Sarah

What Sarah does

Sarah Exim Pvt. Ltd. (operating as Sarah Exim, formerly Sarah Trading Corporation) is an India-based B2B exporter of fresh agricultural commodities, headquartered in Navi Mumbai with a 320,000 sq. ft., 9-acre automated pack-house in Panvel, Raigad district. Founded on 4 May 2010 and tracing its heritage to a parent entity established in 1943, the company specializes in onions (red onions, white onions, pickle shallots, podisu/sambar shallots), potatoes, garlic, and ginger, sourcing directly from a farmer network concentrated in Maharashtra. APEDA ranked it India's No. 1 exporter in the Fruits and Vegetables category for 2017-18 and No. 1 in Fresh Onions for 2017-18 and 2018-19, with three-year annual onion packing and exports exceeding 150,000 metric tons.

The company's core technology is a fully automated onion and potato pack-house built around Dutch MANTER equipment lines, including carousel baggers for 5-10 kg packs, precision clippers for 500 g to 3 kg pre-packs, electronic weigh scales that weigh each bag individually, specially engineered 7-grader sorting systems calibrated for delicate Indian onion skins, and an in-house 120-tonne weighbridge. Cold-chain capability is supported by refrigerated (Reefer) containers and in-house self-sealing. The technology stack is mechanical and process-engineering-driven rather than software-driven; quality, food-safety, and market-access credentials include Global GAP, Halal, BioCert, RoyalCert, and ISO 9001 certifications, plus FIEO Two Star Export House status.

Sarah Exim generates revenue through one-time B2B export transactions with international importers, distributors, and supermarket chains across more than 40 countries spanning 4 continents (Middle East, Europe, Southeast Asia, Africa, East Asia). Pricing is set through direct negotiation with buyers based on commodity volumes, quality grades, and seasonal availability; no public pricing tiers exist. The company employs 51-100 people, runs a sales-led go-to-market motion with international trade recognition (APEDA, FIEO) as the primary marketing asset, and ships primarily through Nhava Sheva JNPT Port, located 20-22 km from the pack-house. Ownership is private with no disclosed institutional investors or funding rounds.

Name

Sarah

Legal name

Sarah Exim Pvt. Ltd.

Website

https://sarahexim.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Sarah Exim is an India-based B2B exporter of fresh onions, potatoes, garlic, ginger, and shallots, serving importers, distributors, and supermarket chains across 40+ countries via an automated Dutch MANTER-equipped pack-house near Nhava Sheva Port.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Export Sales: Export and sale of agricultural products including onions, potatoes, garlic, ginger, shallots, and white onions to international markets. Revenue is generated through one-time transactions based on commodity volumes, with pricing influenced by market conditions, quality grades, and seasonal availability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sarah Exim is an Indian exporter of fresh agricultural produce, primarily onions (red, white, pickle shallots, podisu/sambar shallots), potatoes, garlic, and ginger. The company sources directly from farmers in Maharashtra, processes the produce through India's first fully automated onion and potato pack-house using Dutch MANTER equipment, and exports to importers, distributors, and supermarket chains in 40+ countries across four continents.

Product overview

Sarah Exim Pvt. Ltd. operates as a fresh produce export company specializing in a portfolio of agricultural commodities. The core offering consists of onions (red onions, white onions, pickle shallots, and podisu/sambar shallots), potatoes, garlic, and ginger. These products are sourced through a direct network of farmers in Maharashtra, processed through automated packing facilities using MANTER Netherlands equipment, and exported to over 40 countries across 4 continents. The company positions itself as India's largest exporter in the fruits and vegetable category, offering various size grades and packaging options from 500 grams to 50 kg.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Onions Large-sized red onions sourced from Indian farms; the company's primary export commodity, supplied to international buyers in 40+ countries.
• Pickle Shallots Pickle shallots sized 25mm to 35mm, part of the same family as big onions, exported for pickling applications.
• Podisu Shallots (Sambar Onion) World-renowned podisu shallots, also known as sambar onions, marketed for their distinctive flavour.
• White Onion Mildly flavoured white onions primarily supplied to European markets.
• Potatoes Premium quality Indian potatoes suitable for chip frying and table consumption; for which Sarah was India's largest packer to Russia in 2013-2014.
• Garlic High-quality Indian garlic known for its taste, supplied to international markets.
• Ginger Fresh ginger sourced from Indian farms for export markets.

Quantifiable outcome

• 60% cost reduction in construction mentioned in unrelated source (not applicable to this company)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MANTER (Netherlands)coreTechnology or IntegrationMANTER of Netherlands supplies automated packaging lines, baggers, clippers, and label printers. The company uses state-of-the-art Dutch MANTER equipment including carousel systems for 5-10kg bags and precision clippers for 500g to 3kg pre-packs with or without labels.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ninjacart: India's largest agri-tech platform for fresh produce supply chain. Overlaps in fresh produce B2B distribution and farmer sourcing, with a more tech-enabled B2B model rather than pure export.
• DeHaat: Indian agri-tech platform connecting farmers to buyers and providing supply chain services. Overlaps with Sarah's direct farmer sourcing model and B2B distribution, though DeHaat is more digitally enabled and earlier-stage.

Broad incumbents

• Greenyard: Global fresh, frozen, and prepared fruit and vegetable supplier with strong European retail relationships. Comparable in product mix and B2B retail/specialty channel, but vastly larger and more diversified.
• Dole plc: Global fresh produce company with diversified fruit and vegetable operations across multiple continents. Comparable in multi-country export reach and supermarket customer base, but predominantly fruit-focused.
• Bonduelle Group: Global leader in processed and fresh vegetables across Europe, North America, and emerging markets. Comparable in product portfolio (onions, prepared vegetables) and B2B retail customer base, but far larger and processed-product focused.
• Olam International (ofi): Global agribusiness with extensive sourcing and trade in edible nuts, spices, and fresh produce. Comparable in farmer-network scale and global export reach, though far larger and diversified across many commodities.
• BayWa AG: German global trading and logistics group with significant fresh produce and agricultural commodity operations. Comparable in international trading and commodity handling, though more diversified across inputs and energy.
• ITC Limited (Agri Business): One of India's largest agri-business players with leaf tobacco, grains, and processed horticultural exports. Overlaps in Indian origin sourcing, scale, and export orientation. Far larger and more diversified.
• Adani Agri Fresh: Large Indian agribusiness with controlled-atmosphere cold storage and apple/fruit exports. Comparable in fresh produce infrastructure and Indian export orientation, but with different product focus (predominantly fruits).

Direct peers

• WayCool Foods: Indian B2B fresh produce distribution and export company with similar farmer-sourcing network and multi-country reach. Comparable in operating geography and product mix (vegetables, fruits). Different in scale and technology focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah