Armasul

Name

Armasul

Legal name

Armasul Distribuidor de Materiais Eléctricos, SA

Website

https://armasul.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Portuguese B2B distributor of electrical materials, serving installation professionals, construction firms, and industrial clients across Portugal and 25+ export markets. Distributes EV chargers, professional lighting, smart home, and core electrical components from global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Corroios

HQ country

Portugal

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Materials Distribution: Armasul generates revenue as a B2B distributor of electrical materials, functioning as an intermediary between manufacturers and professional buyers. Revenue is derived from the sale of electrical equipment, wiring, cable management, lighting, EV chargers, circuit protection, and smart building solutions to installers, constructors, and maintenance professionals across Portugal and export markets.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Armasul is a Portuguese B2B electrical materials distributor operating as an intermediary between global manufacturers (ABB, Schneider Electric, Hager, Legrand, Philips/Signify, etc.) and professional buyers. The company distributes a cross-sector portfolio including EV charging solutions, professional lighting, smart home/building products, cable management, circuit protection, and tools through 9 physical stores across Portugal and exports to 25+ countries.

Product overview

Armasul is a Portuguese electrical materials distributor (since 1987) operating as an intermediary between manufacturers and professional installers. The company distributes an extensive portfolio of electrical materials organized across four principal product verticals: (1) EV Charging Solutions including ABB Terra AC Wallbox, Hager witty (start/solar/share/park), Schneider Electric EVlink, Simon SM34, Circutor eHome-Link and eNext, and Legrand Green'UP; (2) Professional Lighting spanning Philips/Signify (professional range and Ledinaire), Ledvance (LED luminaires, smart lighting, HCL, Vintage 1906 Edition), LEDS C4 (architectural and decorative), SLV (track systems, NUMINOS, RUSTY, MEDO), Feilo Sylvania, Palazzoli (ATEX/industrial), and emergency lighting from Createch, Eaton, Legrand, and Beghelli; (3) Smart Home & Connected Buildings including Legrand's Light Now and Green'UP ONE, Simon S100 iO and S270 iO connected mechanisms, Simon 400 workspace connectivity, Simon MiO and Simon 860 linear lighting configurators, Finder smart home products, and Schneider Electric Wiser energy management; and (4) Electrical Components including cable management (Basor, OBO Bettermann, Unex), Wago connectors, Prysmian cables (including PRYSOLAR solar cables), Siemens SIRIUS/SENTRON/SIVACON smart electrical systems, Fermax MEET IP and DUOX access control, Klauke/Greenlee hydraulic tools, Eaton UPS systems, and cybersecurity solutions. Products serve three primary sectors: Industry, Residential, and Tertiary/Commercial.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Solutions

