AnAnA Computer
AnAnA Computer is a privately held Phnom Penh-based value-added reseller and distributor of enterprise IT hardware (Dell, Vertiv, Mikrotik, Ruijie, Logitech, NiSCA) serving Cambodian enterprise and SMB customers via a sales-led, quote-based B2B model, with an associated ICT solutions arm at ananaict.com.
- Company typePrivate
- Founded2018
- HeadquartersPhnom Penh, Cambodia
- Headcount—
- GTM typeB2B
- OfferingServices
What AnAnA Computer does
AnAnA Computer (legal name: AnAnA Computer Business) is a Phnom Penh-based, privately held value-added reseller and distributor of enterprise IT hardware serving the Cambodian market. The firm describes itself as one of Cambodia's pioneering IT companies and was founded in 1995 (per firmographic data, with a separate company-history entry referencing 2018). Its portfolio spans business laptops, desktops, and monitors from Dell; data center infrastructure including server racks and PDUs from Vertiv; enterprise and SMB networking equipment from Mikrotik, Ruijie Reyee, Nikomax, and Huawei eKit; peripherals from Logitech; and ID card printing systems from NiSCA, with Sumitomo listed as an additional partner. The product line has been actively refreshed with newer AI-capable client devices (Dell Pro Laptop, Dell Pro Tower Desktop with Intel vPro) and cloud-managed networking gear.
The business model is sales-led B2B distribution: products are listed on a catalog-style e-commerce website without public pricing, and orders are taken through multiple dedicated sales phone lines and email contacts, yielding a quote-based enterprise pricing model. Distribution is single-country/domestic, focused on Cambodian enterprises, SMBs, and public-sector-adjacent buyers needing access to globally recognized IT brands with local availability. The company also operates an associated solutions/consulting platform at ananaict.com, suggesting a modest move up the value chain from pure resale toward ICT services. There is no disclosed headcount, no funding history, no proprietary technology, no patents, and no certifications, and revenue is not publicly reported.
AnAnA Computer firmographics
Firmographics- Name
- AnAnA Computer
- Legal name
- AnAnA Computer Business
- Website
- https://ananacomputer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- AnAnA Computer is a privately held Phnom Penh-based value-added reseller and distributor of enterprise IT hardware (Dell, Vertiv, Mikrotik, Ruijie, Logitech, NiSCA) serving Cambodian enterprise and SMB customers via a sales-led, quote-based B2B model, with an associated ICT solutions arm at ananaict.com.
- Ownership category
- akta.pro rank
AnAnA Computer industry classification
Industry- Product category
- Enterprise IT Hardware Distribution
- NAICS
- Other Computer Related Services (541519)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
- akta.pro secondary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where AnAnA Computer is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh
- HQ country
- Cambodia
- HQ region
- Asia
Offices1 record
Markets served
AnAnA Computer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Product Sales: Revenue generated from selling enterprise IT hardware including laptops, desktops, monitors, networking equipment (routers, switches), server rack systems, power distribution units, and peripherals from vendor partners Dell, Vertiv, Mikrotik, Ruijie, Logitech, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
AnAnA Computer product offering
Product offeringCore offering
AnAnA Computer is a Cambodian value-added IT reseller and distributor that sells enterprise hardware from partner brands including Dell, Vertiv, MikroTik, Ruijie Reyee, Logitech, Huawei eKit, Nikomax, Sumitomo, and NiSCA. Its core offering is the supply of laptops, desktops, monitors, networking equipment, server rack infrastructure, power distribution units, peripherals, and card printing systems to business buyers in Cambodia, supported by direct phone-based sales and a multi-vendor product catalog website. The company additionally provides ICT solutions and technology consulting services through its associated ananaict.com platform.
Product overview
AnAnA Computer is a Cambodian IT solutions provider and technology distributor operating as a reseller and integrator of enterprise technology products. The company offers a portfolio of branded products across computing hardware (Dell laptops and desktops), networking equipment (MikroTik and Ruijie routers and switches), data center infrastructure (Vertiv server racks and PDUs), peripherals (Logitech audio and video devices), and card printing systems (NiSca). Products are sourced from authorized brand partners including Dell Technologies, Vertiv, Logitech, MikroTik, Ruijie, Nikomax, Sumitomo, Huawei, and Team Nisca. The company also provides ICT solutions and consulting services through its associated platform at ananaict.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Dell Latitude 7430 Business Notebook Business-class notebook laptop from Dell sold to Cambodian enterprise customers through AnAnA Computer's authorized reseller channel.
- Dell Pro Laptop Dell Pro Laptop line positioned for durability, portability, and AI-powered productivity with security features for business users; distributed in Cambodia via AnAnA Computer.
- Dell 24 Gaming Monitor G2422HS High-refresh-rate 24-inch Dell gaming monitor with 1920x1080 resolution distributed in Cambodia through AnAnA Computer's catalog.
