Hypnotherapy Training Institute

What Hypnotherapy Training Institute does

Hypnotherapy Training Institute (HTI) is a privately held, California-based hypnotherapy education business founded by Randal Churchill in January 1978, headquartered at 4730 Alta Vista Avenue, Santa Rosa, with training delivered in person at the Corte Madera Inn (Marin County). The company's primary product is a 200-hour clinical hypnotherapy certification program structured as four sequential 50-hour levels, taught through two delivery formats: accelerated intensives of one to four weeks that draw students internationally, and weekend day-classes serving Northern California. Secondary revenue streams include graduate-level continuing-education courses and direct-to-consumer book sales via the Transforming Press imprint, with titles such as Randal Churchill's 'Regression Hypnotherapy' (480-page 2nd edition), 'Become the Dream,' 'Catharsis in Regression Hypnotherapy,' and the co-authored 'Churchill-Canfield's Law.'

The underlying curriculum blends direct and indirect suggestion, Ericksonian methods, NLP, Gestalt therapy, regression hypnotherapy, ideomotor signaling, and Churchill's proprietary Hypnotic Dreamwork™, delivered through live demonstrations with class volunteers and supervised practice in small, intimate cohorts. HTI charges $1,195 per 50-hour level in 2026 (rising to $1,245 in 2027), with deposits securing cohort seats; books are sold per unit at retail prices of $23.95–$28.95. The company employs 1–10 people, is founder-operated with no external investors, and claims the largest alumni base of any licensed hypnotherapy school, reporting graduates from 53 countries and all 50 US states.

HTI sells direct-to-consumer via its hypnotherapy.com domain, a newsletter, free introductory Zoom meetings with the founder, and graduate-testimonial-driven word of mouth. Its target buyers fall into two primary persona segments: aspiring professional hypnotherapists seeking full certification, and licensed healthcare and counseling professionals (physicians, nurses, psychologists, chiropractors, MFTs) adding hypnotherapy to existing practices, with secondary segments for HTI graduates pursuing continuing education and personal-development seekers. The model is fundamentally a single-location, high-touch services business where proprietary method, founder reputation, and 49-year brand history are the principal competitive assets.

Name

Hypnotherapy Training Institute

Legal name

Hypnotherapy Training Institute

Website

https://hypnotherapy.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Hypnotherapy Training Institute is a California-based, founder-led hypnotherapy school founded in 1978, delivering a 200-hour four-level clinical hypnotherapy certification program in person at its Corte Madera campus and serving aspiring hypnotherapists, healthcare professionals, and graduates across 53 countries.

Ownership category

akta.pro rank

Product category

Clinical Hypnotherapy Education

NAICS

Educational Services (61), Other Schools and Instruction (6116), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Home Health Aide (HHA) & Personal Care Aide (PCA) (EDAOAJAM)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

Keywords

• Hypnotherapy certification training
• Clinical hypnotherapy courses
• Regression hypnotherapy training
• Continuing education hypnotherapy
• Professional hypnotherapist certification

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hypnotherapy Certification Program Tuition: The primary revenue stream comes from tuition fees for their comprehensive hypnotherapy certification program. Students pay per level ($1,195 per 50-hour level in 2026, increasing to $1,245 in 2027), with deposits required to secure enrollment. The 200-hour foundational program consists of 4 levels. Additional revenue comes from continuing education courses for graduates.
2. Book Sales (Transforming Press): Revenue from sales of Randal Churchill's published texts including 'Regression Hypnotherapy' (480-page 2nd Edition), 'Become the Dream', 'Catharsis in Regression Hypnotherapy', and co-authored 'Churchill-Canfield's Law: What Can Go Right Will Go Right'. Books are sold directly via the website and used as course materials.
3. Graduate and Continuing Education Courses: Additional revenue from advanced training programs for existing graduates, including specialized courses and intensives for professional development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hypnotherapy Training Institute (HTI) provides a comprehensive 200-hour clinical hypnotherapy certification program across four progressive 50-hour levels, delivered primarily through in-person accelerated intensive courses (1-4 weeks) at its Corte Madera, California location, plus weekend classes for Northern California students. The institute also offers graduate-level continuing education courses and sells a portfolio of educational publications authored by founder Randal Churchill covering regression hypnotherapy, dreamwork, and cathartic emotional clearing.

Product overview

Hypnotherapy Training Institute (HTI) is a hypnotherapy training school offering a comprehensive 200-hour certification program across four progressive levels (Level 1-4), each 50 hours. The core curriculum is delivered through in-person accelerated intensive courses (1-4 weeks) and weekend classes for Northern California students. HTI also provides graduate-level clinical courses for continuing education. The institute supports its training with a portfolio of educational publications authored by founder Randal Churchill and co-author Cheryl Canfield, including 'Regression Hypnotherapy,' 'Churchill-Canfield's Law,' 'Become the Dream,' and 'Catharsis in Regression Hypnotherapy.' Students can access free introductory webinars before enrollment.

