Sumosan
Sumosan is a private, multi-award-winning contemporary Japanese restaurant brand operating seven locations embedded within luxury hotels, resorts, and KaDeWe department store across Europe, the Middle East, and Africa, serving affluent diners, celebrities, and luxury hospitality guests.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sumosan does
Sumosan is a private contemporary Japanese restaurant brand founded circa 2002-2004 and headquartered in London, operating as a multi-award-winning premium dining concept. The company runs seven established locations — Courchevel (within Six Senses Residences), Berlin (within KaDeWe department store), Elounda Crete (Elounda Peninsula Hotel), Bahrain (Address Beach Resort), Montenegro (Dukley Hotel & Resort), Athens (One&Only Aesthesis), and Nicosia (The Landmark Nicosia, Autograph Collection by Marriott) — with five additional venues announced for Cairo, Zanzibar, London, Vienna, and Doha. The core product is a contemporary Japanese menu built around signature sushi, sashimi, and innovative dishes created by Executive Chef Bubker Belkhit, served within open theatre-kitchen settings and supported by location-specific event programming such as Nori Club handroll nights, Saturday Lunch, and tableside dry-aged steak experiences.
The operating model is direct-to-consumer hospitality with no retail, e-commerce, or delivery distribution. Each restaurant is embedded as a single-tenant F&B concession within a luxury hotel, resort, or high-end retail partner, deriving revenue from on-premise dining, private events, and recurring weekly event concepts; pricing is not publicly disclosed and operates on a reservation basis through Sevenrooms, OpenTable, and direct booking. Customer acquisition leans on organic social media (per-location Instagram, TikTok, and Facebook handles), editorial press credentials, and the inherent footfall of the host property's luxury clientele. The brand is GDPR-compliant, holds a registered trademark on the Sumosan name and logotype, and is described in source materials as a favorite of A-list international celebrities and foodies.
Sumosan firmographics
Firmographics- Name
- Sumosan
- Legal name
- Sumosan
- Website
- https://sumosan.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sumosan is a private, multi-award-winning contemporary Japanese restaurant brand operating seven locations embedded within luxury hotels, resorts, and KaDeWe department store across Europe, the Middle East, and Africa, serving affluent diners, celebrities, and luxury hospitality guests.
- Ownership category
- akta.pro rank
Sumosan industry classification
Industry- Product category
- Premium Japanese Restaurants
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Sumosan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Sumosan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dining Services: Sumosan generates revenue through dine-in restaurant services at its various locations. Guests pay for food and beverages consumed on-site, with signature dishes including sushi, sashimi, and innovative Japanese cuisine prepared by Executive Chef Bubker Belkhit. Special events like Nori Club nights, Saturday lunches, and dry-aged steak experiences provide additional revenue opportunities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sumosan product offering
Product offeringCore offering
Sumosan operates multi-award-winning contemporary Japanese restaurants embedded within luxury hotels, premium resorts, and iconic department stores across Europe, the Middle East, and Africa. The company serves exceptional sushi, sashimi, and innovative Japanese dishes created by Executive Chef Bubker Belkhit, distinguished by signature minimal-rice sushi technique, open theatre kitchen concept, and location-specific design such as al fresco terraces and in-house dry-aged steaks.
Product overview
Sumosan is a multi-award-winning contemporary Japanese restaurant brand operating multiple locations across the world. The core offering is the Sumosan restaurant experience featuring sushi, sashimi, and innovative Japanese dishes prepared by Executive Chef Bubker Belkhit. The brand operates seven established locations (Courchevel, Berlin, Elounda Crete, Bahrain, Montenegro, Athens, Nicosia) with five more coming soon (Cairo, Zanzibar, London, Vienna, Doha). Beyond the core restaurant dining experience, Sumosan offers special dining modules including the In-House Dry-Aged Steak Experience (weekly Wednesday event), Nori Club (weekly Tuesday handroll concept), and Saturday Lunch. Each location reflects its unique surroundings while maintaining signature dishes and attentive service.
Differentiator
Problem solved
Functional benefit
Brands
- In House Dry-Aged Steak Experience: A weekly Wednesday dining experience at Sumosan Bahrain featuring in-house dry-aged steaks, carved tableside and seared over open flames
- Nori Club
- Saturday Lunch
Products and services
- Sumosan Contemporary Japanese Restaurant Core restaurant offering: a multi-award-winning contemporary Japanese dining experience serving sushi, sashimi, and innovative dishes prepared by Executive Chef Bubker Belkhit in venues featuring signature open theatre kitchens; serves affluent diners seeking premium Japanese cuisine in sophisticated settings.