- Dell OptiPlex 7000 Tower Business tower desktop from Dell distributed to Cambodian enterprise customers as part of AnAnA Computer's authorized Dell portfolio.
- Dell Pro Tower Desktop (Ultra 5 235 vPro, 8GB, 512GB, Win 11 Pro) Dell Pro Tower Desktop configured with Intel Ultra 5 235 vPro processor, 8GB RAM, 512GB storage, wireless connectivity, and Windows 11 Pro, distributed in Cambodia by AnAnA Computer.
- Vertiv S27-Series Rack Vertiv S27-Series server rack enclosure for data center and IT infrastructure deployments in the Cambodian market, sold through AnAnA Computer.
- Vertiv 42U VE Rack System Full-height 42U Vertiv VE Rack server rack system for enterprise data center installations in Cambodia, distributed via AnAnA Computer.
- Vertiv SNB Rack 24U 24U Vertiv SNB server rack for mid-size IT infrastructure and edge computing deployments in Cambodia.
- Vertiv Rack Basic PDU 16A Vertiv 16A rack-mounted basic Power Distribution Unit for distributing power within server rack installations, distributed in Cambodia via AnAnA Computer.
- Ruijie Reyee RG-EG406XS-P Cloud Managed Router Ruijie Reyee 5-port cloud-managed router with 4 PoE/PoE+ ports, 2.5G connectivity, and 1 x 10G uplink port for enterprise networking deployments in Cambodia.
- Ruijie Reyee RG-EG209GS 9-Port Gigabit Cloud Managed SFP Router Ruijie Reyee 9-port gigabit cloud-managed SFP router for SMB and enterprise networking with cloud management, distributed in Cambodia via AnAnA Computer.
- Ruijie Reyee RG-EG105G-V3 Cloud Managed Router Entry-level Ruijie Reyee cloud-managed router for small office and home networking with cloud management features, distributed in Cambodia.
- Ruijie Reyee RG-EW3200GX PRO 3200M Wi-Fi 6 Dual-band Gigabit Mesh Router Ruijie Reyee dual-band gigabit Wi-Fi 6 mesh router with 3200 Mbps throughput for whole-home/small-office wireless coverage, distributed in Cambodia via AnAnA Computer.
- MikroTik RB4011iGS+5HacQ2HnD-IN Router High-performance MikroTik 10 Gigabit router with integrated wireless for demanding enterprise networking deployments in Cambodia.
- MikroTik RB5009UPr+S+IN Router Compact MikroTik router with PoE output for small to medium business networking, distributed in Cambodia.
- MikroTik hAP ax² Wi-Fi 6 Router MikroTik home/small-office Wi-Fi 6 router providing high-speed wireless connectivity with RouterOS, distributed in Cambodia via AnAnA Computer.
- MikroTik CRS518-16XS-2XQ-RM Switch MikroTik Layer 3 managed switch with 16 SFP+ ports and 2 QSFP28 ports for high-speed data center switching, distributed in Cambodia.
- Logitech Stereo Headset H111 Entry-level Logitech stereo headset for voice calls and audio playback in office and home settings, distributed in Cambodia via AnAnA Computer.
- Logitech Ultimate Ears 200VI Headset Logitech in-ear headset with integrated microphone for mobile devices, distributed in Cambodia via AnAnA Computer.
- Logitech Webcam C310 Logitech USB webcam for video conferencing and streaming for business and consumer users, distributed in Cambodia.
- Logitech X50 Mobile Wireless Speaker Compact Logitech Bluetooth wireless speaker for mobile audio playback, distributed in Cambodia via AnAnA Computer.
- NiSCA PR-C151 Dual Side Card Printer Dual-sided NiSCA PR-C151 ID card printer for producing professional identity cards with front and back printing, distributed to Cambodian enterprises.
- NiSCA PR5302 Heat Laminator NiSCA PR5302 heat laminator designed for use with PR53XX card printers to laminate and protect printed cards, distributed in Cambodia.
- NiSCA Resin Black Ribbon (compatible with PR-C101) Replacement resin black ribbon cartridge compatible with NiSCA PR-C101 card printers, distributed in Cambodia via AnAnA Computer.
- ICT Solutions and Technology Consulting Services ICT solutions and technology consulting services for Cambodian businesses, offered through AnAnA Computer's associated ananaict.com solutions platform.
Companies that use AnAnA Computer
Customer profileSegments1 record
Ideal customer profiles1 record
AnAnA Computer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AnAnA Computer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dell TechnologiescoreAnAnA Computer is an authorized reseller and distributor of Dell products in Cambodia, offering Dell laptops, desktops, monitors, and enterprise computing solutions including Dell Pro Laptop, Dell OptiPlex, and Dell Latitude product lines.
- VertivcoreAuthorized reseller of Vertiv products including server racks (S27-Series, VE Rack systems), rack PDUs, and data center infrastructure solutions in the Cambodian market.
- MikrotikcoreReseller of Mikrotik networking products including routers (RB4011, RB5009), wireless access points, and cloud-managed networking equipment for enterprise and SMB customers.
