Crossroads Clinic

What Crossroads Clinic does

Crossroads Clinic is a non-profit pregnancy resource center founded in 1990 and headquartered at 3077 E. College Ave., Guthrie, Oklahoma. It operates a single physical location serving Guthrie and surrounding Oklahoma communities, providing free medical services — including pregnancy testing and ultrasound — alongside low-cost STD/STI testing. The organization's mission-driven model targets women with unexpected pregnancies, pregnant women and new mothers, and individuals seeking sexual-health screening.

The clinic's service portfolio spans the full pregnancy-decision continuum: pregnancy testing, ultrasound, post-abortion support resources, prenatal care navigation, and single-mother resources, paired with a tiered STD/STI testing menu covering HIV, Syphilis, Chlamydia, Gonorrhea, Trichomoniasis, Bacterial Vaginosis, Herpes, and UTIs. Pricing is structured as no-cost for pregnancy-related services and fixed low fees ($10–$30 per test) for STD/STI diagnostics, with content and educational material delivered through a blog and resource pages that have recently expanded.

As a non-profit, Crossroads Clinic is funded primarily through donations supplemented by modest fee-for-service revenue from STD/STI testing. The organization has maintained continuous operation for over three decades without disclosed expansion beyond its single physical site, with no equity investors, M&A activity, leadership turnover, or technology platform disclosed. Recent strategic activity has focused on broadening service content and product depth rather than geographic or organizational scaling.

Name

Crossroads Clinic

Legal name

Crossroads Clinic

Website

https://crossroadsclinicok.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Crossroads Clinic is a non-profit pregnancy resource center founded in 1990 in Guthrie, Oklahoma, offering free pregnancy testing and ultrasound plus low-cost STD/STI testing to women and families in surrounding Oklahoma communities.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAFAKAL

Prenatal & Maternal-Fetal Diagnostic Imaging Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAHAOAF

Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Point-of-Care Testing (POCT) & Rapid Diagnostics

Keywords

• Pregnancy testing services
• Ultrasound imaging
• STD testing
• Reproductive healthcare
• Pregnancy resource center

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Medical Services: Free pregnancy testing and limited ultrasound services provided to patients. Revenue is not generated from these services directly; they serve as patient acquisition and community benefit.
2. Low-Cost STD/STI Testing: Low-cost sexually transmitted disease testing services with nominal lab fees. HIV testing $30, Syphilis testing $10, Chlamydia and Gonorrhea testing $25. Free treatment provided for Chlamydia and Gonorrhea.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crossroads Clinic provides free medical-grade pregnancy testing (over 99% accurate urine tests) and limited obstetrical ultrasounds to confirm viable intrauterine pregnancy, fetal location, and gestational age. The clinic also offers low-cost confidential STD/STI testing and treatment, along with pregnancy options counseling, abortion information and education, post-abortion support, and resource navigation for single mothers and uninsured pregnant women.

Product overview

Crossroads Clinic offers a coordinated suite of free and low-cost reproductive healthcare services centered around pregnancy confirmation and women's health. The core offerings include medical-grade pregnancy testing (free urine tests over 99% accurate), limited ultrasound exams (free confirmation of viability, location, and gestational age), and low-cost STD/STI testing with free treatment for common infections. These diagnostic services feed into pregnancy options counseling where staff provide information on parenting resources, adoption referrals, and abortion education. The clinic also offers post-abortion emotional support and resources for single mothers including prenatal care navigation. All services are confidential and provided without performing or referring for abortions.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical-Grade Pregnancy Testing Free medical-grade urine pregnancy tests with over 99% accuracy, used to verify pregnancy status for women who suspect they may be pregnant.
• Limited Ultrasound Exams Free ultrasound exams that confirm viable intrauterine pregnancy, determine fetal location, and establish gestational age; used to rule out ectopic pregnancy and assess pregnancy viability before medical decisions.
• STD/STI Testing and Treatment

Quantifiable outcome

• Over 99% accurate pregnancy testing
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Obria Medical Clinics: Network of medical clinics that offer free pregnancy testing, ultrasound, and STD testing alongside women's wellness services—directly comparable in service mix and target patient to Crossroads.
• Guiding Star Centers: Network of women's healthcare centers offering free pregnancy testing, ultrasound, and STD testing with a holistic, life-affirming model closely aligned with Crossroads' clinical and counseling offerings.
• Your Options Medical: Chain of pregnancy resource medical clinics providing free pregnancy testing, ultrasound confirmation, and STD testing, operating with the same nonprofit, free-service model as Crossroads.
• Alpha Center: Pregnancy resource medical clinic offering free pregnancy testing, ultrasound, and STD testing with options counseling—directly comparable service stack and target patient as Crossroads Clinic.
• Birthright International: Direct peer operating free, confidential pregnancy support services including testing and referrals across a network of local chapters, with a non-political, volunteer-driven model very similar to Crossroads'.

Broad incumbents

• Care Net: National umbrella network of more than 1,100 pregnancy resource centers that share Crossroads' free pregnancy testing, ultrasound, and counseling model, providing both direct operational peers and the network that Crossroads could affiliate with to scale.
• Heartbeat International: Global network of pregnancy resource centers offering the same free pregnancy testing, options counseling, and post-decision support that Crossroads provides; functions as both a peer cluster and a potential affiliation partner.
• Planned Parenthood: National full-service reproductive health provider offering pregnancy testing, STD testing, and a much broader clinical scope; serves the same Oklahoma patient base with overlapping low-cost services, but with a fundamentally different service philosophy.

Regional players

• ThriVe Central Oklahoma: Oklahoma City-area pregnancy resource center providing free pregnancy testing, ultrasound, and material support; directly competes for the same Guthrie-to-OKC patient corridor that Crossroads serves.
• Variety Care (Oklahoma FQHC): Oklahoma-based federally qualified health center offering reproductive health, prenatal care, and STD testing on a sliding fee scale; competes for the same low-income Oklahoma patients but as a full primary care provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Clinic