Lustra Agency

What Lustra Agency does

Lustra Agency is a privately held digital advertising agency founded in 2018 and headquartered in Lviv, Ukraine. The firm operates as a full-service outsourced marketing department, delivering paid media management across Google Ads (Search, Display, YouTube, Performance Max, Merchant Center, Maps), Meta Ads (Facebook and Instagram), TikTok Ads, and Telegram Ads, alongside SEO services and custom website development (corporate sites, landing pages, e-commerce stores). It holds Google Partner and Meta Partner certifications, and was ranked third among the best PPC agencies in Ukraine by Viddaleno in 2024.

The agency's core delivery model is standardized monthly retainer engagements priced at approximately $500 per advertising platform, with supplemental one-time fees for Google Maps business registration ($300) and bespoke web development projects. Lustra targets SMB and early-stage clients across more than 12 verticals — including e-commerce, B2B lead generation, real estate, education, food delivery and HoReCa, healthcare, mobile applications, and cryptocurrency — and reports having served hundreds of clients and launched over 60 Facebook advertising projects over the past four years. The website and blog function as the primary top-of-funnel marketing surface, with direct email and phone contact forming the conversion path; there is no reseller or partner channel.

Go-to-market is direct-sales, founder-led, and bootstrapped, with no disclosed external funding or institutional investors. Case-study evidence is concentrated on a small set of named clients (Perih by Yevhen Klopotenko in Kyiv food delivery; Double Space beauty salon in Lisbon; Yurfem legal services; Forgs creative agency). Operations are geographically concentrated in Ukraine with a single documented cross-border engagement in Portugal, and team size is reported in the 11–50 range. (Note: the initial firmographics block lists Brooklyn, USA as the city and 2012 as the founding year; this is inconsistent with the company's own website, address, Ukrainian phone number, and detailed history block, all of which point to Lviv, Ukraine and a 2018 founding date. The primary source — the company website — is treated as authoritative.)

Name

Lustra Agency

Legal name

Lustra Agency

Website

https://lustra.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lustra Agency is a Lviv, Ukraine-based digital advertising agency founded in 2018 that manages Google Ads, Meta Ads, TikTok, and Telegram campaigns, plus SEO and website development, for SMB clients primarily across Ukraine with select cross-border engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Pay-per-click advertising
• Google Ads management
• Social media advertising
• Website development
• Search engine optimization

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Management Services: Monthly retainer fees for managing advertising campaigns across Google Ads and Meta Ads platforms. Pricing is standardized at $500/month per platform for most projects.
2. Google Maps Services: One-time registration service for Google Maps ($300) plus ongoing monthly advertising management starting from $300/month.
3. Website Development: Custom website development services including corporate sites, landing pages, and e-commerce stores with full design and backend implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lustra Agency is a digital advertising and web development agency that manages paid campaigns across Google Ads (Search, Display, Performance Max, YouTube, Merchant, Maps), Meta Ads (Facebook and Instagram), TikTok Ads, Telegram Ads, and SEO, and builds custom corporate sites, landing pages, and e-commerce stores. Engagements are sold as monthly retainers (typically $500/month per platform) or one-time projects (e.g., Google Maps registration at $300), with the agency acting as a full outsourced marketing department for SMB clients.

