White Company

What White Company does

White Company is a private, family-owned commercial real estate firm headquartered in St. Louis, Missouri, founded in 1917 by Joseph H. White and now led by third-generation president Thomas J. White, Jr. The firm operates two offices — in St. Louis and Port St. Lucie, Florida — serving the Greater St. Louis Metropolitan Area, St. Lucie County, and Palm Beach County.

The company delivers three integrated service lines: Development (custom build-to-suit facilities from site selection and land acquisition through construction management, using design-build delivery and value engineering); Management (full-service property management covering tenant relations, maintenance, monthly financial reporting, and marketing for unleased space); and Brokerage (acquisition, sale, and lease representation, supported by direct outreach to the active broker community). Underlying tools include proprietary budgeting and investment models for development underwriting; commercial distribution uses a dedicated listings platform (whitecompany.creautopilot.com). The firm has developed, managed, or marketed in excess of 4,500,000 square feet of office, industrial, and retail space across its markets, and Florida subsidiary Thomas J. White Realty / TJW Commercial supports a Southeastern US master-planned community platform anchored by St. Lucie West.

Revenue mechanics combine recurring managed-services fees on the property portfolio, transactional brokerage commissions on acquisitions/sales/leases, and project-based development fees on build-to-suit mandates. Pricing is negotiated and quote-based on a per-project basis, with no public rate cards. Customer segments include commercial property owners and investors and corporate tenants; flagship reference projects include Missouri's first industrial parks, first enclosed mall, and first mixed-use development, plus a $12.2 million spring training complex for the New York Mets. Headcount is in the 11-50 range, go-to-market is sales-led through principals and vice presidents, and the firm remains private with no disclosed external funding.

Name

White Company

Legal name

White Company

Website

https://white-co.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

White Company is a private, family-owned St. Louis commercial real estate firm founded in 1917 that provides integrated development, property management, and brokerage services across the Greater St. Louis metro and Florida markets.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Commercial real estate
• Property development
• Property management
• Commercial brokerage
• Real estate services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Development Services: Custom development of new commercial facilities, including site selection, land acquisition, planning, design, construction management, and project completion.
2. Property Management: Management of existing commercial properties including tenant relations, property maintenance, monthly financial reports, and proactive tenant relations.
3. Brokerage Services: Commercial real estate brokerage services for acquiring, selling, and leasing properties in the St. Louis area.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

White Company is a full-service commercial real estate firm offering property development, property management, and commercial brokerage services. The company develops master-planned communities and commercial properties, manages over 4.5 million square feet of office, industrial, and retail space in the St. Louis area, and brokers the leasing and sale of commercial properties. Its portfolio is showcased through an online property listings platform serving property owners, investors, and corporate tenants.

Product overview

White Company is a commercial real estate firm offering three integrated service lines: Development (custom facility development from site selection through construction completion), Management (full-service property management with tenant relations and maintenance), and Brokerage (acquisition, sales, and leasing). The firm manages a portfolio exceeding 4,500,000 square feet of office, industrial, and retail space across the Greater St. Louis Metropolitan Area and St. Lucie and Palm Beach County, Florida. Property Listings are accessible via a dedicated platform for browsing available commercial spaces.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New York MetsminorOthersThe New York Mets use Tradition Field in Port St. Lucie as their spring training home. This $12.2 million South Florida baseball complex was developed and built by the White Company. The facility serves as the spring home of the Major League Baseball team.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Colliers International: Global CRE services firm offering brokerage, property management, and development advisory across office, industrial, and retail — directly comparable to White Company's integrated service model, though at vastly larger scale.
• Walker & Dunlop: Commercial real estate finance and services firm providing debt origination, property sales, and asset management — comparable to White Company's investment and brokerage activities with broader U.S. reach.
• Marcus & Millichap: CRE investment sales brokerage firm specializing in commercial property acquisition, disposition, and financing — comparable brokerage and investment services to White Company's brokerage line.
• Newmark Group: CRE services firm providing leasing, investment sales, and property management for office, industrial, and retail properties — directly comparable service offerings to White Company with broader U.S. footprint.
• Trammell Crow Company: Commercial real estate developer and investor focused on office, industrial, retail, and mixed-use developments. Direct peer to White Company's development services, though operating at institutional scale.

Broad incumbents

• Cushman & Wakefield: Global CRE services firm providing brokerage, property management, valuation, and development services. Broad incumbent competitor in the same office/industrial/retail segments White Company serves, with much larger geographic footprint.
• CBRE Group: World's largest CRE services and investment firm, providing brokerage, property management, and development services. Competitor in commercial office/industrial/retail services with greater institutional scale and technology investment.
• JLL (Jones Lang LaSalle): Global CRE and investment management firm competing in brokerage, property management, and development services. Comparable service-line mix with significantly larger platform and proptech investment.

Regional players

• Sansone Group: St. Louis-based commercial real estate developer, investor, and manager with a focus on retail, office, and industrial properties — directly comparable to White Company in the St. Louis market with overlapping service lines.
• Pace Properties: St. Louis-based commercial real estate firm providing brokerage, property management, and development services in the Midwest — directly comparable to White Company's St. Louis operations and competing for the same regional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Company