- Ruijie ReyeecoreAuthorized distributor of Ruijie Reyee networking products including cloud-managed routers (RG-EG series), PoE switches, and Wi-Fi 6 mesh routers for enterprise networking deployments.
- LogitechminorReseller of Logitech peripherals including headsets, webcams, and speakers for business and consumer markets.
- Huawei eKitminorReseller of Huawei eKit networking and IT products for the Cambodian enterprise market.
- NikomaxminorReseller of Nikomax brand IT and networking products in Cambodia.
- SumitomominorReseller of Sumitomo brand products in the Cambodian market.
- NiSCAminorReseller of NiSCA card printer products including ID card printers, ribbons, and laminators for enterprise card issuance needs.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
AnAnA Computer competitors and assessment
Company assessmentRegional players
- Exclusive Networks: Global cybersecurity-focused value-added distributor with strong APAC footprint. Comparable as a specialist IT channel partner extending vendor reach, though AnAnA's portfolio is broader and less cybersecurity-centric.
- Westcon-Comstor: Specialty distributor focused on networking, security, and data-center brands across APAC, EMEA and the Americas. Directly comparable vendor overlap (Cisco/equivalent networking, data-center infrastructure) though operating at global not frontier-market scale.
- Com7: Thai IT retailer and distributor operating the 'Banana' brand store chain and B2B distribution of notebooks, networking, and enterprise hardware. Comparable as a Southeast Asian IT channel player, though more retail-skewed than AnAnA's enterprise focus.
- M.Tech Products: Singapore-based value-added IT distributor covering networking, security, and enterprise hardware across Southeast Asia. Comparable as a regional channel partner for global networking and infrastructure brands, but with deeper cybersecurity and recurring-services exposure.
Broad incumbents
- ALSO Group: European-headquartered IT distribution and services group with growing APAC presence. Comparable as a multi-vendor IT distributor, though geographically anchored in EMEA and serving larger enterprise customers.
- TD SYNNEX: Global IT distributor and solutions aggregator formed by the merger of Tech Data and SYNNEX. Competes with AnAnA in distribution of enterprise IT hardware from vendors like Dell, but at global scale with far broader services and vendor coverage.
- Ingram Micro: Global IT distribution giant offering a full catalog of enterprise hardware, software, and cloud services. Overlaps with AnAnA's product categories but operates at vastly larger scale and breadth, and does not specialize in the Cambodian frontier market.
Others
- Crayon: Global software and cloud economics specialist (formerly rhipe) operating across APAC. Thematically adjacent as a value-added IT channel partner helping enterprises buy and manage technology, though focused on software/cloud rather than hardware like AnAnA.
Direct peers
- Redington Limited: India-headquartered multi-brand IT product distributor with deep presence across South and Southeast Asia, the Middle East, and Africa. Highly comparable in business model — distributing enterprise IT hardware from global brands through authorized channel partnerships.
- SiS Distribution Holdings: Largest IT distributor in Thailand distributing notebooks, desktops, networking, and enterprise hardware across Southeast Asia. Closely comparable business model — multi-brand authorized channel reseller serving B2B customers — with a more mature scale and regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
AnAnA Computer social profiles
Digital presenceAnAnA Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnAnA Computer leadership team
Management profileNumber of profiles
Profiles1 record
AnAnA Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnAnA Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnAnA Computer
What does AnAnA Computer do?
AnAnA Computer is a Cambodian value-added IT reseller and distributor that sells enterprise hardware from partner brands including Dell, Vertiv, MikroTik, Ruijie Reyee, Logitech, Huawei eKit, Nikomax, Sumitomo, and NiSCA. Its core offering is the supply of laptops, desktops, monitors, networking equipment, server rack infrastructure, power distribution units, peripherals, and card printing systems to business buyers in Cambodia, supported by direct phone-based sales and a multi-vendor product catalog website. The company additionally provides ICT solutions and technology consulting services through its associated ananaict.com platform.
Is AnAnA Computer a public or private company?
AnAnA Computer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnAnA Computer founded?
AnAnA Computer was founded in 2018.
Where is AnAnA Computer based?
AnAnA Computer is headquartered in Phnom Penh, Cambodia, in the Asia region.
How does AnAnA Computer make money?
One revenue line is on record: hardware Product Sales.
Who are AnAnA Computer's main competitors?
Regional players on record are Exclusive Networks, Westcon-Comstor, Com7 and M.Tech Products. Broad incumbents are ALSO Group, TD SYNNEX and Ingram Micro. Crayon is listed as an others. Direct peers are Redington Limited and SiS Distribution Holdings.
Does AnAnA Computer have an API?
No public API is recorded for AnAnA Computer.
What industry is AnAnA Computer in?
AnAnA Computer's product category is Enterprise IT Hardware Distribution. Its primary akta.pro industry code is BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software), with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 541519 and its SIC code is 5045.