Performance Boat Center

What Performance Boat Center does

Performance Boat Center is a privately-held, founder-owned high-performance powerboat dealership headquartered at Lake of the Ozarks, Missouri, with a second facility in Fort Lauderdale, Florida. Founded in 2011 by Brett MaNire and Mark Waddington, the company operates as a multi-brand dealer for premium performance boat manufacturers including Cigarette Racing, MTI (Marine Technology Inc.), Sunsation Powerboats, IRON Boats, Skater, and Donzi, while also manufacturing its own Performance Powerboats line of high-performance catamarans (P280, P360, P420) launched in 2023. The company self-describes as the "World's Largest High Performance Boat Dealer."

The business operates an integrated vertical service stack beyond sales: Platinum Mercury Racing certified service and repairs, climate-controlled indoor storage with valet launch and recovery at both locations, a full-service custom paint and refinishing shop, an OEM parts department with Mercury Racing authorization, and a brokerage/consignment service running on a 10% commission with no upfront listing fees. Pricing on the inventory spans roughly $60,000 to over $2,000,000 per boat, with mid-market boats in the $100,000-$400,000 range and premium units from MTI, Cigarette, and Concept reaching seven figures.

The go-to-market combines direct enterprise-style field sales at two physical showrooms (Osage Beach, MO and Ft. Lauderdale, FL), a brokerage channel reaching nationwide buyers, and an event-driven community motion anchored by an annual event calendar (Sunny Sundays, Powered By Performance Invitational, Outboard Fun Run, Shootout Street Party, Fall Open House, Fall Fun Run) and racing sponsorships (Offshore World Championships 2016 win, Super Stock World Championship 2021). The company also operates affiliated hospitality venues at Lake of the Ozarks (Redhead Yacht Club Marina, Redhead Lakeside Grill, High Tide Pool Venue) and a branded apparel line (PBC Apparel), creating an extended lifestyle ecosystem around the dealership. Performance Boat Center is not publicly traded, has not disclosed revenue or funding, and shows no parent company or external investment; growth has been financed organically through operations.

Name

Performance Boat Center

Legal name

Performance Boat Center

Website

https://performanceboatcenter.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Performance Boat Center is a privately-held, founder-owned high-performance powerboat dealership operating from Lake of the Ozarks, Missouri and Fort Lauderdale, Florida. Founded in 2011, it is a multi-brand dealer for Cigarette, MTI, Sunsation, and IRON, manufactures its own Performance Powerboats catamarans, and provides service, storage, paint, parts, and brokerage services to affluent performance boating enthusiasts.

Ownership category

akta.pro rank

Product category

Performance Boat Dealership

NAICS

Boat Dealers (441222), Boat Building (336612), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Motor Yacht Manufacturing (IMAJAEAB)

akta.pro secondary industries

Luxury Yacht Manufacturing (IMAJAEAE), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Performance boat sales
• Boat service repairs
• Boat storage facility
• Marine parts retail
• Boat brokerage services

