinet brand distributed by Temptech including cellar storage cabinets, large capacity units, and the smart-connected ECellar series. Capacities from 12 to 330+ bottles.
• Climadiff wine cabinets French wine cabinet brand specializing in high-capacity storage cabinets and RESERVE series for long-term wine storage with Winter Systems for cool environments like garages and basements.
• Avintage wine cabinets French wine cabinet brand offering integrated under-bench models and large capacity wine cellars with dual temperature zones for home wine storage.
• Classique series Entry-level Temptech wine cabinet series with modern Scandinavian design. Capacities from 6 to 163 bottles with single or dual temperature zones, available as under-bench and freestanding models.
• STHLM series Scandinavian design wine cabinet series with black glass or stainless steel fronts, 5-year warranty. Models for under-bench, high-cabinet integration, and freestanding installation with capacities from 20 to 159 bottles.
• Prestige by Temptech (Power exclusive) Wine cabinet series developed exclusively for Power electronics chain featuring black glass front, three beech wood shelves, and modern design. Four models: under-bench, integrated under-bench, and large freestanding. Capacities from 19 to 180 bottles.
• Sommelier by Temptech (Elkjøp exclusive) Wine cabinet series developed exclusively for Elkjøp with modern black glass front design. Seven models across under-bench, high-cabinet integration, and freestanding types with dual temperature zones. Capacities from 15 to 180 bottles.
• Store vinkap (large wine cabinets) Large capacity wine storage cabinets ranging from 131 to 330+ bottles, designed for serious collectors. Includes freestanding models from Copenhagen, Elegance, Connoisseur, Collector, and VIP series.
• ECellar smart wine cabinet Smart-connected wine cabinet by La Sommelière featuring automatic bottle detection, Vinotag app integration for real-time inventory management, and wine label recognition via Vivino partnership.
• Refrigeration products (minibars, bar coolers, display coolers, freezers) Frigelux and Temptech branded refrigeration units including minibars (23–34L), bar coolers (184–286L), display coolers, under-bench coolers, freezers, and combination fridge/freezer units.
• Ice machines (IceMonster, IceQueen) Commercial ice cube machines. IceMonster ICEM500X produces 210 kg/day with 200 kg bin; ICEM1000X produces 450 kg/day with 200 kg bin; ICEM2000X produces 900 kg/day with 455 kg bin. IceQueen ICEQ55Z produces 25 kg/day; ICEQ210Z produces 100 kg/day.
• Wine accessories Accessories for wine service and storage including wine glasses, portable wine coolers, electric wine openers from Climadiff, wine bottle coolers, and wine dispensers (La Sommelière DVV4SSE holding 4 bottles).
• Vinotag application Mobile application for wine collection management. Compatible with ECellar smart cabinets and other Temptech wine cabinets. Features wine identification via label photo, inventory tracking, and LED-based bottle location indicators.

Quantifiable outcome

• Over 100 different wine cabinet models available for diverse customer needs
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ElkjøpcoreChannel Partner/ Reseller/ DistributorExclusive retail partnership where Elkjøp serves as the sole retailer for the Sommelier by Temptech wine cabinet series. This exclusive arrangement allows Elkjøp to offer Temptech's premium wine cabinets to consumers through their extensive Nordic retail network.
• PowercoreChannel Partner/ Reseller/ DistributorExclusive retail partnership where Power serves as the sole retailer for the Prestige by Temptech wine cabinet series. The series includes both integrated and freestanding models designed in collaboration with Temptech.
• ELONcoreChannel Partner/ Reseller/ DistributorELON home electronics chain serves as a retail partner for the STHLM by Temptech wine cabinet series, a Scandinavian-designed product line.
• PostnordminorChannel Partner/ Reseller/ DistributorShipping and logistics partner handling delivery of all products. Items under 25 kg are delivered to nearest Postnord pickup point; items over 25 kg are delivered to curb/basement level. Free shipping on all items.
• VINOTAGcoreTechnology or IntegrationTechnology partnership for smart wine cabinet integration. VINOTAG provides the mobile application platform for ECellar and other compatible wine cabinets, enabling automatic bottle detection, inventory management, and wine database integration with Vivino.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wine Enthusiast Companies: Wine Enthusiast Companies is a US-based specialty retailer/distributor of wine cabinets, accessories, and cellar equipment under multiple owned brands (Wine Enthusiast, Vinotemp). It mirrors Temptech's model of combining proprietary and third-party wine-cabinet brands with accessories for collectors and enthusiasts.
• La Sommelière: La Sommelière is a French wine cabinet manufacturer (cellars, dual-zone, ECellar smart line) that Temptech distributes in the Nordics. It is directly comparable on product category, capacity range, and target customer — and would be a direct competitor outside the Nordic exclusivity.
• Eurocave: Eurocave is the leading French premium wine cabinet specialist, with a comparable product lineup (single/multi-zone cabinets, integrated and freestanding models) and similar focus on wine enthusiasts and collectors. It is the closest direct competitor to Temptech's premium wine storage offering in Europe.
• Climadiff: Climadiff is a French wine cabinet brand (including the RESERVE long-term storage series and winter-system models) that Temptech distributes. Comparable product mix and wine-storage specialization make it a peer in the same appliance niche.
• Avintage: Avintage is a French wine cabinet brand offering integrated under-bench and large-capacity cellars, distributed by Temptech in the Nordics. Its product positioning and target customer (home and hospitality) closely overlap with Temptech's own-branded ranges.

Broad incumbents

• Sub-Zero Group: Sub-Zero Group (Sub-Zero, Wolf, Cove) is a premium US appliance maker offering wine storage units as part of its high-end refrigeration portfolio. It targets a similar luxury residential segment but is not a Nordic specialist like Temptech.
• Miele: Miele is a premium German appliance maker offering wine conditioning units and wine storage within its KWT series. Comparable at the high end of Temptech's range, but wine storage is a small fraction of Miele's broader built-in kitchen and laundry portfolio.
• Liebherr: Liebherr-Hausgeräte is a major German refrigeration and freezer manufacturer with an established wine cabinet line (Vinidor, GrandCru). As a broad incumbent, it competes with Temptech in the mid-to-premium wine storage segment but across a much wider appliance portfolio and global footprint.
• Electrolux: Electrolux is a Stockholm-headquartered global major appliance manufacturer with wine storage products in its premium ranges. As a Nordic-headquartered incumbent, it competes with Temptech on retail shelf space and brand awareness, but wine storage is only a small portion of its portfolio.
• Bosch Home Appliances: Bosch (BSH Hausgeräte) is a global major appliance manufacturer offering wine cabinets across its premium and Serie 6/8 lines. It competes with Temptech at the mid-to-premium price points but as part of a broad appliance portfolio rather than a wine-specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/temptechproducts
• LinkedInlinkedin.com/company/temptech-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temptech