- Sumosan Courchevel Alpine restaurant within Six Senses Residences in Courchevel 1850, blending minimalist Japanese design with winter location themes; serves resort guests and après-ski diners seeking sophisticated Japanese cuisine and expertly crafted cocktails.
- Sumosan Berlin Restaurant location within KaDeWe food hall, Berlin's most iconic and largest department store and Europe's most exclusive delicatessen department; serves contemporary Japanese cuisine to department store visitors and dining guests since August 2017.
- Sumosan Elounda Crete Seasonal summer restaurant at Elounda Peninsula All Suite Hotel along the waterfront with breathtaking Aegean Sea views and a stylish cocktail bar; serves resort guests and visitors during the summer season.
- Sumosan Bahrain Restaurant at Address Beach Resort Bahrain (Marassi Al Bahrain, Diyar Al Muharraq) featuring refined dining area, intimate private dining room, stylish bar lounge, and scenic terrace with sea views; designed by award-winning Bishop Design and showcasing rotating local artist exhibitions via RAK Art Foundation partnership.
- Sumosan Montenegro Summer beach destination restaurant at Dukley Hotel & Resort along Budva's shores with direct sea access, DJ sets, live performances, and evening sundowner experiences overlooking the Old Town; serves resort guests and beach visitors during the summer season.
- Sumosan Athens Restaurant at One&Only Aesthesis on the Athenian Riviera offering refined flavors, creative energy, and beachside elegance with contemporary Japanese cuisine; serves resort guests and visitors seeking premium waterfront dining.
- Sumosan Nicosia Restaurant within The Landmark Nicosia (Autograph Collection by Marriott) offering al fresco terrace dining, intimate bar for cocktails and sake, and open theatre kitchen with Mediterranean views; reopened the historic Orangery venue for the Cyprus market.
- Nori Club Weekly Tuesday night handroll concept at Sumosan Bahrain, offering a dedicated selection of handrolls alongside à la carte favorites in a modern Japanese dining format; serves guests seeking the signature handroll experience.
- Saturday Lunch Weekly Saturday lunch service at Sumosan Bahrain featuring contemporary Japanese flavors in a warm and inviting setting for weekend celebrations; serves guests seeking midday Japanese cuisine.
- In-House Dry-Aged Steak Experience Weekly Wednesday evening steak concept at Sumosan Bahrain featuring in-house dry-aged steaks carved tableside and seared over open flames, paired with refined Japanese minimalism and contemporary elegance; serves guests seeking a premium steakhouse experience within the Japanese dining setting.
Quantifiable outcome
- Established presence in 7 locations across Europe, Middle East, and Africa with 5 more announced
Companies that use Sumosan
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sumosan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Sumosan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Marriott International (The Landmark Nicosia)coreSumosan Cyprus operates within The Landmark Nicosia, Autograph Collection by Marriott, one of Cyprus' most storied addresses. The partnership places Sumosan's Japanese dining within this premium Marriott property, benefiting from the hotel's existing luxury clientele and facilities.
- Six Senses Residences CourchevelcoreSumosan operates within Six Senses Residences in Courchevel 1850, offering an Alpine hub that blends minimalist Japanese design with winter location elements. The property includes 53 apartments, 10 duplex penthouses, and a world-class Six Senses spa.
- One&Only Aesthesis AthenscoreSumosan Athens is set against the Athenian Riviera at One&Only Aesthesis, offering refined Japanese cuisine with beachside elegance and stunning backdrop. The partnership targets affluent travelers seeking premium on-property dining.
- Elounda Peninsula HotelcoreSumosan Crete is located at the Elounda Peninsula Hotel and Resort, offering waterfront dining with Aegean Sea views during the summer season. The partnership provides seasonal Japanese dining options for resort guests.
- Address Beach Resort BahraincoreSumosan Bahrain is located at the exclusive Address Beach Resort, neighboring Marassi Galleria Mall. The venue features refined dining area, intimate private dining room, stylish bar lounge, and scenic terrace with stunning sea views.
- Dukley Hotel & Resort MontenegrocoreSumosan Montenegro operates as a summer beach destination at Dukley Hotel & Resort along Budva's shores. Features sun-soaked relaxation, DJ sets, live performances, and evening dining experiences with stunning Old Town views.