Headquarters

HQ city

Osage Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Boat Sales: New and pre-owned high performance boat sales including Cigarette, MTI, Sunsation, IRON, Performance Powerboats, and other premium brands. Both inboard and outboard powered vessels ranging from $60,000 to over $2 million.
2. Service & Repairs: Full-service maintenance and repairs specializing in high-performance powerboats and Mercury Racing products. Services include routine maintenance, boat repair, electronics upgrades, engine and drive replacements, re-powers, and custom upgrades.
3. Storage & Launch Services: Climate controlled indoor boat storage in Lake of the Ozarks and Fort Lauderdale with valet launch and recovery services. Additional services include onsite fuel, engine flushing, and detail services.
4. Paint & Refinishing: Full-service paint solutions including custom paint jobs, paint touch-ups, buffing and polishing, and clear coat repair. Complete cosmetic repairs to custom finishes for performance boats.
5. Parts Sales: Marine parts departments specializing in high performance boat parts, Mercury Racing OEM parts, and offshore boat components. Extensive inventory of performance propellers and boat parts.
6. Boat Brokerage: Boat brokerage and consignment services with 10% commission structure. Services include professional photography, targeted marketing campaigns, buyer screening, showings, negotiations, and closing coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Performance Boat Center is a vertically integrated high-performance boat dealership that sells new and pre-owned performance powerboats from premium brands (Cigarette, MTI, IRON, Sunsation, Skater, and its own Performance Powerboats line), provides Mercury Racing certified service and repairs, climate-controlled indoor storage with valet launch/recovery, custom paint and refinishing, OEM parts retail, and boat brokerage with a 10% commission. The company operates from two physical facilities at Lake of the Ozarks, MO and Fort Lauderdale, FL, and entered in-house boat manufacturing in 2023 with its Performance Powerboats catamaran line.

Product overview

Performance Boat Center operates as a full-service high-performance boat dealership offering premium new and pre-owned boats, comprehensive service and repair, climate-controlled storage, custom paint solutions, OEM parts, and professional brokerage services. The company serves as an authorized dealer for multiple high-performance boat brands including Cigarette Boats, MTI, IRON Boats, Sunsation Powerboats, and Skater, while also manufacturing its own Performance Powerboats line of catamarans. The business operates from two primary locations at Lake of the Ozarks, MO and Fort Lauderdale, FL.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Powerboats: In-house manufactured performance catamarans including P280, P360, and P420 models
• PBC Apparel