Differentiator

Problem solved

Functional benefit

Brands

• Churchill-Canfield's Law: Book brand - 'Churchill-Canfield's Law: What Can Go Right Will Go Right' co-authored by Randal Churchill and Cheryl Canfield, published by Transforming Press.
• Regression Hypnotherapy
• Become the Dream
• Catharsis in Regression Hypnotherapy
• Profound Healing
• Hypnotic Dreamwork
• Crossroads Therapy

Products and services

• Hypnotherapy Certification Program A comprehensive 200-hour clinical hypnotherapy certification program divided into four progressive 50-hour levels (Level 1-4), covering regression hypnotherapy, Gestalt therapy, ideomotor methods, direct/indirect suggestion, and other modalities, leading to certification as a Clinical Hypnotherapist (CCHt). Designed for both aspiring professional hypnotherapists and licensed healthcare professionals seeking to add hypnotherapy to their practices.
• Accelerated Intensive Courses In-person intensive hypnotherapy training programs ranging from 1-4 weeks in duration, designed for students who prefer concentrated experiential learning and serving students who travel from around the world. Delivered at the Corte Madera Inn in California.
• Weekend Classes for Northern California Part-time hypnotherapy courses meeting on weekend days, serving the San Francisco Bay Area and surrounding Northern California region. Designed for local students balancing training with other commitments.
• Graduate Clinical Courses Continuing education and advanced training courses for certified hypnotherapists seeking to deepen skills in specialized techniques such as regression, ideomotor methods, and dreamwork.
• Regression Hypnotherapy (Book) 480-page 2nd Edition textbook by Randal Churchill on regression hypnotherapy methods for overcoming trauma and achieving lasting results. Published by Transforming Press, available in autographed copies.
• Churchill-Canfield's Law: What Can Go Right Will Go Right (Book) 244-page book co-authored by Randal Churchill and Cheryl Canfield covering the psychological Laws of Mind and the power of positive thinking. Used as the foundational text for Level 1 classes.
• Profound Healing (Book) Award-winning book by Cheryl Canfield about her inspiring recovery from advanced cancer and insights on physical, emotional, and spiritual healing.
• Become the Dream (Book) First book on the integration of dreamwork and hypnotherapy by Randal Churchill, updated and expanded edition includes transformational hypnotherapy methods.
• Catharsis in Regression Hypnotherapy (Book) 448-page text by Randal Churchill on cathartic emotional clearing regression techniques used in hypnotherapy practice.

Quantifiable outcome

• Graduates report successful private practices with 6-8 clients per day within weeks of certification
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Hypnotherapy Academy of America: National hypnotherapy certification school offering structured training programs leading to professional practice. Directly comparable to HTI as a competing licensed hypnotherapy school with similar practitioner-track curriculum.
• Mike Mandel Hypnosis: Offers online and in-person hypnosis practitioner certification programs, including instructor training. Comparable to HTI on certification curriculum and target audience, with a more digitally distributed delivery model.
• Paul McKenna: Internationally known hypnotist running practitioner training and certification programs. Comparable to HTI as a founder-led hypnotherapy training brand, with a stronger consumer/self-help crossover and global reach.
• Omni Hypnosis Training Center: Long-running U.S. hypnosis training center offering multi-level certification through in-person and hybrid formats. Directly comparable to HTI on practitioner certification model and curriculum depth.
• Marisa Peer: Internationally recognized hypnotherapist who runs her own practitioner training programs and Rapid Transformational Therapy certification. Comparable to HTI as a founder-led hypnotherapy training brand targeting the same career-changer and professional-add-on customer segments.
• HMI College of Hypnotherapy: One of the largest U.S. hypnotherapy training schools offering multi-level certification programs. Highly comparable to HTI in target audience (aspiring professional hypnotherapists), curriculum structure, and graduate certification focus.
• Cascade Hypnosis Center: Long-standing U.S. hypnosis training center offering in-person practitioner certification. Comparable to HTI on curriculum structure and brick-and-mortar experiential model.

Broad incumbents

• National Guild of Hypnotists: Largest and oldest U.S. professional hypnosis association, which also certifies members and accredits training programs. Comparable to HTI as a broader ecosystem participant shaping the U.S. hypnotherapy certification landscape, though it competes more as a credentialing body than a school.
• International Association of Counselors and Therapists (IACT): Hypnotherapy-focused professional association that sets training standards and certifies practitioners. Comparable to HTI as an incumbent in the hypnotherapy training and certification ecosystem, though operating as an accreditor rather than a primary training school.

Emerging players

• Mindvalley: Online personal transformation platform offering subscription-based courses including hypnosis, NLP, and meditation. Comparable to HTI on the consumer-facing hypnosis training topic, but with a much broader wellness curriculum and digital distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnotherapy Training Institute