- RAK Art FoundationminorIn collaboration with the Bahrain-based RAK Art Foundation, Sumosan Bahrain's private dining room showcases a rotating exhibition of local artists, adding a cultural touch to the elegant atmosphere.
- KaDeWe BerlincoreSumosan Berlin operates within KaDeWe, Berlin's most iconic and largest department store. The food hall is described as the most exclusive and largest delicatessen department in Europe, providing prime retail footfall.
- SevenroomsminorOnline reservation platform used by multiple Sumosan locations for customer bookings, enabling direct customer acquisition through digital channel.
- OpenTableminorThird-party reservation platform used for Sumosan Elounda bookings, expanding customer access through established hospitality technology channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sumosan competitors and assessment
Company assessmentDirect peers
- Nobu: Global luxury Japanese restaurant brand with deep hotel-resort embedding (Nobu Hotel, partnerships with Caesars, Marriott, etc.). Directly comparable to Sumosan on cuisine, premium positioning and hospitality-partner distribution model.
- Sexy Fish: Upscale Asian and Japanese-led restaurant in Mayfair, London, with sister venue in Miami and Dubai. Comparable high-AUV Asian dining, celebrity clientele and global luxury market coverage.
- Sake no Hana: Japanese fine-dining restaurant (formerly operated within St. Paul's / Park Hyatt London). Comparable luxury Japanese concept historically embedded in a partner hotel, similar AUV and clientele to Sumosan London.
- Zuma: Contemporary Japanese robatayaki and izakaya-style luxury restaurants in cities like London, Dubai, New York. Comparable upscale positioning, similar sushi/sashimi-led menu and global city presence.
- Mott 32: Upscale Cantonese/Asian fine-dining brand with locations in London, New York, Las Vegas, Dubai and Vancouver. Comparable premium Asian dining positioning and global city presence.
- KOMA: Upscale Japanese restaurant at Marina Bay Sands, Singapore. Comparable contemporary Japanese fine-dining format housed inside a luxury integrated resort, similar to Sumosan's hotel-resort embedding.
- Roka: Contemporary Japanese robatayaki concept with locations in London, Dubai and elsewhere. Overlaps with Sumosan on contemporary Japanese fine-dining format and presence in luxury markets.
- Hakkasan: Upscale Cantonese and pan-Asian restaurant group with Mayfair flagship and international presence (Miami, Las Vegas, Dubai, Abu Dhabi). Comparable premium Asian dining positioning and hotel-embedded distribution.
Broad incumbents
- STK Steakhouse: Upscale steakhouse concept with locations inside luxury hotels (W, ME, The Cosmopolitan). Comparable premium positioning and hotel-embedded distribution; less of a Japanese cuisine overlap.
- Din Tai Fung: Global Taiwanese/Asian fine-dining brand with broad international footprint. Broader Asian cuisine incumbent at premium price points; comparable to Sumosan only on the premium Asian-dining axis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sumosan social profiles
Digital presenceSumosan compliance and trust
Trust signalCompliance1 record
Sumosan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumosan leadership team
Management profileNumber of profiles
Profiles1 record
Sumosan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumosan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumosan
What does Sumosan do?
Sumosan operates multi-award-winning contemporary Japanese restaurants embedded within luxury hotels, premium resorts, and iconic department stores across Europe, the Middle East, and Africa. The company serves exceptional sushi, sashimi, and innovative Japanese dishes created by Executive Chef Bubker Belkhit, distinguished by signature minimal-rice sushi technique, open theatre kitchen concept, and location-specific design such as al fresco terraces and in-house dry-aged steaks.
Is Sumosan a public or private company?
Sumosan is a private company. It is classified as unknown and is currently operating.
When was Sumosan founded?
Sumosan was founded in 2004. It employs 501 to 1,000 people.
Where is Sumosan based?
Sumosan is headquartered in London, United Kingdom, in the Europe region.
How does Sumosan make money?
One revenue line is on record: restaurant Dining Services.
Who are Sumosan's main competitors?
Direct peers on record are Nobu, Sexy Fish, Sake no Hana, Zuma, Mott 32, KOMA, Roka and Hakkasan. Broad incumbents are STK Steakhouse and Din Tai Fung.
Does Sumosan have an API?
No public API is recorded for Sumosan.
What industry is Sumosan in?
Sumosan's product category is Premium Japanese Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants. Its SIC code is 5812.