Product overview

Lustra Agency is a professional targeted and contextual advertising agency offering a comprehensive digital marketing portfolio. The company provides two main service categories: (1) Web Development — custom development of corporate websites, business card sites, and e-commerce stores with full-cycle service from technical specification to backend programming; and (2) Advertising Services — multi-platform campaign management across Google Ads (search, display, Performance Max, YouTube, Maps, Merchant), Meta Ads (Facebook/Instagram), TikTok Ads, Telegram Ads, and SEO promotion. The agency positions itself as a full outsourced marketing department with guaranteed results, serving over 60 projects across 12 business niches. Founded in 2018, the agency operates from Lviv, Ukraine, and offers monthly retainer pricing starting at $500 per platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Full-service management of Google Ads campaigns across Search (contextual), Display, Performance Max (PMAX), YouTube, and Google Merchant/Shopping formats, including strategy, creative production, analytics setup, and ongoing optimization. Sold as a monthly retainer at $500/month base rate for most projects, for SMB clients that want an outsourced paid search/display team.
• Facebook and Instagram Ads Management Professional paid campaign management on Facebook and Instagram covering 12 verticals (e-commerce, real estate, education, B2B, food delivery, HoReCa, medicine, events, tourism, mobile apps, crypto, and more), including strategy, analytics and conversion tracking setup, and creative production. Sold as a monthly retainer at $500/month base rate for most projects.
• TikTok Ads Video advertising on TikTok including campaign launch, analytics setup, and promotion of TikTok channels and individual videos. Designed for SMB clients that want to reach audiences on TikTok through an outsourced agency team.
• Telegram Ads Professional advertising setup for Telegram channels and websites in the Telegram social network. Targets SMB clients seeking reach inside the Telegram ecosystem.
• SEO Promotion Search engine optimization aimed at achieving top organic rankings for client websites, with the agency positioning it as a guaranteed-results offering. Targets SMB clients looking to complement paid campaigns with organic traffic.
• Google Maps Advertising Ongoing management of Google Maps advertising for local businesses, including content filling, photos and reviews management, analytics setup, and Performance Max on Maps. Sold as a monthly subscription starting from $300/month depending on workload volume.
• Google Maps Company Registration One-time full-service company registration on Google Maps, including point registration, unlocking, and complete profile setup. Sold as a standalone $300 one-time service.
• Website Development Custom development of corporate websites, business card sites (Сайт-візитка), and full e-commerce stores, running through requirements gathering, competitor research, prototyping, design, and backend programming with database setup. Sold as a one-time project engagement for SMB clients.

Quantifiable outcome

• 3rd place ranking among best PPC agencies in Ukraine by Viddaleno in 2024
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webpromo: Webpromo is a Ukrainian digital agency providing SEO, PPC, and Google Ads management with a focus on training and educational content. Direct competitor in PPC services targeting SMBs in Ukraine and CIS markets.
• Yellowhead: Yellowhead is a performance marketing agency specialising in Facebook, Instagram, and Google Ads management. Comparable in offering paid social and search media buying services to SMB and mid-market clients across multiple verticals.
• Disruptive Advertising: Disruptive Advertising is a US-based PPC agency offering paid search, paid social, and conversion-rate optimisation. Comparable in service offering structure (Google and Meta Ads management on retainer) and SMB-to-midmarket customer profile.
• Elama: Elama is a digital advertising platform and agency serving the CIS market with Google Ads, Yandex, and social media advertising services. Comparable to Lustra in PPC service orientation and regional SMB focus, with overlap in agency-tool integration.
• KlientBoost: KlientBoost is a PPC and paid media agency offering Facebook Ads, Google Ads, and landing-page optimisation services. Comparable in service mix, subscription-style retainers, and SMB-to-midmarket positioning, with similar reliance on platform certifications.
• Netpeak: Netpeak is one of the largest Ukrainian-founded digital marketing agencies offering Google Ads, SEO, and PPC services with similar SMB and mid-market client profiles. Operates directly in Lustra's primary market with overlapping service lines and competitive pricing.

Emerging players

• Hugo简CDP Alternative: Smaller PPC and digital marketing niche agencies across Eastern Europe and Ukraine offer comparable Google/Meta Ads management with similar retainer pricing. Comparable as emerging regional players serving SMBs with overlapping service offerings.

Others

• Semrush (Agency Partner Services): Semrush is a leading SEO and digital marketing SaaS platform serving agencies and SMBs with PPC/SEO tools. Adjacent rather than directly competitive; enables agencies like Lustra by providing keyword, competitor, and ad-research tooling used in PPC workflows.

Broad incumbents

• Directive Consulting: Directive is a larger B2B-focused performance marketing agency offering paid media, SEO, and lifecycle marketing. Overlap with Lustra on paid media management and retainer structure, but operating at a significantly larger scale and more enterprise-focused.
• Tinuiti: Tinuiti is a large US-based performance marketing agency offering paid search, paid social, and Amazon advertising. Overlaps with Lustra on core PPC and paid social services, but operates at a much larger scale with proprietary technology and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lustra.agency
• Instagraminstagram.com/lustra.agency
• LinkedInlinkedin.com/company/lustraagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lustra Agency