Quantifiable outcome

• Ranked 637th among the 1000 Largest Companies in Portugal in 2024 (up 54 places YoY), the only exclusive electrical material distributor in the ranking.
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• AUNA DistribucióncoreStrategic or Co-development PartnerAUNA Distribución is the central purchasing and services platform created from the merger of Grupo Electroclub and Almagrupo, operating across electrical, HVAC, and hydraulic sectors. Armasul, as an AUNA member, benefits from shared purchasing power, centralized services, and collective negotiating strength across the European distribution network.
• IMELCOcoreStrategic or Co-development PartnerIMELCO is the world's largest consortium of independent electrical distributors, comprising over 1,200 distributors across 18 countries in Europe, Australia, and the USA. It is described as being larger than any multinational electrical distributor worldwide. Armasul participates as a member, benefiting from the consortium's scale and international reach.
• ABBcoreChannel Partner/ Reseller/ DistributorABB is a global technology partner whose electrical products are distributed by Armasul, including ABB Terra AC Wallbox EV chargers and broader electrical infrastructure solutions.
• HagercoreChannel Partner/ Reseller/ DistributorHager is a key brand partner whose witty series EV chargers (witty start, witty solar, witty share, witty park) and building electrical solutions are distributed by Armasul. Multiple joint campaigns and brand weeks are conducted annually.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric is a major brand partner whose EVlink Wallbox, Wiser smart home, Altivar variable speed drives, and Prisma distribution board solutions are distributed by Armasul. Regular joint loyalty campaigns (points programs) are conducted.
• LegrandcoreChannel Partner/ Reseller/ DistributorLegrand is a key brand partner for smart home (Green'UP, Smarther with Netatmo), modular circuit protection (RX³, Practibox S, Plexo), and connected building solutions. Regular brand weeks and campaigns (Modular, Green campaigns) are conducted.
• Philips / SignifycoreChannel Partner/ Reseller/ DistributorPhilips (Signify) is a leading brand partner for professional LED lighting, offering luminaires, lamps, LED systems, and connected lighting solutions. Joint campaigns such as 'REAL PROs REAL Quality' Philips Ledinaire promotions are conducted regularly.
• LedvancecoreChannel Partner/ Reseller/ DistributorLedvance is a major brand partner for professional LED lighting, offering LED luminaires, smart lighting, HCL solutions, LEDVANCE Vintage 1906 Edition, electronic lighting components, LED lamps, and traditional lamps across retail, office, industrial, healthcare, and hospitality applications.
• LEDS C4coreChannel Partner/ Reseller/ DistributorLEDS C4 is a premium brand partner specializing in architectural and decorative lighting. Product lines include the Gong, Gold Vibes, Concrete Dreams, Architectural Collection, and Decorative Collection for retail, hospitality, and architectural applications.
• SLVcoreChannel Partner/ Reseller/ DistributorSLV is a brand partner offering versatile lighting solutions across track systems (3-phase and 1-phase), NUMINOS, RUSTY, MEDO, M-POL, and other luminaire collections for architectural and functional applications.
• Feilo SylvaniacoreChannel Partner/ Reseller/ DistributorFeilo Sylvania supplies a full spectrum of professional and architectural lighting solutions for public, commercial, and private sectors, with over a century of lamp and luminaire experience. Distributed through Armasul for hospitality, museums, galleries, residential, education, logistics, industry, office, and retail applications.
• CircutorcoreChannel Partner/ Reseller/ DistributorCircutor is a brand partner specializing in EV charging solutions including eHome-Link (domestic), eNext (domestic), and differential protection solutions for EV charging points, distributed by Armasul.
• SimoncoreChannel Partner/ Reseller/ DistributorSimon is a brand partner offering smart home systems (S100 iO, S270 iO), SM34 EV chargers, Simon 400 workspace solutions, Aqua Pack waterproof systems, and building access controls (DUOX, MEET IP videophone kits). Multiple joint campaigns and brand weeks conducted.
• FindercoreChannel Partner/ Reseller/ DistributorFinder is a brand partner offering smart home solutions, timer/programmer devices (Astro 12B2/Astro365), logical relays (Opta 8A), Series 7F fans and energy meters. Regular Finder brand weeks are held at Armasul stores.
• WagocoreChannel Partner/ Reseller/ DistributorWago is a brand partner for electrical connection technology (series 221 and 2273 connectors) and industrial solutions. Multiple annual point-based loyalty campaigns (Wago Profi-Set, Wago Christmas campaign) are conducted, with equipment incentives from Cembre and HT Italia.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton is a brand partner supplying cybersecurity-aware electrical infrastructure, UPS systems (5E Gen2), and building safety solutions distributed by Armasul.
• BeghellicoreChannel Partner/ Reseller/ DistributorBeghelli is a brand partner specializing in emergency lighting, offering luminaires such as the MODULA armatura with cloud-based Nube platform for building-level emergency luminaire management.
• PalazzolicoreChannel Partner/ Reseller/ DistributorPalazzoli is a brand partner specializing in ATEX/explosive atmosphere, industrial, infrastructure, and naval electrical and lighting equipment distributed by Armasul.
• OBO BettermanncoreChannel Partner/ Reseller/ DistributorOBO Bettermann is a brand partner for cable management systems (cable trays, support systems) distributed by Armasul. The company operates a 30,000+ m² facility in Menden, Germany, manufacturing approximately 18 million meters of cable path systems annually. Regular brand weeks and joint campaigns are conducted at Armasul stores.
• Prysmian GroupcoreChannel Partner/ Reseller/ DistributorPrysmian Group is a key brand partner for energy and telecom cables, including PRYSOLAR solar cables for DC applications under increasing voltage conditions and extreme climates. Prysmian cables for solar/PV installations are distributed by Armasul.
• KlaukecoreChannel Partner/ Reseller/ DistributorKlauke (with Greenlee) is a brand partner for professional tools, hydraulic and electro-hydraulic equipment, and cable processing solutions. Annual campaigns with promotional pricing are conducted, including the Klauke Roadshow with mobile demonstration truck.
• FermaxcoreChannel Partner/ Reseller/ DistributorFermax is a brand partner for video door entry systems, offering DUOX and MEET IP technology kits. Brand weeks and product launches are conducted at Armasul stores.
• BasorcoreChannel Partner/ Reseller/ DistributorBasor is a brand partner specializing in cable management solutions including Basorfil (rod cable trays), Basortray (sheet cable trays), Basorplast (insulating cable trays), BasorSupport (supports), and Basorfix (accessories). Regular brand weeks with specialist presence are held at Armasul stores.
• UnexcoreChannel Partner/ Reseller/ DistributorUnex is a brand partner for cable management and installation solutions distributed by Armasul. Regular brand weeks with specialist visits are conducted.
• WeidmüllercoreChannel Partner/ Reseller/ DistributorWeidmüller is a brand partner for industrial connection technology and electronic components distributed by Armasul.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Rexel: Rexel is a global top-3 electrical distributor with material Iberian operations (Rexel Espa\u00f1a and Portugal). Highly comparable as a multi-brand B2B electrical distributor serving professional installers, though operating at substantially greater scale and with broader digital ordering capabilities than Armasul.
• Sonepar: Sonepar is the world's largest B2B electrical distributor (\u20ac35B+ revenue, 40+ countries) operating in Portugal through Sonepar Portugal. Directly comparable as the dominant incumbent serving the same professional installer and contractor base, but at vastly greater scale and with deeper product breadth than Armasul.
• W\u00fcrth: W\u00fcrth is a global B2B distribution leader in assembly, fastening, tools, and consumables with growing adjacency in electrical accessories and lighting. Comparable as a long-established European multi-category industrial distributor with a dense branch network, though its core focus is fasteners rather than electrical materials.

Regional players

• Saltoki: Saltoki is a Spanish B2B distributor of electrical, lighting, climate control, and plumbing materials serving professional installers across Iberia. Closely comparable to Armasul in multi-brand distribution model, vertical coverage, and installer-focused value proposition, but primarily Spain-focused rather than Portugal-focused.
• CEF (City Electrical Factors): CEF is the UK's largest specialist electrical distributor with 390+ branches serving professional installers via a trade-counter B2B model. Comparable to Armasul in its installer-centric branch strategy and same-day pickup value proposition, though operating exclusively in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/6598572/admin/page-posts/published

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armasul