Canadian Underwriter

What Canadian Underwriter does

Canadian Underwriter is a privately held Canadian B2B media company founded in 1934 and owned by Newcom Media Inc., operating from Toronto with a team of 1-10 employees. It produces news, analysis, and educational content targeted at the Canadian property and casualty (P&C) insurance industry — an addressable workforce of approximately 300,000 professionals spanning brokers, insurers, reinsurers, claims adjusters, and risk managers.

The company's product portfolio is multi-format and includes a bi-monthly print and digital magazine, the canadianunderwriter.ca website, the "What's on Dec?" podcast, sponsored webinars (some carrying continuing education credits via CE Corner), an annual Statistical Guide, a Claims Canada sub-publication, an Insurance Marketer vertical, and recurring research products such as the National Broker Survey, DEI Survey, and Mental Health Survey. Content is distributed through the website, email newsletters, LinkedIn, X, Facebook, YouTube, livestream, and a long-running print magazine archive.

Revenue is generated through three streams: print and digital subscriptions, display advertising on owned digital properties, and sponsored content and webinar partnerships with industry players such as Echelon Insurance, DGA Careers, and Munich Re. The business operates with a sales-led GTM motion, with subscription sales handled via a DragonForms portal and customer service managed by the Newcom parent. The company does not disclose revenue, has no external funding, and shows no AI/ML capability in its product stack; its competitive position rests on 91 years of editorial heritage and category specialization rather than technology differentiation.

Name

Canadian Underwriter

Legal name

Canadian Underwriter

Website

https://canadianunderwriter.ca

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian Underwriter is a Toronto-based B2B media company, founded in 1934 and owned by Newcom Media Inc., publishing a magazine, website, podcast, webinars, and research products for Canada's property and casualty insurance professionals.

Ownership category

akta.pro rank

Product category

Insurance Trade Media and Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Tax & Accounting Publishing (Codes, Guidance, Practice Tools) (MPAJACAD)

Keywords

• Insurance trade media
• P&C insurance publishing
• B2B insurance news
• Industry research reports
• Insurance webinars

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue: Print and digital magazine subscriptions for P&C insurance industry professionals. Subscription page available at newcom.dragonforms.com with print and email newsletter options.
2. Digital Advertising: Banner advertising and sponsorship placements on the Canadian Underwriter website and digital properties targeting insurance industry professionals.
3. Sponsored Content and Webinars: Partner content, sponsored research, and webinar presentations featuring insurance industry sponsors and partners such as Echelon Insurance, DGA Careers, and Munich Reinsurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Canadian Underwriter is a B2B trade media and publishing company that produces a bi-monthly print and digital magazine, an industry news website (canadianunderwriter.ca), digital newsletters, podcasts (What's on Dec), educational webinars with CE credits, an annual Statistical Guide, and research products (National Broker Survey, DEI Survey, Mental Health Survey). The company also operates branded sub-publications including Claims Canada and Insurance Marketer, distributing proprietary editorial and sponsored content to property and casualty insurance professionals across Canada.

Product overview

Canadian Underwriter operates as a multi-platform media and publishing company serving Canada's property and casualty insurance industry. The core offering consists of the Canadian Underwriter Magazine (available in print and digital formats) distributed alongside the canadianunderwriter.ca website, which serves as the primary digital hub for news, research, and industry content. The product portfolio includes branded content verticals such as the What's on Dec podcast series, CU Webinars with CE credits, the annual Statistical Guide, Claims Canada publication, Insurance Marketer, and various research products including National Broker Survey, DEI Survey, and Mental Health Survey. These products collectively provide news coverage, industry benchmarking data, educational content, and market insights to insurance professionals including brokers, insurers, reinsurers, claims professionals, and risk managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Canadian Underwriter Magazine A long-standing bi-monthly print and digital magazine providing news, insights, and analyses for professionals in Canada's property and casualty insurance industry, covering trends, regulatory issues, and technical information; available by subscription.
• canadianunderwriter.ca Website
• What's on Dec Podcast
• CU Webinars
• Statistical Guide
• Research Publications
• Claims Canada
• Insurance Marketer