Products and services

• High-Performance Boat Sales (New and Pre-Owned) Dealership sales of new and pre-owned high-performance powerboats priced from approximately $60,000 to over $2 million, including brands such as Cigarette, MTI, IRON, Sunsation, Skater, Donzi, and the company's own Performance Powerboats line. Customers configure boat, engine package, and paint choices with the support of dedicated sales staff at two showrooms.
• Boat Service and Repairs Full-service maintenance and repair for high-performance powerboats and Mercury Racing products, performed by Platinum Mercury Racing certified outboard and inboard technicians. Includes routine maintenance, engine and drive replacements, re-powers, electronics upgrades, diagnostics, and warranty-backed service.
• Boat Storage and Valet Launch Service Climate-controlled indoor boat storage with valet launch and recovery available at Lake of the Ozarks and Fort Lauderdale. Additional amenities include onsite fuel, engine flushing, and detail services for stored vessels.
• Custom Paint and Refinishing Full-service paint solutions including custom paint jobs, paint touch-ups, buffing and polishing, and clear coat repair. Complete cosmetic and custom finish services for high-performance powerboats.
• Marine Parts and Mercury Racing OEM Parts Marine parts department specializing in high-performance boat parts, Mercury Racing OEM parts, and offshore boat components. Carries an extensive inventory of performance propellers and boat parts.
• Boat Brokerage and Consignment High-performance boat brokerage and consignment with nationwide buyer reach. Services include professional photography, targeted marketing campaigns, buyer screening, showings, negotiations, and closing coordination. Pricing is a 10% commission of final sale price with no upfront listing fees.
• Performance Powerboats Manufacturing (P280, P360, P420 Catamarans) Company-owned line of high-performance catamarans including the P280, P360, and P420 models designed for river and lake performance boating. Manufactured in-house and sold directly by Performance Boat Center.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mercury RacingcoreTechnology or IntegrationPlatinum Mercury Racing dealer and certified service center. Factory-certified Mercury Racing operation backed by dealer-level diagnostics and full warranty coverage. Certified outboard technicians, certified inboard technicians, warranty center, and OEM parts provider. Exclusive service partner for high-horsepower Mercury Racing powered applications.
• MTI (Marine Technology)coreChannel Partner/ Reseller/ DistributorPartnership formed in 2017 for sales of MTI catamarans and center consoles. PBC represents MTI's lineup including 340X, 390X, 390XR, 440X, 422V, 50V, 482 Pleasure models.
• Sunsation PowerboatscoreChannel Partner/ Reseller/ DistributorPartnership formed in 2017 for sales of Sunsation Powerboats including 32CCX, 34CCX, and 40CCX center console models.
• Cigarette RacingcoreChannel Partner/ Reseller/ DistributorCigarette Racing returns to PBC in 2026. Sales of Cigarette models including 38 Top Gun, 41 Nighthawk, 41 Nighthawk SD, 42 Auroris, 42 Huntress, 42X, 515, 52 Thunder, and 59 Tirranna.
• Performance PowerboatscoreOEM/ Whitelabel/ Licensing PartnerIn-house manufacturing brand launched in 2023. PBC entered the high performance manufacturing space producing Performance Powerboats P280, P360, and P420 performance catamarans.
• Make-A-Wish FoundationminorGTM or Marketing PartnerAnnual partnership for Wishing on a Ride event, hosting kids for boat rides, car rides, and off-road vehicle experiences. One large wish given every year at the event.
• Redhead Yacht Club MarinaminorOthersAffiliate hospitality venue in Osage Beach, MO. Opened in 2013 as part of PBC's ecosystem at Lake of the Ozarks.
• Redhead Lakeside GrillminorOthersAffiliate restaurant venue in Osage Beach, MO. Opened in 2015 as part of PBC's hospitality ecosystem.
• High Tide Pool VenueminorOthersAffiliate entertainment venue in Osage Beach, MO. Part of 2020 expansion at Lake of the Ozarks.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cigarette Racing: Iconic luxury performance boat manufacturer whose models are sold through PBC. Comparable as the OEM whose line PBC retails, and as a brand the dealership is positioning around with the 2026 reinstatement.
• Donzi Marine: Heritage performance boat manufacturer (35 ZR, others) represented in PBC's pre-owned inventory. Comparable as a performance boat OEM whose brand competes with PBC's in-house Performance Powerboats lineup.
• Sunsation Powerboats: Manufacturer of high-performance center consoles (32CCX, 34CCX, 40CCX) sold through PBC since 2017. Comparable as an OEM partner competing with PBC's in-house manufacturing.
• Formula Boats: Mid-to-high-end recreational boat manufacturer with dealer network across the US. Comparable as a comparable performance/recreational boat brand whose dealers compete for the same customer dollars as PBC.
• MarineMax: The largest publicly traded recreational boat dealer in the US, with a national footprint across multiple boat segments. PBC competes in a narrower, higher-end performance niche but shares the same dealer business model, brokerage services, and storage offerings.
• MTI Marine Technology: Manufacturer of high-performance catamarans and center consoles, distributed by PBC since 2017. Comparable as both an OEM partner and a direct competitor in the catamaran space now that PBC manufactures its own Performance Powerboats line.

Direct peers

• SkipperBud's: Multi-location recreational boat dealer with new and pre-owned sales, service, storage, and brokerage across the Midwest and Southeast. Comparable to PBC's dealership structure and full-service approach, though at a broader mainstream price point.
• Galati Yacht Sales: High-end yacht and sport-fishing boat dealer operating across multiple Florida and Gulf Coast locations with brokerage, service, and storage offerings. Directly comparable to PBC's premium dealer platform, target customer, and integrated service stack.
• HMY Yacht Sales: Major sport-fishing and luxury yacht dealer with multiple locations across the Southeast United States. Comparable to PBC in target customer, brand portfolio, brokerage model, and service integration.

Emerging players

• TNT Custom Marine: Independent performance boat dealer and service provider on the East Coast of Florida. Comparable as a smaller regional competitor in the high-performance powerboat sales and service niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PerformanceBoatCenter
• Facebookfacebook.com/PerformanceBoatCenter
• Instagraminstagram.com/performanceboatcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Boat Center