REELSA Registradoras Electrónicas

What REELSA Registradoras Electrónicas does

REELSA Registradoras Electrónicas is a small private company based in Collado Villalba, Spain, founded in 1986. Under its current digital operations, it functions as a content provider for the regulated Spanish online casino market, developing and licensing an instant casino game called Chicken Road 2. The game is built around crash/casual mechanics: each round begins with a fixed bet, a progressive multiplier increases as the player advances, and the player decides when to withdraw before a randomized failure event ends the round. Other technical components include a demo mode for practice play, a mobile-optimized interface with large touch controls, and an RTP range of 92%-98% depending on operator configuration. Bet limits cited on REELSA's site range from 0.10 EUR to 100 EUR.

REELSA operates a B2B2C go-to-market model. Rather than addressing players directly, it licenses Chicken Road 2 to DGOJ-licensed Spanish casino operators, including Bet365 Casino España, 888casino España, Codere, Luckia, and Casino Barcelona Online, where the game is integrated into each operator's casino catalog for browser and mobile play. Revenue is generated through game licensing/royalty agreements with these operators. REELSA's own reelsa.es website serves as a content marketing and SEO hub, providing game reviews, strategy guides, demo access, and operator listings to drive organic Spanish-language traffic. The company's operating footprint is limited to Spain, with no disclosed expansion into other geographies, no additional products, no funding history, no M&A activity, and no patents or trademarks on record.

Name

REELSA Registradoras Electrónicas

Legal name

REELSA Registradoras Electrónicas

Website

https://reelsa.es

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

REELSA Registradoras Electrónicas is a small Spanish company that develops and licenses the instant casino game Chicken Road 2 to DGOJ-licensed operators including Bet365, 888casino, Codere, Luckia, and Casino Barcelona Online, serving Spanish online casino players via a B2B2C licensing model.

Ownership category

akta.pro rank

Product category

Online Casino Games

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Instant casino games
• Crash casino games
• Game licensing
• DGOJ licensed games
• Online casino software

Headquarters

HQ city

Collado-villalba

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Game Licensing to Operators: REELSA licenses instant casino games to licensed DGOJ operators. Revenue is generated through game availability agreements with casino operators who integrate the games into their platforms for player access.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

REELSA Registradoras Electrónicas develops and licenses instant casino games, primarily its flagship title Chicken Road 2, to DGOJ-licensed online casino operators in Spain. The game features progressive multipliers, risk-based withdrawal mechanics, and rapid-round crash/casual gameplay. REELSA distributes its game through a B2B2C model via operators such as Bet365, 888casino, Codere, Luckia, and Casino Barcelona Online, where end players access the game on desktop and mobile.

Product overview

REELSA Registradoras Electrónicas operates a casino game platform featuring the instant game Chicken Road 2. The offering is structured as a single-game focus with demo mode and real-money play options, accessible via desktop browsers and mobile devices. The platform provides game information, strategy guidance, and casino operator links for players in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Road 2

Quantifiable outcome

• RTP range of 92%-98% depending on operator configuration

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Hacksaw Gaming: Mobile-first casino studio with a strong instant-win and crash-style portfolio distributed via licensed operators. Comparable product category and operator-led B2B2C go-to-market.
• InOut Games: Developer of the original Chicken Road instant/crash casino game. Closest direct comparable given REELSA's Chicken Road 2 builds on the same mechanic and theme family.
• Spribe: Creator of Aviator, the category-defining crash/instant casino game. Highly comparable as both companies compete in the crash/casual mechanic space targeting online casino operators.

Broad incumbents

• Pragmatic Play: Large multi-product iGaming studio with slots, live casino, and an expanding crash/instant portfolio distributed across DGOJ and other regulated markets. Overlaps with REELSA on operator relationships and instant-game category.
• Evolution AB (Evolution Gaming): Global leader in live dealer and online casino content, now expanding into slots and instant games via NetEnt and Red Tiger. Comparable as a full-stack content supplier to the same tier-1 DGOJ operators.
• NetEnt: Heritage online casino content brand (now part of Evolution) distributing slots and instant games to European regulated operators including in Spain. Comparable operator footprint and regulated-market licensing model.
• Play'n GO: Established slot and casino content supplier with broad DGOJ presence. Comparable as a content studio licensing into the same Spanish operator base that REELSA serves.

Emerging players

• BGaming: iGaming studio known for casual-themed and instant games with crypto-friendly and EUR real-money distribution. Comparable as a smaller, content-focused studio targeting similar operator types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REELSA Registradoras Electrónicas