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Echelon InsuranceminorGTM or Marketing Partner · 19 November 2025Sponsor of the 'Mastering the Market Cycle' webinar on November 19, 2025. Echelon Insurance is a commercial lines insurer sponsoring educational content for Canadian Underwriter's audience of brokers and insurance professionals.
• Newcom Media Inc.coreOthersParent company ownership. Canadian Underwriter is owned by Newcom Media Inc., a family-run B2B publishing business with an unwavering commitment to journalistic excellence and ethics. Newcom publishes multiple industry publications and manages subscription and customer service operations.
• DGA CareersminorGTM or Marketing PartnerSponsor of the Stats Guide 2018, positioning itself as Canada's only national executive search and recruitment firm focused exclusively on the insurance industry since 1986.
• Munich Reinsurance Company of CanadaminorGTM or Marketing PartnerSponsor of Stats Guide 2020. Munich Re is a global reinsurance company offering insurance solutions and risk management support, with 140 years of experience across every sector of the economy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insurance Journal: Insurance Journal is one of the largest U.S. P&C insurance trade publications, delivering news, analysis, and digital content to insurance professionals. It mirrors Canadian Underwriter's vertical trade-media model — print, digital, and event revenue — making it a strong North American peer.
• Risk & Insurance: Risk & Insurance is a long-established U.S. trade publication covering risk management and commercial insurance, including P&C lines. It operates with a comparable print, digital, and event model and serves overlapping buyer personas (risk managers, brokers, claims leaders).
• Rough Notes: Rough Notes has been a U.S. insurance trade publication since 1878, focused on property/casualty agents and brokers. It is highly comparable in heritage and audience (long-running independent insurance trade media) to Canadian Underwriter, although primarily U.S.-focused.
• Digital Insurance: Digital Insurance is a U.S. digital-first trade media brand covering P&C insurance transformation, technology, and industry trends. It overlaps with Canadian Underwriter's audience (insurers, brokers) but skews more toward technology and digital transformation topics.
• PropertyCasualty360: PropertyCasualty360 is a leading U.S. P&C insurance digital media brand covering industry news, trends, and best practices. It is a direct functional peer to Canadian Underwriter in the P&C trade-media space, with a comparable audience of brokers, agents, and claims professionals.
• Insurance Business America: Insurance Business America is the U.S. counterpart to Insurance Business Canada, providing trade media coverage of the American P&C insurance industry. It shares a similar multi-format B2B media model and audience profile with Canadian Underwriter.
• Insurance Business Canada: Insurance Business Canada is a competing Canadian insurance trade media brand covering brokers, insurers, and industry professionals. It targets the same P&C insurance audience with a similar mix of news, magazines, and digital content, making it the closest direct competitor in the Canadian market.

Others

• A.M. Best: A.M. Best is a global insurance industry ratings, data, and news provider with a long history serving the P&C and life insurance markets. It is not a direct media peer but addresses overlapping buyer needs (industry intelligence, benchmarking) and competes for some of the same advertising and data dollars as Canadian Underwriter.
• Benefits Canada: Benefits Canada is another Newcom Media trade publication focused on group benefits, pensions, and HR. It targets a related but distinct audience (benefits/HR leaders rather than P&C brokers/insurers) and shares the parent's B2B publishing model, making it a useful structural comparable.
• Advisor.ca: Advisor.ca is a sister publication under Newcom Media Inc., Canada's leading wealth management and financial advisory trade media. It is not a direct competitor but shares the same parent, audience of Canadian financial professionals, and operating infrastructure, making it a closely related sister asset.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CdnUnderwriter
• YouTubeyoutube.com/@CanadianUnderwriterCA
• Facebookfacebook.com/CanadianUnderwriter
• LinkedInlinkedin.com/company/canadian-underwriter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Underwriter