Darrall Macqueen
- Company typePrivate
- Founded1993
- HeadquartersRichmond Upon Thames, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Darrall Macqueen firmographics
Firmographics- Name
- Darrall Macqueen
- Legal name
- Darrall Macqueen Ltd
- Website
- https://darrallmacqueen.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Darrall Macqueen industry classification
Industry- Product category
- Children's Television Production
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where Darrall Macqueen is headquartered
LocationHeadquarters
- HQ city
- Richmond Upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Darrall Macqueen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Broadcast Commissioning: Darrall Macqueen produces original content commissioned by major broadcasters and streaming platforms. Revenue is generated through production fees and licensing deals with platforms such as Netflix, Apple TV+, BBC, Prime Video, NRK, S4C, RAI, and Disney+.
- Content Licensing: The company licenses their produced shows to broadcasters worldwide, generating recurring revenue from content that achieves strong ratings and viewership.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Darrall Macqueen product offering
Product offeringCore offering
Darrall Macqueen is a television production company that develops, produces, and supplies original high-end family and children's programming to broadcasters and streaming platforms. Its portfolio includes animated, live-action, and hybrid episodic series that are commissioned by or licensed to Netflix, Apple TV+, BBC, Prime Video, Disney+, and international broadcasters, with revenue earned through production fees and content licensing deals.
Product overview
Darrall Macqueen is a television production company specializing in high-end family and children's content. The company operates as a portfolio of individual TV productions rather than a unified software platform. Its core offerings include eight distinct television shows spanning family drama (Lovely Little Farm), animated adventures (Chip and Potato), comedy (Waffle the Wonder Dog, The Crust), educational content for under-7s (Topsy and Tim, Teletubbies, Baby Jake), and teen drama (UGetMe). These productions are broadcast through major streaming and broadcast partners including Apple TV+, Netflix, BBC, Prime Video, NRK, S4C, RAI, and Disney+. The company was founded by Maddy Darrall and Billy Macqueen in 1987 and is headquartered in Richmond Upon Thames, London.
Differentiator
Problem solved
Functional benefit
Products and services
- Lovely Little Farm
Quantifiable outcome
- 37 million BBC iPlayer views for Waffle the Wonder Dog
- +3 more outcomes
Companies that use Darrall Macqueen
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Darrall Macqueen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Darrall Macqueen partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Darrall Macqueen competitors and assessment
Company assessmentBroad incumbents
- BBC Studios: In-house production and distribution arm of the BBC. Significant overlap as a commissioner and co-producer of DM's kids content (Waffle, Topsy and Tim, Teletubbies), but operates at vastly greater scale with a portfolio far broader than children's programming.
- All3Media: Major UK independent TV production group owning multiple production labels. Comparable in operating multiple indie production labels selling into UK and international broadcasters, but at a portfolio scale several orders larger than Darrall Macqueen.
Direct peers
- WildBrain: Global kids and family content producer and licensor (now holds Teletubbies distribution rights). Directly comparable as a multi-platform kids IP developer with both legacy IP and Netflix Originals (e.g., Snoopy in Space).
- Aardman Animations: Academy and BAFTA Award-winning UK animation studio producing family entertainment (Wallace & Gromit, Shaun the Sheep). Comparable in producing high-end, family-targeted content with strong broadcast and global distribution.
- Tiger Aspect Productions: UK-based independent TV production company producing premium scripted, kids and family content (Mr. Bean, Horrible Histories). Closely aligned business model — same indie-producer-commissioned-from-BBC/streamers dynamic with comparable format breadth.
- Cyber Group Studios: Global kids animation producer and distributor (Gigantosaurus, Zorro). Directly comparable in developing and co-producing premium kids animated series for global streaming and broadcast platforms.
- The Jim Henson Company: US-based creator-led family content producer (Fraggle Rock, The Dark Crystal). Comparable in being a founder-led, character-driven kids/family IP house with a multi-decade catalog and streaming partnerships.
- Karrot Entertainment: UK indie producer of children's animation and family content, creator of Peppa Pig. Closest UK-scale peer operating in the same preschool/kids commissioning ecosystem.
- Lime Pictures: Major UK independent scripted television producer (Hollyoaks, Free Rein) with similar size and indie commission-from-broadcaster model. Comparable in being a private, multi-format UK indie selling into major platforms.
Regional players
- Studio 100: European kids and family entertainment company (Maya the Bee, Heidi) headquartered in Belgium. Comparable in family/kids IP ownership and licensing but primarily serving European broadcasters and platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Darrall Macqueen social profiles
Digital presenceDarrall Macqueen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Darrall Macqueen leadership team
Management profileNumber of profiles
Profiles4 records
Darrall Macqueen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Darrall Macqueen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Darrall Macqueen
What does Darrall Macqueen do?
Darrall Macqueen is a television production company that develops, produces, and supplies original high-end family and children's programming to broadcasters and streaming platforms. Its portfolio includes animated, live-action, and hybrid episodic series that are commissioned by or licensed to Netflix, Apple TV+, BBC, Prime Video, Disney+, and international broadcasters, with revenue earned through production fees and content licensing deals.
Is Darrall Macqueen a public or private company?
Darrall Macqueen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Darrall Macqueen founded?
Darrall Macqueen was founded in 1993. It employs 11 to 50 people.
Where is Darrall Macqueen based?
Darrall Macqueen is headquartered in Richmond Upon Thames, United Kingdom, in the Europe region.
How does Darrall Macqueen make money?
Two revenue lines are on record. Broadcast Commissioning is the primary driver. The others are content Licensing.
Who are Darrall Macqueen's main competitors?
Broad incumbents on record are BBC Studios and All3Media. Direct peers are WildBrain, Aardman Animations, Tiger Aspect Productions, Cyber Group Studios, The Jim Henson Company, Karrot Entertainment and Lime Pictures. Studio 100 is listed as a regional player.
Does Darrall Macqueen have an API?
No public API is recorded for Darrall Macqueen.
What industry is Darrall Macqueen in?
Darrall Macqueen's product category is Children's Television Production. Its primary akta.pro industry code is MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 516.